OINK

What OINK does

OINK Media GmbH is a Cologne-based, owner-managed German SME (51–100 employees, founded 1999) operating four business divisions targeted primarily at the German hospital market: Medical Software, Medical Controlling, Design & Coding (Creation & Coding), and Recruiting (added March 2023). The Medical Software division holds exclusive Germany-wide distribution rights — held since 2005 under a partnership with Solventum Health Information Systems (formerly 3M HIS) — for the Solventum™ QM Portal (modular quality management with DMS, audits, CIRS, intranet, surveys), Solventum™ MD Management (KIS-independent MD and health-insurer communication via KAIN/INKA and ANFM/MBEG), Solventum™ Easy Hub (LOPS-Richtlinie / Leistungsgruppen / OPS structural verification, launched 24 May 2025), and Solventum™ QS Bericht (§136b SGB V structured quality reporting). The Medical Controlling division delivers on-site and remote primary DRG coding, coding revision (with next-morning 08:30 case release), MD(K) management per §275d SGB V, outpatient billing (KV/EBM/GOÄ), interim coding management, and coding-staff coverage through VPN-enabled specialists. The Design & Coding division provides corporate design, web/app development, video, and trade-show concepts, primarily for healthcare and agriculture clients. The Recruiting division supplies temporary staffing and direct placement for IT and healthcare roles on a success-based model via the separate OINK Recruiting GmbH entity.

Revenue is generated through three distinct mechanics: (1) enterprise software licensing of Solventum products to hospitals (annually billed, individually negotiated), (2) professional services for medical controlling on project, multi-year, and free-trial-day terms, and (3) success-based recruiting fees and project/retainer creative services. Go-to-market is a hybrid of enterprise field sales (sales consultants Björn Vogt and Holger Bertok), event-driven demand generation (DRG Forum, DMEA, GQMG Jahrestagung, QM-Netzwerktreffen, IDS) at the Solventum partner stand, and channel partnerships — notably with DMI (800+ hospitals) and RZV (~1,250 institutions). OINK serves 650+ clinics and healthcare facilities including Helios, AMEOS, KMG, Sana Kliniken, Marienhaus, and St. Elisabeth Gruppe, and operates from Cologne (HQ) and Berlin (IT-Service office opened 2018). The company is bootstrapped with no external investors.

Name

OINK

Legal name

OINK Media GmbH

Website

https://oink.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

OINK Media GmbH is a Cologne-based German SME (founded 1999, 51–100 employees) that provides exclusive Germany-wide Solventum medical software (QM Portal, MD Management, Easy Hub, QS Bericht), on-site medical controlling services (DRG coding, coding revision, MD(K) management), and design/coding and recruiting services to 650+ hospitals and healthcare facilities across Germany.

Ownership category

akta.pro rank

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Medical Controlling Services: Primary coding, coding revision (case-related auditing), MD(K) management, interim management of primary coding, outpatient billing (KV/EBM/GOÄ), and coding gap coverage provided by experienced coding specialists on-site or via VPN. Revenue generated through professional service engagements with hospitals.
2. Medical Software (Solventum Products): Exclusive distribution and support of Solventum software products (QM Portal, MD Management, Easy Hub, QS Bericht) in Germany. Software sold as licenses to hospitals and healthcare facilities, with associated implementation, training, and support services.
3. Recruiting Services: Professional temporary staffing (Arbeitnehmerüberlassung) and direct placement (Direktvermittlung) for IT and healthcare professionals. Success-based model with no upfront costs for clients. OINK Recruiting operates as a separate legal entity (OINK Recruiting GmbH).
4. Design & Coding (Creation & Coding): Strategic design and development partner for marketing professionals providing corporate design, campaign creation, video production, trade show concepts, website/app development, and daily marketing support. Billed on project, retainer (SLA), or concept basis.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

OINK operates as a multi-division B2B provider to the German hospital market, combining the exclusive Germany-wide distribution of Solventum™ medical software (QM Portal, Easy Hub, MD Management, QS Bericht) with on-site and remote medical controlling services (primary coding, coding revision, MD(K) management, outpatient billing). The company also runs a creative agency (design, web/app development, marketing) and an IT/healthcare recruiting division under OINK Recruiting GmbH.

Product overview

OINK operates as a multi-service technology company with four business divisions: Medical Software (Solventum™ product line), Medical Controlling, Design & Conception, and Recruiting. The Medical Software division centers on the Solventum™ QM Portal as the core modular quality management platform, supplemented by specialized products: Solventum™ Easy Hub for structural verification and performance group compliance, Solventum™ MD Management for insurance/cost bearer communication, and Solventum™ QS Bericht for structured quality reporting. These products are sold and supported exclusively in Germany by OINK in partnership with Solventum Health Information Systems. The Medical Controlling division provides on-site and remote services including primary coding, coding revision, MD(K) management, interim leadership, outpatient billing, and temporary coding staff. The Design & Conception division offers creative services across corporate design, web development, app development, and marketing for healthcare and agriculture sectors. The Recruiting division provides staffing and direct placement services.

Differentiator

Problem solved

Functional benefit

Brands

• Solventum™ QM Portal: Modular quality management software platform for hospitals
• Solventum™ Easy Hub
• Solventum™ MD Management
• Solventum™ QS Bericht

Products and services

• Solventum™ Easy Hub Web-based platform for managing hospital structural requirements, Leistungsgruppen performance groups, OPS structural characteristics, and G-BA guidelines compliance. Provides automated personnel data import, document classification, role-based permissions, and direct MD-Portal submission capabilities. Distributed exclusively in Germany by OINK in partnership with Solventum.
• Solventum™ MD Management KIS-independent workflow solution for MD (Medical Service) and health insurance communication, providing processing and analysis of medical justifications, case dialogues, and MD procedures with integrated deadline management per PrüfvV. Includes KAIN/INKA and ANFM/MBEG digital communication interfaces.
• Solventum™ QM Portal Modular quality management platform for healthcare facilities comprising document management (DMS), audits (easyAudit), projects, surveys, incident reporting (CIRS/Meldeportal), intranet, and structured quality reporting modules. Distributed exclusively in Germany by OINK in partnership with Solventum.
• Solventum™ QS Bericht Solution for creating structured quality reports per §136b SGB V with G-BA compliant plausibility rules, multi-source import (Section 21 data, IQM, PpUGV, PPP RL), department transfer functionality, and year-over-year comparison features. PDF export in corporate design.
• Primary Coding Services On-site or remote patient record coding via VPN with digital archiving systems, supporting sustainable primary coding optimization through specialist exchange. Provided by experienced coding specialists to hospitals across Germany.
• Coding Revision Services Case-related audit reviewing daily coded cases with automated §21 data derivation via MetaKIS, providing revenue potential analysis and billing release by 8:30 AM the following morning.
• MD(K) Management Services Complete MD(K) processing for structure verification per §275d SGB V, supporting complex treatment billing certification with on-site or VPN-based support by OINK specialists.
• Interim Primary Coding Management Temporary leadership for vacant coding management positions providing operational oversight, MD management, team leadership, reporting, and liquidity assurance for hospitals.
• Outpatient Billing Services Expert billing services for KV/EBM/GOÄ outpatient coding complementing inpatient (aG-DRG & PEPP) services, addressing hybrid-DRG trends since January 2024.
• Coding Staffing Services Short-term deployment of experienced coding specialists for vacation, illness, or staffing gaps, ensuring continuous DRG coding with on-site or remote flexibility for hospitals.
• Design & Conception Services Full-service creative agency offering corporate design, campaigns, video production, exhibition concepts, web development, app development, social media, and daily marketing support for healthcare, agriculture, and software sectors.
• Recruitment Services Professional temporary staffing (Arbeitnehmerüberlassung) and direct placement (Direktvermittlung) services for IT and healthcare industries, operated through OINK Recruiting GmbH with success-based pricing and no advance fees.

Quantifiable outcome

• Over 650 clinics and healthcare facilities served across Germany
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Solventum Health Information Systems (formerly 3M Health Information Systems)coreTechnology or Integration · 1 January 2005Long-standing partnership since 2005 across multiple levels: development partner, service provider, and sales cooperation. OINK holds exclusive Germany-wide distribution rights for Solventum QM Portal, Solventum MD Management, and Solventum Easy Hub. All four Solventum software products are developed, supported, and marketed in Germany through this partnership. Over 600 clinics in Germany use these products.
• DATA MEDICINE INFINITY (DMI)minorStrategic or Co-development PartnerDMI serves over 800 hospitals in Germany as a digitalization service provider. OINK and DMI cooperate as sales and development partners, expanding reach into the hospital market through complementary offerings.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• CompuGroup Medical: German-headquartered healthcare IT leader including the Meierhofer KIS line, serving hospitals and ambulatory care with software platforms that overlap with OINK's medical software and medical controlling offerings.
• Dedalus Group: Major European healthcare IT vendor with an extensive hospital software portfolio including quality management, clinical documentation, and structural compliance tools. Directly competes with OINK's Solventum distribution line for the same German hospital software budgets.
• RZV Rechenzentrum Volmarstein GmbH: IT services and infrastructure provider serving 1,250 healthcare and social institutions in Germany. Co-develops interfaces with OINK and competes for adjacent hospital IT and software service budgets.
• DMI GmbH & Co. KG: German hospital digitalization services provider serving 800+ hospitals including medical coding, software, and IT infrastructure. Active OINK partner with overlapping capabilities addressing the same hospital customer base.
• KMS Vertrieb und Services AG: German provider of medical documentation, DRG coding, and hospital software/services that directly competes with OINK's medical controlling and software offerings for the same hospital customers.
• i.s.h.med (Deutsche Telekom Healthcare Solutions): Deutsche Telekom subsidiary providing hospital information systems to German hospitals, competing directly with OINK's Solventum distribution line for the same enterprise healthcare facility software spend.

Broad incumbents

• Agfa HealthCare (now part of Dedalus): Healthcare IT vendor integrated into the Dedalus Group, offering broader hospital information systems across Germany and Europe. Larger incumbent competing for the same hospital software and quality management budgets.
• Oracle Health: Global EHR/healthcare IT incumbent with broader portfolio than OINK; addresses quality, compliance, and clinical workflows at scale, creating a bundling threat for OINK's German hospital software niche over time.

Others

• Com4Cure GmbH: German healthcare IT services company specializing in health insurer communication and hygiene management. Active OINK partner with overlapping but complementary offerings to OINK's MD Management portfolio.
• Solventum Health Information Systems: Upstream vendor and strategic partner of OINK; owns the IP for QM Portal, MD Management, Easy Hub, and QS Bericht that OINK exclusively distributes in Germany. Critical counterpart rather than direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OINK