Shout Out Loud

What Shout Out Loud does

Shout Out Loud is an Australian street-level outdoor advertising operator headquartered in Thornbury, Melbourne. The company rents legally contracted poster and billboard locations across five Australian cities — Melbourne, Sydney, Brisbane, Adelaide and Perth — and sells placement of promotional posters, large-format wall takeovers, and physical guerrilla formats (chalk stencils, footpath decals, light projections) to brands and event promoters. Its customer base is anchored in the music and entertainment vertical (Live Nation, Warner Music, Triple J, Secret Sounds, Chugg Entertainment, Byron Bay Bluesfest) but also includes consumer brands (Nike, Carlton & United Breweries), cultural institutions (Melbourne Museum, Melbourne Queer Film Festival), real estate (Caydon) and SMB retail accounts (Bhumi Organic Cotton, Hemle Store).

The company's go-to-market is sales-led, with quote-based one-time licences for each campaign, direct phone and email enterprise outreach, and an affiliate/reseller network that extends execution capacity to Sydney, Brisbane, Adelaide and Perth beyond its owned Melbourne inventory. Marketing is concentrated on the @shoutoutloudprint Instagram account and a Squarespace-hosted website that doubles as lead capture. The company's principal claimed technical differentiator is 'Lumos Intelligence', a post-campaign reporting capability that delivers reach, frequency and granular audience data to substantiate client spend.

Shout Out Loud is privately held with no disclosed funding, no parent company, no published revenue, and no senior leadership information available in the source material. Ownership and investor backing are therefore undetermined from the provided data.

Name

Shout Out Loud

Legal name

Shout Out Loud

Website

https://shoutoutloudprint.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Shout Out Loud is an Australian street-level outdoor advertising operator that rents legally contracted poster, billboard and guerrilla marketing locations across Melbourne, Sydney, Brisbane, Adelaide and Perth, selling campaign placements to music promoters, consumer brands and cultural institutions.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising (7310)

akta.pro primary industry

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)

akta.pro secondary industries

Static Billboard Advertising (MPAAAKAA), Alternative OOH & Ambient Media (Guerrilla, Pop-Up Installations) (BPAFALAI), Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH), Guerrilla & Street Marketing (MPAAAGAH)

Keywords

• Street poster distribution
• Outdoor advertising
• Billboard advertising
• Guerrilla marketing
• Street-level campaigns

Headquarters

HQ city

Thornbury

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Street Poster Distribution: Placement of promotional posters in high-foot-traffic urban locations across Australian cities. Revenue generated through rental of advertising space on legally rented poster locations.
2. Billboard Advertising: Large-format billboard and wall takeovers in premium city locations. Full-site takeovers offering unmatched visibility in high-traffic locations.
3. Guerrilla Marketing: Physical guerrilla campaigns including chalk stencils, footpath decals, and light projections for memorable brand moments in public spaces.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Shout Out Loud distributes promotional advertising via three formats: street poster placement in high-foot-traffic urban sites across five Australian cities, large-format billboard and wall-takeover placements in premium city locations, and guerrilla marketing using chalk stencils, footpath decals, and light projections. Campaigns are planned with data-driven location selection and delivered with post-campaign reporting through Lumos Intelligence covering reach, frequency, and audience data.

Product overview

Shout Out Loud is Australia’s premier street poster and billboard distribution service offering a three-pronged product portfolio: Street Posters for targeted street-level campaigns across major cities, Billboards for large-format outdoor wall takeovers, and Guerrilla marketing using stencils, decals, and projections. The company operates across Melbourne, Sydney, Brisbane, Adelaide, and Perth with a network of carefully selected, legally rented poster locations and premium billboard sites.

Differentiator

Problem solved

Functional benefit

Products and services

• Street Posters High-impact street poster distribution campaigns placed in legally rented, high-visibility, high-foot-traffic sites across cultural, entertainment, hospitality, and retail hubs in Australian cities. Targeted at event promoters, brands, and entertainment companies seeking guaranteed time in market.
• Billboards Large-format billboard and wall-takeover outdoor advertising featuring premium supersized locations across Melbourne and Sydney for full-site takeovers in high-traffic locations, offering unmatched visibility for brands seeking maximum impact.
• Guerrilla Marketing Physical guerrilla marketing campaigns using chalk stencils, footpath decals, and light projections to create memorable brand moments in the public domain, aimed at brands seeking unconventional high-impact visibility.

Quantifiable outcome

• Post-campaign reports with reach, frequency and granular audience data

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Affiliate Network Partners (Sydney, Brisbane, Adelaide, Perth)coreChannel Partner/ Reseller/ DistributorCurated affiliate network covering Sydney, Brisbane, Adelaide and Perth enabling national campaign delivery. Sites span entertainment, nightlife, retail and transport hubs for targeted street-level engagement.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• JCDecaux Australia: Global OOH leader with a substantial Australian street furniture and billboard portfolio under long-term council contracts. Comparable on the street-level outdoor advertising model and regulatory/compliance moat, but operates at city-scale programmatic OOH rather than artisanal poster campaigns.
• oOh!media: Australia and New Zealand's largest out-of-home media company, operating a nationwide network of billboards, street furniture, transit, and digital panels. Directly comparable to Shout Out Loud on OOH inventory and Australian geographic reach, but at vastly larger scale and with owned (not affiliate) infrastructure.
• Val Morgan Outdoor: Australian OOH media operator with digital and static billboards across cinema and roadside environments. Comparable as a national OOH vendor competing for the same brand and event budgets, though narrower in poster/guerrilla formats.

Direct peers

• Adshel (JCDecaux): Australia's leading street furniture advertising network (bus shelters, kiosks, benches), now part of JCDecaux. Comparable on the physical street-level out-of-home inventory that brands and event promoters use for urban reach, with an owned network rather than rented sites.
• Brand Amp: Australian street-level and guerrilla marketing agency offering poster campaigns, street sampling, and ambient activations. Competes head-to-head for the same event-promoter and consumer-brand budget pool, with a comparable emphasis on inner-urban cultural and nightlife precincts.
• Trash Collective: Australian street poster and guerrilla marketing agency serving similar SMB and enterprise clients with poster placement, flyering, and alternative OOH activations. The most direct comparable in product mix (street posters + guerrilla), customer base (music, lifestyle, events), and Australian geography.
• Laminar Group: Outdoor and street-level advertising specialist in Australia offering poster placement, signage, and ambient campaigns. Compares on street poster inventory and alternative OOH delivery, with overlap in retail, entertainment, and event client verticals.

Emerging players

• Cue Marketing: Australian street poster and alternative outdoor advertising agency. Comparable in placing static posters in high-foot-traffic urban areas for events and brand campaigns, but smaller in geographic scale and product breadth than Shout Out Loud.
• Community Ads: Australian street poster and wild posting company specializing in high-volume poster distribution in CBD and inner-city precincts. Closely comparable in physical poster placement and music/entertainment vertical focus, though without the billboard and guerrilla product extensions.
• Big Street Bikers: Mobile billboard advertising using branded scooters and bicycles in Australian CBDs. A guerrilla-format competitor that overlaps with Shout Out Loud's pursuit of alternative OOH impressions, particularly for music launches, film premieres, and product drops.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/shoutoutloudprint
• Xx.com/SOLprint
• LinkedInlinkedin.com/company/shout-out-loud-aus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shout Out Loud