Censia Wealth Advisors

What Censia Wealth Advisors does

Censia Wealth Advisors is a woman-owned independent wealth advisory firm based in Santa Rosa, California. Founded in 1996 as The Hart Group, it operates with a four-person team and serves individuals and families through investment management, retirement, education, estate, insurance, and tax planning. Its offering uses a relationship-based, sales-led model, with services delivered through Commonwealth Financial Network.

The firm uses a third-party client portal provided by advisor360.com. No proprietary technology, pricing schedule, assets under management, client count, revenue, or funding information is disclosed, so its economics and degree of operating leverage cannot be established from the available data.

Name

Censia Wealth Advisors

Legal name

Censia Wealth Advisors

Website

https://censiawealth.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Censia Wealth Advisors is a woman-owned, independent wealth advisory firm in Santa Rosa serving individuals and families with investment, retirement, education, estate, insurance, and tax planning through a four-person relationship-based team.

Ownership category

akta.pro rank

Product category

Personal Wealth Advisory

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA)

akta.pro secondary industries

Financial Planning–Led RIAs (FSAAACAB), Investment Management Advisory (RIA) (FSAEAAAB)

Keywords

• Wealth management services
• Financial advisory
• Retirement planning
• Investment management
• Estate planning

Headquarters

HQ city

Santa Rosa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial Advisory Services: Fee-based financial advisory services including investment management, retirement planning, estate planning, insurance planning, education planning, and tax planning. Services offered through Commonwealth Financial Network, Member FINRA/SIPC.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Censia Wealth Advisors is an independent wealth advisory firm that delivers personalized financial planning services to individual investors and families. Its core offering is a suite of six integrated services — Investment Management, Retirement Planning, Education Planning, Estate Planning, Insurance Planning, and Tax Planning — delivered through one-on-one consultations and supported by Commonwealth Financial Network for securities and advisory transactions.

Product overview

Censia Wealth Advisors is a woman-owned independent wealth advisory firm offering a unified suite of financial planning services. The core offering consists of six integrated service modules: Investment Management, Retirement Planning, Education Planning, Estate Planning, Insurance Planning, and Tax Planning. These services work together to help clients establish and pursue financial goals through a comprehensive planning approach that includes discovery, development, implementation, and ongoing management of financial strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Management Independent wealth advisory service that evaluates client financial positions, defines goals and risk tolerance, develops and implements investment strategies, and monitors progress on an ongoing basis for individual investors and families.
• Retirement Planning Comprehensive retirement planning that assesses current financial situations, evaluates income needs, identifies income sources, and develops savings plans for clients nearing or planning for retirement.
• Education Planning Planning service that helps families review education goals, analyze available resources, and determine appropriate saving options for future education costs.
• Estate Planning Estate planning service that addresses asset dispersion to heirs, transfer of assets, tax consequences, and determines whether trusts are appropriate for clients and their families.
• Insurance Planning Licensed wealth advisors review current insurance policies, assess insurance needs, and explore available options as client needs change over time.
• Tax Planning Strategic tax planning services integrated with overall financial planning to help minimize tax burdens and optimize financial outcomes for clients.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Commonwealth Financial NetworkcoreTechnology or IntegrationFinancial professionals are Registered Representatives and Investment Adviser Representatives offering securities and advisory services through Commonwealth Financial Network, Member FINRA/SIPC. Commonwealth provides the broker-dealer and RIA platform infrastructure for the firm's advisory operations. Fixed insurance products and services are separate from Commonwealth.

Scale indicators2 records

Broad incumbents

• Edward Jones: Large national brokerage and RIA with a branch-based, advisor-driven model serving individual investors and families with comprehensive financial planning. Directly comparable in target client, full-service planning scope, and fee-based revenue mix, though materially larger and broader in scale.
• Ameriprise Financial: Large diversified wealth management firm with an advisor channel providing comprehensive financial planning, retirement, and investment advisory services to individuals and families. Comparable in full-service planning scope and individual-investor orientation.
• Charles Schwab (Schwab Wealth Advisory): National broker-dealer with dedicated advisory services for individual investors including investment management and retirement planning. Competes for the same individual-investor demographic through a more heavily digital/automated delivery model at lower fee points.
• Raymond James Financial: Independent hybrid broker-dealer/RIA platform supporting affiliated advisors who serve individual investors with retirement, tax, and estate planning. Mirrors Censia's reliance on Commonwealth Financial Network for back-office infrastructure and similar advisor-affiliated service model.
• LPL Financial: Independent broker-dealer that hosts thousands of advisor practices serving individual investors with wealth management and retirement planning services. Operates as a direct alternative to Commonwealth Financial Network for advisor practices of comparable scale and structure.
• Cetera Financial Group: Independent broker-dealer/RIA platform hosting affiliated financial advisors serving individual investors with wealth management, retirement, and financial planning services. Direct alternative to Commonwealth as an advisor-services platform comparable to Censia's hosting arrangement.
• Fidelity Wealth Services: Full-service wealth advisory arm of Fidelity Investments providing financial planning, investment management, and retirement planning to households. Comparable in client demographic, planning scope, and fee-based subscription model, scaled nationally.
• Northwestern Mutual: Large national financial services firm with an advisor-based model providing investment, retirement, insurance, and financial planning to individuals and families. Comparable across the same six service modules Censia operates, but with national reach and more insurance-product orientation.
• Merrill Lynch Wealth Management: Wirehouse wealth management division offering comprehensive financial advisory services to high-net-worth and mass-affluent individuals. Comparable in full-service planning and individual-investor focus, though serving larger relationship sizes.

Others

• Commonwealth Financial Network: Registered Investment Adviser and broker-dealer platform through which Censia operates, providing compliance, technology, and product infrastructure to ~2,000 affiliated advisors. Not a direct competitor but the closest infrastructure counterpart supporting Censia and peer practices of similar scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CensiaWealthAdvisors
• LinkedInlinkedin.com/company/cenisawealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Censia Wealth Advisors