What PREUSS MESSE does

PREUSS MESSE Baugesellschaft mbH is a German full-service exhibition stand construction company founded in 1846 and headquartered in Holm near Hamburg. The company positions itself as the oldest exhibition stand builder in Germany and operates as a private, family-influenced firm led by three managing directors (Peter Preuß, Sabine Lewin, and Peter Bergleiter). Its core offering covers the end-to-end execution of custom exhibition stands — conception, design, CAD planning, in-house production, logistics, assembly, and disassembly — supported by a 6,000 m² production and storage facility and a dedicated multi-disciplinary team across project management, production, graphics, CAD, warehouse, work scheduling, and procurement.

The company serves enterprise clients across at least eight verticals (Food & Gastronomy, Medical & Pharmaceuticals, Industry & Technology, Energy & Environment, Aircraft, Shipping, Agriculture & Animals, and Mobility & Transport), with named customers including Meta, Shopify, Maersk, Vattenfall, Danone, Eppendorf, Camfil, and Meta's OMR partner Shopify. International execution is delivered through the OSPI (Octanorm Service Partner International) network, which the company has been part of for over 40 years and which provides 120+ certified partners across 40+ countries, enabling local production and up to 65% CO2 reduction per project. The company has won three significant industry awards, including World Exhibition Stand Awards Platinum and Gold in 2022 and a Better Stands Gold in 2023.

PREUSS MESSE generates revenue through project-based, quote-driven contracts priced by booth size and complexity, with project sizes ranging from under 100 m² to over 250 m² (including double-deck builds). Distribution is direct via website lead forms, phone inquiries, and senior-level client engagement, supplemented by brand presence at major trade shows such as OMR Hamburg. The business model is professional services oriented, with the 2026 celebration of the company's 180th anniversary functioning as a brand marketing event rather than a transactional catalyst.

Name

PREUSS MESSE

Legal name

PREUSS MESSE Baugesellschaft mbH

Website

https://preuss-messe.de

Company type

Private

Founded year

1846

Operating status

Operating

Headcount range

1–10 employees

Short description

PREUSS MESSE is Germany's oldest exhibition stand builder (founded 1846), delivering end-to-end custom exhibition stands for enterprise clients globally via its 6,000 m² Hamburg-area production facility and the 120+ partner OSPI network across 40+ countries.

Ownership category

akta.pro rank

Product category

Exhibition Stand Construction Services

NAICS

Prefabricated Metal Building and Component Manufacturing (332311), Prefabricated Wood Building Manufacturing (321992)

SIC

Prefabricated Wood Bldgs & Components (2452), Prefabricated Metal Buildings & Components (3448)

akta.pro primary industry

Event/Commercial Setup Labor (Trade Shows, Pop-Ups, Staging) (HSAKAMAJ)

Keywords

• Exhibition stand construction
• Custom trade fair stands
• Exhibition booth design
• Event marketing services
• Trade fair project management

Headquarters

HQ city

Holm

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Exhibition Stand Construction Services: Full-service exhibition stand construction including conception, design, planning, production, assembly, and disassembly. Services include custom trade fair presentations, showrooms, congress presentations, and events. Revenue is generated through project-based fees for custom exhibition stands ranging from compact display spaces (under 100 m²) to large-scale exhibition environments (over 250 m²).

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

PREUSS MESSE is a full-service custom exhibition stand construction company that designs, plans, produces, assembles, and disassembles trade fair booths for enterprise clients. The company operates in-house production workshops in Holm near Hamburg and serves clients across Germany and internationally through the OSPI partner network in 40+ countries. Stands range in size from compact displays (under 100 m²) to large-scale double-deck exhibition environments (over 250 m²).

Product overview

PREUSS MESSE is a full-service exhibition stand construction company offering end-to-end solutions for trade fair and event presentations. The core product is exhibition stand construction and design, supported by four integrated service modules: Conception & Design (concept development and visualization), Exhibition Stand Construction (in-house production with own workshops), Project Management (coordination and client liaison), and Individual Solutions (custom applications for showrooms, congresses, and events). The company operates primarily in Germany from Hamburg, with international reach through the OSPI network of over 120 partners in more than 40 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Exhibition Stand Construction (Messebau) End-to-end design, planning, and realization of custom trade fair and exhibition stands for enterprise clients, with in-house production workshops enabling precise customization and quality control. Sized from compact displays under 100 m² to large-scale double-deck environments over 250 m².
• Conception & Design (Konzeption & Design) Development of customized concepts for trade fair appearances, including visualization and detailed design coordination with clients to align stand design with brand objectives.
• Exhibition Project Management (Projektmanagement) Full-scope project management including coordination of all trades, interface management, and a dedicated personal project manager from conception through post-event review.
• Individual Solutions (Individuelle Lösungen) Custom solutions extending beyond trade fairs, including showrooms, congress presentations, and events, designed to bring brands to life in branded physical environments.

Quantifiable outcome

• 65% CO₂ reduction per project through local OSPI partner execution
• +2 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• OSPI Network (Octanorm Service Partner International)coreChannel Partner/ Reseller/ DistributorPreuss Messe is a member of the OSPI network, which has 120+ partners in 40+ countries. This network enables the company to execute projects worldwide according to the same high standards. Local OSPI partners implement Preuss Messe's designs at international exhibition venues, reducing transport distances and CO₂ emissions by up to 65%.
• OctanormcoreTechnology or IntegrationOctanorm is a key materials partner providing sustainable exhibition stand components including OCTANORM systems, Octalux elements, and durable recyclable components used in Preuss Messe's sustainable stand construction.
• fwd Bundesvereinigung VeranstaltungswirtschaftminorStrategic or Co-development PartnerPreuss Messe is a member of fwd, the Federal Association for Event Industry in Germany, indicating industry leadership and commitment to the events sector.
• Marketing Club HamburgminorOthersPreuss Messe is a member of the Marketing Club Hamburg, a professional networking organization for marketing professionals in the Hamburg region.

Scale indicators8 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• MC2 (MC-squared): MC2 is a US-based exhibit and event marketing company providing custom exhibition stand design, fabrication, and management for enterprise clients. It overlaps directly with Preuss Messe's service model of project-managed, custom-built trade-show booths for large corporate customers.
• Nussli Group: Nussli is a Swiss global event construction company specializing in temporary structures, exhibition stands, and pavilions for trade fairs and events. It is highly comparable to Preuss Messe in the design-and-build of custom exhibition stands for enterprise clients across multiple industries and international venues.
• Hamilton Exhibits: Hamilton Exhibits is a US-headquartered full-service exhibit and event design-and-build firm serving enterprise clients. It is comparable to Preuss Messe in offering end-to-end exhibition stand services—conception, design, fabrication, and on-site installation—for major corporate trade-show programs.
• Disorder: Disorder is a Hamburg-based design and build studio specializing in exhibition stands, brand environments, and events for corporate clients. It is a direct German competitor to Preuss Messe, operating in the same regional market with similar custom design-build capabilities for trade-show appearances.
• beMatrix: beMatrix is a Belgian manufacturer of modular aluminum frame systems widely used in exhibition stand construction, with its own network of certified builders. Comparable to Preuss Messe because it both supplies the modular hardware (similar to Preuss's use of Octanorm systems) and delivers finished stand solutions for enterprise trade-show clients.
• Adex Group: Adex Group is a Spain-based international exhibition stand design and build firm serving enterprise clients across Europe and globally. It competes with Preuss Messe for the same multinational customers seeking custom-built, multi-country trade-show presence.

Broad incumbents

• GL Events: GL Events is a major French-headquartered global event services group offering exhibition stand construction, temporary structures, and venue/event management. Comparable to Preuss Messe because it serves the same enterprise trade-show customers with full-service booth construction, though it operates at a much larger scale and across a broader event-services portfolio.
• GES (Global Experience Specialists): GES is a large global event-experience provider offering exhibition stand design, fabrication, logistics, and on-site services to enterprise clients. Comparable to Preuss Messe in the core custom booth build business, but with a broader portfolio spanning event production, signage, and AV services.

Regional players

• Messe Frankfurt: Messe Frankfurt is one of the world's largest trade-fair organizers and venue operators, headquartered in Frankfurt, Germany. While it is an organizer/venue rather than a stand builder, it sits in the same German exhibition ecosystem as Preuss Messe and shares many of the same enterprise exhibitor customers that Preuss serves.
• Koelnmesse: Koelnmesse is a major German trade-fair organizer and venue operator based in Cologne. Comparable to Preuss Messe as part of the same German trade-show value chain—hosting the trade fairs at which Preuss builds enterprise stands—though it is an organizer/venue rather than a stand-builder competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/preussmesse
• LinkedInlinkedin.com/company/preussmesse
• Instagraminstagram.com/preussmesse
• Xx.com/preussmesse

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PREUSS MESSE