NEW COLOR

What NEW COLOR does

NEW COLOR KI-MarkenEntwicklung is a founder-owned, sole-proprietorship marketing and brand agency based in Tangermünde, Saxony-Anhalt, Germany, operating since 1993 under proprietor Andreas Kunz. The firm serves German small and medium-sized businesses (KMU) as well as selected enterprise accounts (e.g., McDonald's Deutschland, Mercer International, E.ON Energy from Waste, NUTRICHEM/inkospor/X-TREME, ara Shoes) across the agriculture, industry, retail, and direct-marketing verticals, with sector emphasis on the Börde region and Central Germany.

The core product set spans Brand Development (MarkenEntwicklung), Corporate Design, WebDesign & SEO, Marketing & Strategy Consulting, Product Development, Packaging Design, and in-house Photo/Video Production, delivered under a hybrid AI-human workflow. The technology stack is a WordPress-based, API-first / headless website architecture combined with third-party generative AI tools used for content variants, image editing, SEO meta-data, and multilingual adaptation, with human creative direction retained for strategy, brand voice, and final validation. Media production capability includes professional DSLR systems, studio lighting, drones, and cinematic video equipment for original photography and video output.

The business model is project-based professional services with custom quotes (no published price list), supplemented by monthly retainer packages ("Rundherum-Sorglos-Pakete") for ongoing support, plus hosting and domain services resold at a 15% handling fee over third-party cost. Go-to-market is direct sales (website, phone, email) with a free initial consultation, supplemented by SEO/GEO content marketing and a Facebook presence; growth has historically been word-of-mouth and referral-driven across the firm's 30+ year history. The delivery team is three family members (Andreas Kunz, Diana Kunz, Amy Kunz), making this a micro-agency. The firm has served 500+ customers and claims 200+ brands developed and 350+ digital projects completed, with no external funding, parent company, or subsidiary structure.

Name

NEW COLOR

Legal name

NEW COLOR KI-MarkenEntwicklung

Website

https://new-color.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

NEW COLOR KI-MarkenEntwicklung is a founder-owned German marketing and brand agency in Tangermünde, founded in 1993, serving small and medium-sized businesses across agriculture, industry, and retail with brand development, corporate design, web/SEO, packaging, marketing strategy, and in-house photo/video production under a hybrid AI-human workflow.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising (7310)

akta.pro primary industry

Content Localization, Translation & Transcreation (BPAFAIAH)

akta.pro secondary industry

Content Adaptation & Versioning (Cutdowns, Social/DOOH, Localization for Assets) (MPAAAMAJ)

Keywords

• Brand development services
• Corporate design agency
• Web design and seo
• Marketing strategy consulting
• Packaging design production

Headquarters

HQ city

Tangermünde

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Brand & Corporate Design Services: Logo development, corporate design systems, brand identity creation. Project-based pricing with custom quotes based on scope.
2. Web Development & SEO Services: Website development, SEO optimization, digital presence management. Includes hosting, domain management, and ongoing technical maintenance.
3. Marketing Strategy & Consulting: Marketing concept development, strategic consulting, market analysis. Includes AI-powered market research and competitive analysis.
4. Hosting & Domain Services: Domain registration and management, hosting services through partners (all-inkl, Greenmark IT GmbH). Includes 15% handling fee on third-party costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

NEW COLOR is a full-service marketing and brand development agency that builds brand identities, corporate designs, websites with SEO, marketing strategies, packaging, and photo/video content for small and medium-sized businesses (KMU). Service delivery combines AI-assisted tools for content generation, iteration, and multilingual adaptation with human creative direction. Projects run from market analysis and positioning through design execution and digital rollout, typically delivered as integrated engagements rather than à la carte items.

Product overview

NEW COLOR KI-MarkenEntwicklung is a full-service marketing and branding agency offering an integrated portfolio of services. The core offering spans Brand Development (MarkenEntwicklung), WebDesign & SEO, Corporate Design, Marketing & Strategy Consulting, Product Development, Packaging Design, and Photo/Video Production. The agency operates a hybrid model combining AI-assisted tools with human creativity to accelerate delivery while maintaining quality. Services are delivered holistically from strategy through execution, with specialization in agricultural, industrial, and retail sectors in the German market.

Differentiator

Problem solved

Functional benefit

Products and services

• MarkenEntwicklung (Brand Development) Strategic brand development services including market analysis, positioning, brand identity creation, and storytelling that form the foundation for all downstream marketing and design work; designed for SMEs, enterprises, and startups.
• WebDesign & SEO Custom website development using WordPress with AI-assisted technical SEO, content structuring, and digital experience optimization; includes CMS-based solutions and web applications, targeted at SMEs that need full platform ownership rather than template-locked sites.
• Corporate Design Comprehensive corporate identity development including logo design, typography systems, color palettes, vector graphics, and brand guidelines that ensure consistent appearance across all channels.
• Marketing & Strategieberatung Full-service marketing strategy including market positioning, communication strategy, channel planning (print, digital, social media, PR, outdoor advertising), and ongoing campaign management for SME and enterprise clients.
• Produktentwicklung (Product Development) Product concept development from idea validation to market-ready products, including prototyping, feedback iteration, and packaging design for consumer goods.
• Verpackungsdesign (Packaging Design) Packaging design services including food-compliant labels, EU Health Claims Regulation compliance, sleeves, cartons, wrappers, and retail-ready packaging for food, beverage, sports nutrition, confectionery, and regional product brands.
• Foto & Film Produktion Professional photography and video production including studio shoots, drone photography, product shots, image videos, and TV clips delivered by the agency's own team for brand and packaging content.
• Startup-Beratung Specialized consulting for startup businesses from concept development through complete brand and product launch support, helping transform ideas into market-ready offerings.

Quantifiable outcome

• Up to 40% time savings in concept phase through AI-assisted pre-work
• +1 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Jung von Matt: Major German creative agency network offering brand strategy, advertising, digital, and design across all channels — broader incumbent competing for similar enterprise and mid-market brand assignments.
• Scholz & Friends: Established Hamburg-based creative agency network delivering brand, advertising, and digital services for German enterprise — competing incumbent with overlapping brand and packaging capabilities.
• MetaDesign: Berlin-based brand consultancy (part of Publicis) specialising in corporate design and brand systems for major German and international brands — broader incumbent with deeper corporate-design specialisation.

Direct peers

• denkwerk: Cologne-based digital agency providing web, SEO, content, and campaign services for German mid-market and enterprise — comparable on the digital/content production side of NEW COLOR's offering.
• Scholz & Volkmer: Wiesbaden-based digital and brand agency offering brand strategy, corporate design, web, and content production for German Mittelstand and enterprise — closely aligned with NEW COLOR's full-service model.
• UEBERBIT: Munich-based digital agency focused on content platforms, web, and digital transformation for German Mittelstand and enterprise — overlap on CMS-based web delivery and SEO.
• KMS Team: Munich-based brand and design consultancy (now part of Accenture Song) delivering brand identity, corporate design, and packaging design for global consumer brands — overlap in packaging and brand work for FMCG clients.
• Ray Sono: Munich-based digital agency delivering web, content, and digital experience services for enterprise clients — comparable technical web/SEO capabilities to NEW COLOR's WordPress practice.
• Strichpunkt Design: German brand and corporate design boutique based in Stuttgart with comparable offerings in brand identity, corporate design, and digital experiences for mid-market and enterprise clients.
• nexum: Cologne-based full-service digital agency covering strategy, web, content, and e-commerce — comparable to NEW COLOR on integrated digital marketing and web delivery.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/share/1GkKVcJkc6/?mibextid=wwXIfr
• LinkedInlinkedin.com/company/new-color-srl

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEW COLOR