What Physiobuy does

Physiobuy is a German e-commerce platform headquartered in Steinfurt that buys, sells, and refurbishes physiotherapy and rehabilitation equipment for the German market. Its core offering spans both new equipment and a proprietary refurbished line called Pro-Refreshed, covering treatment tables, strength and cardio equipment, electrotherapy and ultrasound devices, heat/cold therapy systems, sling tables, positioning materials, and complete practice outfits. The Pro-Refreshed process includes technical and optical overhaul, replacement of worn parts, and DGUV3 medical electrical testing, with refurbished units typically priced 30-70% below new equivalents and backed by a 6-month warranty. The company also distributes replacement parts and accessories for multiple equipment brands.

The company operates a B2B and prosumer go-to-market, serving independent and group physiotherapy practices as the primary segment, followed by rehabilitation centers, fitness studios, and healthcare facilities. GTM is direct-to-consumer via the physiobuy.de e-commerce site, supplemented by phone/email/WhatsApp consultation, email newsletters, and SEO-driven organic search. Distribution combines self-serve online ordering with white-glove delivery and on-site installation for large equipment, warehouse pickup, and ad-hoc international shipping (notably to Austria and Switzerland). A financial partnership with Archimedes Leasing enables customers to finance equipment purchases via monthly installments, supporting complete practice setup packages that can exceed EUR 100,000.

Commercially, Physiobuy is a sole proprietorship (Michael Raus PHYSIOBUY) with 11-50 employees, no external funding or parent company, and revenue generated primarily through one-time equipment sales, with ancillary revenue from parts, installation/storage/delivery services, leasing arrangements, and trade-in of used equipment. The supplier base is broad and multi-brand, including partnerships with FREI medical, Ergo-Fit, Heuser Apparatebau, Zimmer MedizinSysteme, Galileo, Proxomed, Enraf Nonius, eGym, Stolzenberg, and Villinger, supporting a catalog of several thousand SKUs across the physiotherapy equipment category.

Name

Physiobuy

Legal name

Michael Raus PHYSIOBUY

Website

https://physiobuy.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Physiobuy is a German e-commerce platform in Steinfurt that sells new and refurbished physiotherapy and rehabilitation equipment to physiotherapy practices, rehab centers, fitness studios, and healthcare facilities across Germany, offering delivery, installation, leasing, and complete practice packages.

Ownership category

akta.pro rank

Product category

Physiotherapy Equipment

NAICS

Electronic and Precision Equipment Repair and Maintenance (811210)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG)

Keywords

• Physiotherapy equipment
• Rehabilitation devices
• Used medical equipment
• Treatment tables
• Practice equipment

Headquarters

HQ city

Steinfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment Sales: One-time sales of both new and professionally refurbished (Pro-Refreshed) physiotherapy and rehabilitation equipment including therapy tables, training machines, electrotherapy devices, and accessories. Revenue generated through direct product sales with various price points ranging from small accessories (under 50 EUR) to complete practice packages (over 100,000 EUR).
2. Replacement Parts: Sale of replacement parts and accessories for various physiotherapy equipment brands including cables, cushions, and electronic components.
3. Services: Additional revenue from delivery services (including installation), storage/warehousing, practice planning consultation, and repair/maintenance services.
4. Leasing: Equipment leasing arrangements through Archimedes Leasing partner, allowing customers to acquire equipment through financing rather than upfront purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Physiobuy is a German e-commerce retailer that sells new and professionally refurbished (Pro-Refreshed) physiotherapy and rehabilitation equipment, including treatment tables, strength and cardio machines, electrotherapy devices, and heat/cold therapy systems. The company also offers complete practice setup packages, replacement parts, delivery and installation services, equipment leasing via Archimedes Leasing, and repair and maintenance services primarily to physiotherapy practices and related healthcare facilities in Germany.

Product overview

Physiobuy is a German e-commerce platform specializing in the sale and purchase of physiotherapy equipment, rehabilitation devices, and practice supplies. The company operates a dual-market model offering both new and professionally refurbished (Pro Refreshed) equipment at 40-80% savings. Core product categories include treatment tables/therapy couches, strength and cardio equipment, heat/cold therapy devices, electrotherapy units, sling tables, and positioning materials. The company also sells complete practice packages for new practice establishment and provides replacement parts. Key brands stocked include Zimmer, Galileo, FREI medical GmbH, Enraf-Nonius, Ergo-Fit, Proxomed, and others. Services include practice planning, equipment storage, leasing options, and delivery with installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Treatment Tables (Behandlungsliegen) Treatment and therapy tables including electric, hydraulic, and stationary models for physiotherapy practices. Available in new and refurbished (Pro-Refreshed) conditions, with prices ranging from 1,000-3,000 EUR for refurbished to 2,000-12,000 EUR for new tables.
• Strength and Cardio Equipment (Kraft/Cardiogeräte) Strength training machines, cable pull devices (Zugapparate), functional trainers, benches, ergometers, vibration plates, and cardio equipment for rehabilitation and fitness facilities. Includes Galileo Med 35 vibration training device with MPG 93/42 EWG, TÜV, and CE certified medical product status.
• Heat and Cold Therapy Equipment (Wärme/Kältetherapie) Heat and cold therapy devices including cold air therapy systems (Zimmer Cryo 6 and Cryo Mini with up to -30°C cold air delivery), water baths, heat cabinets, fango (mud therapy) equipment, red light therapy, and cooling systems. Zimmer Cryo 6 is MDD/MPG Class IIa certified.
• Electrotherapy Equipment Electrotherapy and ultrasound combination devices for pain management and muscle stimulation treatments, sourced from manufacturers such as Enraf Nonius. Includes treatment carts and physiotherapy accessories.
• Sling Tables and Traction Equipment (Schlingentisch/Traktion) Sling table systems and traction equipment for decompression therapy, available in new and refurbished conditions, designed for physiotherapy practices.
• Complete Practice Packages (Komplette Praxen) Complete physiotherapy practice packages for new practice establishment, including treatment tables, water baths, mirrors, exercise equipment, and practice accessories. The Physiobuy Praxispaket bundle includes 2x MediTech Vario electric treatment tables, water bath, mobile mirror, red light therapy, massage table, exercise balls, trampoline, and emergency equipment for practice licensing. Prices range from 6,000-60,000 EUR.
• Pro Refreshed Certified Pre-Owned Equipment Professionally refurbished used physiotherapy equipment including therapy tables and training devices, undergoing technical and optical refurbishment, replacement of worn parts, and DGUV3 medical electrical testing. Includes 6-month warranty and offers cost savings of 30-70% compared to new equipment prices. Certified by the Pro-Refreshed quality process.
• Replacement Parts and Accessories (Ersatzteile) Replacement parts and accessories for various physiotherapy equipment brands, including cable assemblies (48-195 EUR), bolts (36-42 EUR), storage materials, monitors, displays, holders, and cushions.
• Practice Management Software Software solutions for physiotherapy practice management, offered to physiotherapy practices as an add-on to equipment purchases.
• Equipment Delivery and Installation Service White-glove delivery service including transport to usage location, equipment setup and installation, offered as an add-on service for large equipment purchases.
• Practice Planning Consultation Consultation services for new physiotherapy practice setup, including equipment selection advice, practice layout planning, and trade-in equipment valuation for existing practices looking to upgrade.
• Equipment Leasing (via Archimedes Leasing) Equipment financing through Archimedes Leasing partner, allowing customers to acquire physiotherapy equipment through monthly installment payments rather than upfront purchases, supporting practice establishment and expansion financing needs.
• Equipment Repair and Maintenance Service Repair and maintenance services for physiotherapy equipment, including technical advice and support for previously purchased devices.
• Equipment Storage Service Storage and interim warehousing services for customer equipment, allowing practices to store purchased equipment at the Physiobuy warehouse in Steinfurt before delivery.

Quantifiable outcome

• 30-70% cost savings compared to new equipment prices
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered major.

• FREI medical GmbHmajorTechnology or IntegrationMajor equipment supplier partnership offering therapy tables, training equipment, Zugapparate (cable exercise devices), and functional training equipment. One of Physiobuy's primary equipment sources with 656+ products in the catalog.
• Heuser Apparatebau GmbHmajorTechnology or IntegrationEquipment manufacturer partnership providing heat therapy equipment including Fango (mud therapy) units, hot air systems, water baths, and related accessories. Partnership includes 352+ product offerings.
• Ergo-FitmajorTechnology or IntegrationEquipment brand partnership for fitness and rehabilitation equipment including medical device parks, individual training machines, and cardio equipment. Partnership includes 671+ product offerings.
• Zimmer MedizinSystememajorTechnology or IntegrationMedical equipment manufacturer partnership specializing in cryotherapy (cold therapy) systems including Zimmer Cryo 6 and Cryo Mini whole-body cold therapy devices, plus treatment tables.
• Galileo (Ranton)majorTechnology or IntegrationPartnership for vibration plate equipment (Galileo Med series) used in physiotherapy and rehabilitation applications, offering vibration training devices for muscle conditioning and therapy.
• ProxomedmajorTechnology or IntegrationMedical training equipment manufacturer partnership offering functional trainers, leg press machines, and Compass series training equipment for rehabilitation and physiotherapy applications.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• MedWOW: Global broker platform for new and used medical equipment. Overlaps with Physiobuy in addressing independent buyers seeking refurbished PT and rehab devices across multiple geographies.
• B.u.W. Scholz: German dealer of used and refurbished physiotherapy and medical equipment. Mirrors Physiobuy's refurbished-resale model and practice-fulfilment service in the DACH market.
• DOTmed: Global online marketplace for used and refurbished medical equipment. Comparable to Physiobuy in refurbished-asset focus, though operating on a listing/marketplace model rather than direct retail.
• Medipolis: Germany-based marketplace for used and refurbished medical equipment. Closely overlaps Physiobuy in target customer (physiotherapy practices) and product categories (treatment tables, training and rehab devices).
• Rebstock Medizintechnik: German distributor of new and reconditioned physiotherapy and rehabilitation equipment. Competes head-to-head with Physiobuy in sales of treatment tables, training devices, and practice packages.

Broad incumbents

• Enraf-Nonius: Dutch manufacturer of electrotherapy, ultrasound, and physiotherapy equipment. Comparable to Physiobuy at the product-category level through its broad PT equipment portfolio distributed across Europe.
• Proxomed: German manufacturer of functional trainers, leg press, and Compass-series rehabilitation equipment. A Physiobuy supplier that also competes in the same product categories through direct and dealer channels.
• Zimmer MedizinSysteme: German manufacturer of cryotherapy, electrotherapy, and treatment table systems. Overlaps with Physiobuy in heat/cold therapy and electrotherapy categories and is one of Physiobuys named suppliers.
• Ergo-Fit: German manufacturer of medical training devices, cardio equipment, and device parks used in physiotherapy and rehabilitation. Operates as a brand-side incumbent while also supplying Physiobuy.
• FREI medical GmbH: Established German manufacturer of physiotherapy tables, training equipment, and cable exercise devices. Also a major supplier to Physiobuy; competes broadly with the same product categories through its own dealer network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/physiobuy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Physiobuy