Sice Previt
Sice Previt is a Milan-based, vertically integrated provider of luxury construction, custom furniture manufacturing, and interior decoration services for fashion houses, luxury hotels, and cultural institutions across Italy, France, and the UK.
- Company typePrivate
- Founded1961
- HeadquartersSegrate, Italy
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Sice Previt does
Sice Previt is a privately held Italian company founded in 1961 and headquartered in Segrate, near Milan. It operates as a vertically integrated provider of high-end construction, custom furniture manufacturing, and interior decoration services. Following the 1985 merger of Sice srl and Previt spa, the company consolidated design, engineering, project management, and in-house production under one roof, enabling it to deliver turnkey luxury environments from concept through fabrication and on-site installation.
Its commercial model is project-based, serving enterprise clients in three core segments: luxury fashion houses (including Dolce & Gabbana, Givenchy, Trussardi, and Apple), luxury hospitality (Grand Hotel et de Milan, Magna Pars Hotel), and cultural and heritage institutions (BASE Cultural Centre, the Charlotte Perriand Estate). Work typically spans retail build-outs, hotel interiors, exhibition design, and bespoke furniture commissions, with contracts structured around multi-year construction engagements. Pricing is custom and embedded in specification-driven deliverables rather than standardized unit volumes.
Geographically, Sice Previt operates from its Milan-area base and through dedicated subsidiaries established in France and the United Kingdom in 2017, providing direct local presence in two key European luxury markets. Recent corporate activity includes the 2020 launch of the SP_LAB experimental design laboratory, the 2024 debut of the SP_ZERO product line at Milan Fuorisalone, and a 2025 ERP and partnership expansion to support larger multi-year projects. Reported share capital is €258,500 and headcount is in the 251–500 range; financial results are not publicly disclosed.
Sice Previt firmographics
Firmographics- Name
- Sice Previt
- Legal name
- Sice Previt
- Website
- https://siceprevit.it
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Sice Previt is a Milan-based, vertically integrated provider of luxury construction, custom furniture manufacturing, and interior decoration services for fashion houses, luxury hotels, and cultural institutions across Italy, France, and the UK.
- Ownership category
- akta.pro rank
Sice Previt industry classification
Industry- Product category
- Luxury Construction & Bespoke Millwork
- NAICS
- Custom Architectural Woodwork and Millwork Manufacturing (337212), Household and Institutional Furniture Manufacturing (33712)
- SIC
- Miscellaneous Furniture & Fixtures (2590), Household Furniture (2510)
- akta.pro primary industry
- Interior Glazing & Glass Partitions (IMAFANAK)
- akta.pro secondary industry
- Facade & Cladding Systems (Rainscreens, Panels, EIFS, Siding) (IMAFAMAB)
Keywords
Where Sice Previt is headquartered
LocationHeadquarters
- HQ city
- Segrate
- HQ country
- Italy
- HQ region
- Europe
Offices5 records
Markets served
Sice Previt business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- General Contracting (GC): Full-service general contractor for construction projects, managing integrated design, development, management, assembly and maintenance from concept through handover.
- Millwork (MW): Custom furniture and millwork manufacturing including wood carpentry, steelwork, marble & glass, and heavy metalwork production for luxury retail and hospitality clients.
- Finishes & Decoration (F&D): Specialized finishing and decoration services including varnishing, decoration, and specialized finishes like burnt wood for high-end fashion boutiques.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Sice Previt product offering
Product offeringCore offering
Sice Previt provides integrated high-end construction and furniture manufacturing services for luxury fashion, hospitality, and cultural projects, operating three service pillars: General Contractor (GC) for full construction project management, Millwork (MW) for custom wood furniture and architectural woodwork, and Finishes & Decoration (F&D) for interior surface treatments and decorative elements. The company also runs SP_LAB, an experimental design laboratory that produces the SP_ZERO line of designer tables. Manufacturing is performed in-house across wood, steel, marble, glass, and metalwork departments.
Product overview
Sice Previt is a high-end construction and furniture manufacturing company that operates as a unified offering combining integrated design, production, and construction management services. The company is organized into three main service pillars: GC (General Contractor) for construction projects, MW (Millwork) for custom wood furniture manufacturing, and F&D (Finishes & Decoration) for interior finishing services. Additionally, SP_LAB serves as an experimental design laboratory that produces the SP_ZERO line of designer furniture tables, representing the company's creative and experimental arm that was launched publicly at Milan Fuorisalone in 2023 and 2024. The company's operational departments include Project Design, Wood Carpentry, Steelwork, Marble & Glass, Heavy Metalwork, Construction Warehouse, Varnishing, Decoration, Logistics, and Offices.
Differentiator
Problem solved
Functional benefit
Brands
- SP_ZERO: A line of tables presented at Milan Fuorisalone exhibitions in 2023 and 2024, developed by SP_LAB experimental design laboratory.
Products and services
- GC - General Contractor Full-service general contractor for construction projects, managing integrated design, development, management, assembly, and maintenance from concept through handover. Targeted at luxury fashion houses, hospitality groups, and cultural institutions undertaking flagship stores, hotels, corporate headquarters, and historic restorations.
- MW - Millwork Custom furniture and millwork manufacturing including wood carpentry, steelwork, marble & glass, and heavy metalwork production for luxury retail boutiques, flagship stores, and hospitality venues. Covers bespoke architectural woodwork, cabinetry, and decorative metalwork tailored to each client's design specifications.
- F&D - Finishes & Decoration Specialized finishing and decoration services including varnishing, decoration, and specialized finishes such as burnt wood for high-end fashion boutiques, hotels, and cultural spaces. Completes interior environments with high-quality surface treatments and decorative elements.
- SP_LAB Experimental design laboratory and creative R&D arm that develops bespoke furniture and design solutions, leveraging the company's accumulated expertise in high-quality furniture production. Serves as the innovation engine for the SP_ZERO product line and other bespoke commissions.
- SP_ZERO Experimental furniture line of designer tables representing the creative output of the SP_LAB experimental design laboratory. First presented at Milan Fuorisalone exhibitions in 2023 and 2024, targeted at design-conscious luxury and architectural clients.
Companies that use Sice Previt
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Sice Previt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Sice Previt partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights5 records
Sice Previt competitors and assessment
Company assessmentDirect peers
- Salvatori: Italian luxury stone and marble specialist with bespoke architectural and interior applications. Comparable to Sice Previt's Marble & Glass department and its bespoke stonework for flagship stores and luxury hospitality projects.
- Lema: Italian luxury furniture maker with strong custom manufacturing and contract/hospitality segment exposure. Comparable to Sice Previt's custom millwork and bespoke furniture work for high-end retail, hospitality, and residential clients.
- Rimadesio: Italian manufacturer of luxury bespoke interior systems including doors, partitions, and walk-in closets. Highly comparable to Sice Previt's millwork and custom interior fit-out capabilities serving luxury residential, retail, and hospitality clients.
- De Castelli: Italian specialist in luxury metalwork, surface treatments, and bespoke architectural metal elements. Highly comparable to Sice Previt's Steelwork, Light Metalwork, and Heavy Metalwork departments serving luxury retail and hospitality.
- Fantoni: Italian manufacturer of architectural interiors, acoustic solutions, and contract office furniture systems. Comparable to Sice Previt's commercial fit-out and contract furnishing capabilities for premium workplaces and built environments.
- Cassina: Italian luxury furniture brand rooted in architectural and design heritage, with strong custom manufacturing capabilities. Comparable to Sice Previt's design-led, craftsman-built furniture for architectural and luxury interior projects.
- Molteni&C: Long-established Italian luxury furniture manufacturer with a fully integrated production process and own factories. Comparable to Sice Previt's vertically integrated, design-driven furniture manufacturing for premium residential and contract clients.
- B&B Italia: Italian luxury furniture brand with industrial-scale manufacturing heritage and strong contract/hospitality presence. Comparable to Sice Previt's in-house production capabilities and premium positioning across residential and contract channels.
- Poltrona Frau: Historic Italian luxury furniture maker with bespoke craftsmanship, leather expertise, and a contract division. Comparable to Sice Previt's artisan-driven custom manufacturing model serving luxury residential, hospitality, and bespoke contract projects.
Emerging players
- Boffi: Italian luxury maker of kitchens, bathrooms, and bespoke interior systems with strong design-led positioning. Comparable to Sice Previt's high-end residential and hospitality custom fabrication, though focused on kitchens/bathrooms rather than full construction.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sice Previt social profiles
Digital presenceSice Previt compliance and trust
Trust signalCompliance3 records
Sice Previt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sice Previt leadership team
Management profileNumber of profiles
Profiles2 records
Sice Previt subsidiaries and ownership
Company hierarchySubsidiaries2 records
Sice Previt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sice Previt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sice Previt
What does Sice Previt do?
Sice Previt provides integrated high-end construction and furniture manufacturing services for luxury fashion, hospitality, and cultural projects, operating three service pillars: General Contractor (GC) for full construction project management, Millwork (MW) for custom wood furniture and architectural woodwork, and Finishes & Decoration (F&D) for interior surface treatments and decorative elements. The company also runs SP_LAB, an experimental design laboratory that produces the SP_ZERO line of designer tables. Manufacturing is performed in-house across wood, steel, marble, glass, and metalwork departments.
Is Sice Previt a public or private company?
Sice Previt is a private company. It is classified as family owned and is currently operating.
When was Sice Previt founded?
Sice Previt was founded in 1961. It employs 251 to 500 people.
Where is Sice Previt based?
Sice Previt is headquartered in Segrate, Italy, in the Europe region.
How does Sice Previt make money?
Three revenue lines are on record. General Contracting (GC) is the primary driver. The others are millwork (MW) and finishes & Decoration (F&D).
Who are Sice Previt's main competitors?
Direct peers on record are Salvatori, Lema, Rimadesio, De Castelli, Fantoni, Cassina, Molteni&C, B&B Italia and Poltrona Frau. Boffi is listed as an emerging player.
Does Sice Previt have an API?
No public API is recorded for Sice Previt.
What industry is Sice Previt in?
Sice Previt's product category is Luxury Construction & Bespoke Millwork. Its primary akta.pro industry code is IMAFANAK, Interior Glazing & Glass Partitions, with a secondary code of IMAFAMAB, Facade & Cladding Systems (Rainscreens, Panels, EIFS, Siding). Its NAICS code is 337212 and its SIC code is 2590.