BetterBricks
- Company typePrivate
- Founded2000
- HeadquartersPortland, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
BetterBricks firmographics
Firmographics- Name
- BetterBricks
- Legal name
- BetterBricks
- Website
- https://betterbricks.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
BetterBricks industry classification
Industry- Product category
- Commercial Building Energy Efficiency Resources
- NAICS
- Management, Scientific, and Technical Consulting Services (5416)
- SIC
- Refrigeration & Service Industry Machinery (3580), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)
- akta.pro primary industry
- Building Performance, Energy Auditing & HVAC Efficiency (EDAOACAM)
- akta.pro secondary industry
- Heat Exchangers, Coils & Hydronic HVAC Components (IMADANAF)
Keywords
Where BetterBricks is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Markets served
BetterBricks business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Not-for-profit funding: BetterBricks is a not-for-profit resource funded by Northwest utilities and energy organizations. As a regional resource hub, it provides free expert solutions and tools to improve whole-building performance without generating revenue from the services provided.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free resource access |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
BetterBricks product offering
Product offeringCore offering
BetterBricks provides free, unbiased educational resources, tools, planning guides, and case studies to commercial building professionals in the Northwest U.S. on energy-efficient technologies and practices. Its portfolio spans HVAC (Advanced Performance RTUs and DOAS), lighting controls (LLLC), mechanical systems (efficient fans, smart pumps with ECM motors), water heating (heat pump water heaters), windows, and Strategic Energy Management. All content is offered at no cost as a not-for-profit service funded by Northwest utilities and energy organizations.
Product overview
BetterBricks is a not-for-profit resource hub funded by Northwest utilities and energy organizations, providing unbiased expert solutions and tools that improve whole-building performance for commercial buildings. Rather than a single product, BetterBricks offers a portfolio of educational resources organized around key technology categories: Heating & Cooling (including Advanced Performance RTUs and DOAS), Mechanical systems (Efficient Fans, Pumps & Motors with smart pump technology), Lighting (Luminaire-Level Lighting Controls), Strategic Energy Management, Water Heating (Central Heat Pump Water Heaters), and Windows (Secondary Windows and Window Replacement). The platform also provides structured guidance programs (Upgrade Guide), a Resource Library with fact sheets and planning tools, Case Studies, and an Energy Management Assessment Tool. These resources are designed to help commercial building designers, builders, managers, and owners implement proven energy-efficient solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Upgrade Guide
Quantifiable outcome
- Smart pumps with ECM can reduce power consumption by 30-50% compared to traditional motors, with advanced speed controls lowering it by as much as 75%
- +3 more outcomes
Companies that use BetterBricks
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
BetterBricks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
BetterBricks partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Northwest Energy Efficiency Alliance (NEEA)coreNEEA is a key strategic partner and co-developer of BetterBricks resources. The organization works with BetterBricks to promote energy-efficient solutions and has collaborated on projects including smart pump installations at Bellwether Housing and Providence facilities. NEEA provides program management and expertise for energy efficiency initiatives.
- Air Movement and Control Association International (AMCA)coreAMCA developed the Fan Energy Index (FEI) metric featured prominently in BetterBricks resources. BetterBricks promotes AMCA's certified ratings program and educational content about FEI to help specifiers select efficient fans that meet or exceed building codes.
- Hydraulic InstitutecoreHydraulic Institute collaborated with NEEA, pump manufacturers, U.S. Department of Energy, and utilities to develop the Energy Rating Label program featured in BetterBricks pump resources. The institute provides pump savings calculators and certification programs for energy-efficient pumps.
- Twin City Fan Companies, LTDminorTwin City Fan Companies, a manufacturer of air-moving equipment, developed educational presentations about Fan Energy Index (FEI) that are promoted through BetterBricks to help building professionals stay ahead of federal fan efficiency regulations.
- GreenheckminorGreenheck, a manufacturer focused on air movement, provides podcasts and educational content about FEI that BetterBricks promotes to help engineers understand code compliance and fan efficiency metrics.
- Hurley EngineeringminorHurley Engineering consulted on and helped implement the smart pump booster system upgrade at Tower 333, working with Urban Renaissance Group to identify energy-efficient pump solutions.
- Puget Sound EnergyminorPuget Sound Energy provided financial incentives (approximately 30% of project cost) to offset the smart pump upgrade at Tower 333, demonstrating utility support for energy efficiency projects promoted through BetterBricks.
- U.S. Department of EnergycoreThe DOE collaborated with the Hydraulic Institute and other organizations to develop federal energy conservation standards and energy rating labels for pumps. BetterBricks provides educational resources about DOE standards and regulations affecting commercial building efficiency.
- California Energy CommissionminorThe CEC released Title 20/24 regulations defining commercial and industrial fans and blowers, setting compliance requirements that BetterBricks references in its educational resources about fan efficiency regulations.
- ProvidenceminorProvidence, a non-profit healthcare system, partnered with NEEA and BetterBricks to upgrade inefficient hot water circulation systems in their retirement communities, demonstrating energy efficiency improvements through smart circulator installations.
- Washington State University Integrated Design + Construction LaboratoryminorWSU IDL produces the Building HEROes podcast series sponsored by BetterBricks, featuring educational content about smart pumps and energy efficiency in buildings.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
BetterBricks competitors and assessment
Company assessmentDirect peers
- New Buildings Institute: A nonprofit organization advancing high-performance building practices through codes, policy, and educational resources, closely aligned with BetterBricks' mission to accelerate adoption of efficient building technologies.
- Building Performance Institute (BPI): A credentialing and standards organization for building performance and weatherization professionals offering certifications and educational content similar in audience and mission to BetterBricks.
- DOE Better Buildings Initiative: A US Department of Energy program partnering with commercial and multifamily buildings to improve energy efficiency through goal-setting, showcasing solutions, and providing resources - the federal analog to BetterBricks' resource-hub model.
- ENERGY STAR Commercial Buildings: The federal commercial-building efficiency program from the EPA that provides benchmarking tools, certifications, and educational resources to building owners and operators - directly overlapping with BetterBricks' mission and audience of commercial building professionals.
Regional players
- Efficiency Vermont: Vermont's statewide energy efficiency utility delivering rebates, technical assistance, and education to commercial buildings - structurally equivalent to BetterBricks as a utility-funded statewide efficiency program.
- Focus on Energy: Wisconsin's statewide energy efficiency program funded by utilities, providing rebates, resources, and educational content to commercial and residential customers - a close structural analog to BetterBricks operating in a different region.
- Mass Save: Massachusetts' collaborative utility-sponsored energy efficiency program offering rebates, assessments, and educational resources to commercial and residential customers - directly comparable state-wide utility program model.
- NYSERDA: The New York State Energy Research and Development Authority operates commercial energy efficiency programs serving building owners and operators - structurally comparable regional/state efficiency program, but serving the Northeast rather than Northwest.
Broad incumbents
- ASHRAE: The professional society that develops HVAC&R standards, including ASHRAE 90.1 which BetterBricks references; addresses a broader scope of standards, certification, and publications beyond the education-only focus of BetterBricks.
- Rocky Mountain Institute (RMI): An independent nonprofit research and consulting organization working on clean energy and building decarbonization - shares the nonprofit, building-focused mission but operates more broadly across geographies and industries.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
BetterBricks social profiles
Digital presenceBetterBricks financial estimates
Financial estimateRevenue estimate
Valuation estimate
BetterBricks leadership team
Management profileNumber of profiles
Profiles1 record
BetterBricks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BetterBricks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BetterBricks
What does BetterBricks do?
BetterBricks provides free, unbiased educational resources, tools, planning guides, and case studies to commercial building professionals in the Northwest U.S. on energy-efficient technologies and practices. Its portfolio spans HVAC (Advanced Performance RTUs and DOAS), lighting controls (LLLC), mechanical systems (efficient fans, smart pumps with ECM motors), water heating (heat pump water heaters), windows, and Strategic Energy Management. All content is offered at no cost as a not-for-profit service funded by Northwest utilities and energy organizations.
Is BetterBricks a public or private company?
BetterBricks is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was BetterBricks founded?
BetterBricks was founded in 2000. It employs 101 to 250 people.
Where is BetterBricks based?
BetterBricks is headquartered in Portland, United States, in the North America region.
How does BetterBricks make money?
One revenue line is on record: not-for-profit funding.
Who are BetterBricks's main competitors?
Direct peers on record are New Buildings Institute, Building Performance Institute (BPI), DOE Better Buildings Initiative and ENERGY STAR Commercial Buildings. Regional players are Efficiency Vermont, Focus on Energy, Mass Save and NYSERDA. Broad incumbents are ASHRAE and Rocky Mountain Institute (RMI).
Does BetterBricks have an API?
No public API is recorded for BetterBricks.
What industry is BetterBricks in?
BetterBricks's product category is Commercial Building Energy Efficiency Resources. Its primary akta.pro industry code is EDAOACAM, Building Performance, Energy Auditing & HVAC Efficiency, with a secondary code of IMADANAF, Heat Exchangers, Coils & Hydronic HVAC Components. Its NAICS code is 5416 and its SIC code is 3580.