Family Health and Wellness

What Family Health and Wellness does

Family Health and Wellness (legal name Family Health & Wellness Inc.) is a privately held, family-run family medicine practice operating from a single clinic at 671 Snow Street, Oxford, Alabama. The practice is founded and led by Dr. Davisson Edmond, MD, a board-certified family medicine physician with over a decade of experience, supported by his wife Marie Edmond, RN; headcount is reported in the 1-10 range with only these two individuals specifically named in the data. The clinic serves patients across the full age spectrum, from newborns to seniors, and is reported to have served more than 1,000 patients cumulatively.

The practice delivers a broad menu of services from a single location, including primary care, pediatrics, same-day sick visits, school and sports physicals, obstetrics, infertility treatment, allergy testing, EKG, pulmonary function tests, TB skin testing, pneumonia vaccines, behavioral health, vein treatment, and IV therapy. It has also layered in cash-pay aesthetic and women's health services such as Botox injections, dermal fillers, chemical peels, microdermabrasion, and Mona Lisa Touch intimacy rejuvenation, and performs select in-office surgical procedures. Underlying technology is standard for a small clinical practice: a practice website (familyhealthoxford.com) with the UserWay accessibility widget, the DearDoc platform for patient engagement and review collection, digital lab ordering through Quest Laboratories and Pathology Reference Lab, and a basic patient portal for online inquiries. There are no proprietary technology platforms, mobile applications, APIs, or AI/ML systems.

The business model is professional services revenue: in-network billing across most Alabama insurance plans plus patient co-pays for covered services, supplemented by direct-pay aesthetics and a stated $60 unit fee for FMLA and disability form completion. Go-to-market is direct-to-consumer, relying on the Oxford-area physical presence, word-of-mouth referrals, Google reviews, and the practice website; there is no employer, hospital, or health-system channel. Ownership is founder-owned and bootstrapped with no external investment, no parent company, and no subsidiaries.

Name

Family Health and Wellness

Legal name

Family Health & Wellness Inc.

Website

https://familyhealthoxford.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Family Health and Wellness is a privately held, single-location family medicine practice in Oxford, Alabama, founded by Dr. Davisson Edmond, MD. It delivers primary care, pediatrics, sick visits, aesthetics, and women's health services to local patients across all age groups.

Ownership category

akta.pro rank

Product category

Family Medicine / Primary Care

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAFAJAF

Pediatrics & Adolescent Medicine Practices

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

Keywords

• Family medicine practice
• Primary care services
• Pediatric healthcare
• Aesthetic medical services
• Preventive healthcare

Headquarters

HQ city

Oxford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Patient Services Revenue: The practice generates revenue through providing medical services to patients. Services include primary care, pediatrics, sick visits, school/sports physicals, botox injections, and aesthetic services. Revenue is collected through insurance billing (they are in-network with most Alabama plans) and patient co-pays.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Family Health and Wellness operates a single-location family medicine practice that provides comprehensive primary care, pediatrics, sick visits, school and sports physicals, women's health services (obstetrics, Mona Lisa Touch intimacy rejuvenation), diagnostic testing (EKG, pulmonary function, allergy, TB), IV therapy, behavioral health, infertility services, age management, vaccinations, and aesthetic services (Botox, dermal fillers, chemical peels, microdermabrasion, facials, vein treatment, in-office surgery) to patients of all ages in Oxford, Alabama.

Product overview

Family Health and Wellness is a family medicine practice offering a unified suite of healthcare services centered on primary care for patients from infants to seniors. The practice operates as a single healthcare facility with multiple service lines including pediatrics, sick visits, school/sports physicals, primary care, and aesthetic services (Botox, aesthetics, dermal fillers). Additional specialized services include women's health (obstetrics, gynecology, Mona Lisa Touch), diagnostic testing (EKG, pulmonary function tests, allergy testing), IV therapy, behavioral health, and surgical procedures. The practice is led by Dr. Davisson Edmond, a board-certified family medicine physician.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary Care Services Comprehensive family healthcare services covering routine illnesses, minor injuries, preventive care, and chronic disease management for patients from infants to seniors, excluding obstetrical care.
• Pediatrics Services Family health care for children ages two weeks to 18 years, including well-child visits, preventive care, screening tests, and diagnosis and treatment of common pediatric conditions such as ADD/ADHD, allergies, asthma, and diabetes.
• Sick Visits Same-day urgent medical appointments for fevers, ear infections, diarrhea, nausea, asthma, allergic reactions, and other acute health concerns for both children and adults, scheduled by calling the office at 8 a.m.
• School & Sports Physicals Comprehensive physical examinations for children and adults participating in school or sports programs, including medical history review, physical exam, growth evaluation, immunizations check, and health risk assessment.
• Botox Injections Cosmetic botulinum toxin injections to reduce the appearance of wrinkles and achieve a more youthful facial appearance without cosmetic surgery.
• Aesthetic Services (Facials, Chemical Peels, Microdermabrasion, Dermal Fillers, Vein Treatment) Cosmetic and aesthetic treatments including facials, chemical peels, microdermabrasion, dermal fillers to restore volume and reduce wrinkles, and vein treatments for varicose veins and other venous conditions.
• Mona Lisa Touch (Intimacy Rejuvenation) Intimacy rejuvenation treatment for women addressing intimacy-related health concerns.
• Obstetrics Prenatal and postnatal care services for expectant mothers.
• Behavioral Health Mental health and behavioral health services for patients.
• Infertility Services Services addressing infertility concerns for patients.
• Allergy Testing Testing services to identify allergens affecting patients.
• EKG (Electrocardiogram) Heart function testing using electrocardiogram technology.
• Pulmonary Function Test Lung function testing to assess respiratory health.
• TB Skin Test Tuberculosis screening test administered in office.
• IV Therapy Intravenous therapy treatments administered in office.
• Pneumonia Vaccines Vaccination services for pneumonia prevention.
• Age Management Services focused on managing the aging process and maintaining health through different life stages.
• In-Office Surgery Surgical procedures performed in-office as part of the practice's procedural service offering.

Quantifiable outcome

• 1,000+ satisfied patients served across all age groups

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• GoogleminorChannel Partner/ Reseller/ DistributorGoogle hosts the practice's Google Business Profile where patients can leave reviews and find practice information.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Others

• Agilon Health: Agilon Health partners with primary care physicians — particularly those serving Medicare Advantage patients — to take on full risk for senior populations. It is comparable to Family Health & Wellness in that it represents an alternative model for a small, senior-focused primary care practice to monetize its chronic disease management capabilities through capitated revenue rather than fee-for-service.
• Aledade: Aledade partners with independent primary care practices to form Accountable Care Organizations (ACOs) and participate in value-based care contracts. It is comparable to Family Health & Wellness as an enabler/ecosystem partner: a small independent family medicine practice could join Aledade's network to access better payer contracts, technology, and population health tools without giving up independence.

Direct peers

• ChenMed: ChenMed operates family-style primary care practices focused on senior patients with chronic conditions, with a model centered on smaller physician panels and high-touch care. It is comparable in service philosophy to Family Health & Wellness — particularly the chronic disease management focus — and represents what a scaled, well-capitalized version of this practice could look like.
• Oak Street Health: Oak Street Health (acquired by CVS Health) operates value-based primary care clinics for older adults, with a strong focus on chronic disease management and senior care. It is comparable to Family Health & Wellness in its adult/senior primary care and chronic disease focus, though it operates at a much larger scale and with capitated payer contracts.
• Cano Health: Cano Health is a value-based primary care company focused on seniors, with comprehensive in-house services including primary care, specialty care, and wellness. It is comparable to Family Health & Wellness in the breadth of services offered under one roof (primary care plus wellness/adult services) and in its adult/senior care focus, though at significantly larger scale.
• MDVIP: MDVIP is a network of concierge family medicine and primary care physicians, many of whom operate small, founder-led practices. It is directly comparable to Family Health & Wellness in service mix (comprehensive primary care, pediatrics, women's health) and practice model, with the key difference being MDVIP's membership-based revenue layer.

Broad incumbents

• VillageMD: VillageMD is a large primary care group (now majority-owned by Walgreens) operating multi-state family medicine and primary care clinics. It is comparable to Family Health & Wellness in core service offering (comprehensive primary care, pediatrics, chronic disease management) but at vastly greater scale and with risk-bearing arrangements that a small independent cannot replicate.
• One Medical: One Medical (acquired by Amazon) is a tech-enabled primary care chain offering comprehensive family medicine with a membership model. It is comparable to Family Health & Wellness in the breadth of family medicine services (pediatrics to adults, including aesthetics-adjacent wellness offerings), but at national scale and with proprietary technology infrastructure.
• Privia Health: Privia Health is a physician practice management and enablement company that partners with independent primary care and specialty practices. It is comparable to Family Health & Wellness as a business model reference point: a network of independent physician practices that could potentially acquire or partner with a single-clinic family medicine practice to scale regionally.

Emerging players

• Ideal Image: Ideal Image is a national aesthetics chain offering Botox, dermal fillers, and other non-surgical cosmetic treatments. It is comparable to Family Health & Wellness specifically in the aesthetics line of business (Botox, fillers), where the small practice competes with a much larger, better-capitalized national brand for the same cash-pay patients in Alabama.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Health and Wellness