PlatteTVdiscounter.nl

What PlatteTVdiscounter.nl does

PlatteTVdiscounter.nl is the e-commerce brand of HelloTV, a Dutch consumer electronics retailer operating under New Retail Company B.V. Founded in 2004 and headquartered in Groningen, the company sells televisions, audio equipment, and projectors through a combined channel of 18 large-format physical retail stores (each approximately 1,000m²) and a direct-to-consumer online platform. It is an authorized dealer for tier-1 brands including Samsung, LG, Sony, Philips, TCL, Sonos, and Denon, and has sold more than 400,000 televisions cumulatively since inception.

The business model is straightforward omnichannel retail: the company procures from manufacturers at dealer terms, sells through owned physical stores and its website at a discount-positioned price point, and generates revenue on each unit sale. The assortment has expanded beyond new TVs to include second-hand/refurbished televisions, projectors, and audio systems, enabling cross-sell within the home entertainment category. The customer base is entirely consumer (B2C), with no enterprise or contract revenue. Trust signals include 51,397 verified Trustpilot reviews and a 9.5/10 rating on Kieskeurig, indicating strong consumer brand trust in the Dutch market.

The company is privately held with no disclosed funding rounds, no M&A activity, and no cross-border geographic expansion evident in the available data. Its competitive position rests on physical distribution density, authorized-brand access, and two decades of brand equity rather than technology differentiation — there is no evidence of proprietary AI/ML capabilities, platform technology, or software product. The core operational risk is exposure to the mature, cyclical Dutch consumer electronics market and the structural shift of TV sales toward manufacturer-direct and large online pure-plays.

Name

PlatteTVdiscounter.nl

Legal name

New Retail Company B.V.

Website

https://plattetvdiscounter.nl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

PlatteTVdiscounter.nl is the online brand of HelloTV, a Dutch omnichannel consumer electronics retailer operating 18 physical stores and an e-commerce platform, selling TVs, audio, and projectors from brands such as Samsung, LG, Sony, and Sonos to individual consumers across the Netherlands.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (44921)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Cables, Mounts & Installation Accessories Retail (HDMI, Wall Mounts, Stands) (CRACAEAJ)

Keywords

• Consumer electronics retail
• Television retail
• Audio equipment
• Home cinema products
• TV installation services

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Consumer Electronics Retail: Revenue is generated through direct sales of televisions, audio equipment, and accessories to consumers. The company operates on a one-time purchase model with no subscription component. Additional revenue streams include professional installation services and a trade-in program where customers can exchange old TVs for discounts on new purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

HelloTV (PlatteTVdiscounter.nl) is a multi-brand consumer electronics retailer selling televisions and audio equipment from Samsung, LG, Sony, Philips, TCL, Sonos, and Denon through 18 physical retail stores across the Netherlands and an e-commerce platform. The offering spans OLED, QLED, Mini-LED, 4K/8K UHD, Smart, Ambilight, and Samsung The Frame TVs, alongside soundbars, home cinema sets, receivers, speakers, headphones, mounts, and accessories. The core offer is supplemented by professional installation and mounting services and a TV trade-in program.

Product overview

HelloTV operates as a multi-brand electronics retailer specializing in televisions and audio equipment across the Netherlands. The company offers a comprehensive portfolio of TV products spanning multiple display technologies including OLED, QLED, Neo QLED, Mini-LED, and Micro RGB from major brands such as Samsung, LG, Philips, Sony, and TCL. The product lineup includes Smart TVs with various operating systems (Tizen, WebOS, Titan OS, Google TV), available in sizes from 55 to 85 inches and resolutions from 4K UHD to 8K UHD. Beyond televisions, HelloTV provides a full range of audio products including soundbars, home cinema sets, receivers, and wireless speakers from Sonos and Denon. The company complements its product offerings with professional installation services, trade-in programs for old televisions, and a selection of accessories including TV mounts, stands, and projectors. With 18 physical stores across the Netherlands and online sales, HelloTV positions itself as a full-service destination for consumer electronics.

Differentiator

Problem solved

Functional benefit

Products and services

• OLED Televisions Organic Light-Emitting Diode televisions offering self-lit pixels for superior contrast, true blacks, and vibrant colors, available in 55-inch and 65-inch models from Samsung, LG, and Philips, for individual consumers purchasing home televisions.
• QLED Televisions Quantum Dot LED televisions from Samsung providing enhanced color volume and brightness using quantum dot technology, for individual consumers seeking vivid picture quality.
• Neo QLED Televisions Samsung's advanced QLED technology using Mini-LED backlighting for improved contrast and local dimming, for individual consumers seeking premium picture performance.
• Mini-LED Televisions LED televisions using thousands of miniaturized LEDs for superior backlight control and HDR performance, for individual consumers seeking high-brightness HDR viewing.
• Micro RGB Televisions Advanced display technology using micro-scale RGB pixels for enhanced color accuracy, for individual consumers seeking next-generation display quality.
• Smart Televisions Internet-enabled televisions with built-in streaming capabilities and apps, including Samsung (Tizen), LG (WebOS), and Philips (Titan OS) platforms, for individual consumers seeking connected TV functionality.
• 4K UHD Televisions Ultra High Definition televisions with 3840 x 2160 resolution, the standard for modern television viewing, for individual consumers seeking mainstream high-definition viewing.
• 8K UHD Televisions Ultra High Definition televisions with 7680 x 4320 resolution offering four times the detail of 4K, for individual consumers seeking top-tier display resolution.
• Ambilight Televisions Philips televisions with LED lighting that projects colors onto the wall behind the TV, creating an immersive viewing experience, for individual consumers seeking ambient lighting features.
• Samsung The Frame Televisions Art-mode televisions designed to display artwork when not in use, blending technology with home decor, for individual consumers seeking design-integrated TVs.
• Second-hand (Tweedehands) Televisions Pre-owned televisions sold at reduced prices, part of the company's sustainability and value offerings, for individual consumers seeking lower-priced TV options.
• Soundbars Single-speaker sound systems designed to enhance TV audio quality, including models from Sonos and Denon, for individual consumers seeking improved home audio.
• Home Cinema Sets Complete surround sound systems for immersive home theater experiences, for individual consumers building dedicated home cinema setups.
• TV Accessories Mounts, stands, cables, Blu-Ray players, Chromecast devices, and other peripherals for television setup and enhancement, for individual consumers completing their TV installation.
• Beamers (Projectors) Projectors for large-screen home theater experiences, for individual consumers seeking big-screen projection alternatives.
• Installation & Mounting Service Professional installation and mounting services for televisions and audio equipment, for individual consumers who need expert setup of their purchased products.
• TV Trade-In Service (TV Inruilservice) Trade-in service allowing customers to exchange old televisions for credit towards new purchases, for individual consumers upgrading their existing TV.

Quantifiable outcome

• 9.5/10 customer satisfaction rating on Kieskeurig platform
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• SamsungcoreChannel Partner/ Reseller/ DistributorHelloTV is an authorized dealer of Samsung TVs, including popular OLED and QLED models. Samsung products are prominently featured in stores and online with promotional offers including cashback incentives.
• LGcoreChannel Partner/ Reseller/ DistributorHelloTV is an authorized dealer of LG TVs including OLED EVO series. LG products are featured with promotional cashback offers of €100-€150.
• SonycoreChannel Partner/ Reseller/ DistributorHelloTV is an authorized dealer of Sony televisions.
• PhilipscoreChannel Partner/ Reseller/ DistributorHelloTV is an authorized dealer of Philips TVs including Ambilight models.
• TCLcoreChannel Partner/ Reseller/ DistributorHelloTV is an authorized dealer of TCL televisions including Mini-LED models.
• SonoscoreChannel Partner/ Reseller/ DistributorHelloTV is an authorized dealer of Sonos audio products including speakers and soundbars.
• DenoncoreChannel Partner/ Reseller/ DistributorHelloTV is an authorized dealer of Denon audio products including receivers and home cinema equipment.

Scale indicators6 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Bol.com: Largest Dutch online marketplace, with a broad electronics and TV offering. Competes for the same Dutch consumer electronics buyer but as a horizontal marketplace rather than a specialist TV retailer.
• Fnac Darty: French-headquartered multichannel retailer of electronics, home appliances and entertainment products with Benelux presence. Overlaps with HelloTV in TV and audio categories but serves a broader European footprint.
• Amazon Netherlands: Generalist online retailer with a growing consumer electronics catalog in the Netherlands. Competes primarily on price, selection and delivery speed rather than specialist advice, but exerts significant pricing pressure on TV retail.
• Wehkamp: Large Dutch online general merchandise retailer that increasingly competes in electronics and TV categories. Overlaps in assortment but lacks HelloTV's specialist showroom and installation positioning.

Direct peers

• Coolblue: Largest Dutch online consumer electronics retailer and HelloTV's closest direct competitor. Overlaps heavily on TV, audio and accessories assortment, with similarly strong service positioning, but operates at substantially larger scale and with broader category coverage.
• MediaMarkt: Pan-European big-box consumer electronics retailer with a major Netherlands footprint. Directly competes with HelloTV on TVs, audio and home entertainment across both physical and online channels.
• BCC: Dutch consumer electronics retail chain offering TVs, audio and home appliances through physical stores and e-commerce. Overlaps directly with HelloTV on TV assortment and target customer segment.
• Expert: Dutch federation of independent consumer electronics retailers. Competes in the same TV and audio categories as HelloTV, serving Dutch households through a national store network and shared online platform.
• Euronics: European consumer electronics buying group with a Dutch member network. Sells overlapping TV, audio and accessory SKUs and competes for the same Dutch household buyer.

Others

• Samsung Experience Store: Brand-operated retail concept for Samsung TVs and home entertainment. Represents a structural risk vector for HelloTV as OEMs expand direct retail, and illustrates the kind of DTC channel that could erode authorized dealer share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/hellotvnl
• Facebookfacebook.com/platteTV
• Instagraminstagram.com/hellotv_nl
• Xx.com/PTVDiscounter
• LinkedInlinkedin.com/company/plattetvdiscounter.nl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PlatteTVdiscounter.nl