Nine Group
Nine Group is a UK-based hospitality and real estate investment firm that owns and operates 18+ franchised hotels under IHG, Accor, and Marriott brands, runs the largest Pizza Hut Delivery franchise in the UK, and invests in commercial and residential real estate across the United Kingdom.
- Company typePrivate
- Founded2013
- HeadquartersWatford, United Kingdom
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Nine Group does
Nine Group is a privately-held UK hospitality and real estate investment company founded in 2013 by Vivek Chadha and headquartered in Watford. The business owns, develops, and operates a portfolio of more than 18 branded hotels across the United Kingdom under franchise agreements with major international hotel groups — principally InterContinental Hotels Group (Holiday Inn, Holiday Inn Express, Crowne Plaza), Accor (Novotel London Heathrow), and Marriott (Four Points by Sheraton London Gatwick). Complementary operations include Pizza Hut Delivery and Express franchise stores (the largest UK franchisee at 33+ stores with a stated target of 71 locations), a commercial real estate book spanning office, industrial, and mixed-use assets, and residential development including serviced apartments and the Newhall Harlow modular housing scheme.
The group generates revenue through four streams: hotel operations under managed franchise contracts, rental and disposal income from owned commercial real estate, residential development sales and rentals, and franchise food-service fees from Pizza Hut Delivery/Express outlets. Its go-to-market is asset-acquisition driven — the firm sources distressed hotel and commercial portfolios out of administration or receivership (e.g., a six-asset Hilton portfolio acquired in 2017 for £40m and rebranded under IHG/Accor flags; Best Western Plus Reading Moat House for £12.5m) and leverages franchise brand marketing and loyalty programs for distribution rather than direct customer acquisition. Following founder Vivek Chadha's passing in 2022, the Chadha family retains ownership with Gursharan Chadha and Jasbir Chadha as Directors, and a restructured executive team led by newly appointed Executive Director Michael Young continues to operate the group of 800+ employees.
Nine Group firmographics
Firmographics- Name
- Nine Group
- Legal name
- Nine Group (Nine Hospitality Limited)
- Website
- https://ninegroup.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Nine Group is a UK-based hospitality and real estate investment firm that owns and operates 18+ franchised hotels under IHG, Accor, and Marriott brands, runs the largest Pizza Hut Delivery franchise in the UK, and invests in commercial and residential real estate across the United Kingdom.
- Ownership category
- akta.pro rank
Nine Group industry classification
Industry- Product category
- Hotel & Hospitality Real Estate
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Other Traveler Accommodation (72119), Traveler Accommodation (7211), Management of Companies and Enterprises (55)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Operators Of Nonresidential Buildings (6512), Operators Of Apartment Buildings (6513)
- akta.pro primary industry
- Business & Corporate Full-Service Hotels (THAGAAAE)
- akta.pro secondary industries
- Budget Hotel Chains & Franchises (THAGABAM), Resort & Branded Residence Vacation Rental Management (BPAJAIAE), Hospitality (Hotel) Property Management (BPAJAGAG)
Keywords
Where Nine Group is headquartered
LocationHeadquarters
- HQ city
- Watford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Nine Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Hotel Operations: Owns, develops and manages multiple branded hotels in the UK under franchise agreements with IHG and Accor brands
- Commercial Real Estate Investment: Major commercial investor in UK real estate, owning office buildings and commercial properties
- Residential Development: Completed various large residential developments and acquired distressed investment portfolios
- Pizza Hut Franchise Operations: Franchisee operating Pizza Hut Delivery and Express locations across London and the UK, expanding to 71 locations (31 existing plus 40 new)
Distribution channels3 records
Marketing channels3 records
Nine Group product offering
Product offeringCore offering
Nine Group owns, develops, and manages branded hotels across the UK under franchise agreements with IHG (Holiday Inn, Holiday Inn Express, Crowne Plaza), Accor (Novotel), and Marriott (Four Points by Sheraton), operating 18+ hotels with 800+ employees. Beyond hospitality, the company is a major commercial real estate investor (office buildings, industrial estates) and residential developer, while also operating the largest Pizza Hut Delivery and Express franchisee operation in the UK with expansion plans to 71 locations.
Product overview
Nine Group is a UK-based hospitality and real estate investment company operating a diversified portfolio of branded hotels, serviced apartments, commercial real estate, and residential developments. The company's hotel operations are primarily conducted through franchise agreements with major international hotel brands including InterContinental Hotels Group (IHG) — covering Holiday Inn, Holiday Inn Express, and Crowne Plaza — as well as Accor (Novotel) and Marriott (Four Points by Sheraton). Beyond hospitality, Nine Group has expanded into food franchising through Pizza Hut Delivery, operates a significant commercial real estate investment portfolio, and undertakes residential development projects. The company has grown to become one of the fastest-growing private hotel companies in the UK, employing over 800 people and owning or being involved in over 18 hotels along with hundreds of commercial and residential units.
Differentiator
Problem solved
Functional benefit
Products and services
- Branded Hotel Portfolio (IHG, Accor, Marriott franchises)
- Pizza Hut Delivery and Express Franchise Operations
- Commercial Real Estate Investments
- Residential Developments
- LPA Receivership Services
Companies that use Nine Group
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Nine Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nine Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered major and minor.
- Ashley HotelsmajorJoint venture partnership with Ashley Hotels for the acquisition and development of the Trafford Park hotel in Manchester. The Grade II-listed property was purchased at auction and is being developed under a mid-market boutique brand.
- JLL Hotels & Hospitality GroupminorJLL Hotels & Hospitality Group acted as advisor on the sale of Best Western Plus Reading Moat House to Nine Group.
- Christie & CominorProperty adviser Christie & Co has completed multiple hotel sales to Nine Group including the Dragon Hotel Swansea and Holiday Inn Luton South.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Nine Group competitors and assessment
Company assessmentBroad incumbents
- IHG Hotels & Resorts: The franchisor of Holiday Inn, Holiday Inn Express, and Crowne Plaza brands — the principal brand partner underpinning Nine Group's hotel portfolio. Comparable as the upstream brand owner whose commercial terms and standards shape Nine Group's economics.
- Pizza Hut Restaurants UK: UK master franchisee/operator of the Pizza Hut dine-in and delivery brand. As the upstream brand owner of Nine Group's Pizza Hut Delivery franchisee business, it is a direct comparable on food-franchise economics and brand strategy.
- Whitbread (Premier Inn): The UK's largest hotel company and owner of Premier Inn. Operates owned, leased, and franchised hotels across the UK and serves the same regional urban and airport-adjacent demand that Nine Group targets, though at substantially greater scale and with a proprietary brand.
- Accor: Global hospitality group franchising Novotel and other brands. Nine Group's Novotel London Heathrow operates under an Accor franchise agreement, making Accor a direct counterparty comparable in franchise-economics terms.
- Travelodge UK: One of the UK's largest budget hotel chains with hundreds of properties across the country. Competes with Nine Group's Holiday Inn Express and limited-service properties for the same price-sensitive UK regional and motorway traveller segment.
Direct peers
- PPHE Hotel Group: Owner and operator of full-service and limited-service hotels across the UK and continental Europe, including franchised and branded upscale properties. Its UK portfolio overlaps directly with Nine Group's full-service regional and airport hotel strategy.
- Dominic Mills / RBH Hospitality Management: UK hotel management company operating third-party branded hotels under franchise and management contracts with major brands including IHG, Hilton, and Marriott. Comparable to Nine Group's franchise-driven operating model at the property level.
- Domino's Pizza Group UK: UK master franchisee for Domino's Pizza, operating hundreds of delivery-focused stores nationwide. As the leading UK pizza-delivery franchise, it is the most direct comparable to Nine Food Group's Pizza Hut Delivery expansion strategy.
- Kew Green Hotels: UK-based hotel owner and operator running a multi-brand franchised portfolio (Hilton, IHG, Marriott) very similar in size and model to Nine Group's 18-hotel portfolio. Kew Green's strategy of owning/operating franchised UK hotels makes it the closest like-for-like comparable.
Regional players
- Greene King: UK hospitality operator and brewer with a large portfolio of pubs, hotels, and restaurants. Comparable as a UK-focused hospitality operator with multi-segment exposure, though anchored in pub-led rather than franchised-hotel operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Nine Group social profiles
Digital presenceNine Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nine Group leadership team
Management profileNumber of profiles
Profiles5 records
Nine Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
Nine Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nine Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nine Group
What does Nine Group do?
Nine Group owns, develops, and manages branded hotels across the UK under franchise agreements with IHG (Holiday Inn, Holiday Inn Express, Crowne Plaza), Accor (Novotel), and Marriott (Four Points by Sheraton), operating 18+ hotels with 800+ employees. Beyond hospitality, the company is a major commercial real estate investor (office buildings, industrial estates) and residential developer, while also operating the largest Pizza Hut Delivery and Express franchisee operation in the UK with expansion plans to 71 locations.
Is Nine Group a public or private company?
Nine Group is a private company. It is classified as family owned and is currently operating.
When was Nine Group founded?
Nine Group was founded in 2013. It employs 501 to 1,000 people.
Where is Nine Group based?
Nine Group is headquartered in Watford, United Kingdom, in the Europe region.
How does Nine Group make money?
Four revenue lines are on record. Hotel Operations are the primary driver. The others are commercial Real Estate Investment, residential Development and pizza Hut Franchise Operations.
Who are Nine Group's main competitors?
Broad incumbents on record are IHG Hotels & Resorts, Pizza Hut Restaurants UK, Whitbread (Premier Inn), Accor and Travelodge UK. Direct peers are PPHE Hotel Group, Dominic Mills / RBH Hospitality Management, Domino's Pizza Group UK and Kew Green Hotels. Greene King is listed as a regional player.
Does Nine Group have an API?
No public API is recorded for Nine Group.
What industry is Nine Group in?
Nine Group's product category is Hotel & Hospitality Real Estate. Its primary akta.pro industry code is THAGAAAE, Business & Corporate Full-Service Hotels, with a secondary code of THAGABAM, Budget Hotel Chains & Franchises. Its NAICS code is 72111 and its SIC code is 7011.