ADAMS Formación Madrid | Academia de Oposiciones, Cursos Gratuitos y Libros

What ADAMS Formación Madrid | Academia de Oposiciones, Cursos Gratuitos y Libros does

ADAMS Formaci\u00f3n Madrid is a privately held Spanish educational institution (Centro de Estudios Adams Ediciones Valbuena, S.A.) founded in 1956 and headquartered in Madrid, specializing in competitive public sector exam preparation (oposiciones), vocational training (Formaci\u00f3n Profesional), and subsidized professional development courses. It serves three primary customer segments: individuals preparing for civil service examinations (66,063 active students across modalities including Auxiliares Administrativos, Justicia, Hacienda, Sanidad, and Seguridad), employed/unemployed/self-employed workers accessing free subsidized training, and public administration bodies procuring institutional training services (250+ organisms including ministries, autonomous communities, municipalities, universities, and hospitals).

The company operates an integrated technology and content platform: Campus Adams (proprietary LMS with 24/7 access to video lessons, recorded classes, and study materials), Adams Test (digital practice exam platform with thousands of questions and personalized mock exams), and a Content Factory that produces proprietary textbooks and practice tests aligned to official exam syllabi. Marketing and customer engagement run on Salesforce Marketing Cloud integrated with Google and Meta ad platforms, supported by a hybrid physical/digital distribution model spanning 10 training centers across Spain plus the online campus.

Revenue derives from four streams: subscription-based oposición preparation courses (€125+ per course, with 6/9/12-month payment plans), Adams Test digital subscriptions (€19.99-€75.99), public subsidies per participant from seven regional and national employment services (SEPE, SOC, SAE, Labora, INAEM, SPEG, Madrid Employment Service) plus Next Generation EU funds for free courses, B2B enterprise contracts with public administrations for custom training and LMS licensing, and one-time book sales. The company holds EFQM 600+, ISO 27001, ISO 9001, AENOR, Confianza Online, and Somos Refuge certifications, and operates as a profitable, non-venture-backed institution with 400+ internal staff and 500+ collaborating experts.

Name

ADAMS Formación Madrid | Academia de Oposiciones, Cursos Gratuitos y Libros

Legal name

Centro de Estudios Adams Ediciones Valbuena, S.A.

Website

https://adams.es

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

1–10 employees

Short description

Spanish private education company founded in 1956, specializing in public sector competitive exam preparation (oposiciones), vocational training, and subsidized professional courses across 10 Spanish cities plus an online campus, serving individual job seekers, workers, and over 250 public administration bodies.

Ownership category

akta.pro rank

Product category

Professional Education and Exam Preparation Services

NAICS

Exam Preparation and Tutoring (611691), Educational Services (611), Educational Support Services (6117)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Civil Service & Government Entrance Exams Prep (EDANABAG)

akta.pro secondary industries

Curriculum, Instructional Materials & Practice Testing for GED/HiSET (EDAAABAO), College & Career Transition Services (Bridge Programs, Dual Enrollment Pathways) (EDAAABAK)

Keywords

• Competitive exam preparation
• Vocational training programs
• Subsidized professional courses
• Public sector training services
• E-learning content publishing

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Oposición Preparation Courses: Paid exam preparation courses for public administration competitive exams (oposiciones), offered in online, hybrid, and in-person formats. Students pay monthly or in fixed periods (6 or 9 months) for access to classes, materials, and Adams Test.
2. Free Courses (Cursos Gratuitos): Subsidized professional training courses for unemployed workers, active employees, and self-employed individuals, funded through employment services (SEPE, SOC, SAE, Labora, INAEM, SPEG, Madrid Employment Service). Revenue comes from public subsidies per participant.
3. Vocational Training (Formación Profesional): Higher vocational training (FP Grado Superior and FP Grado Medio) programs in areas such as administration, marketing, web development, early childhood education.
4. Books and Test Publications: Sale of proprietary textbooks (temarios) and practice test books (Adams Test physical format) for specific competitive exams, sold individually or as collections.
5. Public Administration Training Contracts: Custom training solutions and LMS licensing sold to over 250 public organisms ( ministries, autonomous communities, municipalities, universities, hospitals) for internal staff development and promotion programs.
6. Adams Test Digital Subscriptions: Digital practice exam platform with subscription plans (1-month, 6-month, 12-month) offering access to thousands of questions, mock exams, and progress tracking.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

ADAMS Formación Madrid provides integrated educational services for Spanish public sector competitive exam preparation (oposiciones), delivered through online, hybrid, and in-person modalities across 10 physical centers and the Campus Adams platform. The offering bundles proprietary textbooks (own publishing house), the Adams Test digital practice platform, live and recorded classes, tutoring, and mock exams, alongside vocational training (FP) and free subsidized courses funded by Spanish public employment services, plus B2B custom training programs and LMS licensing for over 250 public administrations via the Adams Partner program.

Product overview

ADAMS Formación offers a comprehensive educational ecosystem centered around public sector examination preparation (oposiciones), complemented by free vocational courses, professional vocational training (Formación Profesional), professional certifications, and proprietary study materials. The portfolio includes Adams Test (online test preparation platform), Campus Adams (proprietary LMS), and training services specifically designed for public administrations. The company operates physical centers across Spain while providing extensive online and hybrid learning options.

Differentiator

Problem solved

Functional benefit

Brands

• Adams Plus: Benefits program for Adams students
• Adams Test
• Adams PARTNER
• Campus Adams
• Adams Partner

Products and services

• Oposiciones (Competitive Public Sector Exam Preparation) Comprehensive preparation courses for Spanish public administration competitive exams (oposiciones) covering Administration of State, Justice, Treasury, Security Forces, Healthcare, autonomous communities, and local administrations. Delivered via online, hybrid, and in-person formats with books, tests, classes, tutors, and mock exams included.
• Adams Test Digital exam simulation platform with thousands of practice questions, personalized tests, topic-specific exams, mock exams, immediate answer feedback, and candidate comparison statistics, available on subscription (Exprés, Experto, Premium tiers) for competitive exam candidates.
• Formación para Administraciones Públicas (Adams Partner) Customized training programs for public administrations delivered through the Adams Partner program, featuring 500+ tailored courses in online, e-learning, in-person, and hybrid modalities, with content licensing, content factory, and proprietary LMS platform provision.
• Cursos Gratuitos (Free Subsidized Professional Courses) 100% subsidized vocational training courses for unemployed workers, active employees, and self-employed individuals, covering technology, artificial intelligence, big data, languages, business, and marketing, funded through SEPE, SOC, SAE, Labora, INAEM, SPEG, and Madrid Employment Service.
• Formación Profesional (Vocational Training FP) Higher vocational training programs (FP Grado Superior and FP Grado Medio) in Administration and Finance, Marketing and Advertising, Web Application Development (DAW), Multiplatform Application Development (DAM), Early Childhood Education, Gestión Administrativa, and Auxiliar de Enfermería (TCAE), offered in-person and at distance.
• Libros / Temarios (Proprietary Textbooks) Proprietary published study textbooks (temarios) aligned with official examination syllabi for Spanish public sector competitive exams, available as collections or individual volumes covering state administration, Justice, Treasury, Security Forces, Healthcare, local administration, and other convocantes.
• Campus Adams (Online Learning Platform) Proprietary virtual learning platform (LMS) providing 24/7 access to study materials, recorded videos, practice tests, and other digital resources for opposition preparation students and course participants.
• Plataforma LMS para Administraciones Públicas Customizable Learning Management System licensed to public sector clients, integrating corporate branding, automated progress reports, training bonus management, video conferencing, and interactive activities.
• Certificados de Profesionalidad Official professional competency certificates that provide formal qualifications recognized in the Spanish labor market, available across multiple professional areas.

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Salesforce (Marketing Cloud)coreTechnology or IntegrationSalesforce Marketing Cloud is used for managing digital marketing campaigns and customer communications. It enables multi-channel engagement through email, SMS, WhatsApp, and social media. Customer data is stored on Salesforce servers with potential transfers to Salesforce entities worldwide including their US headquarters.
• GooglecoreGTM or Marketing PartnerGoogle provides ad measurement services and customer audience segmentation for Google Ads campaigns, working through Salesforce Marketing Cloud. Customer email data is hashed before being shared with Google to protect privacy.
• Meta (Facebook/Instagram)coreGTM or Marketing PartnerMeta provides ad measurement services and customer audience segmentation for Meta Ads campaigns, working through Salesforce Marketing Cloud. Customer email data is hashed before being shared with Meta to protect privacy.
• Google/Microsoft (Cloud Infrastructure)coreTechnology or IntegrationAdams contracts its virtual infrastructure through Google/Microsoft cloud services under a cloud computing model with Standard Contractual Clauses for data protection compliance.
• IZICARDminorGTM or Marketing PartnerIZICARD manages the Plan Amigo (friend referral) program, processing gift card rewards for students who recommend new customers to Adams.
• Public Employment Services (SEPE, SOC, SAE, Labora, INAEM, SPEG)coreChannel Partner/ Reseller/ DistributorAdams delivers free professional training courses subsidized by various regional and national public employment services across Spain (SEPE national, SOC Catalonia, SAE Andalusia, Labora Valencia, INAEM Aragon, SPEG Galicia, Madrid Employment Service). These entities commission Adams to deliver certified professional training to unemployed workers, employees, and self-employed individuals.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MasterD: MasterD is a Spanish for-profit education group specializing in oposiciones, FP, and online vocational courses with national coverage — competing head-to-head with Adams across consumer paid prep and FP pathways.
• Implika: Implika is a Spanish training provider offering oposiciones preparation, FP (Grado Medio and Superior), and professional certifications — closely matching Adams' multi-product structure and student personas.
• Opositatest: Opositatest is a Spanish digital-first platform focused exclusively on práctica de test for oposiciones, directly competing with Adams Test in the practice-question subscription segment.
• Medac: Medac is one of Spain's largest FP-focused education groups, directly competing with Adams' Formación Profesional offering and increasingly adjacent in opposition preparation for healthcare and education bodies.
• Academia García Fornet: García Fornet is a long-running Spanish academia focused on oposiciones de Justicia y Administración, offering similar teacher-led, content-rich opposition preparation to Adams in overlapping exam categories.
• Activatres: Activatres is a Spanish vocational training and oposición academy with a national footprint across multiple comunidades autónomas — overlapping Adams' FP and opposition course portfolio.
• CEF (Centro de Estudios Financieros): CEF is a long-established Spanish education group offering oposición preparation, vocational training, and master programs — directly overlapping Adams' oposiciones + FP + content publishing model with similar target customers.

Broad incumbents

• Kaplan (test prep): Kaplan is a global test preparation incumbent with similar subscription-based practice-test, course, and book offerings — relevant benchmark for Adams Test's pricing, digital engagement, and product expansion playbook.
• Grupo Planeta (Formación y Universidades): Grupo Planeta is a large Spanish media and education conglomerate whose Formación division overlaps with Adams' content publishing, training, and vocational offerings — broader portfolio but relevant head-to-head in opposition textbooks and FP.
• CCC (Centro de Cultura Contemporánea / Formación): CCC is a long-established Spanish distance-learning provider offering vocational courses and professional training, competing with Adams' Cursos Gratuitos and FP segments at a national scale with a subscription/financing model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/adams-formacion

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADAMS Formación Madrid | Academia de Oposiciones, Cursos Gratuitos y Libros