Agromaster

What Agromaster does

Agromaster is a privately held Turkish manufacturer of tractor-PTO agricultural implements, founded in 1962 and headquartered in Selçuklu, Turkey. The company designs, produces, and distributes a comprehensive portfolio of soil-working, seeding, fertilization, crop protection, and harvesting/haymaking equipment organized into five product categories. Its catalog spans more than 25 distinct product families — including disc and mouldboard ploughs, chisels/subsoilers, rotavators, pneumatic and mechanical precision planters, seed drills, fertilizer spreaders, field sprayers, mistblowers, mowers, forage harvesters, feed mixers, manure spreaders, and trailers — addressing the full crop cycle from tillage through post-harvest. In 2024, the company extended its seeding line with "Electric and Smart Precision Planters" (PLANTER SMART D and A variants), framed as its entry into electronics- and GPS-enabled precision seeding.

Agromaster generates revenue primarily through hardware sales of standardized, tractor-mounted implements, distributed globally through a dealer network spanning more than 65 countries, with a multilingual website (English/Turkish) and a dealer-facing cloud portal hosting product catalogues, operator manuals, and spare-parts information. The company markets itself as a "solution partner" rather than a transactional supplier, supported by a content channel (AGROBLOG) and active profiles on Facebook, YouTube, and LinkedIn. Its primary end-customers are individual farmers and agricultural operations requiring multi-functional implements for tillage, seeding, fertilization, crop protection, and harvesting.

The company is privately held with no disclosed institutional investors, parent entity, or public listing. Headcount is stated at 11–50 employees, and no revenue, funding, awards, patents, partnerships, M&A activity, or management-team details are publicly available. Ownership and governance structure (family-owned, founder-controlled, or otherwise) cannot be determined from the provided information. Strategic visibility is centered on the 2024 smart-planter launch and continued emphasis on full-cycle portfolio breadth and international dealer reach.

Name

Agromaster

Legal name

Agromaster

Website

https://agromaster.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

Agromaster is a privately held Turkish manufacturer, founded in 1962, of tractor-PTO agricultural implements spanning cultivation, seeding, fertilization, crop protection, and harvesting equipment, distributed through dealer networks in more than 65 countries to farmers and agricultural operations.

Ownership category

akta.pro rank

Product category

Agricultural Machinery

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)

akta.pro secondary industries

Harvesting & Forage Equipment (IMAHACAD), Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE), Residue & Straw Management (Choppers, Spreaders, Windrowers) (AFAAAEAF), On-Farm Milling, Grinding & Feed Processing Equipment (Hammer Mills, Rollers) (AFAAAJAD), Hay & Bale Handling Equipment (IMAHACAF)

Keywords

• Agricultural machinery
• Tillage equipment
• Precision planters
• Fertilizer spreaders
• Crop protection sprayers

Headquarters

HQ city

Selçuklu

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Agricultural Machinery Sales: Manufacturing and selling a full range of soil-working, planting, harvesting, fertilizing and crop protection equipment. Products are distributed through dealer networks in more than 65 countries worldwide.

Distribution channels1 record

Marketing channels4 records

Core offering

Agromaster manufactures a full range of tractor PTO-powered agricultural machinery covering the entire crop cycle: soil-working (ploughs, harrows, cultivators, rotavators, levellers, ridgers, rollers, choppers, stone collectors), planting (electric smart planters, pneumatic planters, seed drills, mechanical planters, potato equipment), fertilization (fertilizer spreaders, subsoiler spreaders, big bag lifters), crop protection (field sprayers, mistblowers, dusters), and harvesting/haymaking (mowers, forage harvesters, hay equipment, feed mixers, manure spreaders, trailers, corn headers). Products are distributed through dealer networks in more than 65 countries.

Product overview

Agromaster is an agricultural machinery manufacturer offering a comprehensive portfolio of soil-working, planting, harvesting, fertilizing, and crop protection equipment distributed in more than 65 countries worldwide. The product portfolio is organized into five main categories: (1) Cultivation equipment including disc ploughs, mouldboard ploughs, chisels-subsoilers, disc harrows, rotavators, cultivators, interrow cultivators, land levellers, ridgers, rollers, choppers, stone collectors, and hole diggers; (2) Seeding equipment including the new Electric and Smart Precision Planters (PLANTER SMART D/A), Pneumatic Precision Planters (disc type PLANTER D/DK/DKK, axe type PLANTER A/AK, AHTAPOT, DANA, BERAT vegetable), seed drills (TORUN, ERKUL, AHM, BM, MATADOR, SM, DS/DSF no-till), mechanical planters (HMM/HMMF), and potato equipment (planters, cultivators, harvesters); (3) Fertilization equipment including FIRTINA and VAGON fertilizer spreaders (mounted, trailed, tandem), BAF subsoiler spreaders, and Big Bag lifters; (4) Crop Protection equipment including field sprayers (F SERIES, COBRA, ALFA, ALFA X, LEPUS, APACHI in mounted and trailed configurations) and mistblowers (TAS, COBRA F, CANON series) plus dusters; (5) Harvesting/Haymaking equipment including mowers (disc and drum types), forage harvesters (BMS, MSM/MSH, OSM/OSD), hay equipment (finger rakes, windrowers), feed mixers (vertical YK, horizontal HK), manure spreaders (T SERIES), trailers (TDR, 2DR, 2TDR), and corn headers (MT series). The company positions itself as a solution partner providing not just machines but agricultural solutions backed by 58 years of experience since 1962.

Differentiator

Problem solved

Functional benefit

Products and services

• Disc Ploughs Tractor-pulled tillage implements for soil turning and preparation, sold to farmers and agricultural operations.
• Mouldboard Ploughs Soil-turning ploughs for primary tillage operations, sold to farmers and agricultural operations.
• Chisels-Subsoilers Deep tillage implements for breaking up compacted soil layers, sold to farmers and agricultural operations.
• Disc Harrows-Disc Tillers Secondary tillage implements for soil refinement and seedbed preparation, sold to farmers and agricultural operations.
• Rotavators - Power Harrow Rotary tillage equipment for intensive soil working and levelling, sold to farmers and agricultural operations.
• Cultivators-Tillers Multi-functional tillage implements for interrow cultivation, sold to farmers and agricultural operations.
• Interrow Cultivators Specialized cultivators for working between crop rows, sold to farmers and agricultural operations.
• Land Levellers Equipment for levelling agricultural land for irrigation and planting, sold to farmers and agricultural operations.
• Ridgers Implements for creating ridges for planting and drainage, sold to farmers and agricultural operations.
• Rollers Soil compaction and seedbed preparation equipment, sold to farmers and agricultural operations.
• Choppers Crop residue management equipment, sold to farmers and agricultural operations.
• Stone Collectors Equipment for removing stones from agricultural land, sold to farmers and agricultural operations.
• Hole Diggers Equipment for digging holes for planting trees and posts, sold to farmers and agricultural operations.
• Electric and Smart Precision Planters Smart precision planters using latest technology for accuracy and productivity in seeding operations, sold to farmers and agricultural operations.
• Pneumatic Precision Planters Pneumatic precision planters for accurate seed placement, with multiple variants (disc type, axe type, twin row, triple row, foldable, no-till, trailed, vegetable) sold to farmers and agricultural operations.
• Seed Drills Equipment for planting seeds in prepared soil, with mounted and trailed configurations, sold to farmers and agricultural operations.
• Mechanical Planters Mechanical precision seeders for single-row planting of corn, sunflower, cotton, sugar beet, soybean, peanut, and chickpea, sold to farmers and agricultural operations.
• Potato Equipments Complete potato farming equipment including potato planters (OPD series), interrow cultivators (PC), and harvesters (OPS series), sold to potato farmers and agricultural operations.
• Fertilizer Spreaders Fertilizer application equipment in mounted, trailed, and tandem configurations with various capacities and working widths, sold to farmers and agricultural operations.
• Fertilizer Spreader With Subsoiler Subsoil fertilizer spreaders with adjustable tines for applying fertilizer into subsoil in vineyards and fruit gardens (BAF series), sold to farmers and orchard operators.
• Big Bag Lifter Hydraulic equipment for loading and unloading Big-Bag type fertilizer bags (BL series), sold to farmers and agricultural operations.
• Field Sprayers Crop spraying equipment for plant protection in mounted and trailed configurations with various tank capacities and control systems, sold to farmers and agricultural operations.
• Mistblowers Air-blast sprayers for orchard, vineyard, and crop protection in mounted and trailed configurations with various tank capacities, sold to farmers and orchard operators.
• Duster Sulphur dusters for garden and crop protection applications (DUSTER 150 model), sold to farmers and agricultural operations.
• Mowers Grass and crop cutting equipment including disc mowers (mounted with conditioner, trailed with conditioner) and drum mowers, sold to farmers and agricultural operations.
• Forage Harvesters Equipment for harvesting green fodder and grass for feeding or silage, with row-independent, corn and grass variants, sold to farmers and agricultural operations.
• Hay Equipments Hay making implements including finger rakes, rotary windrowers, finger wheel rakes, and double rotary windrowers, sold to farmers and agricultural operations.
• Feed Mixers Animal feed mixing equipment for dairy and cattle farming, including vertical (YK series) and horizontal (HK series) mixers, sold to dairy and livestock farmers.
• Manure Spreaders Manure spreading equipment for homogeneous distribution of animal manure to field surfaces using a vertical auger system (T SERIES, T5 to T25), sold to livestock farmers and agricultural operations.
• Trailers Agricultural product transport trailers in single axle (TDR), double axle (2DR), and double axle tandem (2TDR) configurations with various loading capacities, sold to farmers and agricultural operations.
• Headers Corn headers for combine harvesters (MT series) for picking corn in standing and down conditions, sold to farmers and agricultural operations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Kverneland Group: Norwegian-origin (now Kubota-owned) manufacturer of tillage, seeding, fertilization, crop protection, and forage equipment. Highly comparable in product categories, customer base, and global dealer-driven sales motion.
• Maschio Gaspardo: Italian manufacturer of tillage, seeding, fertilization, and crop protection equipment with a strong export orientation similar to Agromaster's. Comparable in product mix (subsoilers, planters, sprayers, spreaders) and dealer-led international distribution model.
• Lemken: German family-owned manufacturer focused on tillage, seeding, and crop protection equipment. Comparable in product overlap (ploughs, cultivators, precision planters, sprayers) and in premium, specialist positioning in the European export market.
• Horsch: German family-owned manufacturer specializing in tillage, seeding, and crop protection equipment with a strong focus on no-till and precision planting. Comparable in product adjacency and in operating as a privately held European specialist serving global markets.
• Pöttinger: Austrian family-owned manufacturer of grassland, tillage, seeding, and harvesting equipment. Comparable in full-cycle crop and forage equipment offering and in being a privately held, export-heavy mid-sized specialist.
• Özdöken: Turkish agricultural machinery manufacturer producing tillage, seeding, fertilization, crop protection, and haymaking equipment. Most direct head-to-head peer given shared Turkish manufacturing base, similar product portfolio, and overlapping export markets.
• KUHN Group: French-headquartered manufacturer of agricultural implements covering tillage, seeding, fertilization, crop protection, and hay/forage equipment. Closely comparable to Agromaster in product breadth and dealer-based distribution model across multiple continents.
• Amazone: German manufacturer of tillage, seeding, fertilization, and crop protection equipment (sprayers and spreaders in particular). Highly comparable in product categories, international dealer footprint, and family-owned European manufacturing base.

Broad incumbents

• John Deere: Global agricultural machinery leader with a portfolio that includes many of the same product categories as Agromaster. Represents the dominant incumbent Agromaster competes against at the high end of the market and in regions where Deere has direct dealer presence.
• AGCO Corporation: Global agricultural equipment manufacturer (Fendt, Massey Ferguson, Valtra) with extensive product overlap including tillage, seeding, crop protection, and haymaking. Sets the competitive ceiling on pricing, technology expectations, and dealer service standards in markets where Agromaster operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/c/agromasterturkiyetr
• Facebookfacebook.com/agromastercorp
• LinkedInlinkedin.com/company/agromaster-agricultural-machinery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agromaster