Ideas

What Ideas does

Ideas is a Helsinki-based content marketing agency founded in 2014 that provides journalist-grade owned media strategy, multichannel content production, visual production, and consulting services to enterprise B2B and B2C clients primarily in Finland. The firm assembles custom-branded editorial teams per client (content planners, producers, visual specialists, advertising experts) to operate what it calls brand newsrooms, producing content across websites, e-commerce, social media, print, podcasts, and advertising. Its in-house visual production studio covers brand shoots, product photography, video, 2D/3D animation, and graphic design, with a particularly strong food and lifestyle photography capability built over 20 years.

The company operates a B2B professional services model with quote-based, engagement-tailored pricing, multi-year contracts, and enterprise field sales led by named account directors. Revenue is generated through project fees, retainer agreements, and ongoing service contracts spanning owned media strategy, content marketing, media solutions, brand work, training, consulting, and print-to-digital transition services. Client segments include large Finnish consumer-facing brands in beverage, retail/grocery, energy, healthcare, pharmaceutical, finance, and consumer goods (e.g., Hartwall, Lidl Suomi, Vaasan Sähkö, Mehiläinen, Orion, Santander Nordic, Yliopiston Apteekki, POP Pankki, Vepsäläinen, Valio Aimo, Docrates, Martat, Värisilmä).

Ideas is a subsidiary of Aller Media Oy and operates within Aller Marketing Services Finland alongside sister agencies Dingle (social media) and Fågel & Friends (advertising, established May 2025). The firm is part of the broader Aller Media Nordic media group and Ahead Group network, which together span 15 Nordic offices and approximately 500 marketing professionals. The company has held the Regi Research designation of Content Marketing Agency of the Year for three consecutive years (2022, 2023, 2024) and is WWF Green Office certified.

Name

Ideas

Legal name

Aller Media Oy

Website

https://allerideas.fi

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Ideas is a Helsinki-based content marketing agency that builds custom-branded editorial teams to produce owned media, multichannel content, and visual productions for large Finnish and Nordic enterprise clients across consumer, healthcare, finance, and retail verticals.

Ownership category

akta.pro rank

Product category

Content Marketing Services

NAICS

Advertising Agencies (54181), Marketing Consulting Services (541613), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG), Creative Concepting & Campaign Development (BPAFAEAD), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Content marketing services
• Owned media strategy
• Multichannel content production
• Visual production studio
• Brand publishing services

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - Content Marketing: Ideas generates revenue through professional services engagements including owned media strategy, content marketing strategy, multichannel content production, visual production, media solutions, brand work, training and consulting, and print-to-digital transition services. Revenue is derived from project fees, retainer agreements, and ongoing service contracts with B2B clients. Pricing is quote-based and tailored to client scope.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Ideas is a content marketing agency that plans and produces owned media, multichannel content, visual production (photo, video, animation), customer magazines, SEO-optimized web content, and social/digital media for enterprise clients. The firm also provides content marketing strategy consulting, training, and print-to-digital transition services. Engagements are delivered by custom-branded editorial teams assembled per client, drawing on journalist-trained professionals and an in-house visual production studio.

Differentiator

Problem solved

Functional benefit

Products and services

• Owned Media and Content Strategy (Oma media ja sisältöstrategia) Strategic service helping enterprise clients build commercially impactful owned media and content strategies. Ideas assembles a tailored team (räätälöity tiimi) of best-in-class specialists per client.
• Content Planning and Creative Concepts (Sisältöjen suunnittelu ja sisältömarkkinoinnin suunnittelu) Creative planning service delivering new concepts, visual solutions, and creative design work for clients needing content marketing strategy and concept development.
• Multichannel Content Production and Content Marketing (Monikanavainen sisällöntuotanto ja sisältömarkkinointi yrityksille) End-to-end planning and production of content across all channels: websites, e-commerce, social media, advertising, print, and podcasts, for enterprise clients.
• Media Solutions and Content Advertising (Mediaratkaisut ja sisältöjen mainonta) Media planning and buying plus analytics services bundled with content, with specialization in social and digital advertising.
• Visual Productions (Visuaaliset tuotannot) In-house visual production including brand shoots, product photography, studio shoots, video productions, 2D/3D animations, and graphic design, delivered by the agency's ADs, graphic designers, and photographers.
• Training and Consulting (Koulutukset ja konsultointi) Training, trend briefings, in-house team sparring, and content audits to support and develop clients' internal content capabilities.
• Print-to-Digital Transition (Printistä digiin -siirtymä) Consulting service for companies with existing print publications (customer/member magazines) seeking to redefine print's role or transition content to digital.
• Communications Content (Viestintäsisällöt) External communications materials, basic communications needs, and intranet content production services.
• Brand Work (Brändityöt) Brand strategy services including key message distillation, target audience insight development, and visual identity creation.

Quantifiable outcome

• Hartwall Christmas Spritz campaign drove Red Sodan sales up 1162%, generated 100,000+ recipe views on Hartwall.fi, and created the new search term 'jouluspritz' (Christmas spritz) from zero to top searched drink.
• +1 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• DinglecoreGTM or Marketing PartnerDingle is Finland's first social media agency. Ideas works closely with Dingle on joint client engagements and cross-refers business. The two firms are sister agencies under Aller Marketing Services Finland, sharing office space and collaborating on campaigns that require both content and social media expertise.
• Fågel & FriendscoreGTM or Marketing PartnerFågel & Friends is a digital and social-first advertising agency founded under Aller Marketing Services Finland. It operates as a sister agency alongside Ideas and Dingle, serving clients across all three brands with shared leadership (Niina Korhonen, Ville Helenius among leadership). Founded May 2025.
• Aller Media NordiccoreStrategic or Co-development PartnerIdeas is a part of the Nordic Aller Media Nordic media group. Aller Media Nordic is a leading Nordic media company that provides the organizational backbone, resources, and network for Ideas to operate across Nordic markets.
• Ahead GroupcoreStrategic or Co-development PartnerIdeas is part of Ahead Group, the leading Nordic marketing companies group focused on content, marketing technology, and performance. Ahead Group comprises 15 offices and 500 marketing professionals across the Nordic countries.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Werklig: Stockholm-based branding and creative agency serving Nordic enterprise clients on brand strategy, identity, and content. Comparable in creative craft and enterprise focus but primarily operates in Sweden rather than Finland.

Direct peers

• SEK: Finnish creative agency providing brand, advertising, and content services to enterprise clients. Competes for similar content marketing, brand, and customer magazine mandates in the Finnish market.
• Dingle: Sister agency under Aller Marketing Services Finland specializing in social media marketing. Shares office, leadership, and clients with Ideas and operates on the same B2B professional services model targeting Finnish enterprise brands.
• Valve: Helsinki-based creative and brand agency serving enterprise clients across the Nordics. Overlaps with Ideas on creative concepting, brand work, and multichannel campaign production for similar B2C customers.
• Hasan & Partners: Established Helsinki creative agency offering strategy, creative, and content services to Finnish and Nordic enterprise clients. Directly comparable in business model, customer profile, and creative offering.
• Bob Helsinki: Helsinki-based creative agency working with major Finnish brands on advertising and content production. Comparable in size and service scope, competing for similar enterprise content and brand mandates.
• Dagmar: One of Finland's largest independent marketing agencies with strong data and content capabilities. Targets similar Finnish enterprise B2C brands with integrated marketing services and is a direct competitor for content marketing mandates.
• Koto: Branding and design studio with offices in London and Helsinki serving consumer brands on identity and brand strategy. Comparable in creative depth and Nordic reach, overlapping on brand and content projects for premium B2C clients.
• Fågel & Friends: Newest sister agency under Aller Marketing Services Finland (founded May 2025), offering digital and social-first advertising services. Co-located with Ideas and Dingle, sharing senior leadership and cross-selling into overlapping enterprise accounts.

Broad incumbents

• TBWA\Helsinki: Local office of global creative network TBWA, offering full-service advertising, brand, and content services to Finnish enterprise clients. Broader portfolio than Ideas but competes for the same content marketing and brand mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aller-ideas
• Instagraminstagram.com/allerideas

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ideas