Jalofoods

What Jalofoods does

Jalofoods, operating under the legal name Oy Soya Ab and the consumer brand Jalotofu, is a Finnish organic tofu manufacturer founded in 1989 and headquartered at Jalotie 17, Tammisaari (Ekenäs), Finland. The company operates a single production facility in Tammisaari where it processes responsibly sourced organic soybeans (luomusoijapavut) into a portfolio of approximately eight packaged tofu SKUs under the Jalotofu brand, including plain (Maustamaton, 270g and XL 540g), cold-smoked (Kylmäsavu, 300g), teriyaki (300g, gluten-free), Asian-flavored (Aasia, 300g), marinated (Marinoitu, 300g), and pre-roasted shredded variants (Paahtopalat seasoned and Asian, 250g). The company self-describes as a pioneer of natural plant protein in Finland.

Name

Jalofoods

Legal name

Oy Soya Ab

Website

https://jalotofu.fi

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Jalofoods (Oy Soya Ab) is a Finnish organic tofu manufacturer, founded in 1989 in Tammisaari, producing Jalotofu-branded packaged tofu sold exclusively through Finnish grocery retail to home cooks and families.

Ownership category

akta.pro rank

Product category

Plant-Based Food Manufacturing

SIC

Food And Kindred Products (2000)

akta.pro industry

PRIMARYAFAKAGAD

Tofu, Tempeh & Traditional Soy Foods Manufacturing

Agriculture & Food Production/Food Processing & Manufacturing/Plant-Based & Alternative Protein Foods Manufacturing

Keywords

• Organic tofu products
• Plant-based protein
• Finnish food manufacturing
• Ready-marinated tofu
• Packaged tofu products

Headquarters

HQ city

Tammisaari

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Packaged Tofu Product Sales: Jalofoods generates revenue through the manufacture and sale of packaged tofu products distributed via Finnish retail grocery stores (supermarkets and grocery chains). Product range includes ready-marinated and plain tofu in various sizes (270g, 300g, 540g XL) and formats (blocks, shredded/paahtopalat).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Jalofoods manufactures and sells organic tofu products under the Jalotofu brand from its facility in Tammisaari, Finland. The product range includes classic, smoked, and ready-marinated tofu variants sold through Finnish grocery retail. The company has produced tofu in Finland since 1989 and supplies retailers across the country.

Product overview

Jalofoods (Oy Soya Ab) is a Finnish organic tofu manufacturer based in Tammisaari, operating since 1989. The company produces a portfolio of tofu products under the Jalotofu brand, including plain tofu (Maustamaton) in standard 270g and XL 540g sizes, cold-smoked tofu (Kylmäsavu), teriyaki-seasoned tofu, Asian-flavored organic tofu (Aasia), marinated tofu, and pre-roasted shredded tofu flakes (Paahtopalat) in seasoned and Asian variants. All products are made from responsibly sourced organic soybeans and are designed for various cooking applications including pan-frying, oven baking, and air fryer preparation.

Differentiator

Problem solved

Functional benefit

Products and services

• Jalotofu Organic Tofu (classic) Organic, classic-style tofu block produced from soybeans in Tammisaari, Finland, sold through Finnish grocery retail for use as a plant-based protein ingredient in home cooking.
• Jalotofu Smoked Tofu Smoked variant of Jalotofu organic tofu sold through Finnish grocery retail for ready-to-eat consumption as a plant-based protein.
• Jalotofu Ready-Marinated Tofu Pre-marinated organic tofu products sold through Finnish grocery retail, intended as convenient ready-to-eat or ready-to-cook plant-based protein for consumers.
• Jalotofu Tofu Cubes Pre-cut organic tofu cubes sold through Finnish grocery retail for convenient use in salads, stir-fries, and meal preparation.

Quantifiable outcome

• Over 300 recipes available on the website and downloadable recipe books for consumer use

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Humble GroupminorOthersJalofoods is owned by Humble Group, a Swedish food and beverage company focused on sustainable and healthy food products. Jalofoods adheres to Humble Group's sustainability principles and policies, as noted on the company's website footer referencing the parent group's sustainability framework.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Provamel: Alpro's organic plant-based brand serving European retail with tofu and dairy alternatives. Comparable as an organic plant-protein specialist competing in the same premium organic positioning Jalofoods targets.
• Oatly: Swedish plant-based brand with broad Nordic and European retail distribution. Comparable as a Nordic plant-based incumbent sharing shelf space and consumer occasion with Jalofoods, though Oatly's primary platform is oat-based rather than soy.
• Alpro: Major European plant-based brand owned by Danone, offering tofu alongside a broad portfolio of dairy alternatives. Comparable as a large incumbent competing for the same shelf space and consumer occasions, with much greater scale and marketing firepower.
• Mori-Nu Tofu: Long-established tofu brand with global retail distribution, known for shelf-stable aseptic packaging. Comparable as a major tofu specialist with broader geographic reach, though differentiated by its shelf-stable technology rather than fresh/refrigerated positioning.

Direct peers

• Tofurky: US plant-based brand with a heritage tofu line plus tempeh and deli slices. Comparable as a dedicated plant-protein specialist with a product range beyond plain tofu, though operating in a different primary geography.
• Cauldron Foods: UK tofu manufacturer offering plain and flavored tofu blocks for retail. Comparable as a dedicated European tofu brand serving mainstream grocery with similar product categories and a heritage position in its home market.
• Hälsans Kök: Swedish organic tofu brand operating as a sister company under Humble Group. Directly comparable to Jalofoods as a Nordic organic tofu specialist with similar product positioning, recipe-led marketing, and shared ownership that may create intra-portfolio dynamics.
• Sojade: French organic plant-based brand owned by Triballat Noyal, producing tofu alongside soy desserts and beverages. Comparable as a dedicated organic plant-protein manufacturer with tofu as a core SKU and similar European retail distribution model.
• Taifun-Tofu: German organic tofu specialist manufacturing tofu and tofu-based products for European retail. Directly comparable to Jalofoods as a dedicated organic tofu producer with single-country heritage, similar product formats (plain, smoked, marinated), and a comparable brand-led positioning.
• The Tofoo Co. UK tofu brand focused on plain and pre-pressed tofu blocks for retail. Comparable as a single-category tofu specialist selling into European mainstream grocery with a similar consumer-targeted, recipe-friendly positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/jalotofu
• YouTubeyoutube.com/channel/UCI2Xj2cUFYDjKJO8kmgj2aQ
• Facebookfacebook.com/Jalotofu
• Instagraminstagram.com/jalotofu
• Pinterestfi.pinterest.com/Jalotofu
• LinkedInlinkedin.com/company/jalofoods

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jalofoods