DialogueWORKS
- Company typePrivate
- Founded2015
- HeadquartersSpringville, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What DialogueWORKS does
DialogueWORKS is a private training and organizational development firm headquartered in Springville, Utah, that delivers workplace communication skills training built around its proprietary "REAL Talk" methodology. The firm targets enterprise organizations and people managers, addressing ineffective workplace communication, employee disengagement, and managerial avoidance of difficult conversations. Its named client base spans large enterprises across aerospace and defense (Lockheed Martin), manufacturing and technology (Honeywell), telecommunications (COX Communications), insurance and technology (Xactware), energy and petroleum (Maxum Petroleum), and healthcare (Banner Health). The company operates as LightStorm Consulting, dba DialogueWORKS, and is led by founder John R. Stoker, who is also the author of the published book "Overcoming Fake Talk" (McGraw-Hill).
The core product portfolio comprises six training programs — REAL Talk Training 2.0, REAL EQ (emotional intelligence), Managing Performance, Thinking for Results, Expanding Leadership Capacity, and Executive Briefing — delivered across three modalities: on-site live events at venues across North America, on-demand live webinars in 2-hour segments, and self-paced courses through the DialogueWORKS Academy online platform. Complementary offerings include the REAL Talk Mobile App, REAL Talk Conversational Recipes (audio-visual lessons paired with downloadable PDF guides), a Trainer Certification program enabling client organizations to internalize delivery, free self-assessment instruments used as lead magnets, and retail book sales via Amazon and Barnes & Noble.
Revenue is generated primarily through professional-services training delivery and one-time digital and book purchases, with pricing not publicly disclosed; an emerging monthly subscription cadence applies to self-paced Academy courses. GTM is consultative and founder-led: free assessments and content marketing (blog, whitepapers, email newsletter, ebook) feed sales conversations, with no external funding, no disclosed institutional ownership, and a headcount of 1–10 employees. Marketing is content-driven and relies materially on the founder's personal brand and published authority rather than paid channels.
DialogueWORKS firmographics
Firmographics- Name
- DialogueWORKS
- Legal name
- LightStorm Consulting
- Website
- https://dialogueworks.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
DialogueWORKS industry classification
Industry- Product category
- Professional Training & Development
- NAICS
- Business Schools and Computer and Management Training (6114), Professional and Management Development Training (611430), Human Resources Consulting Services (541612)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Conflict Management, Negotiation & Difficult Conversations (EDABAAAJ)
Keywords
Where DialogueWORKS is headquartered
LocationHeadquarters
- HQ city
- Springville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DialogueWORKS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Training Programs: DialogueWORKS generates revenue primarily through instructor-led training programs delivered in multiple formats: on-site live events (typically two-day events at venues across the country), live webinars in 2-hour segments, and online self-driven courses. Training covers topics including leadership communication, emotional intelligence, performance management, and executive skill development.
- REAL Talk Conversational Recipes: Digital instructional products comprising audio-visual lessons paired with downloadable PDF Conversation Guides. Individual recipes can be purchased and the A/V content may be viewed up to three times per purchase while the PDF may be downloaded once.
- Executive Briefings: Half-day training events conducted across North America, designed to improve participants' conversation skills and preview DialogueWORKS course material.
- Book Sales: Sale of the book 'Overcoming Fake Talk: The Lost Chapter' by John R. Stoker, published by McGraw-Hill. Available through Amazon and Barnes & Noble.
- Trainer Certification: Certification program that trains organizational trainers to deliver DialogueWORKS content internally within their companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Training Events - No specific pricing disclosed |
| One time/ perpetual license | Pay-as-you-go | Executive Briefings - No specific pricing disclosed |
| One time/ perpetual license | Pay-as-you-go | REAL Talk Conversational Recipes - No specific pricing disclosed |
| Subscription | Monthly | Online Self-Driven Courses - No specific pricing disclosed |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
DialogueWORKS product offering
Product offeringCore offering
DialogueWORKS delivers business communication skills, leadership, and emotional intelligence training programs built around its proprietary REAL Talk methodology. The company offers on-site live events, on-demand live webinars in 2-hour segments, and self-driven online courses through the DialogueWORKS Academy platform, alongside digital instructional products (REAL Talk Conversational Recipes), a published book, and a Trainer Certification program for internal capability building.
Product overview
DialogueWORKS is a business communication skills training company offering a portfolio of courses centered on its REAL Talk methodology. The core product lineup includes REAL Talk Training 2.0 (conversation skills), REAL EQ (emotional intelligence), Managing Performance, Thinking for Results, Expanding Leadership Capacity, and Executive Briefing. These programs are complemented by the Overcoming Fake Talk book, the REAL Talk Mobile App, and REAL Talk Conversational Recipes (A/V lessons with PDF guides). The company also offers Trainer Certification for organizations wanting to deliver training internally, and Free Assessments for self-evaluation. Training is available in multiple formats: on-site live events, on-demand webinars, and online self-driven courses.
Differentiator
Problem solved
Functional benefit
Brands
- REAL Talk Training 2.0: Core training program focused on holding real conversations that get results.
- REAL EQ
- Managing Performance
- Thinking for Results
- Expanding Leadership Capacity
- Executive Briefing
- Overcoming Fake Talk
Products and services
- REAL Talk Training 2.0 Comprehensive conversation skills training program designed to help individuals improve their communication abilities and hold more effective workplace conversations using the REAL Talk methodology.
- REAL EQ Emotional intelligence training course focused on helping individuals recognize and manage their emotions and improve interpersonal relationships in the workplace.
- Managing Performance Training course focused on providing effective feedback, holding performance conversations, and managing employee accountability for results.
- Thinking for Results Mental training program under the MentalWORKS brand focused on cognitive strategies to improve decision-making and problem-solving capabilities.
- Expanding Leadership Capacity Leadership development program designed to enhance leadership skills and expand capacity for managing teams and driving organizational success.
- Executive Briefing Half-day training events conducted across North America designed to improve participants' conversation skills and preview DialogueWORKS course material.
- Overcoming Fake Talk (Book) Published book by John Stoker offering a complete approach to recognizing and overcoming ineffective communication patterns in workplace conversations. Available through Amazon and Barnes & Noble.
- Trainer Certification Certification program enabling individuals to become certified trainers to deliver DialogueWORKS training content within their own organizations.
- REAL Talk Conversational Recipes Individual digital instructional products comprising audio-visual lessons paired with downloadable PDF Conversation Guides to help individuals improve conversational skills in various workplace situations.
Quantifiable outcome
- 86% of employees & executives cite ineffective communication for workplace failures
- +4 more outcomes
Companies that use DialogueWORKS
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
DialogueWORKS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
DialogueWORKS partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
DialogueWORKS competitors and assessment
Company assessmentDirect peers
- Langevin Learning Services: Langevin is a corporate training provider focused on trainer skills, leadership, and performance improvement — comparable to DialogueWORKS' trainer certification and management training catalog for the L&D buyer.
- Crucial Learning: Crucial Learning (formed from the merger of VitalSmarts and The Other 80) is a direct competitor offering training in crucial conversations, influence, and leadership — overlapping heavily with DialogueWORKS' REAL Talk methodology around difficult workplace conversations.
- Wilson Learning: Wilson Learning delivers sales, leadership, and interpersonal skills training globally, comparable to DialogueWORKS' communication and management training portfolio serving enterprise customers.
- The Humphrey Group: The Humphrey Group specializes in communication, presence, and leadership training for executives and managers — directly comparable to DialogueWORKS' REAL Talk and Expanding Leadership Capacity programs.
- Dale Carnegie & Associates: Dale Carnegie is a long-established direct competitor in workplace communication, presentation, and leadership training, serving enterprise customers globally with a comparable instructor-led course catalog.
- The Ken Blanchard Companies: Blanchard offers leadership and management development programs (e.g., Situational Leadership) that compete with DialogueWORKS' Expanding Leadership Capacity and management-focused offerings for the same L&D buyer.
Broad incumbents
- FranklinCovey: FranklinCovey is a broader incumbent in leadership, productivity, and performance training, competing with DialogueWORKS across enterprise L&D budgets though with a much wider content portfolio and global delivery footprint.
- DDI (Development Dimensions International): DDI is a global leadership and talent development provider with assessment-led training programs that overlap with DialogueWORKS' leadership, performance management, and EQ offerings for enterprise audiences.
- Center for Creative Leadership: CCL is a research-driven leadership development organization offering programs and assessments that overlap with DialogueWORKS' Expanding Leadership Capacity and executive-focused offerings.
Emerging players
- Bravely: Bravely offers on-demand coaching and manager-focused development, an emerging digital alternative addressing many of the same workplace conversation and leadership challenges DialogueWORKS trains on.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
DialogueWORKS social profiles
Digital presenceDialogueWORKS financial estimates
Financial estimateRevenue estimate
Valuation estimate
DialogueWORKS leadership team
Management profileNumber of profiles
Profiles1 record
DialogueWORKS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DialogueWORKS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DialogueWORKS
What does DialogueWORKS do?
DialogueWORKS delivers business communication skills, leadership, and emotional intelligence training programs built around its proprietary REAL Talk methodology. The company offers on-site live events, on-demand live webinars in 2-hour segments, and self-driven online courses through the DialogueWORKS Academy platform, alongside digital instructional products (REAL Talk Conversational Recipes), a published book, and a Trainer Certification program for internal capability building.
Is DialogueWORKS a public or private company?
DialogueWORKS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DialogueWORKS founded?
DialogueWORKS was founded in 2015. It employs 1 to 10 people.
Where is DialogueWORKS based?
DialogueWORKS is headquartered in Springville, United States, in the North America region.
How does DialogueWORKS make money?
Five revenue lines are on record. Training Programs are the primary driver. The others are REAL Talk Conversational Recipes, executive Briefings, book Sales and trainer Certification.
Who are DialogueWORKS's main competitors?
Direct peers on record are Langevin Learning Services, Crucial Learning, Wilson Learning, The Humphrey Group, Dale Carnegie & Associates and The Ken Blanchard Companies. Broad incumbents are FranklinCovey, DDI (Development Dimensions International) and Center for Creative Leadership. Bravely is listed as an emerging player.
Does DialogueWORKS have an API?
No public API is recorded for DialogueWORKS.
What industry is DialogueWORKS in?
DialogueWORKS's product category is Professional Training & Development. Its primary akta.pro industry code is EDABAAAJ, Conflict Management, Negotiation & Difficult Conversations. Its NAICS code is 6114 and its SIC code is 8742.