Bosh Media
BOSH! is a UK-based plant-based food media and consumer packaged goods brand. It operates a free recipe website (bosh.tv) and sells ready meals, pizza, seasonings, nooch, and bestselling cookbooks through Tesco and direct-to-consumer e-commerce.
- Company typePrivate
- Founded2016
- HeadquartersDartmouth, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bosh Media does
Bosh Media, trading as BOSH!, is a UK-based private company (BOSH MEDIA LTD) founded in 2016 that operates a plant-based food content and consumer packaged goods brand. The company runs the bosh.tv recipe platform, publishing hundreds of free plant-based recipes organized across nine cuisine types (British, Italian, American, Mediterranean, Indian, Mexican, Chinese, French, Thai) and seven meal categories (Dinner, Breakfast & Brunch, Lunch, Sides, Desserts, Snacks, Drinks). Recipe content is offered free of charge as a top-of-funnel brand-building asset.
The company's core technology is a content-driven digital platform (bosh.tv) combined with direct-to-consumer e-commerce for physical products. Beyond the recipe platform, BOSH! sells a physical product portfolio including ready meals and plant-based pizza at UK retailer Tesco, as well as BOSH! Seasonings (three seasoning blends), BOSH! Nooch (nutritional yeast), and a line of cookbooks including the Sunday Times bestselling 'More Plants' title. The brand is positioned around bold flavour and accessible plant-based cooking rather than health-deprivation messaging.
The business operates as BOSH MEDIA LTD with 11-50 employees and is privately held with no disclosed funding rounds or external investors. Revenue derives from three streams: branded food product sales through retail (primarily Tesco) and e-commerce; cookbook publishing; and a freemium recipe content platform that drives brand engagement supporting product sales. Distribution combines single-country UK retail (Tesco) with a global direct-to-consumer e-commerce storefront. Co-founders Ian Theasby and Henry Firth serve as co-CEOs.
Bosh Media firmographics
Firmographics- Name
- Bosh Media
- Legal name
- BOSH MEDIA LTD
- Website
- https://bosh.tv
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BOSH! is a UK-based plant-based food media and consumer packaged goods brand. It operates a free recipe website (bosh.tv) and sells ready meals, pizza, seasonings, nooch, and bestselling cookbooks through Tesco and direct-to-consumer e-commerce.
- Ownership category
- akta.pro rank
Bosh Media industry classification
Industry- Product category
- Plant-based packaged food
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Frozen Plant-Based & Vegetarian Meals (CRADADAF)
Keywords
Where Bosh Media is headquartered
LocationHeadquarters
- HQ city
- Dartmouth
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Bosh Media business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Food Product Sales: Sale of branded plant-based food products including ready meals, pizza, seasonings, and nooch (nutritional yeast) through retail partners and direct e-commerce
- Cookbook Sales: Sale of plant-based cookbooks including the Sunday Times bestselling 'More Plants' cookbook
- Recipe Content Platform: Free recipe content drives brand engagement and product sales; hundreds of plant-based recipes available on bosh.tv
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Bosh Media product offering
Product offeringCore offering
Bosh Media operates the BOSH! brand, providing hundreds of free plant-based recipes through its bosh.tv website organized by cuisine and meal type, and sells branded plant-based food products including ready meals, pizza, seasoning blends, and nooch (nutritional yeast) primarily through UK retailer Tesco and its own online store. The company also publishes Sunday Times bestselling plant-based cookbooks including 'More Plants'.
Product overview
Bosh Media operates as a unified brand portfolio centered on plant-based food and cooking. The core offering is the BOSH! digital recipe platform (bosh.tv) providing hundreds of free plant-based recipes organized by cuisine and meal type. The product portfolio extends into physical consumer packaged goods sold at Tesco: BOSH! Ready Meals and Pizza (convenience food), BOSH! Seasonings (three bold seasoning blends), and BOSH! Nooch (nutritional yeast). Additionally, the BOSH! Cookbooks line, including the Sunday Times bestselling 'More Plants' cookbook, extends the brand into publishing. The digital platform drives brand awareness that supports retail product sales, while the physical products provide revenue and retail presence that reinforces the recipe content.
Differentiator
Problem solved
Functional benefit
Products and services
- BOSH! Website / Recipe Platform Digital recipe platform offering hundreds of free plant-based recipes organized by cuisine (British, Italian, American, Mediterranean, Indian, Mexican, Chinese, French, Thai) and meal type (Dinner, Breakfast & Brunch, Lunch, Sides, Desserts, Snacks, Drinks) for home cooks.
- BOSH! Ready Meals Refrigerated plant-based ready meals featuring proper portions and bold flavour, sold at Tesco for consumers seeking convenient healthier eating.
- BOSH! Pizza Plant-based frozen or chilled pizzas sold at Tesco as part of the BOSH! meal product line.
- BOSH! Seasonings Three bold seasoning blends designed to boost flavour, load up vegetables, and make everyday cooking effortless.
- BOSH! Nooch Nutritional yeast (nooch) product for plant-based cooking, part of the BOSH! seasoning and pantry product line.
- BOSH! Cookbooks Sunday Times bestselling plant-based cookbooks featuring fast, high-flavour recipes, including the 'More Plants' cookbook with 30-minute dinner recipes.
Companies that use Bosh Media
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Bosh Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bosh Media partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TescocoreTesco serves as the primary retail distribution partner for BOSH! branded food products including ready meals, pizza, and seasonings. Products are available at Tesco stores, positioning BOSH! in mainstream grocery rather than specialty vegan retailers.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Bosh Media competitors and assessment
Company assessmentBroad incumbents
- Cauldron Foods: Long-established UK plant-based brand (tofu, tempeh, sausages, burgers) widely distributed in UK supermarkets. Overlaps with BOSH! on the chilled plant-based fixture and target vegetarian/flexitarian consumer.
- Quorn: UK market-leading plant-based protein brand with a deep chilled and frozen product range across meat alternatives, ready meals, and pizza sold at all major UK grocers including Tesco. Operates as the category incumbent BOSH! competes against on the same shelf.
- Linda McCartney Foods: Iconic UK plant-based frozen meal and meat-alternative brand owned by Hain Celestial, sold across UK grocery. Competes in the same plant-based ready-meal and pizza categories as BOSH! and benefits from much broader distribution and freezer-fixture presence.
Direct peers
- The Happy Pear: Irish plant-based brand created by twin brothers Dave and Steve Flynn, operating cookbooks, recipe content, retail food products (sauces, hummus, granolas), and a foodservice/cafe presence. Closely mirrors BOSH!'s content-plus-CPG-plus-cookbook model.
- Deliciously Ella: UK plant-based wellness brand founded by Ella Mills that, like BOSH!, built authority via cookbooks and digital content and now sells branded plant-based food products through major UK retailers. Most directly comparable on the founder-led content-to-retail-CPG playbook.
- Wicked Kitchen: Plant-based ready meals and pizzas sold in Tesco UK (and other retailers), founded by chef Derek Sarno. Directly competes on the same Tesco shelves with BOSH! ready meals and pizza in the chilled plant-based fixture.
- Meatless Farm: UK-based plant-based meat brand (burgers, mince, sausages, ready meals) sold through UK supermarkets including Tesco. Direct competitor in the chilled plant-based fixture with comparable SKU format and target consumer.
Others
- Plant Pioneers (Tesco own label): Tesco's own-label plant-based prepared meals and pizza range sold on the same chilled fixture as BOSH! products. Functions as a private-label competitive substitute that pressures pricing and shelf space available to BOSH!.
Emerging players
- Cook: UK premium ready-meal brand sold through its own retail stores, farm shops, and selected grocers, with an expanding plant-based range. Comparable in ready-meal format and consumer positioning, though stronger in frozen than chilled and more foodservice-rooted.
- Bold Bean Co: UK plant-based brand (specialising in beans and pulses) sold through premium UK retailers including Tesco. Comparable as a founder-led UK plant-based CPG brand scaling shelf presence in mainstream UK grocery.
Market position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Bosh Media social profiles
Digital presenceBosh Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bosh Media leadership team
Management profileNumber of profiles
Profiles2 records
Bosh Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bosh Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bosh Media
What does Bosh Media do?
Bosh Media operates the BOSH! brand, providing hundreds of free plant-based recipes through its bosh.tv website organized by cuisine and meal type, and sells branded plant-based food products including ready meals, pizza, seasoning blends, and nooch (nutritional yeast) primarily through UK retailer Tesco and its own online store. The company also publishes Sunday Times bestselling plant-based cookbooks including 'More Plants'.
Is Bosh Media a public or private company?
Bosh Media is a private company. It is classified as unknown and is currently operating.
When was Bosh Media founded?
Bosh Media was founded in 2016. It employs 11 to 50 people.
Where is Bosh Media based?
Bosh Media is headquartered in Dartmouth, United Kingdom, in the Europe region.
How does Bosh Media make money?
Three revenue lines are on record. Food Product Sales are the primary driver. The others are cookbook Sales and recipe Content Platform.
Who are Bosh Media's main competitors?
Broad incumbents on record are Cauldron Foods, Quorn and Linda McCartney Foods. Direct peers are The Happy Pear, Deliciously Ella, Wicked Kitchen and Meatless Farm. Plant Pioneers (Tesco own label) is listed as an others. Emerging players are Cook and Bold Bean Co.
Does Bosh Media have an API?
No public API is recorded for Bosh Media.
What industry is Bosh Media in?
Bosh Media's product category is Plant-based packaged food. Its primary akta.pro industry code is CRADADAF, Frozen Plant-Based & Vegetarian Meals. Its SIC code is 2090.