LunchBots
LunchBots, founded in 2008, designs and sells reusable stainless steel and silicone bento boxes, thermoses, and dip containers directly to parents and health-conscious adults in the US, Canada, and select international markets through its own e-commerce site and marketplaces.
- Company typePrivate
- Founded2008
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What LunchBots does
LunchBots is a direct-to-consumer consumer products company that designs and sells reusable food containers, founded in 2008 by a mother concerned about chemicals in plastics and disposable food packaging waste. The company is operated as a brand under the Chicago-based parent MIDDLETON O2COOL LLC and sells primarily through its Shopify-powered website lunchbots.com, with additional distribution via Amazon and the Faire wholesale marketplace. Its core product line consists of 18/8 food-grade stainless steel bento boxes available in Small, Medium, and Large sizes with 1-5 compartment configurations (Uno, Duo, Trio, Quad, Cinco), plus a Build-A-Bento line made from platinum food-grade silicone with three interchangeable, leak-proof compartments rated for dishwasher, microwave, freezer, and oven use up to 400 degrees. Supporting products include insulated thermoses, stainless steel dip containers with silicone lids, replacement lids, an insulated lunch bag, and silicone accessories such as nesting containers and food scrubbers; all products carry a lifetime warranty against manufacturing defects.
The company targets three primary customer segments: parents of school-age children packing daily lunches, parents of toddlers seeking safe daycare and on-the-go containers, and health-conscious adults using the products for portion-controlled work meal prep. Geographic reach is led by the United States and Canada, with shipping also available to the United Kingdom, Germany, the Netherlands, Sweden, Denmark, and Singapore on a customer-paid duties basis. Pricing is unit-based at the consumer level, with core bento boxes ranging from approximately $20 to $42, dip container sets from $17 to $21, thermoses from $23 to $33, replacement lids from $5 to $10, and a current site-wide promotion of an additional 25% off at checkout with free USPS Ground shipping on orders over $49.
The go-to-market combines owned e-commerce with content marketing through a recipe blog optimized to LunchBots products, free downloadable weekly lunch planners, email and SMS programs, and an organic social presence across Facebook, Instagram, Pinterest, and TikTok, supplemented by earned media placements in outlets such as USA Today, BuzzFeed, Good Morning America, Babylist, The Spruce Eats, and POPSUGAR. The company maintains a 1% for the Planet membership and aligned nonprofit partnerships (The Bee Cause, Food Recovery Network, SEE Turtles) to support an environmental positioning that emphasizes reducing single-use plastic in lunch packing. LunchBots is privately held with no disclosed venture capital or private equity backing.
LunchBots firmographics
Firmographics- Name
- LunchBots
- Legal name
- MIDDLETON O2COOL LLC
- Website
- https://lunchbots.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LunchBots, founded in 2008, designs and sells reusable stainless steel and silicone bento boxes, thermoses, and dip containers directly to parents and health-conscious adults in the US, Canada, and select international markets through its own e-commerce site and marketplaces.
- Ownership category
- akta.pro rank
LunchBots industry classification
Industry- SIC
- Miscellaneous Plastics Products (3080)
- akta.pro primary industry
- Food Storage Containers (Disposable & Reusable) (CRAJAGAF)
Keywords
Where LunchBots is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LunchBots business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Direct Product Sales: LunchBots generates revenue through direct-to-consumer sales of stainless steel and silicone lunch containers, bento boxes, dip containers, thermoses, and accessories through their e-commerce website and wholesale distribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Large Cinco bento box - 5-compartment stainless steel |
| Unit Pricing | Pay-as-you-go | Large Trio bento box - 3-compartment stainless steel |
| Unit Pricing | Pay-as-you-go | Large Build-A-Bento - platinum silicone with interchangeable compartments |
| Unit Pricing | Pay-as-you-go | Small Protein Packer - 4-compartment stainless steel |
| Unit Pricing | Pay-as-you-go | Medium bento boxes - various configurations |
| Unit Pricing | Pay-as-you-go | Dip containers - condiment containers in various sizes |
| Unit Pricing | Pay-as-you-go | Thermoses - insulated food containers |
| Unit Pricing | Pay-as-you-go | Duplex insulated bag - bento box lunch bag |
| Unit Pricing | Pay-as-you-go | Replacement lids - stainless steel lids for various box sizes |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
LunchBots product offering
Product offeringCore offering
LunchBots manufactures and sells reusable, food-safe lunch containers including stainless steel and platinum silicone bento boxes, double-wall thermoses, dip containers, and accessories such as insulated lunch bags and replacement lids. The product line spans multiple sizes (small, medium, large) and compartment configurations (1, 2, 3, 4, and 5 compartments), targeting parents and families seeking durable, plastic-free alternatives to disposable lunchware.
Product overview
LunchBots offers a portfolio of reusable food-safe lunch containers designed to replace disposable food packaging. The core product line consists of stainless steel bento boxes available in three sizes (Small, Medium, Large) with various compartment configurations (Uno, Duo, Trio, Quad, Cinco) and the Build-A-Bento line made from platinum silicone with interchangeable compartments. Supporting products include insulated thermoses for hot/cold food retention, dip containers in multiple sizes for condiments and sides, replacement lids, and insulated lunch bags. All products are dishwasher safe and designed for durability with a lifetime warranty. The company is a 1% for the Planet partner, emphasizing environmental sustainability through reusable containers.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Products designed to last a lifetime with lifetime warranty against manufacturing defects
- +2 more outcomes
Companies that use LunchBots
Customer profileSegments4 records
LunchBots technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
LunchBots partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- 1% for the PlanetcoreLunchBots is a proud partner of 1% for the Planet, committing to donate 1% of annual sales to environmental causes. The partnership supports global environmental organizations working to protect and restore the planet.
- The Bee CauseminorThe Bee Cause Project works to inspire the next generation of environmental stewards by bringing live beehives, pollinator education, and hands-on learning into schools and communities.
- Food Recovery NetworkminorLunchBots supports Food Recovery Network's mission to rescue surplus meals and redirect them to people facing food insecurity, helping reduce landfill emissions and fight hunger.
- SEE TurtlesminorLunchBots partners with SEE Turtles and their Sea Turtles & Plastic Program to help reduce plastic affecting sea turtle habitats. SEE Turtles has collected 250,000 lbs. of plastic waste through beach and ocean clean-ups.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
LunchBots competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
LunchBots social profiles
Digital presenceLunchBots financial estimates
Financial estimateRevenue estimate
Valuation estimate
LunchBots leadership team
Management profileNumber of profiles
LunchBots funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LunchBots M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LunchBots
What does LunchBots do?
LunchBots manufactures and sells reusable, food-safe lunch containers including stainless steel and platinum silicone bento boxes, double-wall thermoses, dip containers, and accessories such as insulated lunch bags and replacement lids. The product line spans multiple sizes (small, medium, large) and compartment configurations (1, 2, 3, 4, and 5 compartments), targeting parents and families seeking durable, plastic-free alternatives to disposable lunchware.
Is LunchBots a public or private company?
LunchBots is a private company. It is currently operating.
When was LunchBots founded?
LunchBots was founded in 2008. It employs 11 to 50 people.
Where is LunchBots based?
LunchBots is headquartered in Chicago, United States, in the North America region.
How does LunchBots make money?
One revenue line is on record: direct Product Sales.
Does LunchBots have an API?
No public API is recorded for LunchBots.
What industry is LunchBots in?
Its primary akta.pro industry code is CRAJAGAF, Food Storage Containers (Disposable & Reusable). Its SIC code is 3080.