Rise & Recline

What Rise & Recline does

Rise & Recline Ltd is a privately held UK manufacturer of bespoke rise and recline furniture, founded in 2001 by Nigel Morley and two co-shareholders and headquartered in Long Eaton, Nottinghamshire — historically recognized as the centre of quality upholstery manufacture in Britain. The company's core product set comprises made-to-measure riser recliner chairs (six bespoke models plus a bariatric range up to 70 stone and a tilt-in-space porter chair), electric adjustable beds (including Hi-Lo clinical models and single, double, and dual configurations), custom mattresses (Reflex Foam, Reflexion Memory Foam, Latex), and matching two- and three-seater sofas. Every unit is hand-built in the UK to the customer's individual dimensions, weight, medical conditions, and style preferences using a 7-point seat fitting consultation, with motorized mechanisms spanning single-motor wall hugger, dual-motor standard, tilt-in-space, and infinity three-motor systems. The company holds British Medical Device certification, CE marking, ISO 9001, and ISO 14001, and delivers custom electric beds within 7–10 working days.

The business operates an exclusive B2B2C distribution model: Rise & Recline does not sell directly to consumers. Revenue is generated through one-time purchases of customized chairs, beds, and sofas via a UK-wide network of carefully selected mobility stores, furniture retailers, and occupational therapy companies, supplemented by direct home assessments conducted by trained technical staff. Pricing is quote-based and not publicly disclosed, with VAT exemption available for disabled customers meeting qualifying medical conditions; optional Staingard 5-year care plans provide ancillary revenue per transaction. Named institutional customers include the NHS, and the company maintains partnerships with occupational therapy providers who prescribe Rise & Recline products to patients. Revenue, headcount, and ownership-instrument data beyond the three original shareholders are not publicly disclosed.

The go-to-market motion is channel-partner led with bottom-of-funnel conversion driven by in-person stockist consultations, free home assessments, and OT clinical referrals, while top-of-funnel awareness is maintained through a content-led website, organic social (Facebook, X, YouTube), and Google Reviews. Social-value credentials — including the Armed Forces Covenant and Made in Britain designation — are prominently positioned for public-sector and care-sector procurement. No external funding rounds, M&A activity, parent company, or app/digital platform are present in the disclosed record, indicating a self-funded, founder-led operating model that has remained privately held since inception.

Name

Rise & Recline

Legal name

Rise & Recline Ltd

Website

https://riseandrecline.co.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Rise & Recline is a UK-based, privately held manufacturer of made-to-measure rise and recline chairs, electric adjustable beds, and matching sofas, serving individuals with mobility challenges, NHS patients, and occupational therapy referrals exclusively through a UK-wide stockist and home-assessment channel.

Ownership category

akta.pro rank

Product category

Mobility Furniture

NAICS

Mattress Manufacturing (33791), Institutional Furniture Manufacturing (337127), Other Furniture Related Product Manufacturing (3379)

SIC

Household Furniture (2510), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro industry

PRIMARYCRAIABAB

Adjustable Beds & Bases Retail

Consumer Products & Retail/Home & Furniture Retail/Mattresses & Sleep Products Retail

SECONDARYCRAIABAE

Bed Frames, Foundations & Headboards Retail

Consumer Products & Retail/Home & Furniture Retail/Mattresses & Sleep Products Retail

SECONDARYCRAIABAF

Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise)

Consumer Products & Retail/Home & Furniture Retail/Mattresses & Sleep Products Retail

Keywords

• Mobility furniture manufacturing
• Bespoke rise recliner chairs
• Electric adjustable beds
• Pressure relief seating
• Made-to-measure furniture

Headquarters

HQ city

Long Eaton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Bespoke Riser Recliner Chairs: One-time purchase of custom-built riser recliner chairs made to individual measurements, with various mechanism options and fabric choices. Prices vary based on specifications, mechanism type, and customization level.
2. Electric Adjustable Beds: Custom-made electric adjustable beds sold as one-time purchases, available in single, double, dual, and Hi-Lo configurations with various mattress options.
3. Matching Sofas: Matching 2-seater and 3-seater sofas available with or without movement functions, sold as one-time purchases.
4. Warranty and Care Plans: Optional Staingard 5-year comprehensive care plan providing cover for stains, accidental damage, and structural defects. Optional extended warranties available.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Rise & Recline manufactures bespoke, hand-built rise and recline furniture in Long Eaton, Nottinghamshire, UK. Their core offerings include made-to-measure riser recliner chairs, electric adjustable beds, and matching sofas, each custom-built to the customer's individual size, body shape, weight, medical conditions, and styling preferences through a 7-point fitting consultation. Products are sold exclusively through a UK-wide network of carefully selected mobility stores, furniture retailers, and occupational therapy companies, not directly to consumers.

Product overview

Rise & Recline is a specialist UK manufacturer of bespoke rise and recline furniture. The product portfolio centers on three main categories: (1) Bespoke Riser Recliner Chairs including The Royal Waterfall, The Admiral Lateral, The Hampton Button, The Tudor T-Back, The Sandringham Pillow, and The Admiral Thoracic in the Bespoke Chair Range, plus specialized Bariatric chairs (up to 70 stone), Clarence Tilt-in-Space Porter Chairs, and The Barrowford High Back Chair for fireside/bedroom use; (2) Electric Adjustable Beds including The Ivy, The Belvoir, The Beaumount, The Balmoral, and The Sherwood, available in Single, Double, Dual, and Hi-Lo configurations with custom mattresses (Reflex Foam, Reflexion Memory Foam, Latex); (3) Matching Sofas in two and three seater options. All products feature multiple movement mechanisms (Single/Dual Motor Wall Hugger, Tilt-in-Space, Infinity) and are hand-built to customer specifications. The company sells exclusively through a network of stockists rather than direct to consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• The Royal Waterfall Chair Bespoke rise and recline chair featuring three zipped bolster cushions on Velcro for adjustable head or lumbar support, designed for individuals with disabilities or chronic medical conditions.
• The Admiral Lateral Chair Bespoke chair with lower lateral vertical support combined with top head support cushion, designed for individuals with reduced upper lateral body movement.
• The Hampton Button Chair Traditional deep buttoned back cushion chair designed for individuals suffering back problems or osteoporosis.
• The Tudor T-Back Chair Chair with support evenly split either side of the spine, designed for disabled individuals or those with chronic medical conditions.
• The Sandringham Pillow Chair Modern flat back cushion chair with three zip access compartments enabling tailored personal comfort, ideal for those with back problems or osteoporosis.
• The Admiral Thoracic Chair Chair with thoracic back style design providing upper torso support, featuring 25 stone max weight capacity and 5 arm style options.
• Bariatric Chair Bespoke bariatric chair range available in 35, 40, 50, and 70 stone capacity with leg lift up to 25 stone for high-weight mobility seating needs.
• Clarence Tilt-in-Space Porter Chair Versatile tilt-in-space porter chair with variable widths, heights, and depths, featuring push handles and large castors for maneuverability, available in manual or electric operation.
• The Barrowford High Back Chair High back fireside and bedroom chair available in three sizes with maximum 20 stone weight capacity, featuring wood knuckle arm options.
• The Ivy Adjustable Bed Modern design adjustable bed with clean lines and subtle elegance, featuring deep padding and gently curved shape, available in a wide range of fabrics.
• The Belvoir Adjustable Bed Adjustable bed featuring headboard options including Square, Shell, Fraser, and DD designs, upholstered in luxury fabric with padding.
• The Beaumount Adjustable Bed Adjustable bed with custom sizing and mattress configurations for ultimate comfort.
• The Balmoral Adjustable Bed Ultimate luxury adjustable bed with lavish detailing, available in single, double, dual, and hi-lo options.
• The Sherwood Adjustable Bed 4 axis, 5 part adjustable bed mechanism for maximum positions, supporting head, neck, back, hips and legs independently, with integrated headboard and up to 25 stone weight capacity.
• Hi-Lo Electric Adjustable Bed Height-adjustable bed with vertical lifter mechanism offering resting bed height of 24 inches lifting to maximum 38 inches, ideal for carers assisting with transfers.
• Custom Mattresses Custom-made mattresses available in Reflex Foam, Reflexion Memory Foam, and Latex with Coolmax covers, built to order for individual support needs and comfort preferences.
• Matching Sofas Two and three seater rise and recline sofas available in static, electric recline, or wall hugger mechanisms, designed to complement Rise & Recline chairs.

Quantifiable outcome

• Reduces pressure on joints, neck, and back through custom-fitted design
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• NHScoreOthersRise & Recline Ltd is a manufacturer of quality riser recliner chairs and adjustable beds for the NHS and the healthcare sector. Their commitment to quality and range of options make them the ideal choice for practicality of care and for the comfort and dignity of patients.
• Occupational Therapy CompaniescoreOthersRise and Recline work with and support a network of Occupational Therapists. OTs can direct patients to suitable showrooms to ensure they get the best solution for their requirements.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CareFlex: UK designer and manufacturer of specialist pressure-care seating for NHS and care-home clients. Closely comparable to Rise & Recline's NHS/clinical seating proposition, including tilt-in-space and pressure-relief configurations.
• Repose Furniture: UK-based manufacturer of bespoke-made rise and recliner chairs and care seating for the mobility and healthcare markets. Directly comparable to Rise & Recline on bespoke rise-recline manufacturing, healthcare/NHS channels, and made-to-measure positioning.
• Direct Healthcare Group: UK-based manufacturer of pressure-care mattresses, specialist seating, and moving-and-handling equipment supplied primarily to the NHS. Comparable to Rise & Recline on healthcare/NHS channel focus and pressure-relief technology overlap.
• Restwell: UK mobility and daily-living aids brand offering rise and recline chairs, adjustable beds, and complementary products. Comparable on product catalog, UK distribution through mobility dealers, and consumer/mobility end-customer focus.
• Celebrity Mobility: UK mobility furniture retailer/manufacturer offering rise and recline chairs and adjustable beds through its store network. Comparable on product range and UK mobility-channel customer base.
• HSL Chairs: UK specialist in made-to-measure comfort and recliner chairs sold via a network of own-brand stores. Comparable to Rise & Recline on bespoke UK-made chair manufacturing and consumer/mobility end-customer focus.

Emerging players

• Better Mobility: UK online retailer of mobility furniture and adjustable beds with a D2C digital channel. Partially comparable to Rise & Recline on product range but operates a contrasting digital-first go-to-market versus Rise & Recline's stockist-only model.

Broad incumbents

• Drive DeVilbiss Healthcare: Major UK and international mobility and pressure-care equipment manufacturer/supplier. Comparable on the rise-and-recline and adjustable-bed product categories through its Aidapt and Drive branded ranges.
• Pride Mobility: Global manufacturer of mobility products including lift chairs, power chairs and scooters. Overlaps with Rise & Recline on rise/recline chair category but operates at significantly larger scale and broader product portfolio.
• Invacare: Global manufacturer of home and long-term care medical equipment including specialist seating and beds. Overlaps with Rise & Recline on pressure-relief seating and adjustable beds but serves a much broader institutional portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RiseAndRecline
• YouTubeyoutube.com/channel/UCJm9y8Qz88m4Q-NOnogA2wQ
• Facebookfacebook.com/RiseAndReclineFurniture

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rise & Recline