Autohaus Peter

What Autohaus Peter does

Autohaus Peter (legal entity: Automobile Peter GmbH) is an authorized Opel automobile dealership operating from a single showroom and service center at Frohndorfer Str. 82, 99610 Sömmerda, Germany. Founded in 2006, the company sells new Opel passenger vehicles (Personenkraftwagen) and commercial vehicles (Nutzfahrzeuge), certified pre-owned vehicles through the SPOTICAR program, and original Opel parts and accessories. A workshop provides maintenance, repair, inspection, and air-conditioning services, including the Opel 5plus fixed-price wear-and-tear program for vehicles 5+ years old. Headcount is 11-50 employees and the business serves a regional market in Thuringia.

The revenue model combines five streams: (1) one-time sales of new Opel vehicles to private and commercial customers, (2) certified used vehicle sales under the SPOTICAR sub-brand with warranty, (3) workshop service revenue using original parts, (4) parts and accessories retail (including promotional discounts), and (5) referral-based commissions on leasing and financing originated through the centralized Opel Financial Services platform (financing.opel.store). Pricing is quote-based and not publicly disclosed. The customer base spans private retail buyers and three tiers of business customers: Gewerbekunden (self-employed/small businesses up to 10 vehicles), Großkunden (corporate fleets of 10-100 vehicles annually), and Sonderfahrzeuge (special-purpose and converted vehicles). Marketing is primarily through the company website, online test-drive and service booking forms, and promotions such as the E-Auto Förderung 2026 government EV subsidy campaign (up to €6,000) and the Electric All In EV bundle.

Strategically, the company has no disclosed M&A, funding, leadership changes, or proprietary technology assets. Its competitive position is defined by the Opel franchise agreement, supplemented by partnerships with SPOTICAR (used vehicles), Mopar (parts supply), and Opel Financial Services (captive financing). The dealership operates within the constraints and standards set by Opel and has limited differentiation beyond local market presence and breadth of authorized services. Forward signals point primarily to product-mix evolution toward EVs rather than scale or geographic expansion.

Name

Autohaus Peter

Legal name

Automobile Peter GmbH

Website

https://opel-peter-sommerda.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Automobile Peter GmbH (Autohaus Peter) is an authorized Opel dealership in Sömmerda, Germany, selling new and SPOTICAR certified pre-owned vehicles, providing parts, maintenance, and fleet services to retail and commercial customers in Thuringia.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

Motor Vehicle and Parts Dealers (441), Other Motor Vehicle Dealers (4412), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

akta.pro secondary industries

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD), Auto & Vehicle Loan Brokerage (FSAEAEAK)

Keywords

• Automotive dealership
• New car sales
• Used vehicle sales
• Vehicle maintenance services
• Fleet services

Headquarters

HQ city

Sömmerda

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Opel passenger cars and commercial vehicles at the dealership
2. Vehicle Service and Maintenance: Workshop services for vehicle inspection, repair, and maintenance using original Opel parts
3. Parts and Accessories: Sales of Opel Original parts and accessories including promotional low-price items
4. Financing and Leasing: Referral revenue from Opel financing and leasing products offered through Opel financing platform
5. Used Vehicle Sales: Sales through SPOTICAR program for certified pre-owned Opel vehicles with warranty

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Autohaus Peter is an authorized Opel retail dealership in Sömmerda, Germany, selling new Opel passenger cars and commercial vehicles, certified used Opel vehicles under the SPOTICAR program, and providing warranty-backed maintenance, repair, and parts services using original Opel components. It also facilitates leasing and financing applications through Opel's centralized financing platform and serves commercial fleet customers via tiered Gewerbekunden, Großkunden, and Sonderfahrzeuge programs.

Product overview

Automobile Peter GmbH (Autohaus Peter) operates as an Opel-authorized dealership in Sömmerda, Germany, offering a comprehensive automotive portfolio centered on new Opel passenger vehicles and commercial vans. The product lineup consists of Opel Personenkraftwagen (personenwagen) for private customers and Opel Nutzfahrzeuge for business/commercial needs, supplemented by certified used vehicles through the SPOTICAR sub-brand. The dealership's service ecosystem includes sales, leasing, and financing solutions accessible via the Opel financing platform, alongside traditional and digital service offerings such as the Opel 5plus maintenance package for aging vehicles, air conditioning services, and genuine parts/.accessories. Business customer segments are served through dedicated Gewerbekunden (up to 10 vehicles/year), Großkunden (10-100 vehicles/year), and Sonderfahrzeuge (specialty vehicles) programs. The company also supports electric mobility through E-Auto Förderung 2026 subsidy programs and Electric All In packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Opel Personenkraftwagen (New Passenger Vehicles) New Opel passenger cars ranging from compact city cars to SUVs, sold to private customers through the dealership showroom.
• Opel Nutzfahrzeuge (Commercial Vehicles) Commercial vehicles including vans, box trucks, chassis variants, and factory-modified special vehicles for business use.
• SPOTICAR Gebrauchtwagen (Certified Pre-Owned Vehicles) Certified pre-owned Opel vehicles with 12 or 24 month warranty, mobility guarantee, and quality inspection.
• Opel Service & Wartung (Maintenance and Repair) Vehicle maintenance and repair services using original Opel parts, performed by experienced technicians.
• Opel 5plus Service Fixed-price wear-and-tear repair package including installation for Opel vehicles five years and older after first registration.
• Klimaanlagen-Check (Air Conditioning Service) Air conditioning inspection and maintenance service to ensure proper cooling and clean air circulation.
• Opel Original Teile & Zubehör (Genuine Parts and Accessories) Genuine Opel replacement parts and accessories including brake pads by Mopar, available at promotional prices.
• Opel Leasing & Finanzierung Online leasing and financing offers for both private and business customers, accessible through the Opel financing platform.
• Opel kauft dein Auto (Vehicle Trade-In) Trade-in service in which Opel purchases the customer's existing vehicle as part of a replacement purchase.
• Electric All In Electric mobility package including vehicle, charging solution, and route planning for seamless EV ownership.
• Opel Gewerbekunden (Small Business Fleet Program) Fleet services for commercial single customers and self-employed professionals acquiring up to 10 vehicles annually.
• Opel Großkunden (Large Fleet Program) Corporate fleet solutions for customers with annual vehicle purchases of 10 to 100 units.
• Opel Sonderfahrzeuge (Special Vehicles) Special-purpose and mission-specific vehicles for professional requirements, including conversions and certified supplier modifications.

Quantifiable outcome

• Climate control check service for seasonal vehicle preparation

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and major.

• Opel Automobile GmbHcoreChannel Partner/ Reseller/ DistributorAuthorized Opel automobile dealer franchise. Sells new Opel passenger vehicles and commercial vehicles. Access to Opel vehicle inventory, manufacturer support, warranty programs, and marketing materials. Operates under Opel's brand and guidelines.
• SPOTICARcoreChannel Partner/ Reseller/ DistributorOpel's certified pre-owned vehicle program. Provides access to quality-checked used Opel vehicles with warranty. The dealership offers SPOTICAR vehicles including 12 or 24-month warranties without mileage limits, mobility guarantee, and quality inspection.
• MoparcoreOEM/ Whitelabel/ Licensing PartnerOriginal equipment manufacturer for Opel parts and accessories. Supplies Opel Original parts including brake pads and other components through the dealership's parts sales.
• Opel Financial ServicesmajorChannel Partner/ Reseller/ DistributorOpel's captive financing arm providing leasing and financing products. The dealership facilitates online leasing applications through the Opel financing portal, earning referral revenue.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Others

• Mobile.de: Germany's largest online vehicle marketplace, where Autohaus Peter and its competitors list new and used inventory. Not a direct competitor but a key customer-acquisition channel and price-discovery reference point for the dealership.
• AutoScout24: Major European online vehicle marketplace. Functions similarly to Mobile.de as a listing and lead-generation channel for Autohaus Peter's new and used vehicle inventory, rather than a direct sales competitor.

Broad incumbents

• Senger Gruppe: Large German automotive dealer group with a multi-brand retail and service network. Mirrors Autohaus Peter's franchised dealer business model at significantly greater scale, with similar service and fleet orientations.
• AVAG Holding: German automotive dealer group operating numerous franchised retail and service locations across multiple OEMs. Directly comparable to Autohaus Peter as a multi-brand franchised dealer, but at significantly larger network scale.
• Hahn Gruppe: Major German automotive retail group with a broad portfolio of franchised dealerships. Operates the same core model as Autohaus Peter — new vehicle sales, service, parts, and used cars — across a much wider geographic footprint.
• Emil Frey Gruppe: One of Europe's largest independent automotive dealer groups, operating multi-brand retail, service, and fleet operations across Germany and Switzerland. Comparable to Autohaus Peter as a franchised dealer model, but at vastly greater scale and brand breadth.

Emerging players

• HeyCar: Online used-car marketplace backed by Volkswagen Group. Competes for the same price-sensitive used-car buyers Autohaus Peter targets through SPOTICAR, with a more transparent digital buying experience.
• Auto1.com: Digital-first used car platform operating across Europe. Competes with Autohaus Peter's used-vehicle and trade-in business by aggregating supply and offering transparent online pricing to consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/autohauspeter
• LinkedInlinkedin.com/company/automobile-peter-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autohaus Peter