TrueCAD d.o.o.
TrueCAD d.o.o. is a Slovenian IT retailer and services firm founded in 1993, based in Ravne na Koroškem. It sells new and refurbished computers via its e-commerce storefront (truecad.si) and provides computer repair, networking, web development, and contract maintenance to consumers, SMBs, and professional users across Slovenia.
- Company typePrivate
- Founded1993
- HeadquartersRavne, Slovenia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What TrueCAD d.o.o. does
TrueCAD d.o.o. is a Slovenian limited liability company founded in 1993 and headquartered in Ravne na Koroškem, operating as a small family-owned IT retailer and services provider. Its offering is built around two complementary lines: a direct-to-consumer e-commerce storefront (truecad.si) selling new, refurbished, and used computers, laptops, All-in-One systems, and professional workstations from brands including HP, Lenovo, Dell, ASUS, Apple, Acer, Fujitsu, and Microsoft; and a services portfolio covering computer repair, network planning and setup, UTM-based security, web design and SEO, virtual tours and panoramic photography, contract maintenance, and bespoke application development for niche verticals such as digital cemeteries and virtual municipality presentations.
The company runs on a WooCommerce e-commerce platform with HTML5/CSS3 web development and operates its own delivery via Pošta Slovenije, restricted to the Slovenian market. Pricing is unit-based for hardware (€175-€2,171 range per item, with ~3% discount on refurbished SKUs), while services and contract maintenance are quote-based with multi-year terms. Distribution is omnichannel within Slovenia: the 24/7 e-commerce storefront for consumers and SMBs, plus phone (+386 41 627 755) and email ([email protected]) sales for B2B service contracts. Marketing is sourced through SEO, a company blog covering hardware buying guides and troubleshooting, and organic social presence on Facebook, Twitter/X, Pinterest, and LinkedIn.
The company is led by three individuals — director Ciril Mlinar, MikroTik MTCNA-certified systems engineer Aleš Pajnik Miler, and programmer Tilen Mlinar — with no external institutional investors, parent company, subsidiaries, or disclosed funding. Operations are entirely domestic, with no evidence of AI/ML capabilities, patents, awards, M&A activity, or partnership ecosystem. The overall profile is that of a long-running lifestyle micro-business rather than a venture-stage or sponsor-backed technology operator.
TrueCAD d.o.o. firmographics
Firmographics- Name
- TrueCAD d.o.o.
- Legal name
- TrueCAD d.o.o., podjetje za razvoj CAD opreme in multimedijo d.o.o.
- Website
- https://truecad.si
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TrueCAD d.o.o. is a Slovenian IT retailer and services firm founded in 1993, based in Ravne na Koroškem. It sells new and refurbished computers via its e-commerce storefront (truecad.si) and provides computer repair, networking, web development, and contract maintenance to consumers, SMBs, and professional users across Slovenia.
- Ownership category
- akta.pro rank
TrueCAD d.o.o. industry classification
Industry- Product category
- IT Services and Computer Hardware Retail
- NAICS
- Electronics and Appliance Retailers (4492), Used Merchandise Retailers (459510), Custom Computer Programming Services (541511)
- SIC
- Retail-Computer & Computer Software Stores (5734), Retail-Radio, Tv & Consumer Electronics Stores (5731), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Electronics & Tech Recommerce (Refurbished Devices) (CRAFAGAC)
- akta.pro secondary industries
- Certified Refurbished Electronics Retail (CRACAJAD), Reuse & Resale / Recommerce Operations (EUAIANAC)
Keywords
Where TrueCAD d.o.o. is headquartered
LocationHeadquarters
- HQ city
- Ravne
- HQ country
- Slovenia
- HQ region
- Europe
Offices1 record
Markets served
TrueCAD d.o.o. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Hardware Sales (E-commerce): The primary revenue stream is the sale of new, refurbished, and used computer hardware (laptops, desktops, All-in-One computers, workstations, phones, tablets, TVs, smartwatches, printers) through the company's own e-commerce storefront (truecad.si). Products include business-class refurbished equipment from major brands (HP, Lenovo, Dell, ASUS, Apple, Acer, Fujitsu, Microsoft). Revenue is generated on a one-time transaction basis per product.
- IT Services: Professional services including computer repair and servicing, computer network planning and setup, website development and SEO optimization, application development, virtual tour creation, and contractual ongoing maintenance. Services are provided to both individual consumers and businesses.
- Custom Application and Software Development: Custom application development services including the creation of digital cemetery solutions and virtual municipality presentations, tailored to specific customer requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing for individual hardware purchases |
| Other | Multi-year contract | Business contract maintenance services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
TrueCAD d.o.o. product offering
Product offeringCore offering
TrueCAD d.o.o. sells new, refurbished, and used computer hardware (laptops, desktops, workstations, All-in-One computers) through its own e-commerce storefront and provides professional IT services including computer repair, network planning and setup, UTM firewall security, website development and SEO optimization, custom application development, virtual tour creation, and contract-based IT maintenance for Slovenian businesses. The company also offers specialized products such as digital cemetery solutions and virtual municipality presentations.
Product overview
TrueCAD d.o.o. is a Slovenian IT company with over 25 years of experience operating both an e-commerce store for computers and IT equipment and a services division. The e-commerce offering includes laptops, desktop computers, workstations (HP Z4 G4, Lenovo ThinkStation P620), and All-in-One computers from major brands (HP, Lenovo, Dell, ASUS, Apple, Acer), available in new, refurbished, and used conditions. The services division offers nine distinct offerings: website development and SEO optimization, virtual tours and panoramic photography, computer repair and maintenance, network planning and setup, contract-based IT maintenance, custom application development, and specialized services for digital cemeteries and virtual municipality presentations. The company also emphasizes security through Unified Threat Management (UTM) firewall solutions for network security.
Differentiator
Problem solved
Functional benefit
Products and services
- Computers and Laptops (Računalniki in prenosniki) Sale of new, refurbished, and used business-class laptops and desktop computers from major brands, targeted at individual consumers and SMBs in Slovenia seeking reliable computing equipment with warranty.
- Workstations (Delovne postaje) High-performance workstations including HP Z4 G4 and Lenovo ThinkStation P620 with Intel Xeon or AMD Threadripper PRO processors and professional NVIDIA graphics, targeted at engineers, designers, CAD users, and other professional power users in Slovenia.
- Computer Service (Servis računalnikov) Computer repair and maintenance services with fast and affordable turnaround, targeted at individual consumers and businesses in Slovenia needing reliable repair of computer equipment.
- Computer Networks (Računalniška omrežja) Computer network planning and setup services, including Unified Threat Management (UTM) firewall deployment for comprehensive network security, targeted at Slovenian businesses.
- Contract Maintenance (Pogodbeno vzdrževanje) Contract-based ongoing maintenance of computers and IT equipment for businesses in Slovenia, providing recurring IT support on a multi-year contract basis.
- Website Development (Izdelava spletnih strani) Custom website creation using HTML5 and CSS3 technologies, targeted at Slovenian businesses and municipalities needing a professional online presence.
- Website Optimization (Optimizacija spletnih strani) SEO and performance optimization services for websites to improve search engine rankings, targeted at Slovenian businesses seeking to increase online visibility.
- Virtual Tours (Virtualni sprehodi) Panoramic photography and virtual tour creation services allowing website visitors to navigate through physical spaces remotely, targeted at businesses, tourism operators, municipalities, and other organizations seeking interactive virtual walkthroughs.
- Application Development (Izdelava aplikacij)
Companies that use TrueCAD d.o.o.
Customer profileSegments3 records
Ideal customer profiles3 records
TrueCAD d.o.o. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
TrueCAD d.o.o. partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
TrueCAD d.o.o. competitors and assessment
Company assessmentBroad incumbents
- Back Market: Global recommerce platform for refurbished electronics. Comparable on the certified refurbished e-commerce model, but operates at vastly larger scale and competes for the same value-conscious electronics buyers.
Emerging players
- Rebuy: European recommerce platform for refurbished IT hardware and consumer electronics. Comparable business model of buying, refurbishing, and reselling used devices with warranty; potential competitive overlap as it expands cross-border.
- Refurbed: European refurbished electronics marketplace with strong presence in DACH and expanding into Slovenia-adjacent markets. Similar value proposition (certified refurbished with warranty) targeting cost-conscious consumers and SMBs.
Regional players
- iStyle (Apple Premium Reseller): Authorized Apple Premium Reseller in Slovenia. Overlaps with TrueCAD's Apple computer and tablet category, especially in the refurbished/business-laptop segment for Slovenian buyers.
- Mimovrste: Large Slovenian multi-category online retailer with a strong consumer electronics and refurbished category. Comparable online retail model targeting the same Slovenian SMB and consumer buyers.
- Avtera: Slovenian IT distributor and retailer selling computers, peripherals, and components. Comparable on the hardware retail side; overlaps with TrueCAD's workstation and business-class offerings to Slovenian customers.
- Big Bang: Slovenia's largest consumer electronics and home appliance retailer with physical stores and e-commerce. Direct overlap with TrueCAD on new computer and consumer electronics retail, but at much larger scale and broader assortment.
- Comshop: Regional (Slovenia/Croatia) consumer electronics e-commerce retailer. Competes for the same Slovenian online buyers of laptops, desktops, and accessories as TrueCAD.
Others
- Datlabs: Slovenian IT services provider offering computer repair, networking, and B2B IT support. Comparable on the contract-maintenance, network setup, and IT services side of TrueCAD's portfolio.
- Zelena Slovenija / local refurbishers (generic Slovenian IT vendors): Network of small Slovenian computer refurbishers and repair shops that compete with TrueCAD on certified used laptops, business-class workstations, and local IT support contracts.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
TrueCAD d.o.o. social profiles
Digital presenceTrueCAD d.o.o. financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrueCAD d.o.o. leadership team
Management profileNumber of profiles
Profiles3 records
TrueCAD d.o.o. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrueCAD d.o.o. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrueCAD d.o.o.
What does TrueCAD d.o.o. do?
TrueCAD d.o.o. sells new, refurbished, and used computer hardware (laptops, desktops, workstations, All-in-One computers) through its own e-commerce storefront and provides professional IT services including computer repair, network planning and setup, UTM firewall security, website development and SEO optimization, custom application development, virtual tour creation, and contract-based IT maintenance for Slovenian businesses. The company also offers specialized products such as digital cemetery solutions and virtual municipality presentations.
Is TrueCAD d.o.o. a public or private company?
TrueCAD d.o.o. is a private company. It is classified as family owned and is currently operating.
When was TrueCAD d.o.o. founded?
TrueCAD d.o.o. was founded in 1993. It employs 1 to 10 people.
Where is TrueCAD d.o.o. based?
TrueCAD d.o.o. is headquartered in Ravne, Slovenia, in the Europe region.
How does TrueCAD d.o.o. make money?
Three revenue lines are on record. Hardware Sales (E-commerce) is the primary driver. The others are IT Services and custom Application and Software Development.
Who are TrueCAD d.o.o.'s main competitors?
Back Market is listed as a broad incumbent. Emerging players are Rebuy and Refurbed. Regional players are iStyle (Apple Premium Reseller), Mimovrste, Avtera, Big Bang and Comshop. Others are Datlabs and Zelena Slovenija / local refurbishers (generic Slovenian IT vendors).
Does TrueCAD d.o.o. have an API?
No public API is recorded for TrueCAD d.o.o..
What industry is TrueCAD d.o.o. in?
TrueCAD d.o.o.'s product category is IT Services and Computer Hardware Retail. Its primary akta.pro industry code is CRAFAGAC, Electronics & Tech Recommerce (Refurbished Devices), with a secondary code of CRACAJAD, Certified Refurbished Electronics Retail. Its NAICS code is 4492 and its SIC code is 5734.