Mariste

What Mariste does

Camp Mariste is a non-profit summer camp and outdoor education organization founded in 1957 by the Marist Brothers of Canada, operating from a 200-youth-capacity campus on Lac Morgan in Rawdon, Quebec. The organization serves children and youth aged 5 to 17 through a portfolio of programs including overnight vacation camp (Fouineurs, Pionniers, Explorateurs), a summer day camp, a counselor-in-training Aspirants Moniteurs program (PAAM), March break camp, and year-round school-group nature classes (Classes vertes, Classes rouges, Classes neige, Classes olympiques) that accommodate up to 350 persons per day. Access to the camp is subsidized for disadvantaged youth through the FAECM charitable fund, which subsidizes over 400 children annually, and through partnerships with CISSS de Lanaudière (social services referrals since 2012) and the Quebec Ministry of Education's PAFACV program, which covers 15–85% of stay costs for eligible families.

The camp's core "technology" is its certified programming infrastructure rather than software: ACQ-certified since 1961, the camp maintains counselor-to-child ratios of 1:7 (ages 5–9), 1:8 (ages 10–11), and 1:10 (ages 12–16), with counselors receiving 150+ hours of ACQ-normed training and achieving a 70% year-over-year return rate. An associated social economy enterprise, Chalets Lanaudière, manages all cottage, yurt, and cabin rentals on the domain and remits 100% of profits to Camp Mariste's mission. Revenue is generated through per-session camp registration fees ($615–$2,500 per child depending on program and duration), per-child nature class pricing ($28.75–$251.75), lodging rentals, fundraising campaigns (cheese gift boxes via Agropur, coffee sales via Torréfactorie), and the annual Classique sporting event which raises over $12,000 for the FAECM. Distribution is direct-to-consumer via the campmariste.qc.ca website and Amilia online registration platform, supplemented by community-referral and word-of-mouth acquisition driven by the AAMCMM alumni network.

The organization has received multiple Association des camps du Québec Excellence Awards (2004, 2013, 2017) and in 2025 won the Mérites Lanaudois Camps category and the CQLoisirs Recognition Prize in Leisure Development and Innovation for the Coll-Action food security project. The camp is governed by a volunteer Board of Directors and led by Director General Jocelyn Magny and Director of Operations Frédéric Dyotte, with no private equity or venture capital ownership.

Name

Mariste

Legal name

Camp Mariste

Website

https://campmariste.qc.ca

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

Camp Mariste is a non-profit summer camp and outdoor education organization in Rawdon, Quebec, serving children and youth aged 5–17 through overnight camp, day camp, and year-round school nature classes, with subsidized access for disadvantaged youth via the FAECM charity and CISSS de Lanaudière referrals.

Ownership category

akta.pro rank

Product category

Youth Summer Camp & Outdoor Education Services

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Educational Services (8200)

akta.pro primary industry

Group Camping & Scout Camps (THAGAOAI)

akta.pro secondary industries

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA), Seasonal Limited-Service Hotels (THAGABAJ)

Keywords

• Summer camp programs
• Outdoor youth education
• Vacation camp services
• Nature school classes
• Children recreational camps

Headquarters

HQ city

Rawdon

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Camp registration fees: Primary revenue stream from summer camp vacation (overnight), day camp, and nature class registrations. Families pay per session per child. Registration fee of $100 per child is non-refundable but tax-deductible.
2. Chalet and accommodation rentals: Chalets Lanaudière (social economy enterprise) manages all cottage/yurte/cabin rentals on the Camp Mariste domain. Chalets Lanaudière remits 100% of profits to Camp Mariste, making this a cross-subsidy rather than a direct revenue stream.
3. Fundraising campaigns: Annual fundraising events including cheese gift box sales (coffrets fromages, $47 in 2024, $15 per box to FAECM), cross-Canada coffee sales ($800g Brazil coffee from Torréfactorie, 2025), and the Défi 4K (4000km = $4000 donated). Proceeds support the FAECM (Fonds d'Aide aux Enfants du Camp Mariste) for subsidized camp access.
4. Government subsidies and donations: Financial support from the FAECM, the Quebec Ministry of Education (Programme d'assistance financière à l'accessibilité aux camps de vacances, PAFACV), and individual donors. Subsidies cover 15-85% of stay costs for eligible families.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Camp Mariste operates overnight summer vacation camps (ages 5–16), summer day camps (ages 5–12), March break camps (ages 7–16), counselor-in-training programs (ages 15–17), and year-round school nature classes in Rawdon, Quebec. The camp is ACQ-certified and supplemented by chalet rentals through Chalets Lanaudière and a charitable fund (FAECM) subsidizing stays for over 400 disadvantaged children annually.

Product overview

Camp Mariste operates as a multi-program outdoor youth camp and nature education organization based in Rawdon, Quebec. Its portfolio consists of three core programs: the overnight Camp de vacances (vacation camp, ages 5–16) with age-differentiated streams (Fouineurs, Pionniers, Explorateurs) and a counselor-in-training PAAM module (ages 15–17); the Camp de jour (day camp, ages 5–12) offered during summer months; and the Classes nature (nature classes) series serving school groups year-round across spring, autumn, and winter seasons. A dedicated Camp de la relâche (March break camp) serves ages 7–16. The camp also operates a chalet/yurt rental service via its affiliated social enterprise Chalets Lanaudière, and channels fundraising through the Camp Mariste Children's Aid Fund (FAECM), which subsidizes stays for disadvantaged youth and funds special respite programs. The Coll-Action food security project, a recognized initiative integrated into the day camp program, rounds out the portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Camp de vacances (Vacation Camp) Overnight summer camp for children and teens aged 5 to 16, offering one- and two-week stays with outdoor activities including archery, swimming, kayaking, hiking, and team sports, with staff-to-camper ratios maintained per ACQ certification standards.
• Camp de jour (Day Camp) Summer day camp program for children aged 5 to 12, operating from late June to mid-August, offering outdoor activities such as the acrobatic course, archery, swimming, kayaking, and fitness activities for youth from the Lanaudière region.
• Classes nature (Nature Classes) School-group outdoor education programs operating year-round, including Classes vertes (spring), Tapis rouge des finissants (spring), Classes rouges (autumn), Camp d'intégration (autumn), Classes neige and Olympic classes (winter), and winter carnivals — accommodating up to 350 persons per day (250 with overnight stays) for school groups, daycares, and childcare services.
• Camp de la relâche (March Break Camp) Winter break camp program for youth aged 7 to 16, offering a range of typical winter outdoor activities including snowshoeing, snow sliding, broom ball, campfire sessions, and winter survival skills, held at the Lamoureux sector (March 1–5, 2026; capacity max 36 youth).
• Programme d'Aspirants Accompagnateurs et Moniteurs (PAAM) Counselor-in-training program for teens aged 15 to 17, providing over 150 hours of training including 115 hours of theory and approximately 50 hours of hands-on practicum with day camp and vacation camp youth, leading to DAFA certification (Diplôme d'Aptitude aux Fonctions d'Animateur) recognized across Quebec.
• Location de chalets, yourtes et cabanes (Chalet / Yurt / Cabin Rental) Chalet, yurt, and cabin rental service managed by Chalets Lanaudière (an affiliated social economy enterprise), offering accommodations in a natural setting for families, groups, and events across all seasons. Chalets Lanaudière donates 100% of its profits to Camp Mariste's mission.
• Projet Coll-Action Food security initiative integrated into day camp, providing healthy snacks to all youth upon arrival, culinary workshops, nutrition education capsules, and a reusable snack bag for each camper — designed to combat food insecurity while promoting healthy habits.

Quantifiable outcome

• Over 400 children from disadvantaged backgrounds supported annually through FAECM
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• TorréfactorieminorGTM or Marketing Partner · 1 January 2025Local Quebec coffee roaster that provides coffee for the Camp Mariste / FAECM annual cross-Canada coffee fundraising campaign. Each coffee set sold (2 bags × 800g Brazil Mi-Noir coffee, ground and/or beans) contributes to the FAECM's mission of making camp accessible to disadvantaged children. Coffee delivered in December for holiday gift-giving season.
• Segma RechercheminorOthers · 1 January 2025Market research firm that conducted a cafeteria survey for Camp Mariste free of charge in 2025. Two respondents (Christian Roy and Annie Viger) won $250 prepaid cards through a prize draw.
• Agropur, Coopérative laitièreminorGTM or Marketing Partner · 1 January 2016Dairy cooperative that provides cheese products for the annual FAECM cheese gift box fundraising campaign. Each coffret of 5 cheeses (Camembert Extra, Brie Extra, Gouda médium, Oka Classique, Cheddar vieilli 3 ans) sold at ~$47 generates a $15 donation to FAECM. Sales occur annually November–December.
• Centre intégré de santé et de services sociaux de Lanaudière (CISSS de Lanaudière)coreStrategic or Co-development Partner · 1 January 2012Since 2012, CISSS de Lanaudière has referred children living in precarity to the Camp Mariste respite program — a weekend stay with qualified social workers, outdoor activities, and positive group experiences. The program helps children develop new skills, improve self-confidence, and socialize in a safe environment. Three qualified educators (two animator-intervenors and one coordinator) accompany up to children per session.
• AAMCMM — Association des anciens moniteurs du Camp MaristecoreStrategic or Co-development Partner · 1 January 1987Founded in summer 1987 by a group of highly involved former Camp Mariste counselors. AAMCMM has three objectives: (1) reunite former staff for fraternization and socialization; (2) carry out projects to maintain and improve the Camp in material aspects and training activities; (3) establish a foundation (FAECM) to raise funds ensuring financial accessibility to Camp Mariste for all users. Any staff member may join with a small annual fee.
• Frères Maristes du Canada (Marist Brothers of Canada)coreStrategic or Co-development Partner · 1 January 1957The Marist Brothers, a community of educators and pedagogues serving youth, founded Camp Mariste in 1957 in Rawdon. They continue to support the Camp's mission through financial contributions and volunteer work. Their educational values (respect, sharing, friendship, spirit of family) underpin the camp's programming.
• Chalets LanaudièrecoreStrategic or Co-development PartnerChalets Lanaudière is a social economy enterprise (OBNL) that manages all cottage, yurte, cabin, and group camping rentals at the Camp Mariste domain in Rawdon. It remits 100% of its profits to Camp Mariste's mission of supporting disadvantaged children. When guests book a unit, they engage in solidarity tourism that directly funds the FAECM. Chalets Lanaudière operates its own booking website and manages approximately 20+ accommodation units.
• S.E.C.L. — Société d'éducation et de conservation de LavalminorStrategic or Co-development PartnerMembers of SECL manage wildlife and flora on the Camp Mariste territory, including fish stocking in accessible lakes for fishing (including trout in Lac Sourire for children). SECL members were instrumental in acquiring the land that now constitutes the Camp's domain. They also volunteer during major clean-up operations (corvées) and special projects.
• Destination CampminorChannel Partner/ Reseller/ DistributorA Quebec-wide initiative that enables hundreds of youth to experience their first camp stay. Destination Camp provides criteria, registration forms, and information for parents, intervenors, and prospective campers to access subsidized camp experiences. Referenced on the Camp Mariste partners page as a program connecting youth to camp services.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Camp Saint-Donat: Family-run Quebec summer camp in Lanaudière offering multi-activity overnight stays for similar age groups, with a comparable non-profit/community ethos.
• Camp Tamaracouta: Lanaudière-region Quebec non-profit family camp since 1915 offering overnight summer camp and day camp programming with a similar bilingual volunteer/community-driven model, the most direct geographic and operational comparable.
• Camp Kanawana (YMCA Montreal): YMCA-operated overnight summer camp near Montreal serving children 5-17 with subsidized-stay programs, sharing the same ACQ-certified, French-English market and cross-subsidy business model.
• Camp Nominingue: Long-established Quebec overnight summer camp offering similar age-segmented programming and multi-activity curriculum, operating at a comparable scale in the same Quebec market.
• Camp de la Cigale: Quebec summer camp with multi-activity programming, ACQ member, and similar counselor-in-training certifications — comparable direct non-profit peer.
• Centre de plein air Bec-Scie: Quebec outdoor education center offering school nature classes with overnight accommodations, directly comparable to Camp Mariste's Classes nature program and target customer (Quebec schools).

Others

• Association des Camps du Québec (ACQ): Industry association of which Camp Mariste is a member since 1961; sets certification standards and runs the Prix d'excellence awards relevant to this company.
• Destination Camp: Quebec non-profit initiative that subsidizes first-time camper experiences across multiple camps including Camp Mariste; a partner/funding organization rather than a competitor, but central to the same accessibility ecosystem.
• Chalets Lanaudière: Affiliated social-economy enterprise that operates the chalet/yurt rental business on Camp Mariste's domain, channeling profits to FAECM — same legal universe but listed separately as a comparable for the rental arm.

Emerging players

• Camp Ecolympique: Quebec sports-specialized camp for youth operating in similar segments, partially overlapping with Camp Mariste's sports/acrobatic activity offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/campmariste
• Facebookfacebook.com/campmariste

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mariste