Robins & Day
Robins & Day (Stellantis &You UK) is a UK car dealership group operating 9 showrooms, selling new and approved used vehicles across 9 Stellantis brands — Vauxhall, Peugeot, Citroën, Fiat, Jeep, Leapmotor, and others — alongside aftersales servicing, Motability Scheme access, and business fleet solutions.
- Company typePrivate
- Founded2011
- HeadquartersKent, United Kingdom
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Robins & Day does
Robins & Day (trading as Stellantis &You UK; legal entity STELLANTIS & YOU UK Limited) is a UK franchised car dealership group operating 9 physical showrooms across Birmingham North, Birmingham South, Brentford, Crawley, Croydon, Edgware, Preston, Stockport, and Wimbledon. It is wholly owned by Stellantis N.V., one of the world's largest automotive conglomerates, and serves as the captive UK retail channel for 9 Stellantis-owned marques: Abarth, Alfa Romeo, Citroën, DS Automobiles, Fiat, Jeep, Leapmotor, Peugeot, and Vauxhall. The business sells new vehicles, manufacturer-approved used cars (including the SPOTiCAR programme, with 200+ Vauxhall used units stocked), electric and electrified models, commercial vans, and Motability Scheme vehicles, while also providing aftersales servicing, MOT, parts, and finance introductions via Stellantis Financial Services. Headcount is reported in the 251–500 range and the group operates a UK-only footprint with no international or cross-border customer activity.
The core go-to-market is showroom-based enterprise-style field sales supplemented by an integrated online platform (vehicle browsing, online reservations, online service booking, configurator, test drive booking, and car valuation). Dedicated Business Centre locations with specialist advisors serve the B2B fleet and contract-hire segment, while the Motability Scheme provides a third institutional channel for disabled-driver vehicle supply. Revenue is generated across five streams: new vehicle sales, used vehicle sales, aftersales (service/MOT/parts), financing and insurance introduction fees (PCP, PCH, contract hire), and Motability Scheme transactions. Pricing follows standard UK franchised-dealer mechanics — one-time purchase, PCP monthly subscriptions (e.g., Citroën ë-C3 Aircross from £109/month at 0% APR, Peugeot 208 from £219/month at 0% APR), and Personal Contract Hire leasing (e.g., Leapmotor T03 from £179/month, Leapmotor B10 from £329/month at 0% APR).
The technology stack is described in the source data as standard dealer management systems and online sales platforms with no proprietary AI, no patents, no SDK or API products, and no mobile app. Competitive positioning rests on Stellantis parent-brand backing, multi-brand portfolio breadth (9 brands at single locations), aftersales relationships that drive repeat service revenue, and 2026 Parkers "Best New Car Finance" recognition. The business is exposed to UK consumer new-car demand cycles, Stellantis model allocation decisions, and the pace of UK EV adoption — a strategic priority reflected in the Vauxhall GSE performance-EV launch, the Leapmotor brand rollout, and 0% APR EV financing offers across multiple marques.
Robins & Day firmographics
Firmographics- Name
- Robins & Day
- Legal name
- STELLANTIS & YOU UK Limited
- Website
- https://govauxhall.co.uk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Robins & Day (Stellantis &You UK) is a UK car dealership group operating 9 showrooms, selling new and approved used vehicles across 9 Stellantis brands — Vauxhall, Peugeot, Citroën, Fiat, Jeep, Leapmotor, and others — alongside aftersales servicing, Motability Scheme access, and business fleet solutions.
- Ownership category
- akta.pro rank
Where Robins & Day is headquartered
LocationHeadquarters
- HQ city
- Kent
- HQ country
- United Kingdom
- HQ region
- Europe
Offices9 records
Markets served
Robins & Day business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- New Vehicle Sales: Revenue generated from the sale of new vehicles across multiple brands including Vauxhall, Peugeot, Citroën, Fiat, Jeep, Alfa Romeo, DS Automobiles, Abarth, and Leapmotor. Vehicles are sold through financing arrangements (PCP, PCH) or outright purchase.
- Used Vehicle Sales: Revenue from manufacturer-approved used vehicles and SPOTiCAR certified pre-owned vehicles. Includes a wide range of brands beyond Stellantis brands, covering over 30 manufacturers.
- Aftersales and Servicing: Revenue from vehicle servicing, MOT testing, repairs, and parts sales. Services include fixed-price servicing, fixed-price repairs, tyre services, and recall repairs.
- Financing and Insurance Products: Revenue generated through introductions to Stellantis Financial Services and other lenders for vehicle financing (PCP, contract hire). Acts as credit broker introducing customers to finance providers.
- Motability Scheme: Revenue from participation in the UK Motability Scheme, providing vehicles to disabled individuals through the government-backed program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New vehicle retail pricing varies by model and specification |
| Subscription | Monthly | Personal Contract Purchase (PCP) financing |
| Subscription | Monthly | Personal Contract Hire (PCH) leasing |
| One time/ perpetual license | Multi-year contract | Motability Scheme advance payments |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Robins & Day product offering
Product offeringCore offering
Robins & Day operates a UK car dealership group selling new and used vehicles from nine Stellantis brands (Vauxhall, Peugeot, Citroën, Fiat, Jeep, Alfa Romeo, DS Automobiles, Abarth, and Leapmotor). It also provides manufacturer-approved aftersales including servicing, MOT testing, and parts, alongside Motability scheme vehicles, business and fleet solutions, and finance product introductions via Stellantis Financial Services.
Product overview
Robins & Day operates as a Stellantis &You UK dealership network offering a comprehensive vehicle sales and service platform. The core offering includes new and used vehicles across multiple brands (Vauxhall, Peugeot, Citroën, Fiat, Jeep, Alfa Romeo, Abarth, DS, Leapmotor), electric vehicles, commercial vans, and Motability scheme vehicles. Services are structured around vehicle sales (new, used, electric), business & fleet solutions, and aftersales support including servicing, MOT, and parts. The portfolio spans passenger cars, SUVs, and light commercial vehicles, unified under the Stellantis &You manufacturer-owned dealer group.
Differentiator
Problem solved
Functional benefit
Products and services
- New Vehicle Sales (Multi-Brand Stellantis) Sale of new passenger cars, SUVs, electric vehicles, and light commercial vans across nine Stellantis brands: Vauxhall, Peugeot, Citroën, Fiat, Jeep, Alfa Romeo, DS Automobiles, Abarth, and Leapmotor. Available through outright purchase, PCP, or PCH financing for individual consumers.
- Manufacturer-Approved Used Vehicles
- SPOTiCAR Approved Used Vehicles Quality-assured pre-owned cars program with flexible finance options, offering certified used vehicles with manufacturer-backed checks.
- Aftersales Servicing, MOT and Parts
- Motability Scheme Vehicles UK government-backed Motability Scheme vehicles for disabled individuals, covering models from Vauxhall (Mokka, Grandland, Corsa, Astra, Astra Sports Tourer, Frontera), Peugeot, Citroën, Jeep, and Leapmotor with varying advance payments.
- Business and Fleet Solutions Commercial vehicle solutions for businesses and fleets, including van offerings (Combo, Vivaro, Movano), business leasing, contract hire, salary sacrifice, fleet finance, fleet maintenance, and company-car driver services delivered through dedicated Business Centre locations with specialist advisors.
- Vehicle Financing and Insurance Brokerage Credit broker service introducing customers to Stellantis Financial Services and other lenders for vehicle financing arrangements including PCP, PCH, and business leasing products.
Companies that use Robins & Day
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Robins & Day technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Robins & Day partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- StellantiscoreStellantis is the parent manufacturer and owner of the Stellantis &You UK dealer group. Robins & Day operates as a manufacturer-owned dealership representing Stellantis brands including Vauxhall, Peugeot, Citroën, Fiat, Jeep, Alfa Romeo, DS Automobiles, Abarth, and Leapmotor.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Robins & Day competitors and assessment
Company assessmentDirect peers
- Pendragon: UK franchised car dealership group historically representing multiple brands including some Stellantis franchises; directly comparable multi-brand, multi-site UK dealer with similar new/used/aftersales mix (now operating as Pendragon NewCo after its franchise stores were absorbed by Lithia and Hedin).
- Arnold Clark: Largest privately-owned car retailer in the UK; directly comparable multi-brand new/used vehicle retailer with extensive aftersales and significant scale advantage.
- Lookers: Major UK franchised dealer group operating across multiple OEM brands with showrooms, used cars, and aftersales — the closest direct peer in terms of multi-brand UK retail model.
- Vertu Motors: UK-listed franchised car and van dealership group; comparable multi-brand UK dealership footprint with new, used, and aftersales revenue mix.
- Marshall Motor Group: UK franchised dealer group operating across multiple brands; directly comparable UK new/used vehicle retail and aftersales model (now part of Constellation Automotive Group).
Emerging players
- Cazoo: UK online used-car retailer; competes with Robins & Day's used-vehicle (SPOTiCAR) business through a digital-first model, illustrating the disruptive channel the dealer must defend against.
Broad incumbents
- Inchcape plc: Global automotive distributor and retailer with significant UK retail operations; comparable in new-vehicle retail and aftersales but operates at much larger international scale.
- Lithia Motors: US-headquartered, publicly-listed automotive retailer with growing UK presence via Pendragon acquisition; comparable multi-brand dealership economics at significantly larger scale.
Others
- Carwow: UK online car marketplace that aggregates new-car demand and routes leads to dealers; not a direct competitor but a channel partner / competitor that could disintermediate Robins & Day's new-car funnel.
- Auto Trader: UK's leading automotive marketplace; functions as a key customer-acquisition channel for Robins & Day's used-car listings while also representing a structural threat to dealer-owned lead generation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Robins & Day social profiles
Digital presenceRobins & Day financial estimates
Financial estimateRevenue estimate
Valuation estimate
Robins & Day leadership team
Management profileNumber of profiles
Robins & Day funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Robins & Day M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Robins & Day
What does Robins & Day do?
Robins & Day operates a UK car dealership group selling new and used vehicles from nine Stellantis brands (Vauxhall, Peugeot, Citroën, Fiat, Jeep, Alfa Romeo, DS Automobiles, Abarth, and Leapmotor). It also provides manufacturer-approved aftersales including servicing, MOT testing, and parts, alongside Motability scheme vehicles, business and fleet solutions, and finance product introductions via Stellantis Financial Services.
Is Robins & Day a public or private company?
Robins & Day is a private company. It is classified as corporate owned and is currently operating.
When was Robins & Day founded?
Robins & Day was founded in 2011. It employs 251 to 500 people.
Where is Robins & Day based?
Robins & Day is headquartered in Kent, United Kingdom, in the Europe region.
How does Robins & Day make money?
Five revenue lines are on record. New Vehicle Sales are the primary driver. The others are used Vehicle Sales, aftersales and Servicing, financing and Insurance Products and motability Scheme.
Who are Robins & Day's main competitors?
Direct peers on record are Pendragon, Arnold Clark, Lookers, Vertu Motors and Marshall Motor Group. Cazoo is listed as an emerging player. Broad incumbents are Inchcape plc and Lithia Motors. Others are Carwow and Auto Trader.
Does Robins & Day have an API?
No public API is recorded for Robins & Day.