azone.ch

What azone.ch does

azone.ch is a Swiss specialty e-commerce and physical retail business founded in 1999 and headquartered in Adliswil, Zurich. The company operates a combined online shop (azonline.ch) and a physical demonstration showroom at Zürichstrasse 2, Adliswil, offering consumer electronics across three main categories: Audio/Video/TV (OLED TVs from LG, Epson projectors, AV receivers, streaming amplifiers, headphones, turntables, and high-end portable audio players), Household appliances (kitchen, climate, and cleaning), and Multimedia (graphics cards, mobile phones, streaming devices). Authorized dealership relationships span more than a dozen premium brands including Sony, LG, Panasonic, Philips, Bose, Denon, Yamaha, Pioneer, Arcam, Beyerdynamic, Canton Reference, Technisat, and Onkyo, alongside membership in the ELITE Electro-Partner buying group for collective purchasing terms.

The business is organized across two affiliated Swiss entities — Green+CO, which operates the physical store and online retail operations, and azone.ch AG, which develops and operates the e-commerce platform. Both share a data exchange agreement designed to comply with Swiss data protection requirements. The technology footprint is a standard SSL-secured e-commerce storefront with payment integrations for Twint, credit cards, PayPal, invoice, and installments via HeyLight (bob Finance). Delivery is handled by Swiss Post for packages up to 30 kg, with freight carriers (DHL, DPD) used for heavier items and offering telephone-scheduled appointments. Customers can also collect orders in-store.

The revenue model is anchored on one-time hardware sales (with unit pricing ranging from mid-range appliances to CHF 5,999 for an 83-inch LG OLED TV), complemented by professional installation and configuration services such as TV wall mounting and audio calibration. The go-to-market is direct-to-consumer, with mid- and bottom-funnel conversion driven by phone/email consultation and the physical showroom for product audition. Geographic reach is concentrated in Switzerland and Liechtenstein. Customer acquisition leans on long-tenured brand trust (25+ years), a public archive of 130+ testimonials dating to 2001, and word-of-mouth rather than paid digital marketing.

Name

azone.ch

Legal name

Green+CO

Website

https://azone.ch

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Swiss specialty e-commerce and showroom retailer founded in 1999 in Adliswil, selling premium audio, video, TV, household, and multimedia electronics from authorized brands such as Sony, LG, Bose, Denon, and Yamaha to Swiss and Liechtenstein consumers via online and in-store channels.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (44921), Electronics and Appliance Retailers (4492), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro industry

PRIMARYCRACAEAA

Television Retail (LED/LCD/OLED/QLED/Mini-LED)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/TV, Home Theater & Audio Retail

SECONDARYCRACANAH

Home Theater Audio Systems (AV Receivers, Speaker Packages)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Audio & Headphones (Speakers, Earbuds, Home Audio)

Keywords

• Consumer electronics retail
• Home audio video equipment
• Household appliances sales
• Premium TV retailer
• Audio video installation services

Headquarters

HQ city

Adliswil

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales: One-time hardware sales of audio/video equipment, household appliances, and multimedia products. Products are sold at fixed prices with various payment options including installment plans.
2. Installation Services: Professional configuration and installation services for home theater and audio equipment, including TV wall mounting and calibration services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

azone.ch is a Swiss e-commerce and retail company operating since 1999 that sells consumer electronics (OLED TVs, projectors, AV receivers, speakers, headphones, portable audio players), household appliances (coffee machines, vacuum cleaners, washing machines), and multimedia products (graphics cards, media players, mobile phones). The company runs an online shop at azone.ch together with a physical showroom in Adliswil, ZH, offering authorized sales for major brands, fast Swiss delivery from its own warehouse, free shipping, and complementary home theater installation and calibration services.

Product overview

azone.ch is a Swiss e-commerce retailer operating since 1999 with an online shop and physical showroom in Adliswil ZH, offering a comprehensive product portfolio spanning three main categories: Audio/Video/TV equipment (including OLED TVs, projectors, streaming amplifiers, portable audio players, AV receivers, speakers, headphones, turntables, and DJ equipment), Household appliances (kitchen, climate control, and cleaning products), and Multimedia (graphics cards, mobile phones, and streaming devices). The company sells products from major brands including LG, Sony, Samsung, Denon, Cambridge Audio, Astell&Kern, Marantz, NAD, Pioneer, Technics, and others, emphasising over 20 years of experience, fast delivery from their own warehouse, free shipping, and comprehensive customer service including installation and calibration services.

Differentiator

Problem solved

Functional benefit

Products and services

• LG OLED55G69LS.AVS 55-inch OLED evo 4K Smart TV featuring Hyper Radiant Color, α11 AI Processor 4K Gen3, webOS 26, 165Hz gaming with G-SYNC/FreeSync, and Gallery Design for flush wall mounting. Sold to Swiss consumers at CHF 2,499.00 with 6-year PickUp Guarantee.
• LG OLED83G67LW.AVS 83-inch OLED evo 4K Smart TV with Hyper Radiant Color, α11 AI Processor 4K Gen3, webOS 26, and 165Hz gaming support. Sold to Swiss consumers at CHF 5,999.00 with wall mount and 6-year PickUp Guarantee.
• LG OLED65G67LW.AVS 65-inch OLED evo 4K Smart TV with Hyper Radiant Color, Alpha 11 AI Processor 4K Gen3, Dolby Vision/Atmos, Gallery Design, and 165Hz gaming.
• Epson EH-LS9000B Premium 4K laser projector with 3LCD technology, 2,200 lumens brightness, motorised lens shift/zoom/focus with 10 memory positions, HDR10+ support, and 20,000-hour laser lifespan. Sold at CHF 2,385.00 with 5-year PickUp Guarantee.
• Epson EH-LS12000B High-end 4K PRO-UHD laser projector with 2,700 lumens, 3LCD technology, motorised optics, HDR10+ support, 4K/120Hz gaming, and Calman Ready for professional calibration. Sold at CHF 3,538.00 with 5-year PickUp Guarantee.
• Cambridge EVO One Wireless premium speaker system with 14 speakers (4 tweeters, 4 midrange, 6 woofers) delivering 700W total power, StreamMagic Gen 4 platform, HDMI eARC, phono stage, and multiroom streaming support. Sold at CHF 1,340.00.
• Astell&Kern SP4000T Portable high-end Hi-Res audio player featuring quad RAYTHEON JAN6418 vacuum tubes, dual AK4499EX DACs, hybrid amplifier modes (Tube/OP/Hybrid), 256GB internal storage expandable to 1.5TB, and open Android system. Stainless steel version sold at CHF 3,290.00 with 2-year warranty.
• Denon AVC-X3900H 9-channel AV amplifier with 11.4-channel processing, 105W per channel, HEOS multiroom, Dolby Atmos/DTS:X/Auro-3D/IMAX Enhanced, 8K video support, Audyssey MultEQ XT32 room correction, and Dirac Live upgrade capability. Sold at CHF 1,399.00 with 2-year PickUp Guarantee.
• Audio, Video & TV Product Range Comprehensive category of audio systems, projectors, Blu-Ray players, CD players, DA converters, DJ equipment, amplifiers, speakers, headphones, turntables, receivers, network players, media players, TVs, OLED TVs, cables, remotes, and accessories from brands including LG, Sony, Samsung, Denon, Cambridge Audio, Marantz, NAD, Pioneer, Technics, and others.
• Household Appliances Range Household appliances including steam cookers, coffee/espresso machines, blenders, vacuum cleaners, washing machines, dryers, air conditioners, grills, refrigerators, sewing machines, ice makers, and window treatments from brands including Saeco, Miele, and others.
• Multimedia Products Range Multimedia products including graphics cards, media players, mobile phones, PC speakers, and streaming devices.
• Home Theater Installation and Calibration Services Professional configuration and installation services for home theater and audio equipment, including TV wall mounting and calibration services, offered to customers purchasing premium audio/video equipment.

Quantifiable outcome

• Same-day or next-day delivery frequently cited in customer reviews
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability1 record

Partnerships

16 partnerships are on record, tiered core and minor.

• ELITE Electro-Partner EinkaufsgruppecoreChannel Partner/ Reseller/ DistributorMember of ELITE Electro-Partner buying group, enabling collective purchasing power and access to competitive supplier terms.
• ArcamcoreChannel Partner/ Reseller/ DistributorAuthorized Arcam contract partner. Provides authorized sales, warranty support, and expert consultation for Arcam audio equipment.
• BeyerdynamiccoreChannel Partner/ Reseller/ DistributorAuthorized Beyerdynamic dealer partner for headphones and audio equipment.
• BosecoreChannel Partner/ Reseller/ DistributorAuthorized Bose consumer electronics and personal audio dealer. Includes entertainment electronics and personal audio product categories.
• Canton ReferencecoreChannel Partner/ Reseller/ DistributorAuthorized Canton Reference dealer partner for premium speakers.
• DenoncoreChannel Partner/ Reseller/ DistributorAuthorized Denon dealer for audio receivers, amplifiers, and home theater equipment.
• PioneercoreChannel Partner/ Reseller/ DistributorPioneer Swiss Premium Partner, Authorized Partner, and Internet Partner for multiple product categories including receivers and Blu-ray players.
• YamahacoreChannel Partner/ Reseller/ DistributorAuthorized Yamaha HEE (Home Entertainment Electronics) Top Highend dealer for premium Yamaha audio equipment.
• SonycoreChannel Partner/ Reseller/ DistributorSony Authorized Internet Dealer for consumer electronics including TVs and audio products.
• PanasoniccoreChannel Partner/ Reseller/ DistributorAuthorized Panasonic Premium Partner for premium television and home entertainment products.
• PhilipscoreChannel Partner/ Reseller/ DistributorAuthorized Philips Premium Partner for premium consumer electronics.
• TechnisatcoreChannel Partner/ Reseller/ DistributorAuthorized TechniSat Premium Partner for satellite receivers and TV equipment.
• OnkyocoreChannel Partner/ Reseller/ DistributorAuthorized Onkyo dealer for AV receivers and audio equipment.
• Swiss PostcoreChannel Partner/ Reseller/ DistributorPrimary logistics partner for package deliveries up to 30kg throughout Switzerland and Liechtenstein.
• DHLminorChannel Partner/ Reseller/ DistributorAlternative logistics partner used for certain shipments, particularly for larger packages.
• DPDminorChannel Partner/ Reseller/ DistributorAlternative logistics partner for package deliveries.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fust: Swiss household appliance and consumer electronics retailer (Coop group) with both online and physical showrooms. Comparable omnichannel model with similar categories (TV, household appliances, installation services).
• Brack: Major Swiss online retailer for IT, consumer electronics, and household products with broad assortment and strong domestic logistics. Competes for the same Swiss consumer electronics shopper across TVs, audio, and multimedia categories.
• Interdiscount: Swiss mass-market consumer electronics and household appliance retailer owned by Coop. Overlaps with azone.ch on TVs, household appliances, and audio, with a much broader price-led offering.
• Melectronics: Migros-owned Swiss consumer electronics retailer operating both online and in-store. Offers TV, audio, and household categories that overlap with azone.ch's core assortment.
• Digitec Galaxus: Switzerland's largest online consumer electronics retailer, part of the Migros group. Operates an extensive e-commerce catalog spanning TVs, audio, household, and multimedia — directly overlapping azone.ch's core categories and customer segment.
• MediaMarkt Switzerland: Big-box consumer electronics chain with strong Swiss presence. Sells the same premium TV and audio brands as azone.ch at scale, and competes directly on omnichannel experience and price.
• microspot: Swiss consumer electronics and household e-commerce retailer owned by Migros. Sells TVs, audio, and household appliances with strong domestic logistics — directly overlapping azone.ch's online offering.
• Expert Schweiz: Swiss association of independent electronics retailers with shared branding and procurement. Competes with azone.ch across consumer electronics categories through a network of local specialist stores.

Others

• EP Elektro-Partner: European/Swiss buying group for independent electronics retailers — and a stated partner of azone.ch via ELITE Electro-Partner. Indirect comparable as a competitive channel structure rather than a retail competitor.

Regional players

• HiFi im Hinterhof: German specialty premium audio retailer with deep hi-end brand selection and consultation-led sales. Highly comparable to azone.ch on premium A/V positioning but primarily serves the German market rather than Switzerland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about azone.ch