Engadin

What Engadin does

Engadin Tourismus AG is the official destination management organization (DMO) for the Engadin valley in the canton of Graubünden, Switzerland, headquartered at Via Maistra 1 in St. Moritz. Founded in 1901 and structured as a privately held Swiss stock corporation (Aktiengesellschaft) with 51-100 employees, it markets the St. Moritz and Upper Engadin region and serves visitors across four primary segments: summer outdoor enthusiasts, winter sports participants, cultural and wellness travelers, and families and accessible-tourism visitors. The organization is governed by a Board chaired by Kurt Bobst, with Jan Steiner serving as Brand Manager.

The operating stack is built around an integrated digital ecosystem: the booking.engadin.ch e-commerce platform processes accommodations, mountain railway tickets, ski school lessons, equipment rentals, activities, restaurant reservations, souvenirs, packages, vouchers and public transport tickets; the Tweebie digital companion delivers real-time guest information through 14+ touchscreen kiosks and a progressive web app; and maps.engadin.ch provides interactive tour and route information with GPX download and live trail conditions. Eleven physical Tourist Information offices span Maloja, Sils, Silvaplana, St. Moritz, Celerina, Pontresina, Samedan, Bever, La Punt, Zuoz and S-chanf, supported by the Sunnyside mobile app for iOS and Android. Payments run through Payyo (Trekksoft AG), analytics through Capture Media AG's fusedeck, and website development through SPOT Agency St. Moritz AG.

Revenue is generated primarily through commissions on accommodation bookings (with Interhome handling vacation apartments), activity and service bookings, and ticket sales; direct souvenir sales; and tourist information service fees at the physical offices. Distribution combines the direct e-commerce storefront, physical offices, and Tweebie kiosks with reseller partnerships including Interhome for vacation rentals, Rhätische Bahn and SBB for integrated rail transport, Mobility for carsharing, and Ming Bus for cross-border airport transfers. Marketing spans the engadin.ch content portal, social channels (Facebook, Instagram, YouTube, TikTok, Vimeo, LinkedIn), newsletters, and event marketing across 50+ annual events including Festival da Jazz, Snow Polo World Cup, Audi FIS Ski World Cup, Engadin Skimarathon, White Turf and the Engadin Festival.

Name

Engadin

Legal name

Engadin Tourismus AG

Website

https://engadin.ch

Company type

Private

Founded year

1901

Operating status

Operating

Headcount range

51–100 employees

Short description

Engadin Tourismus AG is the official Swiss destination management organization for the Engadin valley, operating the booking.engadin.ch platform, 11 Tourist Information offices, Tweebie digital kiosks, and the Sunnyside app to market and serve visitors across summer, winter, cultural, and accessible tourism segments.

Ownership category

akta.pro rank

Product category

Destination Tourism Services

NAICS

Nature Parks and Other Similar Institutions (712190), Tour Operators (56152), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)

akta.pro secondary industries

Tours, Activities & Experiences Booking Platforms (BPAMAIAJ), Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Tours, Activities & Experiences Booking (HSACAKAF)

Keywords

• Destination marketing services
• Tourist information services
• Alpine tourism booking
• Regional tourism promotion
• Travel reservation platform

Headquarters

HQ city

Saint Moritz

HQ country

Switzerland

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Accommodation Bookings: Commission-based bookings of hotels and vacation apartments through booking.engadin.ch. The platform acts as an intermediary between guests and accommodation providers, with Engadin Tourismus AG earning commissions on successful bookings. Vacation apartment bookings are facilitated through Interhome.
2. Activity and Service Bookings: Commission revenue from bookings of mountain railway tickets, sports school lessons, equipment rentals, activities, restaurants, and public transport tickets through the booking platform.
3. Souvenir Sales: Direct sales of souvenirs, accessories, clothing, literature, posters, and regional specialties through the booking platform.
4. Tourist Information Services: Sales of tickets for public transport, RhB special tickets, mountain railway tickets, concert and event tickets, hiking maps, souvenirs, and postcards at Tourist Information offices. Also includes Post office services and luggage forwarding.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Engadin Tourismus AG operates the official destination marketing and booking ecosystem for the Engadin valley in the Swiss Alps, running the engadin.ch destination portal and the booking.engadin.ch e-commerce platform where visitors reserve accommodations, mountain railway tickets, ski lessons, equipment rentals, activities, restaurants, and transport. The organization supplements these digital channels with 11 physical Tourist Information offices and the Tweebie digital kiosk network providing real-time guest information across 14+ locations.

Product overview

Engadin Tourismus AG operates a digital tourism ecosystem centered on its destination portal (engadin.ch) and e-commerce booking platform (booking.engadin.ch). The portfolio includes the Tweebie digital companion available as touchscreen kiosks across 14+ locations and as mobile web app, plus the maps.engadin.ch tour and route portal. The platforms integrate accommodations, activities, transport, and event bookings for visitors to the Engadin region in the Swiss Alps.

Differentiator

Problem solved

Functional benefit

Brands

• tweebie: Digital guest information system and travel companion for visitors to the Engadin region, available on touchscreens throughout the area and as a mobile web application.

Products and services

• Engadin.ch Destination Portal Official destination marketing portal for the Engadin valley region in the Swiss Alps, providing comprehensive travel information, event calendars, activity guides, and sustainability resources for visitors planning trips.
• booking.engadin.ch E-commerce booking platform enabling visitors to reserve accommodations, mountain railway tickets, ski lessons, equipment rentals, activities, restaurant reservations, and public transport tickets across the Engadin region.
• Tweebie Digital Companion Digital guest information system available as touchscreen kiosks at 14+ locations across Engadin and as a mobile web app, providing real-time information on shopping, transport schedules, cable car operations, weather, events, and attractions.
• Maps.Engadin.ch Tour & Route Portal Interactive mapping platform featuring tour and route information with GPX download, snow coverage layer, and real-time trail/path condition updates for visitors planning outdoor activities.

Quantifiable outcome

• Segantini Museum attracts approximately 25,000 visitors annually
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

14 partnerships are on record, tiered core and supporting.

• SPOT Agency St. Moritz AGcoreTechnology or IntegrationDesign, development, and programming partner for the booking.engadin.ch platform and engadin.ch website. Located at Via Brattas 2, CH-7500 St. Moritz.
• Rhätische Bahn (RhB)coreStrategic or Co-development PartnerKey transportation partner operating the UNESCO World Heritage Albula line to St. Moritz, Vereina car transport tunnel, and regional Engadin Bus services. Partnership includes ticket sales integration and co-marketing.
• Capture Media AGcoreTechnology or IntegrationProvides the fusedeck tracking solution for anonymous website and event usage measurement, helping optimize digital presence and visitor experience.
• Trekksoft AG (Payyo)coreTechnology or IntegrationPayment service provider for the booking.engadin.ch platform, enabling secure payment processing including credit cards, Apple Pay, and Google Pay. Located in Matten b. Interlaken.
• Inside Labs AGsupportingTechnology or IntegrationCentral IT service provider for website infrastructure and digital operations.
• SBB (Swiss Federal Railways)supportingStrategic or Co-development PartnerPartnership for luggage service, public transport ticket sales, and integrated travel solutions including the 'öV-inklusive' package combining train travel with local transportation.
• Mobility CarsharingsupportingGTM or Marketing PartnerCarsharing partner providing flexible mobility options for visitors exploring the region beyond public transport.
• InterhomecoreChannel Partner/ Reseller/ DistributorVacation rental booking partner for apartment accommodations throughout the Engadin. Bookings are facilitated through booking.engadin.ch with redirects to Interhome.
• Schweiz Tourismus (Swiss Tourism)supportingGTM or Marketing PartnerNational tourism organization with Swisstainable sustainability program that Engadin participates in, helping position the region within Switzerland's broader tourism marketing.
• Ginto (Accessibility Platform)supportingTechnology or IntegrationAccessibility information platform where Engadin Tourismus AG Tourist Information offices are registered, providing wheelchair accessibility data for travelers with reduced mobility.
• Engadin St. Moritz Mountains AGcoreStrategic or Co-development PartnerMountain railway operator for the Corvatsch, Corviglia, and other key ski areas, partnering for ticket sales integration and destination marketing.
• i-Community AGsupportingTechnology or IntegrationIT services provider contributing to the digital infrastructure supporting visitor services.
• Support Engadin St. Moritz AGsupportingTechnology or IntegrationSupport services provider for the region's tourism technology infrastructure.
• Ming Bus AGsupportingChannel Partner/ Reseller/ DistributorAirport transfer service provider connecting Engadin Airport (Samedan), Swiss airports (Zurich, Geneva, Basel), and international airports in Germany and Austria to the Oberengadin region.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cortina Marketing: Italian DMO for Cortina d'Ampezzo, operating as the destination marketing and booking organization for a luxury alpine resort with Olympics heritage (1956, upcoming 2026), directly comparable to Engadin in brand positioning and event portfolio.
• Val d'Isère Tourisme: French alpine DMO for Val d'Isère operating the same destination booking platform, event marketing, and tourist information office structure for a luxury ski resort — directly comparable business model and competitive set across the Alps.
• Zermatt Tourism: Official DMO for Zermatt, another iconic Swiss Alpine destination with comparable booking platform, event calendar, and high-end hotel partner mix. Operates tourism information offices and a digital booking ecosystem directly comparable to Engadin's.
• Chamonix Mont-Blanc Tourisme: DMO for Chamonix Mont-Blanc, similar mid-sized alpine destination organization with comparable booking portal, summer/winter activity mix, and integrated tourist office network, slightly more adventure-focused but equivalent scale.
• St. Anton am Arlberg Tourism: Austrian alpine DMO for St. Anton am Arlberg with similar business model of destination marketing, accommodation/activity booking commissions, ski-focused event portfolio, and integrated tourist information offices spanning a single ski valley.
• Davos Klosters Tourism: Swiss DMO for the Davos-Klosters region with the same destination-marketing-plus-booking-commission model, similar ski event calendar (including FIS World Cup events), and overlapping premium hotel partner ecosystem within the same canton.

Broad incumbents

• Schweiz Tourismus (Switzerland Tourism): National tourism organization of Switzerland and an existing partner (Swisstainable program). Comparable destination-marketing-plus-partner-network model at the country level rather than destination level, providing strategic context for Engadin's positioning.
• Tirol Werbung: State-level tourism board for the Austrian Tirol with a similar destination-marketing-plus-booking-platform mandate over a portfolio of alpine resorts. Comparable in scope and operating model, though broader geographically than Engadin's single valley focus.
• Aspen Chamber Resort Association: US-based destination marketing and visitor services organization for Aspen, a comparable luxury alpine resort with similar DMO-plus-booking model at the destination level, providing cross-Atlantic benchmark for premium alpine destination economics.

Regional players

• Whistler Tourism: Canadian destination marketing and booking platform for Whistler, a luxury North American alpine resort with comparable ski event pedigree (Olympics legacy) and integrated booking/tourism services, providing a non-European comparable for premium alpine DMO economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/engadin
• Facebookfacebook.com/engadinstmoritz
• Instagraminstagram.com/engadin
• TikToktiktok.com/@engadin
• Xx.com/EngadinStMoritz

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Engadin