Inside Labs AG
Inside Labs AG provides the Omni Suite, a SaaS guest engagement platform for ski resorts and mountain destinations, unifying guest data and powering personalized marketing, white-label mobile apps, and BLE ticketing for 20+ European resorts.
- Company typePrivate
- Founded2016
- HeadquartersLittle Switzerland, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Inside Labs AG does
Inside Labs AG is a Swiss software company founded in 2016 that provides the Omni Suite, a guest engagement platform purpose-built for ski resorts, mountain destinations, and tourism boards. The platform is structured as a four-stage data pipeline (Capture, Structure, Activate, Reengage) that unifies guest data from e-commerce platforms (PriceNow, Cariboo, Visit Group, discover.swiss), access control systems (Axess, SKIDATA), behavioral tracking, and operational mountain data (Sisag, infosnow.ch, Feratel, Outdooractive) into unified guest profiles carrying 500+ data points each, then activates them across email, push, in-app, web, SMS, and WhatsApp via the Braze-powered Omni Engage module. White-label mobile applications (Omni Explore) add personalized 'For You' feeds, live lift/piste status, in-app commerce, digital wallets, and Bluetooth Low Energy mobile ticketing, while the top-tier Omni Endeavor adds gamification, ski activity tracking, badges and leaderboards, tailored membership programs, API access, and MCP integration for AI tools.
Inside Labs AG firmographics
Firmographics- Name
- Inside Labs AG
- Legal name
- Inside Labs AG
- Website
- https://insidelabs.tech
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Inside Labs AG provides the Omni Suite, a SaaS guest engagement platform for ski resorts and mountain destinations, unifying guest data and powering personalized marketing, white-label mobile apps, and BLE ticketing for 20+ European resorts.
- Ownership category
- akta.pro rank
Inside Labs AG industry classification
Industry- Product category
- Tourism Guest Engagement Platform
- NAICS
- Skiing Facilities (713920), All Other Travel Arrangement and Reservation Services (561599)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- White-Label Booking Engine Platforms (SaaS/Widget) (THALADAN)
- akta.pro secondary industry
- B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO)
Keywords
Where Inside Labs AG is headquartered
LocationHeadquarters
- HQ city
- Little Switzerland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Inside Labs AG business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- SaaS Subscription (Omni Suite): Cloud-based software-as-a-service platform with tiered product offerings (Omni Engage, Omni Explore, Omni Endeavor). Revenue generated through recurring subscription fees based on selected modules and destination scale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Omni Engage - Marketing automation and campaign management |
| Subscription | Annual | Omni Explore - White-label mobile app + Engage features |
| Subscription | Annual | Omni Endeavour - Full platform + gamification + API access |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Inside Labs AG product offering
Product offeringCore offering
Inside Labs AG sells the Omni Suite, a SaaS guest engagement platform for ski resorts, mountain destinations, tourism boards and cable car companies. The platform unifies guest data from e-commerce, app, transaction and lift systems into 500+ data-point profiles, runs personalized multi-channel marketing campaigns (built on Braze), and delivers a white-label mobile app with BLE mobile ticketing, in-app commerce, gamification and loyalty programs. It is sold as annual subscriptions on a quote-based, tiered basis (Omni Engage, Omni Explore, Omni Endeavor) to enterprise tourism buyers across Switzerland, Austria, Norway and Finland.
Product overview
Inside Labs AG offers the Omni Suite, a modular guest engagement platform for tourism destinations consisting of three product tiers (Omni Engage, Omni Explore, Omni Endeavor) built on top of a core four-stage data pipeline (Capture, Structure, Activate, Reengage). The platform also includes a white-label mobile app (Omni App) that destinations can customize. Omni Engage provides entry-level campaign automation and CRM capabilities built on Braze; Omni Explore adds a branded mobile app with live info, in-app commerce, and BLE ticketing; Omni Endeavor delivers the full platform with gamification, membership programs, API access, and MCP integration for AI tools. The platform integrates with leading e-commerce partners (PriceNow, Cariboo, Visit Group, discover.swiss), access control systems (Axess, SKIDATA), and marketing tools (Braze, HubSpot), serving over 1M+ guest profiles across European ski resorts and destinations.
Differentiator
Problem solved
Functional benefit
Brands
- Omni Suite: The guest engagement platform for tourism destinations, comprising Omni Engage, Omni Explore, and Omni Endeavour modules for data capture, app experience, and full-suite engagement.
- Omni Engage
- Omni Explore
- Omni Endeavour
Products and services
- Omni Suite The Omni Suite is Inside Labs' core SaaS guest engagement platform for tourism destinations, comprising a four-stage data pipeline (Capture, Structure, Activate, Reengage) that unifies bookings, app activity, transactions and lift data into 500+ data-point profiles and orchestrates personalized, multi-channel campaigns, white-label mobile apps, BLE ticketing, gamification and loyalty. It is sold as annual subscriptions to enterprise ski resorts, mountain destinations, tourism boards and cable car companies, and underpins 1M+ guest profiles.
- Omni App (white-label destination mobile app) The white-label mobile application that Inside Labs builds and operates on behalf of tourism destinations, delivering personalized content, live mountain information, in-app commerce, BLE mobile ticketing, loyalty programmes and gamification. Powers 1M+ total users across flagship destinations including LAAX, Bike Kingdom Lenzerheide, Golm and Engadin St. Moritz.
Quantifiable outcome
- +28% conversion increase from personalized messaging
- +6 more outcomes
Companies that use Inside Labs AG
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Inside Labs AG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability4 records
Feature6 records
Inside Labs AG partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and flagship.
- discover.swisscoreInside Labs becomes technology partner and cooperative member (Genossenschafter) of discover.swiss in December 2024. discover.swiss operates an open digital backend service platform for Swiss tourism. The partnership combines discover.swiss's data infrastructure with Inside Labs' Omni Suite for customer engagement, loyalty programmes, and gamification experiences. Inside Labs joins a network of leading technology providers including Cariboo, Pricenow, and Visit Group.
- Visit GroupcoreStrategic partnership connecting Visit Group's hospitality SaaS e-commerce platforms with Inside Labs' Omni Suite for Northern European travel industry. Enables seamless flow of e-commerce transaction data into Omni Engage for personalized multi-channel campaigns. Visit Group has extensive portfolio of hundreds of customers (attractions, ski resorts, ferry operators, hotels). Joint solution accelerates guest engagement for shared customers in Nordic region.
- Pricenow AGcoreStrategic partnership announced June 2024 between two Swiss software companies. Pricenow's e-commerce data (transactions, pricing) flows into Inside Labs' Omni Suite for targeted guest engagement. The Inside Labs mobile app serves as an additional sales channel for Pricenow e-commerce. Collaboration began years earlier at LAAX with Weisse Arena Gruppe. Joint go-to-market for dynamic pricing and customer engagement.
- AlpincoflagshipCustomer partnership with Alpinco (operator of Kvitfjell, Hafjell, and Oppdal Norwegian ski resorts) to launch state-of-the-art resort app powered by Omni Suite. Alpinco uses Visit Group e-commerce platform, enabling seamless integration through Visit Group-Inside Labs partnership. Collaboration represents Inside Labs' expansion into Nordic market.
- BrazecorePlatform provider underlying the Omni Engage customer engagement module. Inside Labs built its customer engagement platform on Braze technology, customizing it for tourism-specific use cases with 100+ campaign templates and hundreds of data points for personalization.
- SPOT WerbungcoreCollaborative venture between Inside Labs and SPOT Werbung funded by Canton of Graubünden innovation fund (CHF 970,000). Project links Omni Suite (Inside Labs) with Ferienshop system (SPOT Werbung) to create comprehensive digital ecosystem for tourism. Combined solution enables destinations to match international player experiences (Airbnb, Booking.com). Total project budget: CHF 3.23 million.
- Golm Silvretta Lünersee TourismusflagshipFirst Austrian destination partnership deploying Mein Golm app and Omni Suite. Golm uses Pricenow as e-commerce partner, enabling combined Pricenow-Inside Labs solution for guest engagement. 1 million annual guests served; implementation includes mobile app, food ordering, and personalized communication.
- PriceNowcoreE-commerce platform integration providing pricing and transaction data to Omni Suite. Featured in integrations list with logo placement. Part of strategic partnership announced June 2024.
- Cariboo (SPOT Agency)coreCommerce partner integration for in-app bookings and transactions. Listed among integrated e-commerce platforms on main website.
- Team AxesscoreTechnology integration for BLE mobile ticketing with Axess systems. Enables hands-free lift access via Bluetooth Low Energy.
- SKIDATAcoreTechnology integration for BLE mobile ticketing with SKIDATA systems. Enables hands-free lift access via Bluetooth Low Energy.
Scale indicators15 records
Recent moves7 records
Expansion highlights6 records
Inside Labs AG competitors and assessment
Company assessmentBroad incumbents
- SiteMinder: SiteMinder is a global hotel commerce platform combining channel manager, booking engine, and guest acquisition tools. It overlaps with Inside Labs' mission of helping tourism businesses own the direct guest relationship and reduce OTA dependency, but serves hotels rather than alpine destinations.
- Sojern: Sojern is a leading digital marketing platform purpose-built for travel, providing data, programmatic media, and direct-channel activation for hotels, destinations, and attractions. It is comparable to Inside Labs in driving direct, owned-channel guest engagement for tourism, but operates at a much larger scale and broader travel vertical.
- TrustYou: TrustYou is a guest experience platform combining reputation management, surveys, and guest feedback for hotels and destinations. Comparable to Inside Labs in operating as a B2B guest-intelligence SaaS for tourism, but broader in scope and more established in the hotel segment.
- Revinate: Revinate is an established hospitality CRM and guest data platform serving hotels and resorts globally. It overlaps with Inside Labs' Omni Suite Capture/Structure/Activate stages (unified guest profiles, segmentation, cross-channel campaigns) but is a broader incumbent serving primarily lodging.
Others
- ADARA: ADARA is a travel data co-operative and audience platform used by destinations and travel brands for audience insights and targeted marketing. It is thematically adjacent to Inside Labs' Capture/Structure modules, supplying data and audiences that platforms like Omni Suite can activate.
Direct peers
- Oaky: Oaky is a pre-stay upsell and personalization platform for hotels that drives ancillary revenue through targeted offers (similar to Inside Labs' pre-stay skipass upsell at Iso-Syöte with €261 AOV and 7.5% conversion). It is a direct functional peer in upsell-driven guest engagement, with a different vertical focus.
- Asksuite: Asksuite is a guest engagement and messaging platform for hotels and hospitality, offering AI-assisted inbox, automated campaigns, and CRM. It is directly comparable to Inside Labs' Omni Engage module as a B2B SaaS guest communication and conversion platform, though Asksuite focuses on lodging rather than mountain destinations.
Emerging players
- Tempest: Tempest (formerly Tempest Marketing) provides destination marketing and digital platforms to DMOs and tourism boards worldwide. It is an emerging peer to Inside Labs' tourism board and destination management segment, with comparable focus on multi-channel campaigns and visitor engagement.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Inside Labs AG social profiles
Digital presenceInside Labs AG compliance and trust
Trust signalCompliance2 records
Inside Labs AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inside Labs AG leadership team
Management profileNumber of profiles
Profiles8 records
Inside Labs AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inside Labs AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inside Labs AG
What does Inside Labs AG do?
Inside Labs AG sells the Omni Suite, a SaaS guest engagement platform for ski resorts, mountain destinations, tourism boards and cable car companies. The platform unifies guest data from e-commerce, app, transaction and lift systems into 500+ data-point profiles, runs personalized multi-channel marketing campaigns (built on Braze), and delivers a white-label mobile app with BLE mobile ticketing, in-app commerce, gamification and loyalty programs. It is sold as annual subscriptions on a quote-based, tiered basis (Omni Engage, Omni Explore, Omni Endeavor) to enterprise tourism buyers across Switzerland, Austria, Norway and Finland.
Is Inside Labs AG a public or private company?
Inside Labs AG is a private company. It is classified as management employee owned and is currently operating.
When was Inside Labs AG founded?
Inside Labs AG was founded in 2016. It employs 11 to 50 people.
Where is Inside Labs AG based?
Inside Labs AG is headquartered in Little Switzerland, United States, in the North America region.
How does Inside Labs AG make money?
One revenue line is on record: saaS Subscription (Omni Suite).
Who are Inside Labs AG's main competitors?
Broad incumbents on record are SiteMinder, Sojern, TrustYou and Revinate. ADARA is listed as an others. Direct peers are Oaky and Asksuite. Tempest is listed as an emerging player.
Does Inside Labs AG have an API?
Yes. API access is available as part of the Omni Endeavor tier. The Omni Suite offers API access to engagement and transaction data for partners and customers. Additionally, MCP (Model Context Protocol) access is provided to connect preferred AI tools to the Omni Suite.
What industry is Inside Labs AG in?
Inside Labs AG's product category is Tourism Guest Engagement Platform. Its primary akta.pro industry code is THALADAN, White-Label Booking Engine Platforms (SaaS/Widget), with a secondary code of THAKAAAO, B2B OTA/White-Label Booking Platforms & Affiliate Networks. Its NAICS code is 713920 and its SIC code is 7990.