Glendale Arts

What Glendale Arts does

Glendale Arts is a 501(c)(3) nonprofit organization founded in 2008 and headquartered at 121 N. Kenwood St. in Glendale, California, within the fourth-largest city in Los Angeles County. It generates opportunities throughout greater Los Angeles to showcase, promote, encourage, and engage with the arts, operating through a portfolio of signature programs: the annual Glendale International Film Festival (GIFF), the multidisciplinary ace/121 Gallery, the SCENE membership program, Mindful Art for Wellness workshops, the Solo Performance Festival, and the annual Glendale Arts Soiree fundraiser. The organization programs events at owned/operated venues including the ace/121 Gallery and the historic Alex Theatre at 216 N. Brand Blvd., and partners with Antaeus Theatre and Laemmle Theatres for additional programming and screenings.

The business model is donation- and event-driven. Revenue is generated from individual and institutional donations, SCENE membership subscriptions at $10/month with member benefits across partner venues, ticketed events sold through Eventbrite and Zeffy, and an annual Soiree fundraiser. The organization is governed by a Board of Directors chaired by Lilit Harutyunyan and led by CEO Nina Crowe (14+ years tenure) and COO Maria Sahakian (21 years tenure). It has no disclosed parent company, institutional investors, or funding rounds; funding sources are listed as Athens Services, RMPF, Glendale Kiwanis, LA County Arts, The Ahmanson Foundation, Forest Lawn Glendale, and Citizens Business Bank among its program supporters. The primary customer segments are general community/arts enthusiasts, artists and creatives (filmmakers, exhibitors, performers), and paid SCENE members.

Name

Glendale Arts

Legal name

Glendale Arts

Website

https://glendalearts.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Glendale Arts is a 501(c)(3) nonprofit founded in 2008 that programs year-round visual, cinematic, and performing arts events in Glendale, CA through the Glendale International Film Festival, ace/121 Gallery, SCENE membership, and related programs.

Ownership category

akta.pro rank

Product category

Arts and Cultural Programming

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Motion Picture Theaters (7830), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

akta.pro secondary industries

Film Festivals & Festival Organizers (MPADAKAD), Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)

Keywords

• Arts nonprofit programming
• Film festival events
• Visual arts exhibitions
• Membership arts community
• Arts venue management

Headquarters

HQ city

Glendale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Contributions: Glendale Arts operates primarily through donations from individuals, corporations, and foundations. The organization is a 501(c)(3) nonprofit that generates revenue through charitable contributions to support arts programming.
2. Membership Program (SCENE): SCENE membership program at $10/month providing exclusive benefits such as discount tickets, pre-sale access, and priority seating for members.
3. Event Revenue: Revenue generated from ticketed events including performances, screenings, and special events at venues like the Alex Theatre and ace/121 Gallery.
4. Annual Fundraiser (Glendale Arts Annual Soiree): Annual fundraising event generating revenue to support bringing artists and audiences together at events such as the Glendale International Film Festival.

Pricing tiers

Distribution channels4 records

Marketing channels5 records

Core offering

Glendale Arts is a nonprofit 501(c)(3) organization that presents multidisciplinary arts programming in greater Los Angeles. It operates signature programs including the Glendale International Film Festival (annual six-day film festival), ace/121 Gallery (year-round exhibitions and performances), the SCENE membership program, Mindful Art for Wellness workshops, and the Solo Performance Festival.

Product overview

Glendale Arts is a nonprofit arts organization that generates opportunities throughout greater Los Angeles to showcase, promote, encourage, and engage with the arts. Founded in 2008, the organization delivers arts and entertainment programming through a portfolio of signature programs: the Glendale International Film Festival (an annual six-day film celebration), ace/121 Gallery (a multidisciplinary venue hosting year-round exhibitions and performances), SCENE (a membership program connecting artists and audiences with exclusive benefits), Mindful Art for Wellness (combining mindfulness with art-making), the Glendale Arts Annual Soiree (annual fundraiser), and the Solo Performance Festival. These programs collectively support visual, cinematic, and performing arts to build community and inspire creativity.

Differentiator

Problem solved

Functional benefit

Products and services

• Glendale International Film Festival (GIFF) Annual celebration of storytelling on screen featuring six days of film screenings, Q&As, panel discussions, and competitions every September. A platform for filmmakers at all career stages, welcoming submissions from around the world.
• ace/121 Gallery Multidisciplinary art venue located in the center of Glendale, CA at the ace/121 artist colony. Hosts year-round art exhibitions, live performances, screenings, conversations, readings, classes, workshops, and special events. Free admission for exhibitions.
• SCENE Membership Program Glendale Arts membership program creating community and opportunity between artists and audiences. Offers exclusive benefits including discount tickets, events and receptions, priority seating, and pre-sale access. SCENE members receive member pricing from Glendale Arts and SCENE Partners including Laemmle Theatres and Antaeus Theatre.
• Mindful Art for Wellness Wellness program exploring the connection between well-being and creativity through gentle movement, stretching, music, and art-making using mixed media art materials and guided exercises. Targeted at community members interested in mindfulness and creative self-expression.
• Glendale Arts Annual Soiree Annual celebration and fundraiser generating revenue to support bringing artists and audiences together. Features live performances, inspiring reflections and tributes, and meaningful connections in support of the transformative power of the arts.
• Solo Performance Festival Solo performance festival featuring Los Angeles-based artists in multiple solo performances over several nights, showcasing solo theatre, comedy, and spoken word performances.

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Athens ServicesminorGTM or Marketing PartnerProgram sponsor and supporter of Glendale Arts programming and events.
• RMPFminorGTM or Marketing PartnerProgram sponsor and supporter of Glendale Arts.
• Glendale KiwanisminorGTM or Marketing PartnerCommunity partner supporting Glendale Arts programs.
• LA County ArtsminorGTM or Marketing PartnerLA County Arts partner providing support for arts programming in the region.
• The Ahmanson FoundationminorGTM or Marketing PartnerFoundation supporter of Glendale Arts programs.
• Laemmle TheatrescoreChannel Partner/ Reseller/ DistributorOfficial screening venue for the Glendale International Film Festival. Icon of independent cinema in Los Angeles where Official Selections are screened.
• Forest Lawn GlendaleminorGTM or Marketing PartnerProgram sponsor supporting Glendale Arts.
• Citizens Business BankminorGTM or Marketing PartnerCorporate sponsor of Glendale Arts programs.
• Antaeus TheatrecoreStrategic or Co-development PartnerVenue partner for theater productions including the Solo Performance Festival. SCENE members receive 25% off tickets on all mainstage productions during the first three weeks.
• Museum of Neon ArtminorGTM or Marketing PartnerSCENE partner offering $5 General Admission (50% off regular admission) for members.
• Glendale Arts & CultureminorGTM or Marketing PartnerLocal arts and culture organization partner.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• AFI Fest: Long-running international film festival in Los Angeles run by the American Film Institute. Comparable as a regional film festival competing for filmmakers, audiences, and sponsorships against GIFF.
• Hammer Museum: UCLA-affiliated art museum and cultural center in Westwood presenting exhibitions, performances, and screenings. Comparable as a larger LA-area nonprofit arts institution combining visual arts, performing arts, and film programming.

Regional players

• Pasadena Playhouse: Historic nonprofit theater in the greater LA area presenting performing arts programming. Comparable as a regional presenting theater with subscription/membership models and donor-driven funding.

Direct peers

• Laemmle Theatres: Independent cinema operator in Los Angeles and the official screening venue partner for Glendale Arts' GIFF. Operates art-house theaters serving overlapping audience of independent film and arts enthusiasts in the LA market.
• Antaeus Theatre Company: Glendale-based theater company and venue partner for Glendale Arts' Solo Performance Festival. Operates as a nonprofit performing arts organization presenting classical and contemporary productions in the same Glendale market.
• HollyShorts Film Festival: Academy Award-qualifying short film festival in Los Angeles. Comparable as a competing LA-based film festival leveraging FilmFreeway submissions and competing for indie filmmaker mindshare against GIFF.
• Museum of Neon Art (MONA): Los Angeles-area nonprofit museum and SCENE partner offering member discounts. Comparable as a small GLAM (galleries, libraries, archives, museums) nonprofit with exhibitions, education, and member-based programming.

Others

• LA County Arts Commission: Public-sector funding body supporting LA County arts organizations including Glendale Arts. Comparable as a regional arts ecosystem participant and potential grant/funding partner for community-based arts nonprofits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/GlendaleArtsCA/videos?view=0
• Facebookfacebook.com/GlendaleArtsCA
• Instagraminstagram.com/glendaleartsca
• Xx.com/GlendaleArtsCA

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glendale Arts