Cafe Coffee & Bakery Systems

What Cafe Coffee & Bakery Systems does

Cafe Coffee & Bakery Systems (NZ) Limited (CCBS) is a privately held master franchise organization headquartered in Auckland, New Zealand, operating a portfolio of five coffee and bakery brands — Esquires Cafés, Gloria Jean's Coffees, Brumby's Bakeries, The Coffee Guy, and Café2U — across the country. Founded in December 2015 by owners Andrew Morgan and Greta Martin through the acquisition of New Zealand master franchise rights from Retail Food Group, CCBS services over 100 franchisees spanning mobile coffee vans, drive-thru sites, cafés, and bakery outlets. The company operates its own coffee roasting facility in Auckland producing exclusive organic fair trade coffee for its brands, giving it vertical supply-chain presence alongside franchise rights distribution.

CCBS generates revenue through three primary streams: upfront franchise fees on the sale of individual franchise units (priced from $50,000+GST for existing businesses to $115,000-$500,000+GST for new builds), ongoing royalties from the franchisee network, and direct-to-consumer e-commerce sales of branded coffee products via ccbscoffee.co.nz. The go-to-market is a horizontal segmentation approach targeting franchisee entrepreneurs — typically individuals without prior food-service experience — through website enquiries, TradeMe marketplace listings, franchise events, and referrals to existing franchisees. Customer-facing marketing is distributed across brand-specific Facebook and Instagram accounts plus the Shopify-powered corporate website.

The business is NZ-only in geographic scope, with no institutional or external equity backing disclosed. CCBS holds memberships in the Franchise Association of New Zealand (FANZ) and the Restaurant Association of New Zealand (RANZ), which provide industry credibility. Operational priorities since founding have centered on franchise unit growth (approximately 20 new franchisees added in 2016), the Esquires Café ESQ rebrand (2017), introduction of new Coffee Guy van formats with cold beverage capabilities (2018), and ongoing Esquires store refurbishments to the ESQ standard.

Name

Cafe Coffee & Bakery Systems

Legal name

Café Coffee & Bakery Systems (NZ) Limited

Website

https://ccbs.co.nz

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Cafe Coffee & Bakery Systems (CCBS) is a privately held New Zealand master franchise organization operating five coffee and bakery brands — Esquires Cafés, Gloria Jean's Coffees, Brumby's Bakeries, The Coffee Guy, and Café2U — serving over 100 franchisees across mobile vans, cafés, and bakeries.

Ownership category

akta.pro rank

Product category

Coffee and Bakery Franchise Management

NAICS

Snack and Nonalcoholic Beverage Bars (722515), Baked Goods Retailers (445291), Coffee and Tea Manufacturing (311920)

SIC

Retail-Eating & Drinking Places (5810), Bakery Products (2050), Beverages (2080)

akta.pro primary industry

Coffee Chains & Franchise Cafes (THAFADAB)

akta.pro secondary industries

Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG), Drive-Thru Coffee Stands & Coffee Kiosks (THAFADAK), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)

Keywords

• Master franchise operations
• Coffee shop franchising
• Bakery franchise brands
• Mobile coffee vans
• Franchise rights management

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Master Franchise Rights: CCBS holds master franchise rights to Esquires Cafés, Gloria Jean's Coffees, Brumby's Bakeries, The Coffee Guy, and Café2U in New Zealand, purchased from Retail Food Group in December 2015. Revenue is generated through franchise fees and royalties from franchisees.
2. E-commerce Product Sales: Online sales of exclusive coffees, powders, syrups, and teas through ccbscoffee.co.nz direct to consumers for home and office coffee needs.
3. Individual Franchise Sales: Sale of individual franchise units across multiple brands. Franchisees pay initial fees and ongoing royalties. Pricing ranges from $50,000+GST for existing businesses to $115,000-$500,000+GST for new builds.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Café Coffee & Bakery Systems (CCBS) is a New Zealand master franchise organization that holds master franchise rights to five coffee and bakery brands — Esquires Café, Gloria Jean's Coffees, The Coffee Guy, Café2U, and Brumby's Bakery — purchased from Retail Food Group in December 2015. The company sells individual franchise units to prospective franchisees across these brands and operates an Auckland-based coffee roasting facility that produces exclusive coffee for the Esquires, Gloria Jean's, and The Coffee Guy brands. It also runs the CCBS Coffee Co. e-commerce store selling branded coffees, powders, syrups, and teas direct to consumers for home and office use.

Product overview

Cafe Coffee & Bakery Systems (CCBS) is a master franchise company operating a portfolio of five distinct coffee and bakery brands across New Zealand. The company offers franchise opportunities across Esquires Café, Gloria Jean's Coffees, The Coffee Guy, Café2U, and Brumby's Bakery, serving different market segments from traditional café settings to mobile coffee vans and specialty bakeries. CCBS also operates an e-commerce platform (CCBS Coffee Co.) for direct-to-consumer sales of branded coffee products.

Differentiator

Problem solved

Functional benefit

Products and services

• Esquires Café Franchise
• Gloria Jean's Coffees Franchise
• The Coffee Guy Franchise
• Café2U Franchise
• Brumby's Bakery Franchise
• CCBS Coffee Co.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Retail Food GroupcoreStrategic or Co-development Partner · 1 December 2015In December 2015, CCBS purchased the Master Franchise rights to New Zealand for Esquires Cafés, Gloria Jean's Coffees, Brumby's Bakeries, The Coffee Guy, and Café2U from Retail Food Group.
• Franchise Association of New Zealand (FANZ)minorOthersCCBS is a member of FANZ, which provides a free online training programme to help understand franchising.
• Restaurant Association of New Zealand (RANZ)minorOthersCCBS is a member of RANZ, providing credibility and industry recognition.

Scale indicators8 records

Recent moves6 records

Expansion highlights3 records

Emerging players

• Flight Coffee: A Wellington-based specialty coffee roaster. Comparable to CCBS's proprietary roasting capability and to Esquires' organic/fair-trade positioning, though smaller scale and not a franchise system.

Broad incumbents

• Retail Food Group: The former parent/owner of the Esquires, Gloria Jean's, Brumby's, and Café2U master franchise rights that CCBS acquired in 2015. RFG is an Australian-listed multi-brand franchisor and a natural comparable for portfolio-level master franchise economics, though at much greater scale and with multiple geographies.
• Craveable Brands: An Australian restaurant/food franchisor group (parent of brands like Red Rooster, Oporto). Comparable as a multi-brand franchise management organization operating in the broader café/QSR category.
• Gloria Jean's Coffees (global): The global coffeehouse franchisor with 900+ locations in 39 markets. CCBS operates only 5 of these in NZ; the parent system is comparable as a brand-level franchisor at much greater scale.

Regional players

• Mocopan Coffee: A New Zealand coffee roaster and wholesaler. Comparable to CCBS's in-house roasting and wholesale supply side of the coffee value chain, though not a franchise operator.

Direct peers

• Columbus Coffee: A New Zealand-based café franchise chain. Comparable to Esquires as a mid-market NZ café franchisor with multi-unit operators and similar customer demographics.
• Robert Harris: A New Zealand café and roaster franchise. Comparable to CCBS brands as a franchised café operator with proprietary roasting, sharing similar franchise economics and customer profile.
• Mojo Coffee: New Zealand's largest independent coffee roaster supplying cafés and direct-to-consumer. Comparable to CCBS's roasting operation and wholesale/retail coffee business.
• Café 2U (international master network): The global Café2U mobile coffee franchise system that CCBS holds NZ master rights to. Directly comparable as the same brand operating under different master franchisees in other geographies.
• The Coffee Club: A long-established café franchise operating across New Zealand and Australia. Comparable to Esquires/Gloria Jean's as a franchise café brand, competing for similar franchisees and consumer occasions in the NZ market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/esquirescafenz
• Instagraminstagram.com/esquirescafenz
• LinkedInlinkedin.com/company/cafe-coffee-bakery-systems-nz-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cafe Coffee & Bakery Systems