Craveable brands.
Craveable Brands is an Australian-owned quick-service restaurant operator headquartered in Chatswood that owns and operates four chicken-focused brands (Red Rooster, Oporto, Chargrill Charlie's, Chicken Treat) through company-owned stores and franchisees across Australia.
- Company typePrivate
- Founded2007
- HeadquartersChatswood, Australia
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Craveable brands. does
Craveable Brands is an Australian-owned quick-service restaurant operator headquartered in Chatswood, Australia, founded in 2007 and employing 10,000+ people. The company owns and operates a four-brand portfolio of Australian chicken-focused QSR chains: Red Rooster (roasted chicken), Oporto (Portuguese-style flame-grilled chicken), Chargrill Charlie's (chargrilled chicken and fresh salads), and Chicken Treat. These sub-brands are deployed through a hybrid model combining company-owned stores and a franchise program that allows independent operators to run locations under any of the four brands.
The business operates a pure franchise and company-operated restaurant model with no proprietary technology platform disclosed. Distribution extends across Australia through physical dine-in, takeaway, and third-party delivery channels. In June 2026, the company renewed its delivery partnership with DoorDash to maintain platform availability for all four brands, a relationship that became structurally more important following Menulog's exit from Australia in 2025, which consolidated the food-delivery market into a duopoly. Craveable Brands maintains a digital presence through its corporate website and LinkedIn, primarily used for brand communication and franchise recruitment.
Craveable Brands generates revenue through restaurant chain operations, combining company-operated restaurant sales with franchise fees and royalties across its four sub-brands. The company serves Australian consumers seeking quick-service chicken and grill dining options across multiple ordering channels. The company is privately held, with no parent company, private equity ownership, or institutional investor information disclosed in available sources. Leadership consists of Karen Bozic as Group Chief Executive Officer.
Craveable brands. firmographics
Firmographics- Name
- Craveable brands.
- Legal name
- Craveable Brands
- Website
- http://www.craveablebrands.com/
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Craveable Brands is an Australian-owned quick-service restaurant operator headquartered in Chatswood that owns and operates four chicken-focused brands (Red Rooster, Oporto, Chargrill Charlie's, Chicken Treat) through company-owned stores and franchisees across Australia.
- Ownership category
- akta.pro rank
Craveable brands. industry classification
Industry- Product category
- Quick-Service Restaurants
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Chicken & Wings QSR (THAFAAAC)
Keywords
Where Craveable brands. is headquartered
LocationHeadquarters
- HQ city
- Chatswood
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Craveable brands. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Chain Operations: Craveable Brands generates revenue through owned and operated restaurant chains, including Red Rooster, Oporto, Chargrill Charlie's, and Chicken Treat. The company operates on a franchise model, with franchise opportunities available through their franchising page.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Craveable brands. product offering
Product offeringCore offering
Craveable Brands owns and operates a portfolio of four Australian quick-service restaurant chains focused on chicken and grilled food: Red Rooster (roasted chicken), Oporto (Portuguese-style flame-grilled chicken), Chargrill Charlie's (chargrilled chicken and fresh salads), and Chicken Treat (chicken-based menu). The group combines company-owned outlets with a franchise program, and extends consumer access through delivery partnerships such as DoorDash.
Product overview
Craveable Brands is an Australian restaurant company that operates a multi-brand portfolio of chicken and chargrill quick-service restaurant chains. The company manages four distinct sub-brands (Red Rooster, Oporto, Chargrill Charlie's, and Chicken Treat) as a unified restaurant group. In addition to operating company-owned stores, Craveable Brands offers a franchising program that allows independent franchisees to own and operate locations under any of these four restaurant brands. The company leverages third-party delivery platforms to extend its brands' reach to customers.
Differentiator
Problem solved
Functional benefit
Brands
- Red Rooster: Australian roasted chicken restaurant chain owned and operated by Craveable Brands.
- Oporto
- Chargrill Charlie's
- Chicken Treat
Products and services
- Red Rooster
Companies that use Craveable brands.
Customer profileSegments1 record
Ideal customer profiles2 records
Craveable brands. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Craveable brands. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DoorDashcoreCraveable Brands renewed its delivery partnership with DoorDash in June 2026, ensuring its restaurant brands (Red Rooster, Oporto, Chargrill Charlie's, Chicken Treat) remain available on the DoorDash platform. The renewal follows DoorDash's separate partnership renewal with KFC and comes after Menulog's exit from Australia in 2025, which consolidated the food delivery market into a duopoly. This partnership is critical for consumer access and delivery channel distribution.
Scale indicators2 records
Recent moves3 records
Expansion highlights3 records
Craveable brands. competitors and assessment
Company assessmentOthers
- DoorDash: Third-party delivery platform and Craveable's primary delivery channel partner. Comparable as a distribution dependency and ecosystem partner whose commission economics directly shape Craveable's delivery-side unit economics.
Broad incumbents
- Yum! Brands: US-listed parent of KFC, Pizza Hut, Taco Bell, and Habit Burger. Comparable as the global multi-brand QSR holding company archetype that Craveable's four-brand portfolio most closely resembles.
- McDonald's Australia: Australian subsidiary of McDonald's Corporation and the country's largest QSR chain. Comparable as the dominant incumbent QSR operator competing with Craveable's brands for share of stomach, dine-in traffic, and delivery.
- KFC Australia: Yum! Brands' Australian chicken QSR subsidiary and the dominant chicken chain in the country. Comparable as the category leader against which Red Rooster, Oporto, Chargrill Charlie's, and Chicken Treat compete directly.
Direct peers
- Restaurant Brands New Zealand: NZX-listed multi-brand QSR operator (KFC, Pizza Hut, Taco Bell, Carl's Jr.) across NZ, Australia, and the Pacific. Highly comparable as a multi-brand QSR holding company operating in Australasia with franchise-driven unit growth.
- Grill'd: Australian-born premium better-burger QSR chain. Comparable as an Australian-headquartered, domestically scaled QSR competitor with dine-in, takeaway, and delivery channels.
- Domino's Pizza Enterprises: ASX-listed QSR operator and Domino's master franchisor across Australia, Europe, and Asia. Comparable as a large-scale Australian-headquartered QSR company with franchise-led store economics and multi-geography delivery-led growth.
- Collins Foods: ASX-listed Australian multi-brand QSR operator (KFC franchisee in Australia and Europe, Taco Bell, Sizzler). Directly comparable as a publicly listed multi-brand QSR consolidator with similar franchise economics and Australian market exposure.
- Hungry Jack's: Master franchisee of Burger King in Australia and a major Australian QSR chain. Direct competitor to Craveable's chicken brands for QSR occasions, dine-in, and delivery share.
- Nando's Australia: Portuguese-style flame-grilled chicken QSR chain operating across Australia. Closely comparable to Oporto and Chargrill Charlie's on menu concept, occasion, and target consumer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Craveable brands. social profiles
Digital presenceCraveable brands. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Craveable brands. leadership team
Management profileNumber of profiles
Profiles1 record
Craveable brands. subsidiaries and ownership
Company hierarchySubsidiaries4 records
Craveable brands. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Craveable brands. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Craveable brands.
What does Craveable brands. do?
Craveable Brands owns and operates a portfolio of four Australian quick-service restaurant chains focused on chicken and grilled food: Red Rooster (roasted chicken), Oporto (Portuguese-style flame-grilled chicken), Chargrill Charlie's (chargrilled chicken and fresh salads), and Chicken Treat (chicken-based menu). The group combines company-owned outlets with a franchise program, and extends consumer access through delivery partnerships such as DoorDash.
When was Craveable brands. founded?
Craveable brands. was founded in 2007. It employs 5,001 to 10,000 people.
Where is Craveable brands. based?
Craveable brands. is headquartered in Chatswood, Australia, in the Oceania region.
How does Craveable brands. make money?
One revenue line is on record: restaurant Chain Operations.
Who are Craveable brands.'s main competitors?
DoorDash is listed as an others. Broad incumbents are Yum! Brands, McDonald's Australia and KFC Australia. Direct peers are Restaurant Brands New Zealand, Grill'd, Domino's Pizza Enterprises, Collins Foods, Hungry Jack's and Nando's Australia.
Does Craveable brands. have an API?
No public API is recorded for Craveable brands..
What industry is Craveable brands. in?
Craveable brands.'s product category is Quick-Service Restaurants. Its primary akta.pro industry code is THAFAAAC, Chicken & Wings QSR. Its SIC code is 5812.