Fallone Group

What Fallone Group does

Fallone Group is a third-generation, family-owned new home builder and developer operating in New Jersey since 1949, legally organized as Fallone Group LLC. The company builds and sells single-family homes, luxury custom homes, active adult communities, retail spaces, and commercial properties across Central New Jersey, primarily in Hunterdon and Somerset counties. Its core product portfolio centers on five standardized floor plans — Chester, Chester Expanded, Alexandria, Ridgewood, and Shrewsbury — at the active Meadowbrook Estates community in Raritan Township, with home prices ranging from $500,000 to over $1,000,000 and sizes from approximately 2,810 to over 4,400 square feet. Notable technical and process components include an in-house customization system built around an Option Book and a Selection Room with hands-on material samples, energy-efficient construction practices (Low-E glass windows, increased insulation, energy-efficient appliances), Matterport virtual tours for prospects, and an included 10-year structural warranty on new homes.

Revenue is generated primarily through one-time transactional home sales, supplemented by custom home building, land acquisition and development services across New Jersey, active adult community development, and commercial construction and renovations. The company distributes directly to buyers through its own sales representatives, website inquiries, and community showings; it also operates as a licensed New Jersey real estate broker, capturing in-house brokerage commissions rather than relying on third-party agents. The firm has delivered almost 1,000 homes since 1949 and has been recognized 31 times as a "Best Single Family Home" award winner, including the 2013 Builder of the Year distinction from the New Jersey Builders Association. Marketing is sales-led and relationship-driven, leveraging a Wix-hosted website, organic social channels (Facebook, LinkedIn), SEO, and regional trade association recognition rather than paid acquisition at scale.

Name

Fallone Group

Legal name

Fallone Group LLC

Website

https://fallonegroup.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

1–10 employees

Short description

Fallone Group is a third-generation, family-owned New Jersey homebuilder and developer, founded in 1949, building single-family homes, custom estates, and active adult communities in Central New Jersey at price points from $500,000 to over $1,000,000.

Ownership category

akta.pro rank

Product category

Residential Home Building

NAICS

New Housing For-Sale Builders (236117), Residential Building Construction (2361)

SIC

Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Single-Family Home Construction (Detached Homes) (IMAFABAA)

akta.pro secondary industries

Custom Home Building (IMAFABAC), Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL), Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

Keywords

• Residential home construction
• Custom home building
• Land development
• Real estate brokerage
• Active adult communities

Headquarters

HQ city

New Jersey

HQ country

Trinidad & Tobago

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. New Single Family Home Sales: Primary revenue stream from building and selling new single family homes including production homes in planned communities and custom single-family homes. Revenue is one-time per transaction with home prices ranging from $500,000 to over $1,000,000.
2. Active Adult Community Development: Development and construction of active adult communities across central New Jersey.
3. Land Development and Acquisition: Revenue from land development and the acquisition of land throughout New Jersey for new home community development.
4. Commercial Properties: Construction of retail spaces and commercial properties, including commercial renovations and remodels.
5. Real Estate Brokerage Services: The Fallone Group is a licensed real estate broker in New Jersey, providing brokerage services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Fallone Group is a third-generation, family-owned home builder and developer that designs, constructs, and sells new single-family homes, custom luxury homes, and active adult communities across Central New Jersey. The company also develops land, builds commercial properties, and operates as a licensed real estate broker. It has built nearly 1,000 homes since 1949 and offers in-house customization through an Option Book and Selection Room.

Product overview

Fallone Group is a third-generation, family-owned new home builder and developer operating since 1949 in New Jersey. The company offers a portfolio of products and services including: single-family home construction through communities like Meadowbrook Estates (currently active) and Deerfield Estates (sold out); five distinct home models (Chester, Chester Expanded, Alexandria, Ridgewood, and Shrewsbury) ranging from 2,810 to 4,404+ square feet with 4-5 bedrooms; custom home building and remodeling services; land acquisition services throughout New Jersey; and commercial property development. All homes feature energy-efficient appliances, thick insulation, Low-E windows, and include a 10-year structural warranty. The company also offers Matterport virtual tours for home viewing.

Differentiator

Problem solved

Functional benefit

Products and services

• Meadowbrook Estates Award-winning single-family home community in Raritan Township, Hunterdon County, offering 4-5 home designs on cul-de-sac homesites with energy-efficient construction and a 10-year structural warranty included. Targeted at families and individuals seeking new construction in Central New Jersey.
• Chester Model Home Award-winning single-family home design with 4-5 bedrooms, 4 bathrooms, 3-car garage, approximately 3,390 sq ft. Features two-story foyer, gas fireplace, and vaulted ceiling family room. Targeted at families seeking new construction in Central New Jersey.
• Chester Expanded Model Home Expanded version of the Chester model featuring a larger kitchen with additional cabinets, expanded family room with extra windows, deeper dining room, and expanded master suite with freestanding soaking tub and marble shower seat. Approximately 3,560 sq ft.
• Alexandria Model Home Single-family home featuring a dramatic two-story foyer, two-story family room with gas fireplace and two-story windows, three-sided kitchen with breakfast bar, and formal dining room with tray ceiling. 2,810-2,931 sq ft with 4 bedrooms.
• Ridgewood Model Home Single-family home with an open versatile layout featuring an angled staircase, gas fireplace family room, and optional third floor great room. 3,161-3,625 sq ft with 4 bedrooms, 2.5-3.5 bathrooms, 2-3 car garages.
• Shrewsbury Model Home Luxury single-family home in the Grand Manor style. 4,052-4,404 sq ft with 4 bedrooms, 3.0-4.0 bathrooms, 2-3 car garages. Premium design with extensive features.
• Custom Home Building Luxury custom home construction and remodeling services. Builds million-dollar estates as well as commercial renovations, with an in-house customization process using an extensive Option Book and Selection Room. Targeted at buyers wanting bespoke single-family homes in Central New Jersey.
• Land Acquisition Services Land purchasing and acquisition services throughout New Jersey. Works with landowners to accommodate their needs, navigating the approval process with professional engineers, planners, and attorneys. Experienced in land use and development including properties with development approvals and farmland.

Quantifiable outcome

• Nearly 1,000 homes built and developed for satisfied customers
• +2 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Toll Brothers: National luxury homebuilder with a strong New Jersey footprint in the same Hunterdon/Somerset submarkets; competes in the move-up and luxury ($500K-$1M+) custom and production home segments where Fallone's Shrewsbury and Ridgewood models are positioned.
• David Cutler Group: New Jersey-based custom homebuilder and remodeler serving the luxury end of the Central NJ market; directly comparable to Fallone's custom home and remodeling services.
• K. Hovnanian Enterprises: Headquartered in New Jersey (Matawan), K. Hovnanian is the largest NJ-based production homebuilder with active communities across Central and Northern NJ, directly overlapping Fallone's core single-family for-sale market in the same counties.
• Benchmark Builders: Jersey Shore/Central NJ homebuilder and developer producing for-sale single-family communities and custom homes; directly comparable regional peer with similar product mix and price band.
• Pillar Custom Homes: New Jersey custom homebuilder serving the Central NJ luxury and semi-custom segment with in-house design services, directly comparable to Fallone's custom home and Option Book offering.
• Hallmark Homes Group: Family-owned New Jersey homebuilder operating in Central and Northern NJ with for-sale communities and custom builds, closely comparable to Fallone in size, family-owned structure, and geographic focus.

Broad incumbents

• PulteGroup: One of the largest U.S. homebuilders (Centex, Del Webb, Pulte) with active-adult expertise (Del Webb) relevant to Fallone's active adult line, plus scale advantages in NJ production homebuilding.
• D.R. Horton: Largest U.S. homebuilder by unit count with nationwide NJ coverage; overlaps Fallone's entry-level and move-up production segments as a broad incumbent competitor.
• Lennar Corporation: Largest U.S. homebuilder by volume with significant NJ operations; competes broadly in the production single-family segment where Fallone operates but with vastly greater scale, land bank, and product diversity.
• Beazer Homes: National for-sale homebuilder with a presence in the Mid-Atlantic including New Jersey, overlapping Fallone's production single-family segment but with broader geographic and product reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fallonegroup
• LinkedInlinkedin.com/company/fallone-group
• Xx.com/fallonegroup

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fallone Group