AFS Analytics
AFS Analytics is a French-operated, bootstrapped web analytics platform serving SMBs and eCommerce merchants with real-time monitoring, predictive analytics, and GDPR-compliant data handling via plugins for WordPress, WooCommerce, Prestashop, Shopify, and Wix.
- Company typePrivate
- Founded1999
- HeadquartersThorigny-sur-marne, France
- Headcount—
- GTM typeB2B
- OfferingSoftware
What AFS Analytics does
AFS Analytics is a web analytics platform founded in 1999 and operated by DataSense Company, a French entity, providing real-time monitoring, user behavior analysis, AI-powered SEO, predictive analytics, and eCommerce tracking for websites and online stores. The platform is built around a proprietary analytics.js JavaScript tracking library and a REST API documented via OpenAPI V3.0, with first-party cookies only and GDPR-compliant data handling. Dedicated plugins and apps are offered for WordPress, WooCommerce, Prestashop, Shopify, and Wix, plus a Google Tag Manager integration guide.
The company operates data centers in France (Paris), Canada (Melocheville), and the United States (Tampa), enabling EU/Canada data residency. It generates revenue through a tiered subscription model — Free (€0, capped at 20K monthly pageviews), Silver, Gold, and Diamond — with annual billing and discounts. The Diamond tier adds a dedicated eCommerce analyst service and is currently waitlisted. Distribution is product-led, with self-serve sign-up, free-tier onboarding with no credit card required, presence on the WordPress plugin directory, the Shopify App Store, GitHub-hosted open-source plugins, and a partner program targeting web agencies and resellers.
The target customer base spans small businesses, showcase websites, SMB eCommerce merchants, and web agencies; the company cites over 600,000 websites as users. No external institutional funding is evidenced, and AFS Analytics operates as a private, bootstrapped, founder-operated business with a single named data manager and a related product line (LiveDisplay Real-Time™) under the same parent entity.
AFS Analytics firmographics
Firmographics- Name
- AFS Analytics
- Legal name
- AFS Analytics
- Website
- https://afsanalytics.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Short description
- AFS Analytics is a French-operated, bootstrapped web analytics platform serving SMBs and eCommerce merchants with real-time monitoring, predictive analytics, and GDPR-compliant data handling via plugins for WordPress, WooCommerce, Prestashop, Shopify, and Wix.
- Ownership category
- akta.pro rank
Where AFS Analytics is headquartered
LocationHeadquarters
- HQ city
- Thorigny-sur-marne
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
AFS Analytics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Plans: AFS Analytics generates revenue through tiered subscription plans: Free (limited to 20K pageviews/month), Silver (advanced metrics and SEO), Gold (enhanced eCommerce support with WooCommerce and Prestashop integration), and Diamond (dedicated eCommerce data analyst). The company offers annual subscription discounts.
- Freemium Model: The Free plan serves as a freemium entry point to convert users to paid tiers. Free accounts have data storage retention limited to the current year, while premium accounts can select extended retention periods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free plan - €0/month forever, up to 20K monthly pageviews |
| Subscription | Annual | Silver plan - Starting from special % off with one year subscription |
| Subscription | Annual | Gold plan - Enhanced eCommerce Support for startups and online stores |
| Subscription | Annual | Diamond plan - Dedicated eCommerce data analyst expertise (currently unavailable) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
AFS Analytics product offering
Product offeringCore offering
AFS Analytics is a SaaS web analytics platform that provides real-time monitoring of website traffic, AI-driven predictive analytics for traffic and sales trends, AI-powered SEO keyword discovery, heatmaps and event funnels, enhanced eCommerce KPIs, and traffic quality (bot/zombie) detection. It is delivered to customers through plugins for WordPress, WooCommerce, Shopify, Prestashop, and Wix, plus a JavaScript tracking library (analytics.js) and a REST API for custom integrations, with tiered subscriptions (Free, Silver, Gold, Diamond).
Product overview
AFS Analytics is a web analytics platform built around its core analytics engine, supported by an analytics.js JavaScript tracking library and a REST API for data access. The platform offers dedicated plugins for WordPress, WooCommerce, Prestashop, and Shopify as its primary CMS and eCommerce integrations. The platform operates on a tiered pricing model (Free, Silver, Gold/Diamond) with escalating feature access including advanced SEO, heatmaps, eCommerce analytics, and API access available at higher tiers.
Differentiator
Problem solved
Functional benefit
Products and services
- AFS Analytics (Web Analytics Platform)
Companies that use AFS Analytics
Customer profileSegments3 records
Ideal customer profiles3 records
AFS Analytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature9 records
AFS Analytics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DataSense CompanycoreDataSense Company is the developer and provider of AFS Analytics. They handle data management, GDPR compliance, and are represented by Christophe Jacquet as the data manager. DataSense operates data centers in France, Canada, and the USA.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
AFS Analytics competitors and assessment
Company assessmentDirect peers
- Plausible Analytics: Plausible is a lightweight, privacy-focused web analytics SaaS targeted at SMBs and content sites. It directly overlaps with AFS Analytics on the privacy-first, GDPR-friendly, simple-setup value proposition, though it offers a narrower feature set focused on traffic rather than eCommerce.
- Fathom Analytics: Fathom is a privacy-focused web analytics tool offering cookieless tracking and GDPR compliance. Like AFS, it targets small businesses and creators wanting a privacy-friendly Google Analytics alternative, and competes head-to-head on the SMB segment.
- Statcounter: Statcounter is a long-running web analytics service with free and paid tiers. Like AFS Analytics, it offers basic real-time visitor tracking and a freemium model serving SMBs, though with a less differentiated feature set and limited eCommerce focus.
- Clicky: Clicky is a real-time web analytics tool with heatmaps, uptime monitoring, and individual visitor tracking. It is a long-standing direct competitor in the SMB web analytics space, similar in spirit to AFS Analytics' real-time and heatmap offerings.
- Matomo: Matomo is an open-source web analytics platform with strong privacy-first positioning, GDPR compliance, and self-hosted or cloud options. It is the most directly comparable alternative to AFS Analytics for SMB and mid-market customers who want privacy-respecting web analytics without GA4.
- Hotjar: Hotjar provides heatmaps, session recording, and user behavior analytics. It overlaps directly with AFS Analytics' heatmaps and funnel analysis features for SMB customers focused on UX and conversion optimization, though it does not match AFS's full traffic analytics or eCommerce depth.
Broad incumbents
- Mixpanel: Mixpanel is a product analytics platform focused on event-based user behavior analysis. It overlaps with AFS Analytics' events tracking and funnel features for SMB SaaS and eCommerce customers, though it is positioned more toward product analytics than marketing analytics.
- Adobe Analytics: Adobe Analytics is an enterprise-grade digital analytics platform part of the Adobe Experience Cloud. It competes with AFS Analytics at the upper end of the analytics market, serving large enterprises with sophisticated multi-channel measurement needs.
- Google Analytics (GA4): Google Analytics 4 is the default free web analytics offering for the majority of websites globally. It sets the competitive baseline against which AFS Analytics competes, particularly for SMB customers who would otherwise use a free tool. Google bundles GA4 with the broader Google Marketing Platform stack.
- Contentsquare (Heap): Contentsquare acquired Heap to form a major digital experience analytics platform combining web analytics, session replay, and product analytics. It competes with AFS Analytics at the enterprise and upper mid-market level with a much broader feature set and global sales motion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
AFS Analytics social profiles
Digital presenceAFS Analytics compliance and trust
Trust signalCompliance1 record
AFS Analytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
AFS Analytics leadership team
Management profileNumber of profiles
Profiles1 record
AFS Analytics subsidiaries and ownership
Company hierarchySubsidiaries1 record
AFS Analytics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AFS Analytics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AFS Analytics
What does AFS Analytics do?
AFS Analytics is a SaaS web analytics platform that provides real-time monitoring of website traffic, AI-driven predictive analytics for traffic and sales trends, AI-powered SEO keyword discovery, heatmaps and event funnels, enhanced eCommerce KPIs, and traffic quality (bot/zombie) detection. It is delivered to customers through plugins for WordPress, WooCommerce, Shopify, Prestashop, and Wix, plus a JavaScript tracking library (analytics.js) and a REST API for custom integrations, with tiered subscriptions (Free, Silver, Gold, Diamond).
Is AFS Analytics a public or private company?
AFS Analytics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AFS Analytics founded?
AFS Analytics was founded in 1999.
Where is AFS Analytics based?
AFS Analytics is headquartered in Thorigny-sur-marne, France, in the Europe region.
How does AFS Analytics make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are freemium Model.
Who are AFS Analytics's main competitors?
Direct peers on record are Plausible Analytics, Fathom Analytics, Statcounter, Clicky, Matomo and Hotjar. Broad incumbents are Mixpanel, Adobe Analytics, Google Analytics (GA4) and Contentsquare (Heap).
Does AFS Analytics have an API?
Yes. AFS Analytics REST API allows retrieval of account information, traffic metrics, and eCommerce metrics for a specified period of time. API documented via OpenAPI V3.0 specification (JSON file available at dev.afsanalytics.com/assets/openapi/v1/afsa.json) which can be used with Swagger Tools to auto-generate API clients for multiple programming languages. Authentication supports API key (DevPrivateKey) and OAuth2 (authorization code flow with scopes: stats::read, account::read). Available endpoints include: /account, /account/plan, /stats/traffic/metrics, /stats/traffic/online, /stats/visitors/last, /stats/visitor/{id}, /stats/distribution/os, /stats/distribution/browser, /stats/distribution/geo, /stats/referrers/top, /stats/keywords/top, /stats/pages/top, /stats/campaigns/top, /stats/events/top, /stats/engagement/summary, /stats/heatmaps, /stats/ecom/metrics, /stats/ecom/campaigns, /stats/ecom/products/top, /stats/ecom/categories/top, /stats/ecom/sales/funnel, /stats/ecom/orders, /stats/ecom/carts. Test key available: 3-hADe4a5u3u2e2yHyzUVyzYXEJeBY7umU. Developer documentation is at dev.afsanalytics.com/docs/api/reference.