Clicky Web Analytics
Clicky Web Analytics is a privacy-friendly, self-serve web analytics SaaS founded in 2006 by Roxr Software Ltd in Austin, Texas. It serves more than one million websites — primarily bloggers, small businesses, and web agencies — with real-time per-visitor logs, heatmaps, uptime monitoring, and bot filtering under a freemium subscription model.
- Company typePrivate
- Founded2006
- HeadquartersAustin, United States
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What Clicky Web Analytics does
Clicky Web Analytics, operated by Roxr Software Ltd and founded in 2006 in Austin, Texas, is a privacy-friendly, real-time web analytics platform serving more than one million websites globally. The platform is delivered as a JavaScript-based, cloud-hosted analytics service that provides per-visitor session logs (rather than aggregate-only data), aggressive bot detection and filtering, reverse proxy tracking capable of capturing adblock users, heatmaps at page and visitor level, custom data logging for known user identification, uptime monitoring via the Monitage add-on, video and audio analytics, and an MCP server integration allowing programmatic AI access. GDPR, CCPA, LGPD, and ePR compliant by default, Clicky collects no personal data and uses no tracking cookies.
Clicky's business model is a self-serve, product-led growth SaaS with tiered subscription pricing based on monthly pageview volume. The free tier supports up to 100K monthly pageviews across a single site; the Pro plan starts at $9.99/month for 1M pageviews across 10 sites with a 33% annual discount; and custom enterprise plans extend to 100M pageviews across 1,000 sites. Acquisition channels are entirely inbound: SEO-optimized content, blog posts, comparison pages targeting "Google Analytics alternative" keywords, a WordPress plugin listing, an affiliate referral credits program, and organic social on Twitter and Bluesky. White-label and multi-site enterprise plans extend the product to web agencies, freelancers, and resellers. Revenue is not publicly disclosed and the company appears bootstrapped with no external funding rounds disclosed, operating with 101-250 employees.
Clicky Web Analytics firmographics
Firmographics- Name
- Clicky Web Analytics
- Legal name
- Roxr Software Ltd
- Website
- https://clicky.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Clicky Web Analytics is a privacy-friendly, self-serve web analytics SaaS founded in 2006 by Roxr Software Ltd in Austin, Texas. It serves more than one million websites — primarily bloggers, small businesses, and web agencies — with real-time per-visitor logs, heatmaps, uptime monitoring, and bot filtering under a freemium subscription model.
- Ownership category
- akta.pro rank
Where Clicky Web Analytics is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
Clicky Web Analytics business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription SaaS Analytics: Tiered subscription model based on monthly page view limits. Plans scale from free (100K pageviews) to enterprise (100M pageviews across 1000 sites). Annual discounts available. 20% free buffer for traffic overages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan for small websites |
| Subscription | Monthly | Pro plan - most popular tier |
| Subscription | Annual | Enterprise custom plans |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Clicky Web Analytics product offering
Product offeringCore offering
Clicky is a cloud-hosted, privacy-friendly real-time web analytics SaaS that lets website owners see every visitor, page view, and JavaScript event as it happens, with anonymized and GDPR-compliant defaults. It bundles individual visitor session logs, heatmaps at page and visitor level, advanced segmentation, custom data logging for logged-in users, a built-in uptime monitoring service (Monitage), white-label analytics for agencies, and ancillary tools such as a UTM builder and QR code generator. The platform is sold via self-serve tiered subscriptions from a free 100K-pageview plan to enterprise plans supporting up to 100M pageviews across 1,000 sites.
Product overview
Clicky Web Analytics is a unified privacy-friendly web analytics platform launched in 2006. The core platform provides real-time visitor logs, heatmaps, and comprehensive analytics tracking with strong privacy defaults. Core features include the Spy feature for live visitor monitoring, reverse proxy tracking to capture adblock users, custom data logging for customer identification, uptime monitoring via Monitage, and white label analytics for agencies. The platform is offered in free and paid tiers (Pro plans starting at $9.99/month for 1 million page views) with comprehensive GDPR/CCPA compliance.
Differentiator
Problem solved
Functional benefit
Products and services
- Clicky Web Analytics Platform Cloud-hosted, privacy-friendly real-time web analytics SaaS delivering individual visitor session logs, heatmaps, reverse proxy tracking for adblock visitors, custom data logging, advanced filtering and segmentation, video/audio analytics, AI chatbot traffic categorization, and built-in uptime monitoring. Sold via self-serve tiered subscriptions from a free plan (100K pageviews/month) through to enterprise plans supporting up to 100M pageviews across 1,000 sites.
- Monitage Uptime Monitoring Website uptime monitoring service bundled with Clicky that checks HTTP, HTTPS, SSH, FTP, IMAP, and ICMP endpoints from multiple geographic locations, can verify response content, and only triggers alerts when a majority of monitoring servers agree the endpoint is down.
- White Label Web Analytics White-label analytics offering that lets agencies and resellers present Clicky's analytics platform under their own branding for client reporting, covering multi-site management.
- Free Tools (UTM Builder and QR Code Generator) Free standalone utilities including a UTM parameter builder for campaign tracking and a QR code generator, available on the Clicky website without a paid subscription.
Quantifiable outcome
- 33% cheaper than Plausible for 100K pageviews
- +3 more outcomes
Companies that use Clicky Web Analytics
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles3 records
Clicky Web Analytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature10 records
Clicky Web Analytics partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Clicky Web Analytics competitors and assessment
Company assessmentDirect peers
- Plausible Analytics: Privacy-friendly, lightweight web analytics SaaS targeting SMBs and bloggers. Direct competitor to Clicky with a similar Google Analytics alternative positioning, subscription pricing, and freemium funnel.
- Matomo: Open-source and cloud web analytics platform. Like Clicky, it is one of only a few tools providing individual visitor session logs, and explicitly named in Clicky's materials as a fellow privacy-friendly provider of granular session data.
- Fathom Analytics: Privacy-first web analytics product aimed at SMBs and content sites, with a simple dashboard and GDPR-compliant defaults. Closely comparable product, pricing model, and target buyer to Clicky.
- Simple Analytics: Cookieless, privacy-friendly web analytics targeting SMBs and developers. Competes head-to-head with Clicky for privacy-conscious bloggers and small businesses migrating from Google Analytics.
- Statcounter: Long-running free and paid web analytics service for SMBs and personal websites. Competes with Clicky for the same small-site, freemium traffic-analysis segment.
Emerging players
- Pirsch: Privacy-friendly web analytics SaaS based in Germany. Targets a similar SMB/blogger audience as Clicky with a comparable lightweight dashboard and subscription pricing.
- Umami: Open-source, self-hostable privacy-focused web analytics. Overlaps with Clicky on the privacy-first SMB use case and increasingly offers a hosted cloud product that competes on similar price points.
- Hotjar (Contentsquare): Behavior analytics product combining heatmaps, session replays, and basic analytics. Overlaps with Clicky's heatmap and visitor-session-log features and is frequently evaluated alongside Clicky by SMBs.
- Open Web Analytics: Open-source web analytics framework that tracks pageviews and visitor sessions for self-hosted deployments. Competes with Clicky for the privacy-conscious, technically inclined SMB segment.
Broad incumbents
- Google Analytics: Dominant free web analytics platform. Clicky explicitly positions itself as 'the best privacy-friendly Google Analytics alternative', making GA the primary incumbent competitor and the reference point for Clicky's pricing and feature set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Clicky Web Analytics social profiles
Digital presenceClicky Web Analytics compliance and trust
Trust signalCompliance4 records
Clicky Web Analytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clicky Web Analytics leadership team
Management profileNumber of profiles
Profiles1 record
Clicky Web Analytics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clicky Web Analytics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clicky Web Analytics
What does Clicky Web Analytics do?
Clicky is a cloud-hosted, privacy-friendly real-time web analytics SaaS that lets website owners see every visitor, page view, and JavaScript event as it happens, with anonymized and GDPR-compliant defaults. It bundles individual visitor session logs, heatmaps at page and visitor level, advanced segmentation, custom data logging for logged-in users, a built-in uptime monitoring service (Monitage), white-label analytics for agencies, and ancillary tools such as a UTM builder and QR code generator. The platform is sold via self-serve tiered subscriptions from a free 100K-pageview plan to enterprise plans supporting up to 100M pageviews across 1,000 sites.
Is Clicky Web Analytics a public or private company?
Clicky Web Analytics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Clicky Web Analytics founded?
Clicky Web Analytics was founded in 2006. It employs 101 to 250 people.
Where is Clicky Web Analytics based?
Clicky Web Analytics is headquartered in Austin, United States, in the North America region.
How does Clicky Web Analytics make money?
One revenue line is on record: subscription SaaS Analytics.
Who are Clicky Web Analytics's main competitors?
Direct peers on record are Plausible Analytics, Matomo, Fathom Analytics, Simple Analytics and Statcounter. Emerging players are Pirsch, Umami, Hotjar (Contentsquare) and Open Web Analytics. Google Analytics is listed as a broad incumbent.
Does Clicky Web Analytics have an API?
Yes. Clicky Web Analytics exposes a public API. Developer documentation is at clicky.com/help/api.