Hallufix

What Hallufix does

Hallufix is a German medical-device brand specialising in non-surgical treatment products for hallux valgus (bunion). It is operated by Ludwig Bertram GmbH, a privately held ISO 13485:2021-certified manufacturer headquartered in Isernhagen, with the Hallufix operational base in Grünwald near Munich. The portfolio centres on two dynamic hallux valgus splints (Classic at €69.90 and Slim Comfort 2.0 at €79.90) featuring a patented joint system that preserves foot mobility during wear, complemented by a range of therapy sandals and mules (CanGo, GinkGo, MediGo, SunGo, AllGo, BerryGo, BianGo, FreeGo, LowGo — €125–€134) that use an internationally patented individually adjustable big-toe strap to deliver correction while walking. Adjunct products include Softies toe spreaders and bunion protectors, taping loops, a metatarsal mid-foot brace with pelotte, and a Smoothie care emulsion.

Underlying technology is mechanical rather than digital: the splint joint allows natural foot rolling while applying corrective force, and the therapy-sandal strap uses a twist-button mechanism for repeatable alignment adjustment. Mechanical safety is validated by Fraunhofer fracture-stress testing, and gait-stability improvements were assessed in a 2007 Max Planck Institute study. The Hallufix hallux valgus splint carries CE marking under EU MDR 2017/745 and German health insurance aid number HMV no. 23.01.01.1001, making it reimbursable via prescription (roughly €10 co-pay).

Commercially, Hallufix runs a dual-channel model. Direct-to-consumer sales are fulfilled worldwide through the owned Shopify-based e-commerce storefront at en.hallufix.com, accepting PayPal, credit cards and Sofortüberweisung. Wholesale distribution flows through more than 25 medical supply retailers, orthopaedic shops and pharmacies across Europe, Japan, South Korea, India and Kuwait — the channel that monetises the HMV reimbursement pathway. The customer base is long-tail individual consumers (predominantly women, given hallux valgus prevalence) plus physician-driven prescription flow; healthcare providers are a referral rather than a direct buyer. Marketing is digital-first — content/SEO on the brand site, YouTube product demonstrations, Instagram presence and industry press — supplemented by clinician recommendations. The company employs 1–10 people, has no external funding, and generates modest but recurring revenue from replacement parts, accessories and care products layered on top of one-time hardware sales.

Name

Hallufix

Legal name

Ludwig Bertram GmbH

Website

https://en.hallufix.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Hallufix is a German medical-device brand (operated by Ludwig Bertram GmbH) that designs, manufactures and sells CE-marked dynamic hallux valgus splints, therapy sandals and accessories for non-surgical bunion correction, distributed via DTC e-commerce and 25+ medical supply partners across Europe and Asia.

Ownership category

akta.pro rank

Product category

Orthopaedic Medical Devices

NAICS

Surgical Appliance and Supplies Manufacturing (339113)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Foot Care & Orthotics OTC (Corn/Callus Care, Insoles, Athlete’s Foot Treatments) (CRADAMAL)

Keywords

• Hallux valgus splints
• Orthopaedic foot care
• Bunion correction devices
• Therapy footwear
• Medical orthopaedic devices

Headquarters

HQ city

Grünwald

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through the Hallufix online shop. Products shipped worldwide with various payment options including PayPal, credit cards, and Sofortüberweisung.
2. Wholesale to Medical Supply Retailers: B2B sales to medical supply stores, orthopaedic shops, and pharmacies. Products available with health insurance reimbursement (HMV number 23.01.01.1001).
3. Replacement Parts and Accessories: Ongoing revenue from replacement sets, Softies (toe spreaders, bunion protectors), covers, hygiene products, and care emulsions for existing customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Hallufix manufactures and sells dynamic hallux valgus splints (Classic and Slim Comfort 2.0), therapy sandals and mules with a patented adjustable big toe strap, and orthopaedic accessories (toe spreaders, hammer toe pads, bunion protectors, mid-foot braces, taping loops, care emulsion, and replacement sets). All products are 100% produced and assembled in Germany and sold directly to consumers online, through medical supply retailers, and via healthcare provider prescriptions. The offerings are CE-marked medical devices under MDR (EU) 2017/745, with German health insurance aid number HMV no. 23.01.01.1001 enabling prescription reimbursement.

Product overview

Hallufix is a specialized manufacturer of orthopedic products for hallux valgus (bunion) treatment. The product portfolio consists of two core dynamic splint models (Classic and Slim Comfort 2.0), a range of therapy sandals and mules (including CanGo, GinkGo, MediGo, SunGo, AllGo, BerryGo, BianGo, FreeGo, LowGo), foot protection accessories (Softies toe spreaders, hammer toe pads, bunion protectors, mid-foot brace with pelotte), care products (Smoothie care emulsion), and taping solutions. All products are manufactured and assembled in Germany, with the splints holding official medical device certification (MDR) and recognized by German health insurance providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Hallufix Hallux Valgus Splint Classic
• Hallufix Hallux Valgus Splint Slim Comfort 2.0 Newer dynamic hallux valgus splint with a narrower, lighter design and open splint joint that fits into comfortable shoes. Features soft inside padding and can be worn day and night, with HMV aid number 23.01.01.1001 enabling health insurance coverage with prescription. 100% produced and assembled in Germany.
• Hallufix CanGo Black Therapy Sandal Elegant therapy sandal with the patented individually adjustable big toe strap (twist button mechanism) that gently corrects hallux valgus deformities every time the shoe is worn, moving the bone back to its original shape. Made from high-quality smooth black leather.
• Hallufix GinkGo Therapy Sandal Elegant heel suede sandal in brown for the correction of hallux valgus, with two robust Velcro fasteners and non-slip outsoles. Features the patented adjustable big toe strap for non-surgical correction.
• Hallufix MediGo Therapy Sandal Therapy sandal with a heel strap for optimal hold, specially developed for medical workplace use, with white smooth leather upper and the patented big toe strap for hallux valgus correction.
• Hallufix SunGo Therapy Mule Collection Therapy mule collection including the SunGo Gold (suede mule in biscuit gold) and the 2024 pastel additions SunGo Sand, SunGo Lilac, and SunGo Pistachio. Each model features the patented individually adjustable big toe strap for gentle correction of hallux valgus.
• Hallufix AllGo Therapy Mule Elegant mule in black smooth leather for the correction of hallux valgus, suitable for professional and casual wear, featuring the patented individually adjustable big toe strap.
• Hallufix BerryGo Therapy Mule Mule in berry-colored suede with the individually adjustable big toe strap for hallux valgus correction, suitable for both professional and casual wear.
• Hallufix BianGo Therapy Mule Completely white smooth leather mule with the individually adjustable big toe strap for hallux valgus correction.
• Hallufix FreeGo Therapy Mule Nut-brown suede mule with the individually adjustable big toe strap for hallux valgus correction.
• Hallufix LowGo Therapy Mule Open heel suede mule in dark blue with two Velcro fasteners, non-slip outsoles, and a replaceable insole for hallux valgus correction.
• Hallufix Softies Toe Spreader TPE gel toe spreader that separates the big toe from the second toe to avoid pressure points and friction in hallux valgus, available in two sizes.
• Hallufix Softies Hammer Toe Pads Gel pads that bring toes into a stretched position to relieve and protect toe tips in cases of hammer and claw toes, available in two sizes.
• Hallufix Softies Bunion Protector PLUS Double protection device combining bunion protection with toe spreading to prevent friction and pressure points at the bunion area.
• Hallufix Mid-foot Brace with Pelotte Metatarsal support with an individually adjustable pad (pelotte) that straightens the transverse arch and distributes pressure, stabilising and relieving the midfoot. One size fits all, can be worn on left and right.
• Hallufix Taping Loop Skin-friendly elastic loop that moves the big toe back to its natural position for the correction of hallux valgus and hammer toe. Available in beige, blue, and brown, sizes 31-32 through 47-48, machine washable at 30°C.
• Hallufix Smoothie Care Emulsion Care emulsion for intensive care of painful bunions, formulated with essential oil of wintergreen, designed to support therapy when using Hallufix splints and sandals. Available in 30ml and 75ml sizes.
• Hallufix Replacement Sets for Splints Replacement sets for the Hallufix Classic and Slim Comfort 2.0 hallux valgus splints, including gel ring, metatarsal, and toe bandage. One size fits all.

Quantifiable outcome

• Corrects big toe malposition not only at rest but also when walking and standing
• +5 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Medical Supply Retailers (25+ Partners in Europe)coreChannel Partner/ Reseller/ DistributorDistribution partners throughout Europe and worldwide including Japan, South Korea, India, and Kuwait. Medical supply stores, orthopaedic shops, and pharmacies sell Hallufix products with health insurance reimbursement capability.
• Amazon and eBayminorChannel Partner/ Reseller/ DistributorThird-party marketplace platforms where Hallufix products are sold, though the company actively fights counterfeit sellers on these platforms.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• medi GmbH & Co. KG: medi is a German medical device company specializing in orthopedic braces, compression therapy, and foot care products. It is a comparable German-headquartered medical device peer serving the same medical supply retail and prescriber channels, with a broader product portfolio that includes foot/ankle orthoses.
• Ottobock SE & Co. KGaA: Ottobock is a global German leader in orthopedic technology, prosthetics, and orthotic devices. While primarily focused on prosthetics and larger braces, it is a broad incumbent peer in the German and international orthopedic device market, with some overlap in foot/ankle orthotic categories.
• Dr. Scholl's: Dr. Scholl's is a globally recognized foot care brand offering insoles, orthotic inserts, and bunion products. While operating at much larger scale and broader scope, it is a relevant incumbent competing in the OTC foot care and orthotic category, including hallux valgus products.
• Bort Medical (Sport-Tiedje Group): Bort Medical is a German manufacturer of orthopedic braces, supports, and bandages including foot/ankle products. It is a comparable German orthopedic peer selling through similar medical retail and prescriber channels, overlapping with Hallufix in the orthopedic support category.
• Bauerfeind AG: Bauerfeind is a leading German manufacturer of orthopedic braces, supports, and compression stockings. While much larger and broader in scope than Hallufix, it is a direct competitor in the German orthopedic appliance market, selling foot/ankle braces and supports through medical supply retailers and pharmacies — overlapping channels and customers.

Others

• Algeos (Algeco): Algeos is a UK-based distributor and manufacturer of podiatry, orthopedic, and foot care supplies. It is a comparable supply-chain peer in the podiatry and orthopedic retail channel, distributing similar foot/ankle products to medical supply stores, podiatrists, and orthopedic specialists.

Direct peers

• Ofa Bamberg GmbH: Ofa Bamberg is a German manufacturer of medical compression stockings, orthopedic supports, and foot care products. It is one of the closest direct comparables to Hallufix in size, geography, and channel, selling orthopedic aids including foot supports through German medical supply stores with health insurance reimbursement.
• Bunion Bootie: Bunion Bootie is a US-based company selling soft bunion splints and braces directly to consumers. It is a direct peer in the hallux valgus splint product category, competing on the same core use case (conservative bunion correction) through D2C e-commerce channels.
• Darco International: Darco International is a US-based manufacturer specializing in foot and ankle orthopedic products, including post-operative footwear, braces, and offloading devices. It is a direct peer in the foot/ankle orthopedic segment, selling to podiatrists and medical supply retailers with comparable clinical use cases.

Emerging players

• FootActive: FootActive is a European brand of insoles and orthotic foot care products sold direct to consumers and through retailers. It is an emerging player in the foot orthotic category, with partial overlap to Hallufix in the OTC foot care positioning, though it focuses on insoles rather than bunion splints.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@diehallufixag6051
• Instagraminstagram.com/hallufix_ag
• LinkedInlinkedin.com/company/hallufix-ag

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hallufix