FootActive
FootActive is a UK-based direct-to-consumer e-commerce company that designs, distributes and retails podiatrist-developed orthotic insoles and orthopaedic footwear targeting specific foot conditions, serving consumers across the UK, Spain, France and Germany alongside NHS healthcare supply.
- Company typePrivate
- Founded2010
- HeadquartersWincanton, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What FootActive does
FootActive is a UK-based direct-to-consumer orthotic insole and foot care product company headquartered in Wincanton, Somerset. Founded in 2010 and operating with 11-50 employees, the company develops, distributes and retails podiatrist-developed orthotic insoles targeting specific foot conditions including plantar fasciitis, metatarsalgia, Achilles tendonitis, flat feet/over-pronation, Sever's disease, and arthritis-related foot pain. Its product portfolio spans condition-specific and activity-specific insoles (comfort, sports, work, kids, medical, UltraLite, Sensi), orthopaedic footwear (shoes, slippers, flip flops and sandals with arch support), compression socks, and complementary foot care accessories under sub-brands including MoFlo NXT (odour-control spray) and Green Steps ECO (sustainable insoles).
The company's underlying technology is biomechanical orthopaedic engineering: insoles are developed by podiatrists in collaboration with physiotherapists to provide targeted arch and heel support, distributing load to the heel, arch, or ball of the foot depending on condition. Product prices range from £12 for accessory sprays to £55 for arch-support slippers, with free UK shipping above £15. FootActive has held NHS-approved supplier status since 2010, providing bulk orthotic insoles to healthcare institutions as a regulated channel.
The business model is predominantly direct-to-consumer e-commerce across four regional storefronts - UK (footactive.co.uk), Spain, France and Germany - supplemented by an outlet store for discounted inventory. Revenue mechanics are one-time unit sales of physical goods, with no subscription or licensing model. The company also operates a content-led acquisition strategy via an educational blog and foot-condition resource hub targeting condition-specific SEO queries. Customer segments span individuals with chronic foot conditions, athletes, children, diabetic/arthritis patients, and professionals requiring all-day occupational foot support.
FootActive firmographics
Firmographics- Name
- FootActive
- Legal name
- FootActive
- Website
- https://footactive.co.uk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FootActive is a UK-based direct-to-consumer e-commerce company that designs, distributes and retails podiatrist-developed orthotic insoles and orthopaedic footwear targeting specific foot conditions, serving consumers across the UK, Spain, France and Germany alongside NHS healthcare supply.
- Ownership category
- akta.pro rank
FootActive industry classification
Industry- Product category
- Orthotic Insoles
- NAICS
- Shoe Retailers (45821), Footwear Manufacturing (3162), Footwear Merchant Wholesalers (42434)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Retail-Shoe Stores (5661), Footwear, (No Rubber) (3140)
- akta.pro primary industry
- Comfort, Orthopedic & Medical Footwear (CRAAACAG)
- akta.pro secondary industries
- Comfort, Orthopedic & Medical Footwear Retail (CRAAADAG), Footwear Components & Materials (Uppers, Soles, Laces, Insoles) (CRAAACAK), Foot Care & Orthotics OTC (Corn/Callus Care, Insoles, Athlete’s Foot Treatments) (CRADAMAL), Specialty & Orthopedic Footwear Manufacturing (Medical/Diabetic/Custom) (IMAOAIAI)
Keywords
Where FootActive is headquartered
LocationHeadquarters
- HQ city
- Wincanton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
FootActive business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Orthotic Insole Sales: Direct sales of orthotic insoles and shoe inserts targeting various foot conditions including Plantar Fasciitis, Flat Feet, Achilles Tendonitis, and arthritis. Products sold at price points ranging from £15 to £26.
- Orthopaedic Footwear Sales: Sales of orthopaedic footwear including shoes with arch support, flip flops, sandals, and slippers with arch support, ranging from £55 for slippers.
- Foot Care Accessories: Sales of complementary foot care products including MoFlo NXT Fabric Spray (£12), compression socks (£15), and other foot care accessories.
- NHS/Healthcare Supply: Bulk supply of orthotic insoles to NHS healthcare institutions, established since 2010 as an approved supplier.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Plantar Fasciitis Insoles |
| Unit Pricing | Pay-as-you-go | FootActive Comfort |
| Unit Pricing | Pay-as-you-go | FootActive Kids ¾ Length |
| Unit Pricing | Pay-as-you-go | Plantar Fasciitis Compression Socks |
| Unit Pricing | Pay-as-you-go | FootActive Metatarsalgia Full-Length |
| Unit Pricing | Pay-as-you-go | MoFlo NXT Fabric Spray |
| Unit Pricing | Pay-as-you-go | FootActive Workmate |
| Unit Pricing | Pay-as-you-go | Arch Support Slippers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
FootActive product offering
Product offeringCore offering
FootActive manufactures and distributes podiatrist-developed orthotic insoles, orthopaedic footwear (shoes, slippers, sandals, flip flops with arch support), compression socks, and foot care accessories such as the MoFlo NXT fabric spray. The product range targets specific conditions (Plantar Fasciitis, Achilles Tendonitis, Metatarsalgia, Morton's Neuroma, Sever's Disease, Bunions, Flat Feet, Arthritis, Diabetic Foot) and activities (running, football, hiking, work, etc.). Products are sold primarily direct-to-consumer through the company's own regional e-commerce websites (UK, ES, FR, DE), with supplemental bulk supply to the NHS.
Product overview
FootActive is a UK-based orthotic insole and foot care product company offering a comprehensive portfolio of podiatrist-developed shoe inserts and orthotic insoles. The core product line includes specialised insoles targeting specific conditions (Plantar Fasciitis, Metatarsalgia, Sports, Work, Medical, Kids) alongside orthopaedic footwear, compression socks, and foot care accessories. Products are developed in collaboration with podiatrists and physiotherapists, and the company has been an NHS-approved supplier since 2010. The portfolio ranges from condition-specific orthotics to everyday comfort products, with a sub-brand (Green Steps ECO) focusing on sustainable materials.
Differentiator
Problem solved
Functional benefit
Brands
- MoFlo NXT: Natural odour control fabric spray product line
- Green Steps ECO
Products and services
- Plantar Fasciitis Insoles Orthotic insoles specifically designed to relieve plantar fasciitis pain through arch support and heel cushioning, aimed at individuals with heel pain and chronic foot discomfort.
- FootActive Comfort General comfort orthotic insoles for everyday wear, targeting users with flat feet or over-pronation who need daily arch support and cushioning.
- FootActive Kids 3/4 Length Orthotic insoles designed for children's developing feet, providing arch support in a shorter 3/4 length format suitable for growing feet and treatment of conditions such as Sever's disease.
- FootActive Kids Full Length Full-length orthotic insoles for children, providing developmental foot support and arch alignment for kids needing more comprehensive foot coverage.
- FootActive Sports Sports orthotic insoles designed for high-impact athletic activities, providing targeted support for Achilles Tendonitis and helping prevent sports-related foot strain across multiple sports.
- FootActive Football Plus Specialised football boot insoles with enhanced support for footballers, providing stabilising orthotic performance inside football boots during play.
- FootActive Metatarsalgia Full-Length Full-length orthotic insoles designed to relieve ball-of-foot pain (metatarsalgia) and Morton's Neuroma by redistributing pressure to relieve the forefoot.
- FootActive Medical Full Length Medical-grade full-length orthotic insoles providing comprehensive foot support and correction for users needing clinical-grade orthotics.
- FootActive Medical 3/4 Length Medical-grade 3/4 length orthotic insoles for targeted foot support, fitting into shoes where full-length orthotics are not appropriate.
- FootActive Workmate Work-specific orthotic insoles designed for occupational footwear, providing comfort and support for people on their feet throughout the working day.
- FootActive UltraLite Lightweight orthotic insoles designed to reduce bulk while still delivering arch support for users prioritising low-profile inserts.
- FootActive Sensi Sensi orthotic soles designed specifically to alleviate painful foot conditions associated with diabetes, arthritis, and bunions, providing cushioned and sensitive support.
- Green Steps ECO Plantar Fasciitis Insoles Sustainable eco-friendly plantar fasciitis insoles under the Green Steps ECO sub-brand, made with environmentally conscious materials to deliver the same support with reduced environmental impact.
- Plantar Fasciitis Compression Socks Compression support socks that work alongside insoles for plantar fasciitis relief, providing graduated compression around the foot and arch without restricting motion.
- MoFlo NXT Fabric Spray Natural odour control fabric spray under the MoFlo NXT sub-brand, designed to freshen footwear between wears.
- Orthopaedic Footwear Range of orthopaedic footwear with built-in arch support including everyday shoes, work boots, athletic footwear, slippers, flip flops, and sandals for users who prefer integrated support in their footwear.
- Arch Support Slippers Orthopaedic slippers with built-in arch support designed for home comfort wear, delivering orthotic benefits while relaxing.
- Arch Support Flip Flops & Sandals Flip flops and sandals with built-in arch support for warm-weather and casual wear, providing orthotic benefits in open footwear.
Quantifiable outcome
- Foot function restoration to normal with daily use over time
- +2 more outcomes
Companies that use FootActive
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
FootActive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
FootActive partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NHScoreFootActive has been an NHS-approved supplier of orthotic insoles in the UK since 2010, in recognition of their effectiveness at correcting a wide range of foot problems. This supply relationship provides institutional credibility and ongoing volume sales to healthcare institutions.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
FootActive competitors and assessment
Company assessmentDirect peers
- Sole: Custom-mouldable orthotic insole brand sold primarily through DTC and podiatry channels. Highly comparable in podiatrist-validated positioning and condition-specific custom insole value proposition.
- Powerstep: US-headquartered orthotic insole specialist offering condition-specific and activity-specific SKUs at similar price points. Highly comparable product portfolio and target customer profile (foot pain sufferers, athletes, workers).
- Currex: Sports-focused orthotic insole brand offering activity-specific profiles (running, hiking, skiing, football). Comparable in activity-specific SKU depth and biomechanical product engineering.
- Aetrex: Orthotic footwear and insole company combining comfort insoles with orthopaedic-friendly shoes and sandals. Comparable in combining insoles with arch-support footwear, and in podiatrist-grounded product positioning.
- Superfeet: Premium performance-oriented orthotic insole brand with strong positioning in running, hiking, and sports footwear. Comparable in condition- and activity-specific product segmentation and podiatrist-style biomechanical claims.
- Dr. Scholl's: Global leader in mass-market orthotic insoles and foot care products. Closest direct competitor on insoles for common conditions (plantar fasciitis, metatarsalgia), with extensive pharmacy and retail distribution FootActive lacks.
- Protalus: DTC-focused orthotic insole brand emphasizing biomechanical alignment and condition-specific relief. Comparable in DTC go-to-market, condition-targeted product positioning, and podiatry-grounded claims.
- Scholl: Iconic OTC foot care and insole brand with deep UK and European retail presence across pharmacy channels. Directly comparable in product mix (insoles, foot care) and target consumer (foot pain sufferers), though Scholl operates at significantly larger scale and broader product breadth.
Broad incumbents
- Bauerfeind: German medical device manufacturer with broad orthopaedic portfolio including foot orthoses, compression stockings, and supports. Comparable in the medical-grade orthotic positioning and German/European institutional channel footprint.
- Birkenstock: Iconic footbed footwear brand whose contoured cork footbeds serve a similar end-use (orthopaedic-grade foot support) and benefit from extensive global brand awareness. FootActive competes for a share of the comfort/orthopaedic footwear wallet.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
FootActive social profiles
Digital presenceFootActive compliance and trust
Trust signalCompliance1 record
FootActive financial estimates
Financial estimateRevenue estimate
Valuation estimate
FootActive leadership team
Management profileNumber of profiles
FootActive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FootActive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FootActive
What does FootActive do?
FootActive manufactures and distributes podiatrist-developed orthotic insoles, orthopaedic footwear (shoes, slippers, sandals, flip flops with arch support), compression socks, and foot care accessories such as the MoFlo NXT fabric spray. The product range targets specific conditions (Plantar Fasciitis, Achilles Tendonitis, Metatarsalgia, Morton's Neuroma, Sever's Disease, Bunions, Flat Feet, Arthritis, Diabetic Foot) and activities (running, football, hiking, work, etc.). Products are sold primarily direct-to-consumer through the company's own regional e-commerce websites (UK, ES, FR, DE), with supplemental bulk supply to the NHS.
Is FootActive a public or private company?
FootActive is a private company. It is classified as unknown and is currently operating.
When was FootActive founded?
FootActive was founded in 2010. It employs 11 to 50 people.
Where is FootActive based?
FootActive is headquartered in Wincanton, United Kingdom, in the Europe region.
How does FootActive make money?
Four revenue lines are on record. Orthotic Insole Sales are the primary driver. The others are orthopaedic Footwear Sales, foot Care Accessories and NHS/Healthcare Supply.
Who are FootActive's main competitors?
Direct peers on record are Sole, Powerstep, Currex, Aetrex, Superfeet, Dr. Scholl's, Protalus and Scholl. Broad incumbents are Bauerfeind and Birkenstock.
Does FootActive have an API?
No public API is recorded for FootActive.
What industry is FootActive in?
FootActive's product category is Orthotic Insoles. Its primary akta.pro industry code is CRAAACAG, Comfort, Orthopedic & Medical Footwear, with a secondary code of CRAAADAG, Comfort, Orthopedic & Medical Footwear Retail. Its NAICS code is 45821 and its SIC code is 3842.