Candid Career
Candid Career, a sub-brand of uConnect Inc., is a B2B video content platform that licenses a curated library of career-exploration videos to colleges, universities, and high schools for student access via their career-services portals.
- Company typePrivate
- Founded2008
- HeadquartersAnnapolis, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Candid Career firmographics
Firmographics- Name
- Candid Career
- Legal name
- uConnect Inc.
- Website
- https://candidcareer.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Candid Career, a sub-brand of uConnect Inc., is a B2B video content platform that licenses a curated library of career-exploration videos to colleges, universities, and high schools for student access via their career-services portals.
- Ownership category
- akta.pro rank
Candid Career industry classification
Industry- Product category
- Career Education Video Platform
- NAICS
- Business Schools and Computer and Management Training (6114)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Career Exploration & Job Shadowing Programs (EDAMAKAC)
- akta.pro secondary industries
- Workforce & Career Transition Noncredit Programs (EDAAAEAC), Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH)
Keywords
Where Candid Career is headquartered
LocationHeadquarters
- HQ city
- Annapolis
- HQ country
- United States
- HQ region
- North America
Markets served
Candid Career business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain
Revenue model
- Institutional Video Licensing: Licensing model where educational institutions (colleges, universities, high schools) pay for access to the Candid Career+ video library, which is then made available to their students through the school's career services portal.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Candid Career product offering
Product offeringCore offering
Candid Career+ is a subscription-based career video library platform that licenses access to thousands of career-focused videos covering diverse topics, industries, and career advice. Educational institutions (colleges, universities, and high schools) acquire the license and provide students access through their school's career services portal, replacing the need for institutions to source or produce this content independently.
Differentiator
Problem solved
Functional benefit
Brands
- Candid Career+: Career-focused video library providing thousands of career exploration videos covering various topics, industries, and advice for students.
Products and services
- Candid Career+ Subscription-based career video library platform providing career teams at educational institutions access to thousands of career-focused videos covering topics, interests, industries, and advice. Students access the content through their school's career services portal after institutional licensing.
Companies that use Candid Career
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
Candid Career technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Candid Career partnerships and signals
Strategic signalScale indicators1 record
Candid Career competitors and assessment
Company assessmentOthers
- CareerEco: CareerEco provides virtual career fairs and event services to colleges, universities, and employers. It addresses an adjacent career-services buyer and shares the higher-ed institutional channel with Candid Career.
- Quintessential Careers: Quintessential Careers publishes career development articles, guides, and videos aimed at students and job seekers. It is an adjacent career-content resource that overlaps thematically with Candid Career's content focus.
Broad incumbents
- Skillsoft: Skillsoft provides enterprise and educational institutions with video-based learning content, including career and professional development libraries. It competes for similar institutional buyers across both higher ed and corporate training.
- Coursera: Coursera partners with universities to deliver online learning content, including career-oriented specializations. Its institutional B2B motion and video course catalog overlap with Candid Career's higher-ed distribution and content model.
- LinkedIn Learning: LinkedIn Learning offers a broad catalog of career and skills video content, including pathways for students and professionals. It is a larger incumbent alternative that educational institutions and students may consider alongside Candid Career+.
Emerging players
- The Muse: The Muse offers career advice, company research, and career content aimed at students and professionals. While its primary motion is direct-to-consumer, its content library overlaps with Candid Career's career-exploration focus.
Direct peers
- uConnect: uConnect is the parent company of Candid Career and operates its own career services platform for higher education. It sells into the same institutional buyers (career services departments) with adjacent career content and software offerings.
- Firsthand (formerly Vault): Firsthand provides career insights, employer research, and career-readiness content to universities and students. Its career content library model and higher-ed distribution channels are directly comparable to Candid Career+.
- Handshake: Handshake is the leading career services platform for US higher education, connecting students with employers and career resources. It directly overlaps with Candid Career's institutional career-services distribution model and student audience.
- Big Interview: Big Interview provides video-based interview preparation and career readiness content to students and educational institutions. It overlaps with Candid Career's career-focused video library model and B2B2C institutional sales approach.
Market position
Customer concentration
Candid Career social profiles
Digital presenceCandid Career financial estimates
Financial estimateRevenue estimate
Valuation estimate
Candid Career leadership team
Management profileNumber of profiles
Candid Career funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Candid Career M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Candid Career
What does Candid Career do?
Candid Career+ is a subscription-based career video library platform that licenses access to thousands of career-focused videos covering diverse topics, industries, and career advice. Educational institutions (colleges, universities, and high schools) acquire the license and provide students access through their school's career services portal, replacing the need for institutions to source or produce this content independently.
Is Candid Career a public or private company?
Candid Career is a private company. It is classified as corporate owned and is currently operating.
When was Candid Career founded?
Candid Career was founded in 2008. It employs 1 to 10 people.
Where is Candid Career based?
Candid Career is headquartered in Annapolis, United States, in the North America region.
How does Candid Career make money?
One revenue line is on record: institutional Video Licensing.
Who are Candid Career's main competitors?
Others on record are CareerEco and Quintessential Careers. Broad incumbents are Skillsoft, Coursera and LinkedIn Learning. The Muse is listed as an emerging player. Direct peers are uConnect, Firsthand (formerly Vault), Handshake and Big Interview.
Does Candid Career have an API?
No public API is recorded for Candid Career.
What industry is Candid Career in?
Candid Career's product category is Career Education Video Platform. Its primary akta.pro industry code is EDAMAKAC, Career Exploration & Job Shadowing Programs, with a secondary code of EDAAAEAC, Workforce & Career Transition Noncredit Programs. Its NAICS code is 6114 and its SIC code is 8200.