American Made Beauty

Name

American Made Beauty

Website

https://americanmadebeauty.com

Company type

Private

Founded year

2023

Headcount range

11–50 employees

Short description

American Made Beauty is described as a marketplace for verified US-manufactured beauty and wellness brands, serving consumers seeking domestically made personal-care products. No active commerce operations, products, revenue, customers, or team are documented in the available input.

Ownership category

akta.pro rank

Product category

Beauty & Wellness Marketplace

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Beauty & Personal Care Marketplaces (CRAFABAB)

Keywords

• Beauty marketplace
• American made products
• Wellness brand directory
• Domestic beauty brands
• Verified us manufacturers

Headquarters

HQ city

Redondo Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Core offering

American Made Beauty operates as an online marketplace that curates and lists beauty and wellness brands whose products are verified to be manufactured in the United States. It functions as a discovery and shopping destination connecting shoppers with domestically produced beauty and personal care offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• American Made Beauty Marketplace Online marketplace platform aggregating beauty and wellness brands verified to be manufactured in America, providing consumers with a single destination to discover and purchase domestically made beauty products.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Ulta Beauty: Ulta Beauty is the largest U.S. beauty retailer with a broad assortment of mass and prestige brands. It serves as a comparable incumbent establishing the scale and competitive dynamics of the U.S. beauty retail market.
• Goop: Goop operates a content-driven beauty and wellness storefront with curated brand assortments. It is a broad incumbent in the clean/wellness beauty space, comparable to American Made Beauty's aspirational positioning.
• Sephora: Sephora is the largest multi-brand beauty retailer globally, operating both stores and a marketplace-style storefront. It is a broad incumbent in the beauty retail space against which any curated beauty marketplace is benchmarked.

Emerging players

• NakedPoppy: NakedPoppy is a curated beauty marketplace that recommends clean beauty products to consumers. Its curated, values-driven marketplace approach is closely comparable to American Made Beauty's intended model.
• Mented Cosmetics: Mented Cosmetics is a DTC beauty brand focused on products for women of color. While it is a brand rather than a marketplace, it shares the focus on values-driven beauty segments and serves as a potential supply-side participant.

Direct peers

• Violet Grey: Violet Grey is a curated beauty retailer offering editor-selected prestige beauty products via e-commerce. Its curated marketplace model and beauty-specialist positioning make it a close comparable to American Made Beauty.
• Credo Beauty: Credo Beauty operates a curated marketplace of clean and non-toxic beauty brands with strict ingredient standards. Its standards-based curation model is highly comparable to American Made Beauty's verification-based positioning for a value-driven niche.
• Beautylish: Beautylish is an online beauty retailer and marketplace that curates and sells a wide range of beauty products. It is directly comparable as a digital-first curated beauty marketplace serving enthusiast consumers.
• Thirteen Lune: Thirteen Lune is a curated beauty e-commerce platform focused on brands owned by people of color. It is a directly comparable curated marketplace with a values-based brand selection approach.

Others

• Indie Beauty Expo: Indie Beauty Expo operates as a B2B marketplace and trade show for independent beauty brands. It is comparable as an ecosystem player connecting independent beauty brands with retailers and consumers.

Market position

Customer concentration

• Xx.com/MadeinUSABeauty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Made Beauty