SCHEIN & SEIN

What SCHEIN & SEIN does

SCHEIN & SEIN (legal entity: A. Eckert & C. Wetzel GbR) is a Leipzig-based communication design and web development agency operating as a 'Manufaktur' (workshop), founded around 2013/2014 by Annekathrin Eckert and Christian Wetzel. The firm serves small and medium-sized enterprises (KMU) in Leipzig and across Germany, with an explicit policy against consumer contracts. Its portfolio spans corporate design, graphic design (print), responsive web design, web development, content production, online marketing, and strategic consulting.

The agency builds primarily on Kirby CMS as its preferred platform, supplemented by WordPress and Redaxo (the latter phased out by 2019). Technical work includes custom administrative backends, API integrations (e.g., mobile.de for Automobile Müller), modular microsites, Mailchimp newsletter systems, and a tailored booking/administration tool for hpa Köln. Hosting is delivered via Hetzner Online GmbH (EU), with analytics through Google Analytics and video collaboration via Jitsi Meet. The firm recently formalized an AI-generated content service (text, image, audio, video) with client opt-out provisions.

Revenue is generated through project-based work contracts (Werkverträge) with individualized proposals, supplemented by optional recurring maintenance agreements and bundled hosting/domain brokerage. Pricing is fully bespoke with no public rate card. Distribution is exclusively direct (contact form, email, phone), with marketing driven by a portfolio website of approximately 50 named client references, AGD membership signaling, and referral-based acquisition. The firm does not maintain active social media channels or a published blog.

Name

SCHEIN & SEIN

Legal name

A. Eckert & C. Wetzel GbR

Website

https://scheinundsein.de

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

SCHEIN & SEIN is a Leipzig-based German communication design and web development agency (GbR) serving small and medium-sized enterprises. It offers corporate design, graphic design, responsive web design, CMS-based web development, content production, and online marketing, primarily built on Kirby CMS.

Ownership category

akta.pro rank

Product category

Communication Design & Web Development Services

akta.pro primary industry

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

akta.pro secondary industry

SEO/SEM & Performance Marketing Tools (BPAMALAM)

Keywords

• Corporate design services
• Web development agency
• Graphic design services
• Responsive web design
• Content production services

Headquarters

HQ city

Leipzig

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Design & Web Development Projects: The primary revenue stream consists of project-based fees for corporate design, web design, web development, graphic design, content production, and consulting services. Pricing is determined through individual proposals and contracts based on project scope. Contracts are generally structured as work contracts (Werkverträge) under German law.
2. Website Maintenance and Support: Post-launch maintenance and support services offered to clients on an optional basis. Includes troubleshooting and browser-version-specific updates. Not automatically provided; requires separate individual agreements.
3. Web Hosting: Website hosting services provided to clients using third-party servers (Hetzner). Hosting administration and management is handled by the agency. Offered as part of a service bundle or as a standalone service.
4. Domain Registration: Domain registration services offered as a intermediary/brokerage between clients and domain registrars. The actual registration contract is between the client and the respective registry.
5. Print Production Execution: The agency manages the execution of print orders (flyers, brochures, posters, catalogs) either as a direct transaction (acting as principal) or as an intermediary (brokerage model), depending on the arrangement.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Schein & Sein is a Leipzig-based communication design and web development agency (Manufaktur) that plans, designs, and realizes corporate identities, responsive websites, microsites, online shops, and complex web applications for small and medium-sized enterprises. Their work spans print and digital media, including logo and brand systems, graphic design, CMS implementations (primarily Kirby), SEO, newsletter marketing, and ongoing website hosting, maintenance, and domain registration.

Product overview

Schein & Sein is a Leipzig-based communication design and web development agency operating as 'Manufaktur für Design und Internet.' The company is organized as a GbR (Annekathrin Eckert & Christian Wetzel GbR) and offers an integrated portfolio of creative and technical services. The core offering spans six main areas: Corporate Design (logo, color, typography, image concepts), Graphic Design (print materials), Responsive Web Design (websites, microsites, landing pages, newsletters, online shops, blogs), Web Development (CMS, shop systems, interactive web applications, API integrations, custom backends), Content Production & Online Marketing (SEO, social media, email marketing, photography, video), and Consulting/Planning/Conception. The agency specializes in building websites on Kirby CMS (the most frequently used platform) and also works with WordPress and Redaxo. Supporting services include web hosting (via Hetzner), domain registration, website maintenance, and specialized recruiting website solutions. The agency also explicitly offers AI-assisted content generation as part of its service delivery. Clients span small and medium-sized enterprises primarily in Leipzig and across Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Design Development of corporate identity elements including logo design, color concept, typography concept, image concept, style guides, and key visuals for small and medium-sized businesses.
• Grafikdesign (Graphic Design)
• Responsives Webdesign (Responsive Web Design)
• Webentwicklung (Web Development)
• Content Produktion & Online Marketing
• Beratung, Planung & Konzeption (Consulting, Planning & Conception)
• Webhosting Web hosting with at least 99% server availability on an annual average basis, including domain management, storage, email hosting, and SSL/TLS certificates via third-party provider Hetzner.
• Domainregistrierung (Domain Registration)
• Wartung und Betreuung von Webseiten (Website Maintenance & Support)
• Recruiting-Webseiten (Recruiting Websites)

Quantifiable outcome

• Website bounce rates halved, Google ranking significantly improved, intuitive content management
• +2 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability1 record

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• kempertrautmann: Hamburg-based creative agency (part of Jung von Matt) focused on brand communication and digital experiences. Comparable in offering integrated brand-and-digital work for German clients, with a similar bespoke agency approach.
• KMS Team: Munich-based brand consultancy delivering brand strategy, corporate design and digital implementation for established German and international companies. Comparable in combining brand identity work with downstream digital execution, similar to Schein & Sein's end-to-end offering.
• Scholz & Volkmer: Wiesbaden-based German digital creative agency offering brand communication, web design and development for corporate clients. Comparable to Schein & Sein in its integrated design-plus-development service model targeting quality-conscious German clients.
• Kolle Rebbe: Hamburg-based creative agency offering brand communication, corporate design and digital products. Comparable in its full-service creative-to-digital delivery model for German mid-market and enterprise clients.
• Meiré und Meiré: Cologne-based creative agency with a comparable boutique positioning, delivering brand identity, communication design and digital projects. Similar in size philosophy and emphasis on individualized creative output rather than templated solutions.

Broad incumbents

• Jung von Matt: Hamburg-headquartered major German creative agency network. Overlaps with Schein & Sein's brand identity and digital work but at much larger scale, serving international enterprise clients rather than SMEs.
• nexum: Cologne-based digital agency delivering strategy, platforms, content and CRM for mid-market and enterprise clients. Comparable in its web development and content production capabilities but at meaningfully larger scale and with broader service portfolio.
• TLGG: Berlin-based digital agency with a broader portfolio spanning strategy, content, technology and communications. Overlaps with Schein & Sein's digital and content production services but operates at significantly larger scale and with enterprise clients.
• diva-e: Germany-wide digital services provider covering strategy, platforms, content and marketing technology. Overlaps with Schein & Sein's web development and online marketing services but operates as a much larger digital implementation partner.
• Serviceplan Group: Munich-based Europe's largest independent agency group covering brand, digital, media and technology. Overlaps with Schein & Sein's full-service creative/digital delivery but at vastly greater scale and with enterprise-grade clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/schein_und_sein

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SCHEIN & SEIN