What E. J. Metals does

E. J. Metals designs and manufactures specialized firefighting apparatus with a primary focus on ultra high pressure (UHP) fire suppression systems. The company, founded in 1998 and headquartered in New London, Wisconsin, operates with 11-50 employees and produces patented UHP pump systems (outputs ranging from 6 GPM @ 1,800 PSI to 20 GPM @ 1,500 PSI) using ceramic-lined triplex plunger pumps, alongside water dump chutes (including the proprietary New Maddic auto-extending model), UTV fire and EMS units, gull-wing door systems, and complete wildland and specialized apparatus. The company was first to develop a hydraulically driven UHP system that eliminates the gas-engine dependency of conventional units, and its water atomization approach uses up to two-thirds less water than traditional systems, delivering roughly 15 minutes of firefighting capability from 70 gallons of water.

The business model is hardware sales of custom-engineered apparatus, with all quotes developed on a per-specification basis against customer requirements (chassis selection such as Ford F-450/F-550, Polaris Ranger, John Deere Gator, or Kubota, pump configuration, water tank size, and integration package). Go-to-market combines direct sales to fire departments, municipal and tribal agencies, and industrial customers via phone, email ([email protected]), and a website-driven contact process, alongside an OEM component business in which more than 40 tanker/tender manufacturers integrate EJM dump chutes into their apparatus. Distribution is supplemented by a dealer network and resellers such as MacQueen Emergency for Polaris commercial chassis units, plus international direct sales demonstrated by a delivery to the Qatar Oilfield Supply Centre.

End customers include U.S. municipal fire departments (New London, Harlan IA, Oak Grove, Cottage Grove, Altoona, Painted Post, Wiyot Tribal Agency, New Woodstock), military (U.S. Navy, Indiana National Guard), and industrial accounts (Exxon Mobil). E.J. Metals was recently acquired by Skeeter Brush Trucks, an industry leader in wildland and specialized apparatus, and now operates as a subsidiary combining EJM UHP technology with Skeeter's brush truck and apparatus platform; the Siddons Martin Emergency Group is associated with the domain and legal policies. No public revenue, funding, or financial information is disclosed.

Name

E. J. Metals

Legal name

E.J. Metals

Website

https://ejmetals.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

E. J. Metals designs and manufactures ultra high pressure fire suppression systems, water dump chutes, UTV fire and EMS units, and wildland/specialized fire apparatus. The New London, Wisconsin company serves municipal fire departments, military, and oil and gas customers, and operates as a subsidiary of Skeeter Brush Trucks.

Ownership category

akta.pro rank

Product category

Firefighting Apparatus and Equipment

NAICS

Pump and Compressor Manufacturing (33391), Construction Machinery Manufacturing (333120), Fabricated Pipe and Pipe Fitting Manufacturing (332996)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Steel Pipe & Tubes (3317)

akta.pro primary industry

Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD)

akta.pro secondary industry

Fire Protection Piping & Sprinkler System Components (IMADALAJ)

Keywords

• Ultra high pressure firefighting
• Wildland fire apparatus
• Brush truck manufacturing
• Dump chute systems
• Fire suppression equipment

Headquarters

HQ city

New London

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D

Revenue model

1. Custom Fire Apparatus & UHP Systems: Design and manufacture of custom wildland fire trucks, UTV fire and EMS units, and ultra high pressure fire suppression systems. Products sold as complete units, skid units, or modular systems for various chassis platforms (Ford F-450 through F-550, Polaris Ranger, John Deere Gator, Kubota).
2. Water Dump Chutes & Components: 90-degree and straight dump chutes for tanker/tender trucks. Over 40 OEM manufacturers rely on EJM dump chutes. Available in 8, 10, and 12 inch diameters with manual or air-operated configurations.
3. Aftermarket Parts & Service: Replacement parts, winterization components, foam proportioners, hose reels, and accessories. NFPA 1901 compliant products.
4. Custom Fabrication & Integration: Custom gull-wing door systems, compartment solutions, pump platforms, and apparatus body modifications for various fire truck chassis.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

E.J. Metals designs and manufactures specialized firefighting apparatus and equipment, including ultra high pressure (UHP) fire suppression pump systems, UTV-mounted fire and EMS units, wildland brush trucks, water dump chutes, and gull-wing compartment doors. The company is the leading developer and pioneer of UHP firefighting technology in the U.S., serving municipal fire departments, military, oil and gas, and OEM tanker/tender manufacturers.

Product overview

E.J. Metals is a specialized firefighting equipment manufacturer producing ultra high pressure (UHP) fire suppression systems and wildland/specialty fire apparatus. The core product line centers on UHP Pump Systems, which are available in multiple flow rates (6, 8, 10, and 20 GPM) for various vehicle applications including UTVs, pickup trucks, and full-size fire apparatus. Supporting products include Water Dump Chutes (with the proprietary New Maddic(TM) automatically extending model), Gull-Wing Doors, and Custom Wildland Apparatus. The company recently acquired by Skeeter Brush Trucks, enabling a full line of fire suppression and apparatus solutions for wildland, SAR, and specialized applications.

Differentiator

Problem solved

Functional benefit

Brands

• Ultra High Pressure Fire Suppression: UHP Pump Systems product line - leading developer and manufacturer of ultra high pressure firefighting systems in the U.S.
• QuickForce
• New Maddic

Products and services

• UHP Pump Systems (Ultra High Pressure Fire Suppression) Ultra high pressure firefighting pump systems available in 6, 8, 10, and 20 GPM configurations with outputs ranging from 6 GPM @ 1,800 PSI to 20 GPM @ 1,500 PSI. Pioneering hydraulically driven UHP systems that use water atomization for effective firefighting with up to two-thirds less water than traditional systems. Designed for fire departments, military, and industrial applications.
• UTV Fire and EMS Units Fire-rescue rough terrain utility vehicles (RTV) designed for wildland firefighting and emergency medical transport. Units are designed to fit most UTV 4x4 and 6x6 models (Polaris Ranger, John Deere Gator, Kubota) and feature integrated ultra high pressure firefighting systems for off-road capability.
• Water Dump Chutes 90-degree and straight water dump chutes for tanker/tender trucks in 8, 10, and 12 inch diameters. The New Maddic automatic dump chute is the only automatically extending dump chute available in the fire service, with single-switch automatic extension and Ebro valve providing 2,500 GPM water discharge. Over 40 OEM manufacturers rely on EJM dump chutes.
• Gull-Wing Doors Compartment doors hinged at the roof rather than the side, designed for convenient access in tight firefighting spaces. Gull-wing doors require minimal side clearance and allow improved entrance/egress for firefighters carrying bulky gear.
• Wildland and Specialized Apparatus Custom wildland and specialized rescue vehicles and apparatus, including brush trucks, rescue units, and custom fire suppression solutions developed in conjunction with parent company Skeeter Brush Trucks. Built on chassis platforms including Ford F-450 through F-550.
• Power Box High pressure/high volume/hydraulic firefighting system combining 8 GPM @ 2,800 PSI UHP water discharge, 150 GPM @ 80 PSI high volume flow, and 1.5 GPM hydraulic fluid power for rescue tool operation. Features three independently or simultaneously operable systems.

Quantifiable outcome

• Uses up to two thirds less water and foam than traditional firefighting systems
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Skeeter Brush TruckscoreStrategic or Co-development PartnerE.J. Metals was acquired by Skeeter Brush Trucks, an industry leader in wildland and specialized apparatus. The acquisition enables E.J. Metals to offer a full line of fire suppression and apparatus solutions in conjunction with their parent company, combining EJM's UHP technology with Skeeter's brush truck expertise.
• HygenallminorChannel Partner/ Reseller/ DistributorE.J. Metals is a distributor for Hygenall ToxOff decontamination agent, which is military and government agency-approved for decontamination applications. The decon agent is used with EJM's UHP systems for decontamination of turnout gear, hoses, equipment and apparatus.
• MacQueen EmergencyminorChannel Partner/ Reseller/ DistributorMacQueen Emergency is a distributor of E.J. Metals products, specifically offering Polaris commercial chassis ultra high pressure skid units with MacQueen branding.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MacQueen Emergency: Distributor of emergency apparatus and a known reseller of E.J. Metals Polaris UHP skid units. Comparable as both a channel partner and a competing/adjacent seller of emergency vehicles to municipal customers.
• Waterous: Established fire pump manufacturer serving municipal and industrial fire services. Comparable as a fire pump specialist whose products are routinely built into the same apparatus and tender trucks E.J. Metals supplies chutes and components for.
• Akron Brass: Leading manufacturer of firefighting nozzles, monitors, valves, and electronic controls. Comparable as a fire apparatus component maker serving OEMs and end-customers in the same wildland and municipal fire service market.
• Task Force Tips: Manufacturer of fire nozzles, monitors, and foam equipment. Comparable as a U.S. specialist in firefighting nozzles and accessories — overlapping with EJM's patented TriPlex nozzle and pump system integrations.
• Skeeter Brush Trucks: Parent company and direct peer in wildland and specialized fire apparatus. Skeeter is an industry leader in brush trucks and now shares a product roadmap and distribution with E.J. Metals post-acquisition, making it the most operationally comparable entity.
• Hale Products: Major manufacturer of fire pumps, foam systems, and pump components used in fire apparatus. Comparable because Hale's pumps and pump panels are integrated into the same type of custom fire trucks E.J. Metals builds.
• W.S. Darley: Manufacturer of fire pumps (including the Darley PTO mid-ship pump used in EJM customer builds) and firefighting equipment with broad municipal and industrial distribution. Comparable as a pump and fire equipment specialist serving overlapping customer segments.

Broad incumbents

• REV Group (E-ONE, KME, Ferrara): Holds multiple fire apparatus brands (E-ONE, KME, Ferrara) serving municipal, industrial, and wildland customers. Comparable as a multi-brand incumbent with overlapping wildland and specialty apparatus offerings.
• Rosenbauer America: Major global fire apparatus manufacturer with broad municipal and wildland product lines, including pumpers and custom chassis. Comparable as a large incumbent offering wildland and specialty apparatus that overlap with EJM's brush truck and UHP-mounted truck offerings.
• Pierce Manufacturing: Subsidiary of Oshkosh Corporation and one of the largest U.S. fire apparatus makers. Comparable because Pierce sells custom pumpers, wildland apparatus, and custom chassis into the same municipal fire department buyer base as E.J. Metals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EJ-Metals-202721353176109

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E. J. Metals