Maquire
Maquire is a Sweden-based executive search and leadership recruitment firm founded in 2007, placing C-suite executives, directors and board members for listed, PE-backed, public sector and non-profit clients, operating as part of Maquire Group under Broviken ownership.
- Company typePrivate
- Founded2007
- HeadquartersGothenburg, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Maquire does
Maquire is a Swedish executive search and leadership recruitment firm founded in 2007 and headquartered in Gothenburg, with a second office in Stockholm. The firm identifies, attracts, and places senior executives, directors, and board members for clients including large listed companies, PE-backed firms, owner-led businesses, startups, public sector organizations, and non-profits — work grounded in a stated 'recruit people to context' methodology delivered by senior consultants, each with 10,000+ hours of recruitment experience. Core products include Executive Search, board recruitment (Styrelserekrytering), and cross-industry leadership recruitment, supported by an integrated technology stack comprising the Ponty ATS/CRM, Refapp for digital reference checks, Assessio for psychometric assessment, Prolegia for background screening, and the Mentr AI transcription tool adopted in 2025.
The firm's revenue model is professional services and project-based, with fees charged per completed executive or board placement, and additional revenue generated through its sister brands under the Maquire Group umbrella: Jerrie (specialist recruitment across finance, sales, HR, IT), Tidwell (leadership and organizational development), and Flipr (interim management and specialist staffing). Pricing is quote-based and not publicly disclosed; the go-to-market is sales-led enterprise field sales, with dedicated consultant teams (senior consultant, researcher, and digital marketing specialist) assigned to each engagement. Maquire Group is owned by Broviken, a Nordic private investment group focused on service-sector companies, and the firm cites a 95–100% customer recommendation and re-hire rate from quarterly client surveys, alongside a track record of nearly 2,000 completed executive search assignments.
Maquire firmographics
Firmographics- Name
- Maquire
- Legal name
- Maquire
- Website
- https://maquire.se
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Maquire is a Sweden-based executive search and leadership recruitment firm founded in 2007, placing C-suite executives, directors and board members for listed, PE-backed, public sector and non-profit clients, operating as part of Maquire Group under Broviken ownership.
- Ownership category
- akta.pro rank
Maquire industry classification
Industry- Product category
- Executive Search & Leadership Recruitment Services
- NAICS
- Executive Search Services (561312), Employment Placement Agencies and Executive Search Services (56131)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Healthcare & Life Sciences Leadership Search (BPACAAAE)
- akta.pro secondary industry
- Leadership Potential, High-Potential & Succession Assessments (BPACAMAH)
Keywords
Where Maquire is headquartered
LocationHeadquarters
- HQ city
- Gothenburg
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Maquire business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Executive Search & Leadership Recruitment: Professional services revenue model focused on executive search, leadership recruitment, and board recruitment. Fees are project-based, typically charged per completed assignment for recruiting executives, board members, and leadership positions.
- Leadership Development Services (via Tidwell): Leadership and organizational development services offered through affiliated brand Tidwell, including training management groups, developing leaders, and clarifying organizational cultures.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Maquire product offering
Product offeringCore offering
Maquire is a Nordic executive search and leadership recruitment firm that helps organizations hire senior executives, leaders, and board members. Working alongside sister companies in the Maquire Group, it also offers specialist recruitment (Jerrie), leadership development (Tidwell), and interim consulting (Flipr) as part of a broader leadership-talent offering.
Product overview
Maquire is a professional services firm — not a software product company — offering executive search, leadership recruitment, and board recruitment as its core service offerings. The company operates under the Maquire Group umbrella alongside three sister brands: Jerrie (specialist recruitment), Tidwell (leadership and organizational development), and Flipr (interim staffing). Maquire's core services include Executive Search for senior management and C-suite placements, Chefsrekrytering (executive/leadership recruitment) across all industries and ownership structures, and Styrelserekrytering (board recruitment) including board evaluations. Tidwell extends the offering by providing leadership development, management team coaching, and organizational culture services, creating a full-cycle talent solution spanning recruitment, selection, and post-placement development.
Differentiator
Problem solved
Functional benefit
Products and services
- Executive Search (Maquire core) Senior executive, leadership, and board recruitment services for Nordic organizations, delivered by senior consultants using context-focused search methodologies.
- Specialist Recruitment (Jerrie) Targeted specialist and professional recruitment services delivered by the Jerrie brand within the Maquire Group.
- Leadership Development (Tidwell) Leadership development programs delivered by the Tidwell brand within the Maquire Group to support newly placed leaders and existing leadership teams.
- Interim Consulting (Flipr) Provision of interim consultants and interim leadership through the Flipr brand within the Maquire Group, complementing permanent executive search.
Quantifiable outcome
- 95-100% of customers would hire Maquire again and recommend them to their network
- +1 more outcomes
Companies that use Maquire
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles1 record
Maquire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature1 record
Maquire partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- PontycorePonty provides system support for recruitment companies, executive search and interim staffing. The platform includes candidate management and customized CRM and sales support. Maquire Group has collaborated with Ponty since 2015, with the partnership strengthening particularly in 2022 as both companies grew together.
- RefappcoreJerrie & Maquire were among the first customers of Refapp within the specialist and executive recruitment segment. Refapp is a digital reference checking platform that has been instrumental in bringing technology innovation to the recruitment industry, with Maquire Group leading the way in adopting new and better work methods.
- AssessiocoreAssessio is the leading assessment company in the Nordics. Their platform solution helps recruiters, hiring managers, and HR professionals work inclusively and efficiently with recruitment and development. Maquire Group values their collaboration with Assessio for data-driven work throughout the HR cycle.
- MentrcoreSince 2025, Maquire uses Mentr's AI transcription tool for meeting notes. As one of their most valuable early partners, Maquire Group has through feedback and recruitment expertise helped create an AI solution that truly understands recruiters' needs. The seamless integration with Ponty automatically saves notes, candidate analysis, customized interview guides, and follow-up email suggestions.
- ProlegiasupportingMaquire offers background checks of candidates in partnership with Prolegia. Prolegia has systematized different risk markers for security screening and created a complete model for numerically weighting different risk factors. Background checks are recommended for positions that are media-exposed and/or handle values and information of great importance to the company.
Scale indicators3 records
Recent moves9 records
Expansion highlights6 records
Maquire competitors and assessment
Company assessmentBroad incumbents
- Robert Half: Global staffing and talent solutions firm. While primarily focused on specialist and interim staffing rather than retained executive search, it is a broad market incumbent relevant to Maquire's positioning.
- Korn Ferry: Global organizational consulting firm with a large executive search practice alongside RPO, talent assessment and leadership development. Overlaps with Maquire but operates across a much broader HR services portfolio.
- Hays: Global recruitment firm with a Nordic presence spanning professional and executive hiring. Broader in scope than Maquire but competes in the same talent placement market.
Direct peers
- Signium: Global executive search firm with a significant Nordic footprint. Comparable to Maquire in retained senior-level search, including CEO and board mandates.
- Heidrick & Struggles: Global executive search firm focused on CEO, board and senior leadership placements. Directly comparable to Maquire in service model, though operating at much greater scale and geographic breadth.
- Russell Reynolds Associates: Global executive search firm focused on senior leadership and board appointments. Direct competitor to Maquire in retained executive search, particularly for cross-border mandates.
- Spencer Stuart: Privately held global executive search firm with strong board and CEO practice. Closely mirrors Maquire's retained search model for senior leadership, but with international reach.
- Egon Zehnder: Global executive search and leadership advisory firm. Comparable to Maquire in serving board and C-suite mandates with a senior-consultant-led model.
- Novare: Swedish recruitment group offering executive search, specialist recruitment and interim staffing. Headquartered in Sweden and the closest direct regional comparable to the Maquire Group portfolio.
- Boyden: Global executive search firm with established Nordic presence. Comparable service offering to Maquire for executive and board recruitment, with broader international coverage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Maquire social profiles
Digital presenceMaquire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maquire leadership team
Management profileNumber of profiles
Maquire subsidiaries and ownership
Company hierarchySubsidiaries3 records
Maquire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maquire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maquire
What does Maquire do?
Maquire is a Nordic executive search and leadership recruitment firm that helps organizations hire senior executives, leaders, and board members. Working alongside sister companies in the Maquire Group, it also offers specialist recruitment (Jerrie), leadership development (Tidwell), and interim consulting (Flipr) as part of a broader leadership-talent offering.
Is Maquire a public or private company?
Maquire is a private company. It is classified as corporate owned and is currently operating.
When was Maquire founded?
Maquire was founded in 2007. It employs 11 to 50 people.
Where is Maquire based?
Maquire is headquartered in Gothenburg, Sweden, in the Europe region.
How does Maquire make money?
Two revenue lines are on record. Executive Search & Leadership Recruitment is the primary driver. The others are leadership Development Services (via Tidwell).
Who are Maquire's main competitors?
Broad incumbents on record are Robert Half, Korn Ferry and Hays. Direct peers are Signium, Heidrick & Struggles, Russell Reynolds Associates, Spencer Stuart, Egon Zehnder, Novare and Boyden.
Does Maquire have an API?
No public API is recorded for Maquire.
What industry is Maquire in?
Maquire's product category is Executive Search & Leadership Recruitment Services. Its primary akta.pro industry code is BPACAAAE, Healthcare & Life Sciences Leadership Search, with a secondary code of BPACAMAH, Leadership Potential, High-Potential & Succession Assessments. Its NAICS code is 561312 and its SIC code is 7361.