Mentr
Mentr is a real-time AI meeting mentor that helps sales, consulting, executive, and HR professionals prepare for, navigate, and follow up on meetings through in-meeting coaching, participant research, and automated summaries.
- Company typePrivate
- Founded2018
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Mentr does
Mentr, operated by Nora Software AS, is a real-time AI meeting mentor platform that delivers proactive assistance across the full meeting lifecycle - pre-meeting preparation, in-meeting coaching, and post-meeting follow-up. The product is positioned around four horizontal use-case segments: sales teams, consultants, executives, and HR & recruitment professionals, addressing pain points such as deal closure, client trust-building, executive communication, and candidate evaluation. Core features include automatic participant research from LinkedIn/Google, AI-generated pre-meeting briefs and suggested pitches, real-time prompts for smart questions, objection handling and icebreakers during meetings, terminology and name-pronunciation help, and post-meeting AI summaries and follow-up email drafts.
The platform is engineered on third-party large language models and third-party speech-to-text providers, orchestrated in real time. Audio is processed transiently with no recording or retention; screenshots are processed for speaker identification and discarded. Cloud infrastructure runs on Cloudflare with encrypted daily backups distributed across multiple secure AWS data centers, using AES 256 encryption at rest and TLS v1.3 in transit. Mentr enforces a documented Zero Training and Retention Policy across all AI partners, with data processing confined to the EU/EEA region and full GDPR compliance. Native integrations with Google Calendar and Microsoft 365 provide calendar and identity data access; an API supports further CRM/integration extensions.
Mentr operates a hybrid go-to-market combining product-led growth (free trial, freemium, self-serve signup at mentr.ai) with enterprise direct sales for team and enterprise plans. Revenue is generated via monthly and annual subscription tiers bundled with allotments of meeting hours, supplemented by usage-based overage charges, with payments processed through Stripe. The entity is privately held, headquartered at Oslo Science Park (Gaustadalléen 21, 0349 Oslo, Norway), backed by StartupLab, and has 11-50 employees. Note: A firmographic short description provided in the source refers to reskilling and career-matching, which is inconsistent with the consistent operational data across technology, product, customer-segment, regulatory, and partnership evidence; this description is grounded in the operationally consistent evidence.
Mentr firmographics
Firmographics- Name
- Mentr
- Legal name
- Nora Software AS
- Website
- https://mentr.ai
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mentr is a real-time AI meeting mentor that helps sales, consulting, executive, and HR professionals prepare for, navigate, and follow up on meetings through in-meeting coaching, participant research, and automated summaries.
- Ownership category
- akta.pro rank
Mentr industry classification
Industry- Product category
- AI Meeting Assistant Software
- akta.pro primary industry
- Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL)
Keywords
Where Mentr is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Mentr business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure
Revenue model
- Subscription Plans: Monthly or annual subscription plans with specific allotments of meeting hours per month. Additional hours charged at specified rates when usage exceeds the included allotment. Billed in advance for subscription periods with weekly invoicing for excess usage.
- Usage-based Overage Charges: Additional meeting hours beyond plan limits are charged at specified rates, invoiced weekly or at the latest in advance of the next billing cycle.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial with limited functionality |
| Subscription | Monthly | Paid subscription with monthly billing |
| Subscription | Annual | Paid subscription with annual billing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Mentr product offering
Product offeringCore offering
Mentr is a real-time AI meeting mentor delivered as a SaaS platform that assists professionals across the full meeting lifecycle: pre-meeting preparation (participant research, mini-bios, suggested pitches and agendas), in-meeting coaching (smart questions, objection handling, small talk, terminology and pronunciation help), and post-meeting follow-up (summaries, email drafts, action-item and unanswered-question trackers). It works in both digital and physical meetings, serving sales, consulting, executive, and HR & recruitment use cases via a subscription model with usage-based overage charges.
Product overview
Mentr is a unified real-time AI meeting mentor platform that works across both digital and physical meetings. The platform consists of a single core product (Mentr) that serves multiple professional segments: Sales, Consulting, Executives, and HR & Recruitment. The platform provides AI-powered features including automatic meeting preparation, real-time coaching, participant research, objection handling, meeting summaries, and automated follow-up assistance. Mentr is built by Nora Software AS and is backed by StartupLab.
Differentiator
Problem solved
Functional benefit
Products and services
- Mentr AI-powered real-time meeting mentor delivered as a SaaS platform for sales, consulting, executive, and HR & recruitment professionals. Provides automatic meeting preparation with participant research and AI-generated bios, real-time in-meeting coaching with smart questions, objection handling, small talk suggestions, name pronunciation and terminology help, and post-meeting follow-up automation including summaries, email drafts, action-item and unanswered-question trackers. Available via free trial and subscription plans with usage-based overage charges.
Quantifiable outcome
- Boost close rate and automate manual tasks
- +1 more outcomes
Companies that use Mentr
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Mentr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability8 records
Feature8 records
Mentr partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Cloudflare Inc.coreCloud infrastructure powered by Cloudflare Inc., providing elastic scalability and multi-level redundancy. Cloudflare handles the underlying cloud infrastructure for mentr.ai platform delivery.
- Third-party AI Partners (LLM Providers)coreThird-party AI services (generative AI models) power the Mentr platform. All AI partners must comply with Zero Training and Retention Policy - no user data used for model training, no data retention, real-time processing only. Screenshots processed using cloud LLM models in the EU.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Mentr competitors and assessment
Company assessmentDirect peers
- Otter.ai: Otter.ai is the category-leading real-time AI meeting transcription and summary platform, targeting sales, recruitment, and enterprise teams. It directly overlaps Mentr's pre/in/post-meeting AI workflow and competes for the same PLG-driven individual and SMB adoption motion.
- Read AI: Read AI offers real-time meeting summaries, coaching, and engagement analytics across Zoom, Teams, and Google Meet. Its in-meeting coaching and sentiment features directly mirror Mentr's real-time AI advisor and target the same enterprise productivity buyer.
- Fireflies.ai: Fireflies.ai provides AI meeting notes, transcription, and conversation intelligence for sales and customer-facing teams. Both platforms target sales/revenue organizations and offer transcription plus post-meeting summaries, making them close competitors for CRM-adjacent workflows.
- Fathom: Fathom is a free AI meeting note-taker for Zoom, Google Meet, and Teams aimed at individual professionals and small teams. It competes directly with Mentr's freemium/PLG motion in the SMB and individual-professional segment.
- Sembly AI: Sembly AI is an AI meeting assistant that generates summaries, action items, and insights from meetings, with enterprise features. It overlaps Mentr's pre/in/post-meeting workflow and competes for the same enterprise meeting productivity budget.
- Avoma: Avoma is an AI meeting assistant and conversation intelligence platform purpose-built for sales and customer success teams. It shares Mentr's sales-meeting coaching, objection handling, and follow-up positioning and targets the same revenue team buyers.
Broad incumbents
- Gong: Gong is the leading revenue intelligence platform that records, transcribes, and analyzes sales calls. While broader than Mentr, its real-time call coaching and post-meeting analytics substantially overlap Mentr's sales use case and represent a well-funded incumbent.
- Zoom AI Companion: Zoom AI Companion is a free, integrated AI meeting assistant bundled into the Zoom Workplace platform. As a broad incumbent with massive distribution and zero marginal cost to users, it represents the single largest competitive threat to a standalone AI meeting assistant like Mentr.
- Microsoft Copilot for Microsoft 365: Microsoft Copilot provides meeting summaries, recaps, and follow-ups natively inside Teams and Outlook. As a broad incumbent embedded in the calendar stack Mentr integrates with, it is a strategic adjacent competitor that can disintermediate standalone meeting assistants.
Emerging players
- Krisp: Krisp provides AI-powered noise cancellation, meeting transcription, and accent conversion for professional calls. It overlaps Mentr on the audio-processing layer of the meeting stack and represents a likely partner or acquirer for meeting-level AI capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mentr social profiles
Digital presenceMentr compliance and trust
Trust signalCompliance4 records
Mentr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mentr leadership team
Management profileNumber of profiles
Profiles1 record
Mentr funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mentr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mentr
What does Mentr do?
Mentr is a real-time AI meeting mentor delivered as a SaaS platform that assists professionals across the full meeting lifecycle: pre-meeting preparation (participant research, mini-bios, suggested pitches and agendas), in-meeting coaching (smart questions, objection handling, small talk, terminology and pronunciation help), and post-meeting follow-up (summaries, email drafts, action-item and unanswered-question trackers). It works in both digital and physical meetings, serving sales, consulting, executive, and HR & recruitment use cases via a subscription model with usage-based overage charges.
Is Mentr a public or private company?
Mentr is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mentr founded?
Mentr was founded in 2018. It employs 11 to 50 people.
Where is Mentr based?
Mentr is headquartered in Toronto, Canada, in the North America region.
How does Mentr make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are usage-based Overage Charges.
Who are Mentr's main competitors?
Direct peers on record are Otter.ai, Read AI, Fireflies.ai, Fathom, Sembly AI and Avoma. Broad incumbents are Gong, Zoom AI Companion and Microsoft Copilot for Microsoft 365. Krisp is listed as an emerging player.
Does Mentr have an API?
Yes. Customers can integrate Mentr with their existing customer management systems through the API. Documentation and support are available. API usage must comply with terms and may incur additional charges.
What industry is Mentr in?
Mentr's product category is AI Meeting Assistant Software. Its primary akta.pro industry code is HDAAAFAL, Contact Center Speech AI (agent assist, IVR automation).