Hardisty Financial & Insurance Services

What Hardisty Financial & Insurance Services does

Hardisty Financial & Insurance Services is a privately held financial advisory practice operating as a financial professional under the Equitable Advisors network, headquartered across two California offices in Folsom (81 Blue Ravine Road, Suite 100) and Walnut Creek (2175 North California Boulevard, Suite 405). The firm is staffed by 1-10 employees led by principals Jonathan Hardisty and Stephen Hardisty and serves two primary client segments: individuals and families seeking financial planning, wealth management, estate planning, and risk management; and business owners seeking retirement plans (IRAs, SEP, SIMPLE, 401(k), 457(b), 403(b), pension/profit-sharing), employee benefits, executive benefits, group insurance, and business continuation programs.

The practice offers four core service lines — Financial Planning, Wealth Management, Estate Planning Strategies, and Risk Management — supported by third-party technology platforms including Asset-Map (visual household financial overview and needs-based analysis) and Nitrogen (Risk First Approach risk assessment), with Microsoft Teams used for virtual client meetings. Underlying product delivery is enabled through core affiliations with Equitable Advisors, LLC (SEC-registered investment advisor and FINRA/SIPC broker-dealer) for securities and investment advisory programs, and Equitable Network, LLC and its insurance agency subsidiaries for annuity and insurance products across California, Utah, and Puerto Rico; LPL Financial also supports brokerage service delivery.

The revenue model is hybrid and largely commission- and fee-driven by product type: financial advisory fees are recurring (fee-based and non-fee based planning), securities and investment products generate transaction-based revenue, and annuity/insurance products generate commissions. Pricing is not publicly disclosed and is determined through consultation. The go-to-market motion is enterprise-style field sales via direct advisory consultations at the two California offices and via virtual meetings, with content marketing (educational resource center, financial calculators, market commentary, weekly client letters) used as top- and mid-funnel engagement. The firm is not venture-backed or PE-owned; ownership resides with the principals.

Name

Hardisty Financial & Insurance Services

Legal name

Hardisty Financial & Insurance Services

Website

https://hardistyfinancial.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hardisty Financial & Insurance Services is a privately held, two-principal financial advisory practice operating under Equitable Advisors, offering financial planning, wealth management, estate planning, and insurance and annuity products to individuals, families, and businesses across California.

Ownership category

akta.pro rank

Product category

Wealth Management & Financial Advisory

NAICS

Portfolio Management and Investment Advice (523940), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411), Life Insurance (6311)

akta.pro primary industry

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

akta.pro secondary industries

Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH), Risk Management & Insurance Advisory for Families (FSAAADAK)

Keywords

• Wealth management services
• Financial planning advisory
• Retirement income planning
• Estate planning strategies
• Insurance and annuities

Headquarters

HQ city

Walnut Creek

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Financial Advisory and Planning Fees: Fee-based and non-fee based financial planning offered by financial professionals who are investment advisor representatives of Equitable Advisors, LLC, an SEC-registered investment advisor.
2. Securities and Investment Products: Securities offered through Equitable Advisors, LLC, member FINRA/SIPC. Includes investment advisory products and services, asset management accounts, and investment advisory programs.
3. Annuity and Insurance Products: Annuity and insurance products offered through Equitable Network, LLC (Equitable Network Insurance Agency of California, LLC; Equitable Network Insurance Agency of Utah, LLC; Equitable Network of Puerto Rico, Inc.).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Hardisty Financial & Insurance Services is a private wealth management and financial advisory practice offering comprehensive financial planning, asset management, estate planning strategies, and risk management (life, disability, long-term care insurance) to individuals, families, and business owners. The firm also distributes annuities, equity and fixed-income investments, and business retirement plans through its affiliation with Equitable Advisors, LLC and Equitable Network, LLC.

Product overview

Hardisty Financial & Insurance Services is a full-service wealth management firm offering a comprehensive suite of financial advisory services. The firm provides four core services: Financial Planning, Wealth Management (asset management), Estate Planning Strategies, and Risk Management. Additionally, they offer individual and business retirement plans, employee benefits, executive benefits, group insurance, and business continuation programs. The firm operates under Equitable Advisors and partners with LPL Financial for brokerage services.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning
• Wealth Management
• Estate Planning Strategies
• Risk Management
• Individual Insurance and Investment Products Distribution of Life Insurance, Disability and Long-Term Care Insurance, Individual Retirement/Education Planning products (IRAs, education accounts), Annuities, Equity Investments, Fixed-Income Investments, Investment Accounts, and Investment Advisory Programs to individuals and families.
• Business Financial Services Business financial services including Retirement Plans (IRAs, SEP, SIMPLE, 401(a), 401(k), Roth 401(k), 457(b), 403(b), Roth 403(b), Roth 457, Pension/Profit-Sharing, 412(e)), Employee Benefits (dental, vision, life, short-term and long-term disability), Executive Benefits (bonus plans, deferred compensation, split-dollar plans), Group Insurance, Business Planning and Estate Planning Strategies (buy-sell plans, non-qualified retirement plans), and Business Continuation Programs (key person coverage, buy-sell agreements, succession planning, business overhead expense, disability buyout, ESOPs).

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and support.

• Equitable Advisors, LLCcoreChannel Partner/ Reseller/ DistributorSEC-registered investment advisor and FINRA/SIPC member broker-dealer through which the firm offers securities and investment advisory products. Financial professionals are investment advisor representatives of Equitable Advisors, LLC.
• Equitable Network, LLCcoreChannel Partner/ Reseller/ DistributorAnnuity and insurance products offered through Equitable Network, LLC and its subsidiaries (Equitable Network Insurance Agency of California, LLC; Equitable Network Insurance Agency of Utah, LLC; Equitable Network of Puerto Rico, Inc.).
• LPL FinancialsupportTechnology or IntegrationPartnership with LPL Financial, one of the leading diversified financial services companies and largest independent broker/dealers in the nation, to provide industry expertise, independent research, and world-class investment products and platforms.
• Asset-MapsupportTechnology or IntegrationTechnology platform providing comprehensive financial overview with visual representation of all household financial elements on a single page, with needs-based analysis capabilities.
• NitrogensupportTechnology or IntegrationRisk assessment platform implementing Risk First Approach to illustrate opportunities and manage appropriate risk levels for clients.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hardisty Financial & Insurance Services