ACM
The Australian College of Midwives (ACM) is the national professional membership body for midwives in Australia, serving over 6,000 members with subscriptions, education, advocacy, conferences, and a CPD-tracked eLearning and webinar platform.
- Company typePrivate
- Founded1984
- HeadquartersCanberra, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What ACM does
The Australian College of Midwives (ACM) is the national professional body representing midwives across Australia, founded in 1984 and headquartered in Ultimo, Sydney. It operates as a company limited by guarantee (ABN 49 289 821 863) governed by the laws of the Australian Capital Territory, serving a network of over 6,000 midwives and midwifery students across all Australian states and territories. ACM delivers professional membership tiers (Full, Graduate, Affiliate, Student, Retired, and Pacific Island) with recurring subscription fees ranging from $150 to $430 annually, plus a multi-year option at $1,155 for three years, with student and Pacific Island memberships provided complimentary.
ACM's core technology is a web-based membership management platform hosting an integrated eLearning system (Moodle), on-demand webinar library organised by ICM Essential Competencies, CPD tracking software, and a Jobs Board. The organisation also operates a mobile application providing interactive and searchable Guidelines for Consultation and Referral. Revenue is generated through five streams: membership subscriptions (primary), event and conference registrations (including the annual national conference and seven state conferences), paid eLearning courses and webinars, job board advertising ($250–$550 per listing), and merchandise sales through the ACM Shop. Organisation Partnerships provide a corporate tier with bundled event tickets, eLearning access, recruitment listings, and magazine subscriptions.
The go-to-market is community-led and direct-to-consumer, reaching midwives through its website (midwives.org.au), social media, email newsletters, state branches, and an annual conference circuit. ACM influences national policy, NMBA guidelines, and Medicare scope-of-practice decisions, and maintains a commercial partner network including Huggies, Cetaphil Baby, HESTA, and Elsevier. No AI/ML capabilities are evident in the technology stack or product offerings.
ACM firmographics
Firmographics- Name
- ACM
- Legal name
- Australian College of Midwives Ltd
- Website
- https://midwives.org.au
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Australian College of Midwives (ACM) is the national professional membership body for midwives in Australia, serving over 6,000 members with subscriptions, education, advocacy, conferences, and a CPD-tracked eLearning and webinar platform.
- Ownership category
- akta.pro rank
Where ACM is headquartered
LocationHeadquarters
- HQ city
- Canberra
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
ACM business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Membership Subscriptions: Primary revenue stream from membership fees. Full Members pay $430/year ($40/month), Graduate Members $215/year ($20/month), Affiliate Members $260/year ($25/month), and Retired Members $150/year. Multi-year option provides 10% discount ($1155/3 years). Student and Pacific Island Affiliate memberships are complimentary.
- Events and Conferences: Revenue from national conference and state conferences including registration fees. Early bird pricing available. Cancellation policy applies with $75 admin fee for cancellations more than 28 days prior.
- eLearning Courses and Webinars: Members receive free or discounted access to webinars and eLearning courses. Non-members pay for content. Virtual Event Series content is paid content.
- Job Board Advertising: Organizations can post jobs on the ACM Jobs Board. Single listing $250, 90-day long-term listing $550. Includes newsletter advertising options.
- Shop Products: Sale of merchandise and educational resources through the ACM Shop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Full membership for registered midwives with voting rights |
| Subscription | Annual | For midwives who graduated within last 6 months, limited to 1 year |
| Freemium | Annual | For students studying for initial midwifery registration |
| Subscription | Annual | For non-practicing midwives, other health professionals, and people with interest in midwifery |
| Freemium | Annual | For midwives registered in Pacific Island countries |
| Subscription | Annual | For retired midwives no longer working |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels11 records
ACM product offering
Product offeringCore offering
ACM is the national professional membership organization for midwives in Australia, offering tiered annual memberships (Full, Graduate, Student, Affiliate, Pacific Island, Retired) that bundle access to eLearning courses, an organized webinar library, CPD tracking software, the Australian Midwifery News magazine, and the Women and Birth Journal. The organization complements membership with paid National and State Conferences, a Midwifery Practice Review program, a Jobs Board for recruitment, and the ACM App providing clinical guidelines.
Product overview
ACM is a professional membership organization (not a technology product company) providing a unified membership platform. The core offering is ACM Membership, which bundles access to eLearning Courses, Webinar Library, CPD Tracking Software, Australian Midwifery News magazine, and Women and Birth Journal access. Additional member services include the Jobs Board, Midwifery Practice Review program, National and State Conferences, and the ACM App with Guidelines for Consultation and Referral. Organisation Partnership is an add-on corporate membership tier. The organization does not offer a software platform with separate modules but rather a membership-based service model.
Differentiator
Problem solved
Functional benefit
Products and services
- ACM Membership
Quantifiable outcome
- Over 6000 midwives and midwifery students in network
- +2 more outcomes
Companies that use ACM
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles3 records
ACM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
ACM partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor.
- HuggiesminorHuggies is a partner providing visibility through ACM's partner network. Access to over 6000 midwives all over Australia through their network, clients and places of work.
- Cetaphil BabyminorCetaphil Baby is a partner providing visibility through ACM's partner network to healthcare professionals and expectant/new parents.
- Natalis PregnancyminorNatalis Pregnancy is a partner providing visibility through ACM's partner network.
- HP Health BankminorHP Health Bank is a partner providing visibility through ACM's partner network.
- HESTAminorHESTA is a partner providing visibility through ACM's partner network. HESTA is a superannuation fund for healthcare workers.
- SpatoneminorSpatone is a partner providing visibility through ACM's partner network.
- MUMMA MillaminorMUMMA Milla is a partner providing visibility through ACM's partner network.
- ElsevierminorElsevier is a partner providing visibility through ACM's partner network. Elsevier publishes healthcare and midwifery resources.
- OvitaeminorOvitae is a partner providing visibility through ACM's partner network.
- SRC HealthminorSRC Health is a partner providing visibility through ACM's partner network.
- Bare MumminorBare Mum is a partner providing visibility through ACM's partner network.
- Mini Me (Krumbled Foods)minorMini Me by Krumbled Foods is a partner providing visibility through ACM's partner network.
- Multi-MamminorMulti-Mam is a partner providing visibility through ACM's partner network.
- NM HealthminorNM Health is a partner providing visibility through ACM's partner network.
- GAIA Natural BabyminorGAIA Natural Baby is a partner providing visibility through ACM's partner network.
Scale indicators4 records
Recent moves6 records
Expansion highlights7 records
ACM competitors and assessment
Company assessmentDirect peers
- Royal Australian College of General Practitioners: Australian national professional body for GPs, with comparable membership tiers, CPD tracking, journal (AJGP), state faculty structure, and policy advocacy. Strong structural analogue to ACM's operating model in an adjacent Australian health profession.
- New Zealand College of Midwives: National professional membership organization for midwives in New Zealand, operating as a peer professional body with comparable membership tiers, CPD programs, journal access, and advocacy functions. Structurally the closest international analogue to ACM.
- Royal College of Nursing (UK): UK professional body and trade union for nursing, with comparable membership tiers, CPD tracking, library access, and policy advocacy. Useful peer for benchmarking ACM's professional body economics outside midwifery.
- Australian Physiotherapy Association: Australian national professional body for physiotherapists, providing membership, CPD, advocacy, and special interest groups. Comparable scale and structure to ACM, useful for benchmarking professional association economics in Australia.
- Australian Nursing and Midwifery Federation: Australian national union and professional body covering both nurses and midwives, providing advocacy, CPD, and industrial representation. Overlaps directly with ACM's domestic midwifery constituency and competes for member mindshare in Australia.
- American College of Nurse-Midwives: US professional membership organization for certified nurse-midwives and certified midwives, providing membership, continuing education, practice resources, and advocacy. Directly comparable midwifery professional body serving a different geography.
- Royal College of Midwives (UK): UK national professional body and trade union for midwives, offering membership, CPD, journal access, and policy advocacy. Comparable in scope and structure to ACM, though operating in a larger market with unionized representation.
Broad incumbents
- International Confederation of Midwives: Global federation supporting midwife associations worldwide, including ACM as a member. Operates at a broader international scope, providing standards (referenced in ACM's webinar library) and global advocacy rather than direct membership services.
- Australian Healthcare and Hospitals Association: Australia's national peak body for public and not-for-profit hospitals and healthcare providers. Adjacent membership association in the broader Australian healthcare ecosystem, relevant for understanding sector-wide advocacy dynamics.
- Australian Medical Association: Peak professional body for Australian doctors, with comparable advocacy, CPD, and membership functions at significantly larger scale. Useful peer for understanding the upper bound of professional association reach and revenue in Australia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
ACM social profiles
Digital presenceACM financial estimates
Financial estimateRevenue estimate
Valuation estimate
ACM leadership team
Management profileNumber of profiles
Profiles3 records
ACM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ACM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ACM
What does ACM do?
ACM is the national professional membership organization for midwives in Australia, offering tiered annual memberships (Full, Graduate, Student, Affiliate, Pacific Island, Retired) that bundle access to eLearning courses, an organized webinar library, CPD tracking software, the Australian Midwifery News magazine, and the Women and Birth Journal. The organization complements membership with paid National and State Conferences, a Midwifery Practice Review program, a Jobs Board for recruitment, and the ACM App providing clinical guidelines.
Is ACM a public or private company?
ACM is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ACM founded?
ACM was founded in 1984. It employs 11 to 50 people.
Where is ACM based?
ACM is headquartered in Canberra, Australia, in the Oceania region.
How does ACM make money?
Five revenue lines are on record. Membership Subscriptions are the primary driver. The others are events and Conferences, eLearning Courses and Webinars, job Board Advertising and shop Products.
Who are ACM's main competitors?
Direct peers on record are Royal Australian College of General Practitioners, New Zealand College of Midwives, Royal College of Nursing (UK), Australian Physiotherapy Association, Australian Nursing and Midwifery Federation, American College of Nurse-Midwives and Royal College of Midwives (UK). Broad incumbents are International Confederation of Midwives, Australian Healthcare and Hospitals Association and Australian Medical Association.
Does ACM have an API?
No public API is recorded for ACM.