What Einar Film & Fortellinger does

Einar Film & Fortellinger AS is a Norwegian film production group headquartered at Rosenborggata 19b in Oslo, operating across advertising film (reklamefilm), branded content, TV drama, feature film, music video, and line production services. The group is organized into four wholly-owned subsidiaries — Einar Film Drama AS, Einar Film Non Scripted AS, Einar Film Eftf. AS, and Willy Nikkers AS — and employs 44 permanent staff. Its core asset is a roster of award-winning Norwegian directors (including Aksel Hennie, Jens Lien, Kenneth Karlstad, Patrik Syversen, Torstein Bjørklund, Arild Frøhlich, Eivind Landsvik, Sebastian Kåss, and John Andreas Andersen), which the company represents and deploys across commissioned projects for brands, broadcasters, NGOs, and advertising agencies.

The company monetizes through per-project professional services engagements, with work commissioned directly by clients. Its customer base spans roughly 60+ Norwegian and Nordic logos across banking (DNB, Storebrand), telecoms (Telenor, Telia, ICE, Netcom), FMCG (Tine, Jarlsberg, Rema 1000, McDonald's, Kavli), automotive (Audi, Volkswagen), retail (IKEA, Vinmonopolet, Coop Extra), travel (SAS, Avinor), government (Bufdir, Fosterhjem, Sundhedsstyrelsen), and NGOs (Røde Kors, Blindeforbundet, Plan, Trygg Trafikk). The company also maintains long-running broadcaster relationships, producing series for TV2 (Kids in Crime 2) and contributing to NRK's annual TV-Aksjonen charity appeal (most recently 2025), as well as HBO-backed drama Beforeigners 2. Go-to-market is sales-led and direct, with the einarfilm.no website and director portfolios serving as the primary discovery channel for prospective clients. No public pricing or revenue figures are disclosed.

From an operating model standpoint, Einar Film combines director representation with full in-house production capability — including line production services (crew, equipment, locations) — giving it end-to-end control over commissioned work. The company is independently owned with no disclosed parent, private equity, or venture capital backing. Its competitive position rests on directorial talent, multi-decade relationships with Norwegian blue-chip advertisers, and demonstrated ability to deliver across commercial, scripted, and non-scripted formats.

Name

Einar Film & Fortellinger

Legal name

Einar Film og Fortellinger AS

Website

https://einarfilm.no

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Einar Film & Fortellinger is a Norwegian film production group in Oslo with 44 employees and four subsidiaries, offering commercials, branded content, TV drama, feature films, music videos, and line production services. It serves Norwegian blue-chip brands, broadcasters (TV2, NRK), and NGOs via a roster of award-winning directors.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Production Services Revenue: Einar Film generates revenue by producing commissioned film and video content for clients including brands, broadcasters, NGOs, and advertising agencies. The group operates across reklamefilm (advertising film) production, branded content, TV Drama, and spillefilm (feature film).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Einar Film & Fortellinger is a Norwegian full-service film production group offering commercial advertising films, branded content, TV drama series, feature films, and music video production. The company represents a roster of award-winning directors and provides line production services covering crew, equipment, and location coordination for clients across brands, broadcasters, NGOs, and advertising agencies.

Product overview

Einar Film & Fortellinger is a Norwegian film production group consisting of subsidiaries Einar Film Drama AS, Einar Film Non Scripted AS, Einar Film Eftf. AS, and Willy Nikkers AS. The company operates as a multi-disciplinary production house offering six interconnected service areas: Directors (representation of film directors for commercial and TV work), Commercial (advertising film production), Production Services (line production with crew and equipment), Film & TV (drama and feature film production), Branded Content (custom branded entertainment), and Music Video production. The company has 44 permanent employees and is headquartered in Oslo, Norway.

Differentiator

Problem solved

Functional benefit

Brands

• Willy: Production entity under the Einar Film group, linked via https://willy.no

Products and services

• Directors Representation and management of film directors who create commercial, branded content, and TV productions for clients. The roster includes award-winning Norwegian directors such as Aksel Hennie, Jens Lien, Kenneth Karlstad, Patrik Syversen, Torstein Bjørklund, Arild Fröhlich, Eivind Landsvik, Sebastian Kåss, and John Andreas Andersen.
• Commercial Advertising film (reklamefilm) production services for brands and corporations across TV, digital, and social media channels. Delivered for clients including DNB, Telenor, Telia, McDonald's, IKEA, Audi, Volkswagen, Vinmonopolet, Tine, Rema 1000, and Coop Extra.
• Production Services Line production services providing crew, equipment, and location coordination for film and video productions, including management of subcontractors and freelancers per Filmforbundet (Norwegian Film Union) rate standards.
• Film & TV TV drama series and feature film (spillefilm) production services for broadcasters and streaming platforms, including series such as 'Kids in Crime 2' for TV2 and 'Beforeigners' directed by Jens Lien.
• Branded Content Custom branded entertainment content that combines advertising messaging with engaging storytelling for target audiences, produced for brands seeking longer-form narrative video content.
• Music Video Music video production services for artists and record labels, including work for artists such as Sassy ('Maybe In The Summer'), Eva & The Heartmaker ('Told You'), and Alan Walker.

Named customers86 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Yellow Bird Sweden: Swedish production company producing film and TV drama for Nordic broadcasters — comparable scripted production capabilities and Nordic talent model.
• Anagram: Norwegian production house operating across commercials, film, and branded content, serving comparable Nordic brand clients.
• Toolbox Film: Norwegian ad film and TV production house, comparable in scale and structure to Einar Film, serving similar Norwegian brand clients with commercials and branded content.
• Maipo Film: Norwegian production company producing commercials and feature films, serving Nordic brands — directly comparable ad film business.
• Fantefilm: Oslo-based production company producing commercials, film, and TV content for Norwegian brands and broadcasters — directly overlapping Einar Film's core offering.
• Bacon OSLO: Nordic production company with Oslo presence producing commercials and branded content for Scandinavian brands — comparable mix of work and client base.
• Merkur Film AS: Oslo-based production group active in advertising film, TV drama, and feature production — competes for the same Norwegian brands and broadcaster budgets as Einar.

Broad incumbents

• B-Reel: Stockholm-headquartered creative production and content company operating across commercials, branded content, and digital — broader cross-media capability but overlapping with Einar in branded and commercial production.
• Nordisk Film Production: Largest Nordic production group (subsidiary of Egmont) covering commercials, drama, and feature films across the region — broader portfolio and capital base, but overlaps in Norwegian ad film and TV drama segments.

Regional players

• Storm Films: Danish production company producing feature films and high-end drama — operates in adjacent geography but comparable production services model for Nordic drama and brand work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EinarFilmFortellinger
• LinkedInlinkedin.com/company/einar-film-og-fortellinger

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Einar Film & Fortellinger