Waters Edge Family Dental Care

What Waters Edge Family Dental Care does

Waters Edge Family Dental Care is a single-location, privately held family dentistry practice operating at 1144 India Hook Road, Suite B, Rock Hill, South Carolina. Founded under its current name in 2007 when Dr. Stephen Valis acquired and rebranded the prior Baker Dental practice, the office is wholly owned and operated by Dr. Valis, a Georgetown University School of Dentistry (D.D.S., 1990) graduate, with no external investors, parent company, or private equity sponsorship. The practice serves patients of all ages — children from age three through elders — within the Rock Hill, SC market, supported by a small in-house team of approximately 8-12 staff that includes dental hygienists, a dental assistant (DAII), and front-office personnel.

The clinical service portfolio spans three integrated categories: general dentistry (cleanings, fillings, root canals, extractions, crowns, bridges, dentures, non-surgical periodontics); cosmetic dentistry (professional in-office whitening, porcelain veneers, tooth-colored restorations, and full-mouth rehabilitation); and dental surgical procedures (wisdom-teeth removal, single and full-arch dental implants, and related oral surgery performed by in-house oral surgeons). A distinct competency is sedation dentistry — both nitrous oxide for mild anxiety and oral sedation for severe phobia — which the practice uses as a patient-acquisition and retention lever. Operationally, the office runs conventional Monday-Thursday 8am-5pm hours with alternating Friday mornings, accepts walk-ins for emergencies via Dr. Valis's personal cell phone, and uses a third-party online patient intake form (OnlineForms123) for new-patient registration.

The revenue model is straightforward direct-to-consumer professional services billed on a pay-as-you-go basis. Pricing is not publicly disclosed, but the practice accepts insurance from BCBS Preferred PPO, Ameritas/Principal, Delta Dental, Metlife, and Cigna, plus third-party patient financing through Care Credit, Wells Fargo, and Capital One, and offers a 10% discount for cash pre-payment. Marketing is entirely organic — Google Business profile, Facebook page, website, and patient word-of-mouth referrals — with no paid acquisition channels. The practice is not technology-platform-native: it has no mobile app, no public API, no AI integrations, and no proprietary software beyond a standard small-business website and online forms workflow. Customer relationships are deep and durable, with multiple documented patients of 7 to 20+ years, indicating high switching frictions in this local, relationship-driven service category.

Name

Waters Edge Family Dental Care

Legal name

Waters Edge Family Dental

Website

https://watersedgefd.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Waters Edge Family Dental Care is a single-location, dentist-owned family dental practice in Rock Hill, SC, offering general, cosmetic, and surgical dentistry plus sedation services to patients of all ages.

Ownership category

akta.pro rank

Product category

Family Dentistry Services

NAICS

Offices of Dentists (6212), Offices of Dentists (62121), Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

General Dentistry with Sedation Services (Nitrous/IV/Oral Sedation) (HLABAAAD), Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA), Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ)

Keywords

• Family dentistry
• General dentistry services
• Cosmetic dentistry
• Dental implants
• Sedation dentistry

Headquarters

HQ city

Rock Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Dental Services Revenue: Direct patient payments for dental services including cleanings, cosmetic procedures, oral surgery, and restorative treatments. Accepts insurance from multiple providers and offers financing options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Waters Edge Family Dental Care is a single-location, full-service family dentistry practice in Rock Hill, SC, offering preventive care (cleanings, pediatric dentistry), cosmetic dentistry (veneers, crowns, whitening, restorations), and oral surgery (dental implants, extractions) for patients of all ages. The practice provides both nitrous oxide and oral sedation options to accommodate anxious patients and accepts multiple insurance and financing plans.

Product overview

Waters Edge Family Dental is a single-location full-service family dentistry practice in Rock Hill, SC. The practice operates as a unified dental service offering organized into three main categories: General Dentistry (routine care, cleanings, preventive services), Cosmetic Dentistry (veneers, crowns, whitening, restorations), and Dental Surgical Procedures (implants, extractions, oral surgery). The core General Dentistry services include teeth cleaning, pediatric dentistry, and basic restorative work. Cosmetic services encompass tooth color restoration, dental veneers, and comprehensive dental rehabilitation. Surgical offerings include dental implants and wisdom teeth removal. For patient comfort, the practice offers two anxiety-management options: nitrous oxide (mild relaxant) and sedation dentistry (oral sedation for severe anxiety). All services are delivered at one location by Dr. Valis and supporting staff.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry Comprehensive general dental services including teeth cleanings, root canal therapy, fillings, tooth extractions, dental crowns, dental bridges, dentures, and non-surgical periodontics, provided for patients of all ages in Rock Hill, SC.
• Teeth Cleaning Professional dental hygiene services performed by registered dental hygienists to maintain optimal oral health and prevent dental problems for patients in the Rock Hill, SC area.
• Teeth Whitening Professional in-office teeth whitening service using proprietary dentist-grade products applied by oral health experts for results superior to over-the-counter alternatives, targeting adults in the Rock Hill, SC region.
• Pediatric Dentistry Specialized dental services for children starting at age three, focused on creating positive, non-threatening dental experiences and establishing lifetime oral health habits in Rock Hill, SC.
• Cosmetic Dentistry Aesthetic dental procedures including porcelain veneers, tooth restoration, crowns, and whitening to improve the shape, color, and appearance of teeth and smiles for adults in Rock Hill, SC.
• Tooth Color Restoration & Whitening Restoration services for damaged teeth using tooth-colored fillings to fix fractures, decay, close gaps, repair chips, and improve tooth shape and color for patients seeking aesthetic improvements.
• Dental Veneers, Crowns & Rehabilitation Porcelain veneer installation and dental crown placement for smile transformation, along with comprehensive dental rehabilitation combining multiple procedures to restore teeth to optimal condition for adult patients.
• Dental Surgical Procedures

Quantifiable outcome

• 27+ years of continuous operation in Rock Hill, SC

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• BCBS Preferred PPOcoreOthersDr. Valis is a provider for BCBS Preferred PPO insurance plans, allowing insured patients to use their dental benefits at the practice.
• Ameritas/PrincipalcoreOthersAccepted insurance provider for dental benefits.
• Delta DentalcoreOthersAccepted insurance provider for dental benefits.
• MetlifecoreOthersAccepted insurance provider for dental benefits.
• CignacoreOthersAccepted dental insurance/discount plan provider.
• Care CreditminorOthersThird-party financing option offered to patients for treatment payment plans.
• Wells FargominorOthersThird-party financing option offered to patients for treatment payment plans.
• Capital OneminorOthersThird-party financing option offered to patients for treatment payment plans.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Aspen Dental: Consumer-branded DSO operating hundreds of general dentistry offices with walk-in/emergency access and broad insurance participation. Comparable in service scope (general, restorative, implants) and target patient mix.
• Heartland Dental: Largest US Dental Service Organization supporting thousands of dentist-led offices. Comparable because it acquires and operates multi-specialty family dental practices that compete for the same suburban patient base and insurance networks as Waters Edge.
• Benevis: DSO focused on family and pediatric dentistry practices serving Medicaid and insured families. Comparable because it operates similar family-oriented dental offices with pediatric offerings and broad insurance acceptance.
• Pacific Dental Services: Large DSO supporting family and specialty dental practices across the US. Comparable as a scaled operator of general, cosmetic, and surgical dental offices serving insured families in suburban markets like Rock Hill.
• Affordable Care (Affordable Dentures & Implants): Largest US network of affiliated denture and implant practices. Comparable as a multi-site dental services brand targeting the same adult demographic seeking implants, extractions, and restorative work.

Regional players

• Mortenson Dental Partners: Regional DSO concentrated in the Midwest/Southeast US supporting family dental offices. Comparable as a dentist-led group practice model competing in suburban markets for similar patient profiles.
• Jefferson Dental & Orthodontics: Multi-location family and orthodontic dental group in the southern US. Comparable as a group practice offering general dentistry, orthodontics, and pediatric services to insured families.

Emerging players

• Tend Dental: Tech-enabled, consumer-brand dental practice chain offering general, cosmetic, and orthodontic services in modern studios. Comparable as a newer competitor reshaping how patients find and book family dental visits.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pg/WatersEdgeFamilyDental/reviews
• LinkedInlinkedin.com/company/waters-edge-family-dental

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waters Edge Family Dental Care