What Safemap International does

Safemap International is a Vancouver, Canada-headquartered global safety consultancy founded in 1994 and led by founder Corrie Pitzer. The firm delivers safety culture transformation, operational risk management, and leadership development services to heavy-industry clients, with mining as a primary vertical alongside mineral processing, manufacturing, healthcare, and oil & gas. Service delivery is built on three core offerings: the safeMAP Programs (culture transformation), the riskMAP Programs (risk management consulting delivered via its sister company Riskmap International), and PRISMA Surveys (a proprietary culture assessment tool with a multi-decade benchmarking database). The firm supplements these with two productized assets: safeSENTRY, an app-based real-time risk discovery system, and PrismaPLUS, an advanced survey platform.

The business model is project-based professional services augmented by recurring technology-enabled survey and risk capture products. Safemap monetizes through multi-month to multi-year consulting engagements, PRISMA culture assessments, and the safeSENTRY/PrismaPLUS platforms, with a small core employee base (1-10 disclosed) extended by a global network of 60+ named consultants and associates across offices in Canada, the United States, Australia, Chile, Brazil, France, Spain, South Africa, China, and other Asian markets. Go-to-market combines direct engagement with channel partners (East Corp, Microbenefits, SynergenOG) and the PriSMA Culture Network, plus industry conference presence at NSC, ASSP, and Safety On The Edge. The company is privately held, founder-controlled, and bootstrap-funded with no external capital raises disclosed.

Name

Safemap International

Legal name

Safemap International

Website

https://safemap.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Safemap International is a Vancouver-based global safety consultancy founded in 1994, delivering culture transformation, risk management, and leadership development services to mining, energy, manufacturing, and healthcare clients across 10+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Safety Consulting Services: Strategic consulting engagements for safety culture transformation, leadership development, and fatal risk management. engagements are typically project-based with duration varying by client needs.
2. Training Programs: Capability-building programs including safeLEADER, safeCOACH, safeSUPERVISOR, safeHEART, safeMINDS, and deepsafe courses delivered through workshops and leadership dialogues.
3. Prisma Survey Deployment: Deployment of proprietary culture surveys with options for consultant partners (PriSMA Culture Network) or self-deployment for internal safety/HR professionals.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Safemap International is a global safety consultancy delivering advisory, capability-building, and culture change services for high-risk industries. Its portfolio centers on two program families — safeMAP (safety culture, leadership, and human and organizational performance) and riskMAP (enterprise risk frameworks, critical risk management, and risk engineering) — supplemented by the proprietary PRISMA suite of safety culture surveys deployed via the PrismaPLUS platform. Services are delivered through project-based consulting engagements, in-house and public training programs, and a global network of partners.

Product overview

Safemap International offers a comprehensive suite of consulting, advisory, and capability-building services for safety and risk management. The portfolio consists of two main program families: safeMAP Programs (including DeepSafe Leadership, safeLEADER, safeCOACH, safeCREWS, safeHEART, safeMINDS, safeSPACE, safeSMART, and others) focused on culture change, human performance, and fatal risk systems; and riskMAP Programs (including riskSYSTEM, riskDELTA, riskSIXEYE, SafeSENTRY, riskMANAGER, riskMETRICS, and x-Ray) focused on strategic and technical risk management. The offerings also include PRISMA Surveys for safety culture measurement (Safety Culture Survey, Safety Maturity Survey, Crisis Culture Survey, Coefficient of Chronic Unease) and the PrismaPLUS platform. Together, Safemap and sister company Riskmap provide integrated solutions bridging leadership, culture, people, and systems.

Differentiator

Problem solved

Functional benefit

Brands

• safeMAP Programs: Safety culture and leadership programs including safeSPACE, deepsafe, safeEXEC, AntiSafe, safeLEADER, safeCREWS, safeSMART, safeMINDS, safeHEART, safeCOACH
• riskMAP Programs
• PRISMA Surveys
• PrismaPLUS

Products and services

• safeMAP Programs
• riskMAP Programs
• PRISMA Surveys
• PrismaPLUS Platform
• Safety Consulting Services
• Training Programs
• safeSENTRY System
• 6Y Risk Lens

Quantifiable outcome

• Rapid close-out of 80-90% of identified issues within seven days using safeSENTRY system
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• East CorpcoreStrategic or Co-development PartnerEast Corp was created to provide engineering and technical support, driven by thought leaders and collaborators. They offer advisory services covering Fire Management, MEP Management, and EHS Management. East Corp helps clients protect people and assets through solutions built on proven methodologies, research, and innovation.
• MicrobenefitscoreStrategic or Co-development PartnerMicrobenefits is a SaaS-based technology company providing a mobile HR solution to Fortune 500 brands and multinational manufacturing companies. Their CompanyIQ platform supports administrators with a common platform to build safety culture within supply chains, including communication tools, inspection tools, HR management, and multi-language digital learning.
• SynergenOGcoreStrategic or Co-development PartnerSynergenOG is an engineering consultancy company headquartered in Kuala Lumpur, Malaysia, specializing in the Energy Industry. Co-founded by Dr. Keith Bell and Puvan Balasubramaniam, both chemical engineers with extensive experience in process safety and technical risk management. They provide client-centric services for step change in process safety.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• VelocityEHS: EHS software platform with adjacent consulting services for industrial safety management. Emerging technology-led competitor to traditional consultancies like Safemap, particularly in culture and risk data management for mid-market industrial customers.
• SafetyCulture: Inspection and safety operations platform serving industrial customers globally. Represents the technology-enabled competition to traditional safety consultancies like Safemap, particularly for culture, training, and risk observation workflows at scale.

Broad incumbents

• GHD: Global engineering, architecture, and consulting firm with significant safety and risk consulting practice for mining, infrastructure, and energy clients. Comparable to Safemap in mining-focused safety consulting, but as part of a broader engineering portfolio.
• AECOM: Global infrastructure consulting firm with EHS and risk management practices serving mining, energy, and industrial clients. Overlaps with Safemap in safety and risk consulting but as part of a much broader engineering services portfolio.
• WSP: Global engineering and professional services firm with significant EHS and risk consulting practice (includes former Golder Associates, historically a top mining safety consultancy). Broadly comparable service portfolio but at much larger scale and within a wider engineering portfolio.

Direct peers

• Bureau Veritas: Global testing, inspection, and certification (TIC) company with safety and risk consulting services for industrial clients. Similar global footprint and end-market focus to Safemap in safety and risk advisory for industrial customers.
• BST (Behavioral Science Technology): Safety culture transformation and behavior-based safety consulting firm. Closely comparable to Safemap in applying behavioral science to industrial safety, with similar methodology focus on culture change and target industrial customers.
• DNV: Global safety, quality, and risk management advisory serving maritime, energy, and process industries. Highly comparable to Safemap's process safety and risk advisory work; Safemap partner Puvan Balasubramaniam was a former DNV executive.
• ERM (Environmental Resources Management): Global sustainability and safety consultancy with comprehensive EHS, risk, and social consulting services. Closest large-scale comparable to Safemap in serving mining, energy, and industrial clients with culture change and risk management programs, with similar global reach and service mix.
• DEKRA: Global testing, inspection, certification, and safety consulting firm. Comparable to Safemap in providing safety, risk, and human factors services to industrial clients across multiple regions with similar global service breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/safemap_intnl

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safemap International