N Oor Jewellery Ltd UK

What N Oor Jewellery Ltd UK does

N Oor Jewellery Ltd UK trades as Noor Fares, a privately-held, direct-to-consumer fine jewellery brand founded by designer Noor Fares in 2009 and operated from London with global e-commerce shipping. The company's offering centres on 18K yellow, rose and grey gold jewellery set with diamonds and precious gemstones — including Kashmir sapphires, emeralds, opals, moonstone and labradorite — spanning 17+ themed collections (Inayat, Khandha, Prisma, Padma, Prana, Krystallos, Rainbow, Navratna, Inle, Flower of Life, Sri Yantra, Geometry 101, Tilsam, Fly Me to the Moon, Muzo, Iman Beads, Anahata Rings) plus sterling silver entry-pieces in the Fly Me to the Moon line.

The technology and production model is anchored in traditional fine-jewellery craftsmanship combined with proprietary techniques: hand carving, cold enamelling, engraving, and 'stones-inlaid-with-stones' multi-gemstone compositions, executed in collaboration with local artisans specialised in gemstone sculpture. Sustainable sourcing is structurally embedded via partnerships with Perpetuum Jewels (antique and vintage-cut diamonds) and Muzo Emerald Colombia (ethically-mined emeralds), used in the Anahata Rings, Muzo and bespoke output.

Revenue is generated on a one-time-purchase basis across three pricing tiers: entry-level sterling silver pieces from $649, mid-range gold and coloured-gemstone pieces around $2,000-$7,000, and high-jewellery 18K gold bespoke pieces exceeding $30,000. Distribution combines an owned Shopify storefront at noorfares.com — supporting 50+ currencies and global shipping via Klarna, Shop Pay, Apple Pay, PayPal and major card networks — with a curated stockist network and a bespoke-commission service handled by appointment. Customer segments consist of affluent spiritually-minded luxury fine-jewellery consumers (primary) and high-net-worth bespoke-commission clients (secondary), with marketing driven by the Noor's World editorial blog, organic social, email and an affiliate programme. No revenue, valuation, funding or headcount trend data is publicly disclosed.

Name

N Oor Jewellery Ltd UK

Legal name

Noor Fares

Website

https://noorfares.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Noor Fares is a London-based, privately-held fine jewellery brand founded in 2009 that designs and sells 18K gold and gemstone pieces across multiple themed collections — plus bespoke commissions — directly to affluent, spiritually-minded global luxury consumers via its e-commerce storefront, stockists, and appointment-based bespoke service.

Ownership category

akta.pro rank

Product category

Fine Jewellery

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Religious & Cultural Fine Jewelry (CRAKAAAH)

akta.pro secondary industries

Artisan/Hand-Fabricated One-of-a-Kind Jewelry (CRAKAHAI), Custom Religious, Cultural & Ceremonial Jewelry (CRAKAHAK), Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)

Keywords

• Fine jewellery
• Luxury jewellery
• Designer jewellery
• Handcrafted jewellery
• Bespoke jewellery

Headquarters

HQ city

London

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Direct Jewellery Sales: The company generates revenue primarily through direct-to-consumer sales of fine jewellery via its e-commerce platform. Products range from entry-level sterling silver pieces (starting around $649) to high-value 18K gold bespoke pieces exceeding $30,000. No subscription or recurring revenue model is present.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

N Oor Jewellery Ltd UK designs, manufactures, and sells fine jewellery through its own collections (Inayat, Khandha, Prisma, Padma, Prana, and others) and offers bespoke commissions. The brand's pieces are hand carved, cold enamelled, engraved, and finished with stones inlaid with stones, targeting individual luxury jewellery consumers with spiritually-inspired and talismanic design motifs.

Product overview

Noor Fares is a fine jewellery brand specialising in spiritual and symbolic jewellery crafted from 18K gold (yellow, grey, and rose gold), sterling silver, and precious gemstones including diamonds, emeralds, rubies, sapphires, opals, moonstone, and labradorite. The portfolio consists of multiple themed collections (Inayat, Khandha, Prisma, Padma, Prana, Krystallos, Rainbow, Navratna, Inle, Flower of Life, Sri Yantra, Geometry 101, Tilsam, Fly Me to the Moon, Muzo, Iman Beads, Anahata Rings, Beads) along with bespoke custom design services, new arrivals, one-of-a-kind pieces, and website-exclusive products. Collections draw inspiration from Buddhist wisdom, chakra systems, sacred geometry, Middle Eastern architecture, and global spiritual traditions. The company also collaborates with sustainable gemstone suppliers including Perpetuum Jewels (sustainable antique diamonds) and Muzo Emerald Colombia (ethical emeralds). Craftsmanship combines traditional and innovative techniques including hand carving, cold enamelling, engraving, and stones inlaid with stones, working with local artisans.

Differentiator

Problem solved

Functional benefit

Brands

• Prisma: Collection inspired by the power of optical illusion through its association to the spectrum of light and magical multidimensional realities, highlighting complex multifaceted stones.
• Krystallos
• Prana
• Padma
• Navratna
• Khandha
• Inayat
• Inle
• Flower of Life
• Sri Yantra
• Geometry 101
• Tilsam
• Muzo
• Iman Beads

Products and services

• Ready-to-wear fine jewellery collections (Inayat, Khandha, Prisma, Padma, Prana, and others)
• High jewellery pieces (above $30,000)
• Bespoke jewellery commission service
• Bridal fine jewellery

Segments2 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Perpetuum JewelscoreStrategic or Co-development PartnerNoor Fares collaborated with Perpetuum Jewels for the Anahata Rings collection. Perpetuum Jewels supplies sustainable antique and vintage-cut diamonds and gemstones, making each piece unique through their curated vintage stone inventory. This partnership supports the brand's ethical sourcing narrative and enables bespoke, one-of-a-kind pieces.
• Muzo Emerald ColombiacoreStrategic or Co-development PartnerNoor Fares partnered with Muzo Emerald Colombia for the Anahata Rings collection. Muzo Emerald Colombia mines jewels with an unwavering commitment to sustainability and ethical integrity, supplying emeralds that reflect the brand's values. This collaboration enables the use of verified sustainable emeralds in bespoke and collection pieces.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Polly Wales: London-based independent fine jewelry designer known for hand-crafted, one-of-a-kind pieces with unconventional gemstone-setting techniques — closely comparable to Noor Fares' artisan, design-led, hand-fabricated approach and indie luxury positioning.
• Dannijo: Independent designer jewelry brand with strong DTC e-commerce and statement-piece identity — comparable to Noor Fares' DTC-led go-to-market, indie luxury positioning and content-driven brand building.
• Suzanne Kalan: Independent designer fine jewelry brand built on a proprietary setting technique and bold gemstone designs; comparable to Noor Fares in scale, indie luxury positioning, DTC-plus-stockist distribution and high-jewellery pricing.
• Pamela Love: Independent designer fine jewelry brand with a strong spiritual/symbolic and talismanic vocabulary — directly comparable to Noor Fares' use of chakras, talismans and sacred geometry as core creative themes.
• Marie-Hélène de Taillac: Independent fine jewelry house centered on colorful, hand-selected gemstones with a distinctive design language — closely comparable to Noor Fares' coloured-gemstone focus, hand-crafted ethos and spiritual/artisanal aesthetic.
• Nikos Koulis: Athens-based independent fine jewelry designer known for bold, gem-driven pieces with high-jewellery pricing — comparable in product category, indie positioning, and reliance on distinctive designer DNA.
• Irene Neuwirth: LA-based independent fine jewelry designer focused on colored gemstones and hand craftsmanship with a similar indie luxury, designer-led fine jewelry model and DTC distribution.
• Pippa Small: Independent designer jeweller working with artisanal communities and ethically sourced gemstones — directly comparable to Noor Fares on ethical-sourcing positioning, hand-craft heritage and spiritually-inspired storytelling.

Broad incumbents

• Boucheron: Heritage French luxury jewelry maison with deep spiritual and symbolic heritage (question mark, serpent, animalier) — comparable category overlap in symbolic fine jewelry but at vastly larger scale, with full global retail infrastructure.
• Messika: Established French fine jewelry house with strong DTC and selective retail distribution — comparable as a fine jewelry competitor at the high-jewellery/independent-brand tier, but operating at materially greater scale and capital.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/noorfares
• Facebookfacebook.com/noorfaresjewellery
• LinkedInlinkedin.com/company/noor-fares-jewellery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about N Oor Jewellery Ltd UK