Sarasota-Manatee Human Resources Association

Name

Sarasota-Manatee Human Resources Association

Legal name

Sarasota-Manatee Human Resources Association

Website

https://myshra.org

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

101–250 employees

Short description

SHRM Sarasota is a chartered non-profit SHRM chapter founded in 1963 that provides professional development, SHRM certification preparation, networking events, and career resources to HR professionals in the Sarasota-Manatee counties of Florida, funded via membership dues, event fees, and corporate sponsorships.

Ownership category

akta.pro rank

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees for HR professionals joining SHRM Sarasota chapter. Members receive access to professional development, networking events, HR certification preparation, and chapter resources.
2. Event Registration Fees: Revenue from professional development lunch programs, breakfast sessions, HR 101 workshops, book club meetings, and networking events.
3. Sponsorships and Advertising: Corporate sponsors and advertisers support the chapter through advertising on the website, event sponsorships, and vendor participation. Sponsors include Atlas Insurance Agency, Fisher Phillips, Paylocity, and The RESET.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Sarasota-Manatee Human Resources Association (SHRM Sarasota) is a regional professional membership chapter that provides human resources practitioners in the Sarasota-Manatee Florida region with access to professional development programming, SHRM certification preparation, networking events, legislative updates, diversity and inclusion initiatives, and career resources. The organization sells annual memberships, hosts in-person and virtual training events (lunch programs, breakfast programs, HR 101 sessions, book club), operates an online career center, and offers awards and scholarships to its members.

Differentiator

Problem solved

Functional benefit

Products and services

• SHRM Sarasota Membership

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• SHRM (Society for Human Resource Management)coreStrategic or Co-development PartnerNational parent organization providing HR certification standards, professional development resources, legislative updates, and the SHRM A-Team advocacy platform. Chapter is an official SHRM affiliate with access to SHRM Foundation scholarships and national conference participation.
• SHRM FloridacoreStrategic or Co-development PartnerState-level SHRM affiliate organization. Chapter members receive discounted rates to SHRM Florida Conference (August 30 - September 2). Chapter ambassador Paris Lawonn facilitates member access to state events.
• Atlas Insurance AgencyminorGTM or Marketing PartnerSponsor advertising on the chapter homepage. Logo displayed as sponsor on website banner.
• Fisher PhillipsminorGTM or Marketing PartnerEmployment law firm sponsor advertising on chapter website. Links to their Sarasota office overview page.
• PaylocityminorGTM or Marketing PartnerHR technology and payroll software provider sponsor. Logo displayed on chapter website homepage.
• The RESETminorGTM or Marketing PartnerSponsor with website link from chapter homepage banner advertising.
• SHRM FoundationcoreStrategic or Co-development PartnerProvides scholarship opportunities for SHRM Sarasota chapter members. Chapter advertises SHRM Scholarships and connects members to Foundation resources.

Scale indicators1 record

Broad incumbents

• HR Certification Institute (HRCI): Competing HR certification body offering PHR/SPHR credentials. Functions as a broader incumbent in the HR professional development and certification ecosystem the chapter serves.
• Society for Human Resource Management (SHRM) National: National parent organization that defines the certification framework, advocacy agenda, and brand standards that SHRM Sarasota operates under. Provides the structural context and resources the chapter builds on.

Emerging players

• WorldatWork: Global professional association focused on total rewards, compensation, and benefits. Serves an overlapping HR professional audience with certification and education, partially intersecting SHRM Sarasota's member interests.
• Association for Talent Development (ATD) Suncoast Chapter: Local ATD chapter serving learning and development professionals in the same Florida region. Comparable regional professional association model with overlapping HR/L&D audience and similar event-based programming.
• American Payroll Association (APA) Local Chapters: National payroll and HR compliance association with local chapters. Comparably structured professional membership organization serving an overlapping HR/payroll practitioner base.

Direct peers

• Suncoast HR (SuncoastHR): Regional HR networking group referenced in SHRM Sarasota's event calendar as SuncoastHR Unite. A peer regional HR community organization operating with comparable programming in the same southwest Florida corridor.
• SHRM Florida State Council: State-level SHRM affiliate that aggregates Florida chapters including SHRM Sarasota. Directly comparable as a professional membership organization serving HR practitioners with conferences, advocacy, and networking at the state tier.
• SHRM Pinellas Chapter: Neighboring Florida SHRM chapter serving Pinellas County HR professionals. Direct comparable in chapter scale, programming format, and cross-promotion relationship (SHRM Pinellas Unite events are jointly marketed with SHRM Sarasota).
• SHRM Tampa Bay Chapter: Adjacent Florida SHRM chapter serving the Tampa Bay HR community. Closest functional peer — same SHRM affiliation structure, same member programming model, and overlapping sponsor pool within the same state footprint.

Others

• Project Management Institute (PMI) Tampa Bay Chapter: Regional professional chapter serving project managers in the same Florida geography. Comparable chapter-scale membership association model with similar event programming, sponsorship monetization, and certification preparation offerings.

Market position

Customer concentration

• Facebookfacebook.com/teamSHRA
• LinkedInlinkedin.com/company/sarasota-manatee-hr-association-shra-
• Xx.com/SHRA_HRchapter

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Sarasota-Manatee Human Resources Association