Ochsner Hockey

What Ochsner Hockey does

Ochsner Hockey AG is a privately held, family-owned Swiss specialty retailer and services company founded in 1969 by Jürg Ochsner, headquartered in Embrach, Switzerland. The company is Switzerland's largest specialist retailer for ice, inline, and street hockey equipment, operating a network of 12 Pro Shops across all major Swiss hockey regions (including Zürich, Bern/Basel, Graubünden, Valais, St. Gallen, Central Switzerland, Ticino, and Jura) plus an e-commerce storefront at shop.ochsnerhockey.ch. It serves as the exclusive general importer for Switzerland of Bauer Hockey and holds key brand partnerships with Warrior and Vaughn, distributing products from skates and sticks to protective and goalie gear through both physical retail and direct B2B team channels.

The company's offerings extend beyond equipment retail into integrated services and content. The Ochsner Hockey Academy (founded 2013, headquartered in Arosa with additional locations in Lenzerheide and Burgdorf) operates summer camps and mental training (M.A.P.) programs, while the PGS Kloten (Professional Goalie School, acquired 2011) provides specialized 1:1 on-ice coaching and the PGS Unlimited holistic goalie development program. Ochsner Merchandise handles custom team apparel design, production, and distribution, including sustainable recycled-PET jerseys and a Teamsport Online digital ordering platform. Loyalty programs include the free Ochsner Hockey Kundenkarte (5% revenue bonus twice yearly), the Ochsner Goalie Club (CHF 50 membership, 10–20% goalie discounts), and the Ochsi Kids Club (launched 2024, ages 4–U12). Annual catalogs — main, goalie, inline, and sharpening — distributed to 40,000+ customers serve as a reference ('Eishockey-Bibel') since 1978.

The business monetizes through five revenue streams: (1) hockey equipment retail (hardware sales across Pro Shops and e-commerce), (2) custom team merchandise and event merchandising (notably as exclusive IIHF World Championship merchandise partner via the Infront joint venture through 2030), (3) academy camps and training (professional services), (4) PGS goalie coaching and mentoring programs (unit-priced services), and (5) customer loyalty/club membership fees (subscription-style, with 5% revenue bonus mechanics). B2B partnerships anchor the merchandise business (HC Davos, SC Bern for 2026/27, SCL Tigers, ZSC Lions, EHC Kloten, EHC Visp, EHC Chur, Spengler Cup, Swiss Ice Hockey national team), while the B2C retail and academy funnels drive distributed consumer revenue. The second-generation Ochsner family remains actively involved in leadership (Sacha Ochsner as CEO, Marc Ochsner as CFO/CIO).

Name

Ochsner Hockey

Legal name

Ochsner Hockey AG

Website

https://ochsnerhockey.ch

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Short description

Ochsner Hockey AG is Switzerland's largest specialty retailer and services company for ice, inline, and street hockey, operating 12 Pro Shops plus e-commerce, with integrated Academy camps, PGS Goalie School, and team merchandising serving consumers, clubs, and the IIHF.

Ownership category

akta.pro rank

Product category

Hockey Equipment Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Ice Hockey & Field Hockey Equipment Retail (CRAMAEAE)

Keywords

• Hockey equipment retail
• Sporting goods store
• Hockey training services
• Team merchandise design
• Skate sharpening service

Headquarters

HQ city

Embrach

HQ country

Switzerland

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure, Others

Revenue model

1. Hockey Equipment Retail: Sale of ice hockey, street hockey, and inline hockey equipment through 12 Pro Shops and online store. Products include skates, sticks, protective gear, goalie equipment from brands Bauer, Warrior, and Vaughn.
2. Merchandise Services: Design, production, and distribution of custom team merchandise, uniforms, and fan articles. Serves hockey clubs, IIHF events, and Spengler Cup.
3. Hockey Academy Programs: Camps, training sessions, and mentorship programs for youth and adult hockey players across multiple locations including Arosa, Burgdorf, and Lenzerheide.
4. PGS Goalie Services: Professional Goalie School offering 1:1 coaching, off-ice training, video analysis, and season-long mentoring programs for goaltenders of all levels.
5. Customer Loyalty Program: Revenue generated through customer card membership fees and accumulated spending; customers earn 5% revenue bonus on purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Ochsner Hockey is a Swiss specialty retailer founded in 1969 that sells ice hockey, street hockey, and inline hockey equipment through 12 Pro Shops across Switzerland and an online store (shop.ochsnerhockey.ch). The company complements retail with an in-house Hockey Academy, the PGS Kloten Professional Goalie School, a custom Merchandise division that designs and produces team apparel, and ancillary services such as skate sharpening, Bauer Game Fit Lab fittings, and skate profiling.

Product overview

Ochsner Hockey operates as a comprehensive hockey equipment retailer and services company in Switzerland. The core offering consists of 12 Ochsner Hockey Pro Shops (retail stores) selling equipment from top brands Bauer, Warrior, and Vaughn for ice hockey, street hockey, and inline skating. Product portfolio includes main catalogs (Hauptkatalog, Goaliekatalog, Inlinekatalog, Schleifkatalog) and the Newsmagazin for seasonal updates. The company provides specialized services including the PGS (Professional Goalie School) Kloten with 1:1 training and PGS Unlimited holistic goalie development programs. Loyalty offerings include the free Ochsner Hockey Kundenkarte (5% revenue bonus), Ochsner Goalie Club (goalies with 10-20% discounts), and Ochsi Kids Club (for children ages 4-U12). Ochsner Merchandise offers custom team apparel design, production, and distribution including sustainable recycled PET options. The Ochsner Hockey Academy, Europe's largest hockey academy, provides camps, M.A.P. mental training, and events across multiple locations. Additional services include sharpening, Bauer Game Fit Lab fitting systems, and gift vouchers.

Differentiator

Problem solved

Functional benefit

Brands

• Ochsner Hockey Pro Shops: The company's retail store chain, with 12 locations throughout Switzerland offering ice hockey, inline hockey, and street hockey equipment.
• Ochsner Hockey Academy
• Ochsner Merchandise
• PGS Kloten (Professional Goalie School)
• Ochsi Kids Club
• Ochsner Goalie Club
• Ochsner Hockey Kundenkarte

Products and services

• Ochsner Hockey Pro Shops

Quantifiable outcome

• 40,000+ customers served annually through catalog distribution
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• HC DavoscoreStrategic or Co-development Partner · 1 January 2025Official equipment and merchandise partner. Ochsner Hockey organizes joint promotions with HC Davos including the #hypeonhcd campaign offering youth training experiences with the first team.
• Infront (IIHF Joint Venture)coreStrategic or Co-development Partner · 1 January 2024Joint venture partnership extended through 2030 for exclusive merchandising rights at IIHF World Championships. Ochsner Hockey and Infront jointly design, produce, and operate official fan shops at tournament venues and online.
• SC BerncoreStrategic or Co-development Partner · 1 January 2023Ochsner Hockey is official equipment and merchandise partner of SC Bern, providing on-ice equipment and team merchandise. Partnership renewed for season 2026/27.
• SCL TigerscoreStrategic or Co-development PartnerLongstanding equipment and merchandise partnership renewed prematurely. Covers on-ice equipment (Bauer) and merchandise for both SCL Tigers and SCL Young Tigers.
• Swiss Ice HockeycoreStrategic or Co-development PartnerOfficial equipment supplier for the Swiss national team, enabling exclusive promotions like the 'Ein Tag bei der Nationalmannschaft' experience.
• EHC KlotenminorStrategic or Co-development PartnerCollaborative 'Be A Pro' campaign where Ochsner Hockey and EHC Kloten give amateur players professional experience opportunities.
• EHC ChurminorStrategic or Co-development PartnerLocal equipment and merchandise partner relationship.
• EHC VispminorStrategic or Co-development PartnerLocal equipment and merchandise partner, located near the Lonza Arena.
• ZSC LionscoreStrategic or Co-development PartnerMerchandise partnership including fan shop operation at Swiss Life Arena, home of ZSC Lions.
• Spengler CupminorChannel Partner/ Reseller/ DistributorLongstanding merchandising partner for the prestigious Spengler Cup tournament in Davos since 1994.
• Bauer HockeycoreTechnology or IntegrationExclusive general importer for Switzerland of Bauer Hockey products including skates, sticks, protective equipment, and goalie gear. Includes access to Bauer Game Fit Lab and Fit System technology.
• Warrior HockeycoreTechnology or IntegrationKey brand partner for hockey sticks and equipment alongside Bauer.
• Vaughn HockeycoreTechnology or IntegrationPremium goalie equipment brand partner available at all Pro Shops.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Hockey Monkey: Hockey-focused online and physical retailer carrying Bauer, CCM, Warrior, and other major brands. Comparable as a specialist hockey equipment retailer combining e-commerce reach with brick-and-mortar presence in the same product categories.
• Pure Hockey: Largest hockey specialty retailer in North America, operating both physical stores and a strong e-commerce site selling Bauer, CCM, and Warrior equipment. Most directly comparable to Ochsner in product mix (skates, sticks, protective, goalie), target customer (ice hockey players at all skill levels), and specialty retail model with expert fitting.
• Perani's Hockey World: Michigan-based hockey specialty retailer with multiple storefronts and an online channel serving amateur to professional players. Closely comparable as a multi-store hockey-only specialist offering equipment, fitting services, and team merchandise across price tiers.
• The Hockey Shop (Source for Sports): Canadian chain of specialty hockey retailers affiliated with Source for Sports, offering equipment, custom fitting, and team-supply services across multiple locations. Comparable as a hockey-only specialist with both B2C retail and B2B club partnerships.

Broad incumbents

• Bauer Hockey: World's leading hockey equipment manufacturer and Ochsner's exclusive supplier in Switzerland. Comparable as the dominant brand in ice hockey globally; Ochsner's positioning and customer experience are heavily dependent on Bauer's product roadmap and brand strength.
• Decathlon: Global sporting goods mass retailer with growing hockey and inline equipment offerings. Comparable as a broader sporting goods retailer competing for entry-level and recreational hockey buyers across price tiers.
• Intersport: International sporting goods retail cooperative with stores across Europe including Switzerland. Comparable as a multi-category sports retailer whose hockey category overlaps with Ochsner at entry and mid-level segments.

Others

• Vaughn Hockey: Premium goalie equipment manufacturer partnered with Ochsner Hockey. Comparable as an upstream supplier whose goalie-specific products complement Ochsner's PGS Goalie School service offering and goalie-club retail positioning.

Regional players

• SportXX (Migros): Switzerland's largest domestic sporting goods chain owned by Migros. Comparable as a Switzerland-based mass sporting goods retailer whose hockey assortment competes with Ochsner's entry-level and casual customer segments in the same domestic market.
• Athleticum: Swiss sporting goods chain with stores across Switzerland offering equipment across multiple sports. Comparable as a Switzerland-based multi-sport retailer competing for casual and recreational hockey customers in the same domestic geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/ochsnerhockey
• Xx.com/ochsnerhockey
• Facebookfacebook.com/ochsnerhockey
• LinkedInlinkedin.com/company/ochsner-hockey-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ochsner Hockey