What SCL Tigers does

SCL Tigers is a Swiss professional ice hockey club competing in the National League (top tier of Swiss ice hockey), headquartered in Langnau i.E. in the Emmental region. Founded in 1946 as SC Langnau and rebranded SCL Tigers in 1994, the club earned promotion to National League A in 2015 and operates a wholly-owned youth development subsidiary, SCL Young Tigers. The organization's core product is National League ice hockey entertainment delivered through home games at the emmental versicherung arena (capacity built around a 58x26m NHL-sized rink), supplemented by a newly opened CAMPUS training and event complex (September 2024, CHF 23 million total build) that adds a 1,500m2 athletics hall with an Oceanice synthetic ice surface, 8 locker rooms, a 160-seat Brasserie, and 850,000 kWh/year photovoltaic generation. Supporting technical infrastructure includes a ticketing platform on ticket-onlineshop.com, an e-commerce fanshop operated by partner Ochsner Merchandise at shop.scltigers.ch with international shipping, and dedicated hospitality reservation channels.

The business model blends six revenue streams: subscription-style season card and single-game ticket sales (CHF 80-120 adult season cards), sponsorship and naming rights (anchored by Emmental Versicherung), merchandise sales through the online fanshop and physical store (CHF 9-85 per item), gastronomy services (Brasserie, Bistro46, Fondue Chinoise, Raclette-Stübli), facility rentals of ice time, athletics hall, parking and EV charging to schools and external organizations (managed by Ilfis Stadion AG), and community fundraising including jersey auctions (CHF 11,735 raised on 30 Nov 2025) and equipment donation programs. The GTM motion is event-driven around home games, with omnichannel distribution through stadium box office, the online ticketing platform, and the Ochsner-operated online shop. Customer segmentation covers ice hockey fans, families, corporate partners, facility renters, and youth athletes, supported by marketing across the official website, Facebook, email newsletter, match-day events, fan clubs, and a regional radio partnership with neo1. Equipment is supplied by Interhockey AG (CCM) under a relationship that began in the 2015/16 season and became full-supply from 2016/17.

Name

SCL Tigers

Legal name

SCL Tigers AG

Website

https://scltigers.ch

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

51–100 employees

Short description

SCL Tigers is a Swiss professional ice hockey club competing in the National League, based in Langnau, serving regional fans with home games, youth development (SCL Young Tigers), hospitality, merchandise, and the 2024-opened CAMPUS training and event complex.

Ownership category

akta.pro rank

Product category

Professional Ice Hockey Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.) (MPAKABAI)

akta.pro secondary industries

Ice Rinks & Winter Sports Facilities (MPAKAEAG), Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports) (MPAKAJAI)

Keywords

• Professional ice hockey
• Sports entertainment
• Venue hospitality
• Youth athletic development
• Sports merchandise

Headquarters

HQ city

Langnau

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Ticket Sales: Revenue from single game tickets and season cards for home games at emmental versicherung arena, with categories including seating and standing areas
2. Merchandise Sales: Sale of official merchandise including jerseys, accessories, apparel through physical fanshop and online store operated by Ochsner Merchandise partner
3. Sponsorship: Partnership arrangements with sponsors including naming rights for emmental versicherung arena, advertising on ice and boards, changing room partnerships, and various marketing packages
4. Gastronomy: Food and beverage services including Brasserie (160 seats), Bistro46, Fondue Chinoise, Raclette-Stübli, and various hospitality offerings for match days and events
5. Facility Rental: Rental of ice rink, athletics hall, event spaces, and 125 parking spaces including 8 EV charging stations to external parties, schools, and organizations
6. Campus Material Donations: Community support program allowing fans to sponsor equipment and furniture for the new CAMPUS facility including athletics and gastronomy items

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

SCL Tigers operates a professional Swiss National League ice hockey team and youth development program (SCL Young Tigers). Core revenue offerings include gate receipts via single-game and season tickets, an official merchandise e-commerce fanshop, on-site gastronomy (Brasserie, Bistro46, Tigersaal with fondue/raclette), facility rentals, and public ice skating. The 2024-opened CAMPUS facility provides NHL-sized ice, an athletics hall, locker rooms, and event/gastronomy spaces for both internal team use and external bookings.

Product overview

SCL Tigers is a Swiss professional ice hockey club operating as a multi-faceted sports organization. The core offering is the National League ice hockey team (SCL Tigers) and youth development program (SCL Young Tigers). Supporting operations include a comprehensive merchandise e-commerce platform (Fanshop by Ochsner Hockey), ticketing services, and hospitality/gastronomy offerings (Brasserie, Bistro46, fondue experiences). The 2024-opened CAMPUS facility serves as a state-of-the-art training complex featuring an NHL-sized ice rink, athletics hall with professional fitness equipment (Hammer Strength, Keiser, Concept2 brands), synthetic ice training surface, and event spaces. The organization also runs fundraising activities including jersey auctions and youth development donations.

Differentiator

Problem solved

Functional benefit

Products and services

• Ticket Sales (Single-Game and Season Cards) Single-game tickets and annual season cards for home games at the Emmental Versicherung Arena, with category-based seating/standing and a dedicated group rate for 10+ persons.
• Official Merchandise Fanshop Official online merchandise store operated by Ochsner Hockey AG, offering jerseys (retro, original, replica), accessories, textiles for men/women/children, home & living products, caps, and collectibles with international shipping.
• Gastronomy and Hospitality Services Match-day and event dining including Brasserie (160 seats), Bistro46, Jakob-Galerie, Tigersaal (fondue/raclette), and Fondue-Chinoise experiences, with reservations available for groups and corporate hospitality.
• CAMPUS Facility (Training and Event Complex) Multi-purpose training, event, and hospitality complex used for the team's training, SCL Young Tigers development, public skating, and external facility rentals.
• Public Ice Skating and Ice Rink Rentals Open public skating sessions and ice-time rentals to schools, clubs, and external parties at the Emmental Versicherung Arena, with subscription and group-rate pricing options.
• SCL Young Tigers Youth Development Program Wholly-owned youth ice hockey organization providing professional coaching, training access at CAMPUS, and competitive pathways for junior players; supported by community donations and jersey auction proceeds.
• Goalie Camp Annual goalkeeper training camp for SCL Tigers and SCL Young Tigers players, held at CAMPUS Langnau using the athletics hall and ice facilities.
• Match-Worn Jersey Charity Auctions Charity auction of player match-worn jerseys supporting SCL Young Tigers youth development, with individual jerseys selling for CHF 600–1,130.
• Corporate Sponsorship and Advertising Packages Sponsorship arrangements including naming rights (Emmental Versicherung Arena), advertising on ice and boards, changing-room partnerships, and various marketing packages for corporate partners.

Quantifiable outcome

• 11,735 CHF raised for youth development from single charity jersey auction
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Interhockey AGcoreChannel Partner/ Reseller/ DistributorInterhockey AG, based in Kirchberg, serves as the equipment supplier and general importer of CCM brand for SCL Tigers. Partnership established from 2015/16 season with full equipment provision from 2016/17 season.
• Ochsner MerchandisecoreChannel Partner/ Reseller/ DistributorOchsner Merchandise operates the official online fanshop for SCL Tigers merchandise. Handles order processing, shipping, and customer service for online merchandise sales. Returns address: Ochsner Hockey AG, Industriestrasse 22, 8424 Embrach.
• Emmental VersicherungcoreStrategic or Co-development PartnerNaming rights partner for emmental versicherung arena. Also provides insurance information point services and supports club operations. Long-standing regional partnership.
• Stiftung LebensartminorGTM or Marketing PartnerCharitable foundation partnered with SCL Tigers for Family Game events and jersey auctions. Proceeds from jersey auctions support SCL Young Tigers youth development.
• Ilfis Stadion AGcoreOthersResponsible for ice rental operations at emmental versicherung arena. Manages ice scheduling and facility bookings for public skating, schools, SCL Tigers, Young Tigers, and other tenants.
• Radio neo1minorGTM or Marketing PartnerRegional radio media partner providing coverage of SCL Tigers matches and joint promotional activities including annual Advent calendar with fan giveaways.
• Konotigers (Fanclub Sektion Konolfingen)minorGTM or Marketing PartnerFan club supporting SCL Tigers with regular donations to youth development. Donated CHF 5,000 to SCL Young Tigers in December 2025 for youth talent development programs.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• SC Bern: Switzerland's most successful ice hockey club competing in the National League. Directly comparable as a top-tier Swiss professional ice hockey franchise operating tickets, sponsorships, merchandise, and hospitality at the Emmental Versicherung Arena's primary competitor, PostFinance Arena.
• EV Zug: National League club from Zug with modern infrastructure and strong corporate sponsorship base. Operates a comparable diversified revenue model including ticketing, sponsorship, and hospitality — and recently delivered a new arena similar in ambition to SCL Tigers' CAMPUS facility.
• EHC Biel-Bienne: National League club based in bilingual Biel/Bienne. Directly comparable in size and market profile to SCL Tigers, operating the same Sport Business model dependent on regional attendance, sponsorships, and SCL Tigers' regional Emmental rival.
• ZSC Lions: Zurich-based National League ice hockey club. Direct peer operating the same league with similar match-day, sponsorship, and merchandise revenue models, though with a larger market and attendance base.
• HC Davos: Historic National League club and host of the prestigious Spengler Cup (in which SCL Tigers participated in 2024). Directly comparable in business model — ticketing, sponsorships, merchandise, and event hosting — with a strong regional brand.
• Genève-Servette HC: National League club from Geneva. Comparable in business model (ticketing, sponsorship, hospitality, merchandise) with a larger urban market; useful competitor benchmark for ticket monetization and sponsorship pricing.
• HC Lugano: National League club from Ticino. Operates a similar full-service business model including Strong merchandise, ticketing, and corporate hospitality, with a recently modernized arena — comparable to SCL Tigers' CAMPUS-driven infrastructure upgrade.
• Lausanne HC: National League club operating out of a modern multi-purpose venue (Vaudoise Arena). Comparable in operating model to SCL Tigers' CAMPUS approach — leveraging modern infrastructure to drive diversified sports and event revenue.
• HC Fribourg-Gottéron: National League club from Fribourg. Comparable in scale and regional-brand orientation to SCL Tigers, with similar reliance on local season-ticket base and corporate sponsorships in a Swiss regional market.

Regional players

• EHC Kloten: Swiss National League club based in Kloten near Zurich. Regional peer with comparable business model and pre-season opponent relationship, and a similar-sized small-market profile to SCL Tigers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Xx.com/SCLTigers00
• LinkedInlinkedin.com/company/scl-tigers

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SCL Tigers