My Cancun Tours

What My Cancun Tours does

My Cancun Tours is a privately held tour operator founded in 2009 and headquartered in the Hotel Zone of Cancun, Quintana Roo, Mexico. The company operates a direct-to-consumer online booking platform serving international tourists visiting the Mexican Caribbean region, with a logo indicating a 23-year brand anniversary. Its core product is a comprehensive catalog of tours and excursions covering Cancun, Riviera Maya, Tulum, Isla Mujeres, Cozumel, Coba, Chichen Itza, Holbox, and Bacalar — spanning Mayan archaeological site visits, cenote exploration, adventure activities (ATV, ziplines), catamaran and private yacht charters, eco-archaeological theme park packages (Xcaret, Xplor), dolphin encounters, snorkeling, culinary experiences, and airport transfers. Headcount is reported at 11–50 employees.

The platform is built as a bilingual e-commerce site (English and Spanish) with a dedicated Mexican domain (mycancuntours.com.mx) for the domestic market, supporting integrated booking, PCI DSS-certified payment processing across Visa, Mastercard, American Express, Apple Pay, Google Pay, and PayPal, mobile ticket delivery, and WhatsApp-based customer service. Supporting channels include social media (Facebook, Twitter, Instagram, YouTube, Pinterest), an SEO-driven travel guide blog covering destinations, weather, transportation, and safety, and a press/review page anchored by TripAdvisor recognition.

Revenue is generated through transactional tour sales, commission-based resales of Experiencias Xcaret Group park tickets (Xcaret, Xplor, Xel Ha, Xenses), private yacht charter rentals, and airport transfer fees. Per-person pricing ranges from approximately $45 for half-day cultural tours to $600 for private yacht charters, with tiered group discounts on private experiences and free cancellation policies on select offerings. The company reports having served over 600,000 customers and has earned the TripAdvisor Certificate of Excellence for four consecutive years plus a TripAdvisor Travelers' Choice award; it also holds PCI Security Standards Council certification for payment data handling.

Name

My Cancun Tours

Website

https://mycancuntours.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

My Cancun Tours is a privately held Cancun-based tour operator offering guided excursions, archaeological tours, adventure activities, yacht charters, theme park packages, and airport transfers to international tourists visiting the Mexican Caribbean.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (56152), Tour Operators (561520), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Adventure & Outdoor Local Operators (Trekking/Safari/Diving) (THAKAEAF)

akta.pro secondary industries

Rainforest & Jungle Ecotourism Tours (THAAAEAF), Adventure & Expedition Multi-Day Tour Operators (THAKADAD), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

Keywords

• Cancun tour packages
• Excursion booking services
• Mayan ruins tours
• Private yacht charters
• Riviera Maya activities

Headquarters

HQ city

Cancún

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Tour and Excursion Sales: Primary revenue stream from selling guided tours, excursions, and activities throughout Cancun, Riviera Maya, Tulum, Isla Mujeres, Cozumel, and surrounding areas. Includes Mayan ruins tours, cenote experiences, adventure activities, and cultural tours.
2. Theme Park Ticket Sales: Commission-based revenue from selling tickets and tour packages to Experiencias Xcaret parks (Xcaret, Xplor, Xel Ha, Xenses) and other theme parks in the Riviera Maya region.
3. Transportation Services: Revenue from airport transfer services and private transportation between Cancun airport, hotels, and tourist destinations.
4. Private Charter Services: Revenue from yacht and boat charter rentals including private luxury yacht tours, catamaran trips, and specialty cruises (pirate shows, dinner cruises).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

My Cancun Tours is a tour operator and online booking platform that curates and sells guided excursions, tours, and activities throughout the Mexican Caribbean, including Mayan archaeological site visits (Chichen Itza, Tulum, Coba), cenote experiences, island excursions to Isla Mujeres and Cozumel, adventure tours (ATV, zipline), theme park tickets (Xcaret, Xplor), private yacht charters, and airport transfers. The company operates through a bilingual e-commerce website with PCI-compliant payment processing, supported by phone sales and WhatsApp booking channels. It targets international tourists and domestic Mexican travelers seeking a one-stop catalog for Cancun and Riviera Maya experiences.

Product overview

My Cancun Tours is a tour booking platform offering a comprehensive portfolio of tours and excursions across the Mexican Caribbean, including Cancun, Riviera Maya, Tulum, Isla Mujeres, Cozumel, and the Yucatan Peninsula. The platform provides access to Mayan archaeological tours (Chichen Itza, Tulum, Coba), adventure activities (ATV, zipline, cenote swimming), island excursions (Isla Mujeres catamarans, Cozumel snorkeling), eco-archaeological theme parks (Xcaret, Xplor), private yacht charters, airport transfers, and culinary experiences. The core offering consists of guided group tours and combo packages, with premium add-ons including private tours, yacht rentals, and specialty experiences like the Chococacao Maya sanctuary and dolphin encounters.

Differentiator

Problem solved

Functional benefit

Products and services

• Chichen Itza Tours Guided tours to the ancient Mayan archaeological site of Chichen Itza, one of the New Seven Wonders of the World, including light and sound show experiences, cenote visits, and tequila factory tours. Targeted at international tourists visiting the Yucatan Peninsula.
• Tulum Tours Tours to the coastal Mayan ruins of Tulum, including visits to nearby cenotes and the giant sculpture 'Come into Light'. Targeted at tourists seeking combined archaeological and natural experiences.
• Coba Tours Archaeological tours to Coba featuring the Nohoch Mul pyramid, the highest in the Yucatan Peninsula, with options to climb. Targeted at adventure-oriented cultural tourists.
• Isla Mujeres Tours Catamaran and sailing tours to Isla Mujeres including snorkeling at underwater museums, beach clubs, and downtown exploration. Targeted at couples, families, and groups seeking island excursions.
• Cozumel Tours Snorkeling and clear boat tours to Cozumel featuring the world's second-largest coral reef and the El Cielo starfish sanctuary. Targeted at snorkeling and marine-life enthusiasts.
• Cenotes Tours Swimming and exploration tours to natural sinkholes (cenotes) including Gran Cenote, Dos Ojos, Casa Tortuga, Ik Kil, and Yax Muul. Targeted at adventure and nature travelers.
• Xcaret Park Tours Eco-archaeological theme park tours featuring underground rivers, cultural shows, wildlife exhibits, and the 'Xcaret Mexico Espectacular' evening performance. Targeted at families and tourists seeking all-inclusive day experiences.
• Xplor Park Tours Adventure park tour featuring zip lines, underground river swimming, and amphibious vehicle rides through the jungle, including the Xplor Fuego nighttime version. Targeted at adventure seekers and active travelers.
• Private Tours Customized private tours with dedicated van transportation and bilingual guides for families or groups. Targeted at families, couples, and small groups seeking flexible itineraries.
• Private Yacht Charters Luxury yacht rentals for sailing, snorkeling, and island excursions including captain and crew service. Targeted at couples, small groups, and special-occasion travelers (anniversaries, honeymoons).
• Airport Transfers Private transportation service from Cancun International Airport to hotels with VIP direct service. Targeted at international tourists arriving at Cancun airport.
• Combo Tour Packages Multi-destination tours combining visits to Chichen Itza, Tulum, Coba, cenotes, and Playa del Carmen in single-day experiences. Targeted at tourists seeking efficient multi-attraction itineraries.
• ATV & Zipline Tours Extreme adventure tours through the Mayan jungle featuring off-road ATV riding, zip lines, and cenote swimming. Targeted at adrenaline-seeking travelers and adventure tourists.
• Food Tours & Cooking Classes Culinary experiences including market tours, authentic Mexican cooking classes, and the Chococacao Maya chocolate and honey sanctuary experience. Targeted at cultural and culinary travelers.
• Dinner Shows & Night Tours Evening entertainment including pirate ship cruises (Jolly Roger, Captain Hook), Columbus Lobster Dinner Cruise, and Xoximilco Cancun. Targeted at couples, families, and groups seeking nightlife experiences.
• Swim with Dolphins Tours Interactive dolphin encounter programs available at Isla Mujeres and dedicated dolphin centers. Targeted at families with children and marine-life enthusiasts.
• Snorkeling Tours Reef exploration tours including the underwater museum (MUSA), El Meco reef, and Caribbean snorkeling experiences. Targeted at snorkeling enthusiasts and underwater sightseeing tourists.
• Chococacao Maya Sanctuary Cultural sanctuary experience near Coba featuring Mayan chocolate workshops, stingless bee honey production, soap making, and cenote swimming. Targeted at cultural tourists and foodies.

Quantifiable outcome

• 600,000+ customers served
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Scale indicators3 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Klook: Klook is an Asia-headquartered OTA that has expanded aggressively into Latin America, including Mexican Caribbean tours and attraction tickets. Competes with My Cancun Tours for mobile-first, prepaid international travelers booking attractions like Xcaret and Xplor.
• Viator: Viator is a TripAdvisor-owned global tour and experiences OTA offering the same Cancun/Riviera Maya tours (Xcaret, Chichen Itza, Isla Mujeres catamarans) at competitive prices. It is the most direct competitor because My Cancun Tours books largely the same supplier inventory through a similar online reservation model targeting international tourists.
• Peek.com: Peek is a US-based tours and activities booking platform with inventory in Mexico's top destinations including Cancun. Comparable as a digital-first OTA competing for the same online-booking Cancun visitor with mobile tickets and curated experiences.
• GetYourGuide: GetYourGuide is a global tours and activities marketplace backed by blue-chip investors, selling Cancun tours with similar commission/reseller economics. Comparable as a direct online booking channel competing for the same international tourist segment planning in advance.
• Civitatis: Civitatis is a Spanish-language tours and activities platform particularly strong in Ibero-American markets, offering Cancun and Riviera Maya excursions. Most comparable as a regional OTA targeting the same Spanish-speaking traveler My Cancun Tours courts via mycancuntours.com.mx.
• Cancun Adventures: Cancun Adventures is a long-standing Cancun-based local tour operator selling the same Mayan ruins, cenote, ATV/zipline, and catamaran experiences directly to international tourists. Closest geographic and catalog competitor operating the same D2C booking model out of Quintana Roo.
• ToursByLocals: ToursByLocals operates a marketplace for private, locally-guided tours with strong Cancun and Riviera Maya inventory. Most comparable on the private-tour tier of MCT's business — same customer intent for bespoke guided experiences with bilingual drivers.
• Happy Tours Cancun: Happy Tours is a regional Cancun-area tour operator selling airport transfers, cenote tours, and Riviera Maya excursions. Comparable as a same-region competitor targeting international tourists with a similar D2C website booking model and WhatsApp/phone-supported channels.
• Musement: Musement (now part of TUI Group) is a global tours and activities platform with strong presence in Mexico/Caribbean destinations. Comparable as another digitally native, supplier-aggregating OTA targeting the same international experience-seeking traveler.

Others

• Experiencias Xcaret: Experiencias Xcaret operates the Xcaret, Xplor, Xel-Ha, Xenses parks — which My Cancun Tours resells on commission. Important as both a supplier and competitor, since Xcaret's own direct website offers the same tickets at parity and has strong brand pull, threatening MCT's distribution layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mycancuntours
• YouTubeyoutube.com/user/mycancuntours
• Facebookfacebook.com/mycancuntours
• Instagraminstagram.com/mycancuntours
• Pinterestpinterest.com.mx/mycancuntours
• LinkedInlinkedin.com/company/my-cancun-tours

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Cancun Tours